Time to Watches

What Time to Watches does

Time to Watches is a privately-held watch industry exhibition company that organizes annual B2B and B2B/B2C events for the global watchmaking sector. Founded in 2022 and operated by Poseidon & Co. from Le Grand-Saconnex, Geneva, the company runs two flagship events: the Geneva edition held during Geneva Watch Week at Villa Sarasin (one minute from Palexpo) and the Las Vegas edition in partnership with COUTURE, alongside a newer B2C initiative called Watch&Match. The 2026 edition hosted 87 exhibiting brands and 10,450 visitors from approximately 100 countries, positioning the event as an "open, casual, and festive" alternative to traditional, more exclusive watch fairs.

The company monetizes through three primary revenue streams: exhibition package fees (six tiers ranging from Showcase and Showroom packs through Premium, Shared Room, Private Room, and Pre-Owned packs, varying by space, furniture, and service inclusions), sponsorship packages (Bar, TALK, Party, Breakfast, and Watch Who Challenge), and communication solutions including Boosters reaching 2,500 distributors and 6,000 media contacts, newsletter advertising to 10,000 subscribers, advertorials, visitor's guide ads, and physical branding placements. Adjacent offerings include the Time to Watches Prize (in partnership with HEAD – Genève, awarded annually since 2023), three podcast properties (TALK, Watch Inside, and L'interview Sans complication de JimZ), and a network of 27+ media partners. Pricing is quote-based and not publicly disclosed, with multi-year contracts implied across tiers.

The business model is event-driven and operates with high leverage from a small core team of 5 employees, supported by the parent organizer Poseidon & Co. Customer segments include watch brands (manufacturers from established Maisons to independent designers and microbrands), international retailers and distributors from approximately 100 countries, media and influencers, and collectors and enthusiasts. Institutional backing from the Canton of Geneva and the design partnership with HEAD – Genève provide additional ecosystem integration within the Swiss watchmaking industry.

Name

Time to Watches

Legal name

Time to Watches

Website

https://timetowatches.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Time to Watches is a Geneva-based event company that organizes annual B2B watch exhibitions during Geneva Watch Week and in Las Vegas, serving watch brands, retailers, distributors, and media across approximately 100 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Le Grand-Saconnex

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Exhibition Package Fees: Watch brands pay for exhibition space through various package tiers (Showcase Pack, Showroom Pack, Premium Showroom Pack, Shared Room Pack, Private Room Pack, Pre-Owned Pack) which include furniture, services, security, catering options, and marketing/communication support.
2. Sponsorship Packages: Various sponsorship opportunities including Bar Sponsorship, TALK Sponsorship, Party Sponsorship, Breakfast Sponsorship, Watch Who Challenge Sponsorship, providing brand visibility during the 6-day event.
3. Communication Solutions: Additional paid marketing services including Boosters for distributors (2,500 recipients) and media (6,000 recipients), advertising banners in newsletters (10,000 recipients), advertorials, visitor's guide ads, coaster branding, coffee cup branding, and official bag co-branding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Time to Watches organizes annual watch industry exhibitions, principally the Geneva exhibition at Villa Sarasin during Geneva Watch Week (April 5-10, 2027) and a Las Vegas edition in May in partnership with COUTURE. The company sells exhibition packages, sponsorship slots, and communication solutions to watch brands seeking visibility with international retailers, distributors, media, and collectors from 100 countries. It also runs the Time to Watches Prize with HEAD – Genève and three podcast series.

Product overview

Time to Watches is a watchmaking exhibition event company operating primarily in Geneva and Las Vegas, offering both physical exhibition spaces and marketing services. The core offering is the Time to Watches Geneva Exhibition (6th edition in 2027) at Villa Sarasin near Palexpo, alongside the Las Vegas B2B platform and Watch&Match B2C experience. Supporting offerings include the Time to Watches Prize (promoting young watchmakers from HEAD – Genève), three podcasts (TALK, Watch Inside, and L'interview Sans complication de JimZ), various exhibition packages for brands, and comprehensive communication and sponsorship solutions for marketing visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Time to Watches Prize: An award program organized in collaboration with HEAD – Genève to support emerging watch designers by rewarding Bachelor or Master diploma work in Watch Design.

