Poseidon & Co.

What Poseidon & Co. does

Poseidon & Co. is a Geneva-based event production company founded in 2010 that organizes trade shows and lifestyle events across the boating, horology, and road-trip enthusiast verticals. Its flagship properties include the Swiss Boat Show (12th edition) and Time to Watches (6th edition in Geneva, with a 2nd edition now running in Las Vegas), complemented by the Road Trip Expo and two newer formats — a Pop-up Events series branded "Watch & Match" and the forthcoming Alexander Awards (1st edition, December 2026) targeting independent and professional watchmakers. The company positions itself as a light, flexible operator that draws on a loyal circle of independent talents, and it is a member of AEC Genève.

Operationally, Poseidon & Co. runs on a small core team of 1–10 employees supported by outsourced partners covering IT/hosting (dotBase SA, Infomaniak Network SA) and event software (Ergopix Sàrl, e3 Software LLC). The business model is conventional for B2B event production: revenue is generated through exhibitor booth rentals, sponsor and partner fees, and related event services, with no disclosed consumer ticketing, subscription, or recurring software line. Pricing and contract terms are not publicly disclosed. The combination of recurring annual shows, geographic expansion into the U.S. market, and new formats (pop-ups, awards) is consistent with a niche, lifestyle-segment event producer seeking modest diversification rather than scale-stage growth.

Name

Poseidon & Co.

Legal name

Poseidon & Co.

Website

https://poseidonandco