Products and services

• Time to Watches Geneva Exhibition An annual watchmaking exhibition held at Villa Sarasin in Geneva during Geneva Watch Week, open to professionals and the public, featuring watch brands, retailers, distributors, and media from around the world.
• Time to Watches Las Vegas Exhibition A B2B platform in the United States dedicated to retailers and media, organized in partnership with COUTURE in Las Vegas, primarily visited by North American market professionals.
• Watch&Match A B2C experience combining direct sales and visibility to end consumers in premium, festive, or high-traffic venues.
• Exhibition Packages (Showcase, Showroom, Premium Showroom, Shared Room, Private Room, Pre-Owned) Various booth and space packages for brands to exhibit at Time to Watches events, ranging from individual showcases to private rooms, with different service levels and pricing tiers.
• Sponsorship Packages Sponsorship opportunities including Watch Who – Challenge game sponsorship, Breakfast sponsorship, Time to PARTY evening sponsorship, TALK podcast sponsorship, and Bar sponsorship.
• Communication Solutions Marketing and promotional solutions including Boosters for increasing brand visibility with distributors and media, Visitor's Guide advertising, newsletter banners and advertorials, coaster branding, coffee cup branding, and official bag co-branding.
• Time to Watches Prize An annual prize organized in collaboration with HEAD – Genève (Geneva University of Art and Design) that rewards Bachelor's or Master's diploma work of Watch Design students, promoting young watchmakers entering the professional world.
• TALK by Time to Watches A business-oriented podcast featuring discussion spaces where speakers address watchmaking challenges of today and tomorrow in a friendly setting.
• Watch Inside by Time to Watches A business-oriented podcast animated by Manon Kolodziejczyk, featuring diverse guests from independent watchmakers to business experts sharing knowledge and analysis.
• L'interview Sans complication de JimZ A podcast by Jim Zbinden featuring interviews with horology experts, characterized by freedom and feeling over structured frameworks.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Canton of GenevacoreStrategic or Co-development Partner · 1 January 2022Support partner for Time to Watches, providing institutional backing for the Geneva-based watch exhibition event.
• HEAD – Genève (Geneva University of Art and Design)coreStrategic or Co-development Partner · 1 January 2022Institutional partner collaborating on the Time to Watches Prize, which rewards Bachelor or Master diploma work of students in the Watch Design Chair, promoting young watchmakers entering the profession.
• COUTURE (Las Vegas)coreStrategic or Co-development PartnerPartnership for the Las Vegas edition of Time to Watches, providing B2B platform for US retailers and media.
• Poseidon & Co.coreOthersOrganizer of Time to Watches events. Founded by Christian Wipfli, the company manages the exhibition logistics, partnerships, and operations.
• Media Partners Network (27+ outlets)minorGTM or Marketing PartnerNetwork of media partners including Revolution Watch, WatchTime, World Tempus, Europa Star, L'Officiel Horlogerie, WatchPro, Oracle of Time, Timekeepers Club, WatchInsider, Blush Magazine, Celebre Magazine, Côte Magazine, TFWSA, Grupo Duplex, Handmade Magazine, Helvet, Insight Luxury, Journal des Bijoux, Legends Magazine, Lifetime Magazine, Luxury Investment Magazine, Horloger Suisse, Montre Heroes Magazine, MrWatch93, Rinascimento Magazine, U-B-H, and Watch Up Geneva.
• Official Suppliers (Malca-Amit, Pelichet, Redzone, Restaurant Donzel)minorImplementation/ SI/ Consulting PartnerOfficial suppliers providing services such as logistics/security (Malca-Amit), venue-related services (Pelichet), technology (Redzone), and catering (Restaurant Donzel).
• Official Partners (Jimh, Keller Trading, Stiss, Wolf)minorGTM or Marketing PartnerOfficial partners supporting the Time to Watches event through various sponsorship arrangements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watches and Wonders Geneva: The flagship annual watch industry trade show held in Geneva (formerly SIHH), now backed by Richemont and major Swiss Maisons. Directly competes for exhibitor brands, retailer attendance, and media coverage during Geneva Watch Week, with overlapping dates and target audience as Time to Watches.
• Dubai Watch Week: Biennial watch industry exhibition organized by Ahmed Seddiqi in Dubai. Targets global watch brands, retailers, and collectors with a similar open, experience-led concept; competes for emerging-market audience and mid-tier watch brand participation.
• Geneva Watch Days: Independent watch industry event also held in Geneva in late summer/early fall, founded in 2020. Targets a similar mix of independent and mid-tier brands, retailers, and media as Time to Watches and competes for the same 'open, accessible' segment of the watch fair market.
• COUTURE: US-based luxury jewelry and watch trade show held in Las Vegas. Time to Watches' Las Vegas edition is organized in partnership with COUTURE; comparable in audience (US retailers, media) and B2B trade show format, making COUTURE both a partner and a structural peer in the North American market.

Broad incumbents

• HKTDC Hong Kong Watch & Clock Fair: Long-running, large-scale watch industry trade fair organized by the Hong Kong Trade Development Council. Comparable as a watch industry B2B exhibition platform but much larger and more established, serving Asian markets primarily.
• Vicenzaoro: Major European jewelry and watch trade fair held in Vicenza, Italy. Comparable as a B2B exhibition platform with overlapping exhibitor and buyer audiences in the European watch and jewelry industry, though jewelry-focused.
• Baselworld: Historically the world's largest watch and jewelry fair, now restructured. Comparable as a legacy watch industry exhibition platform targeting global brands, retailers, and media; provides useful benchmark for the watch trade show business model even though its current scale is reduced.
• JCK Las Vegas: Major US jewelry and watch industry trade show. Overlaps with Time to Watches' Las Vegas audience (retailers, media) and timing (May), though broader in scope (jewelry-focused) and significantly larger in scale.
• Inhorgenta Munich: European jewelry and watch trade fair held annually in Munich. Comparable as a B2B exhibition platform for watch brands and retailers, though broader in scope and more established, serving the German and broader European market.

Emerging players

• Watchonista: Digital-first watch media platform covering watch culture, industry news, and events. Comparable to Time to Watches' owned-media ecosystem (podcasts, newsletters, brand coverage), targeting overlapping audiences of collectors, retailers, and media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/time-to-watches

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time to Watches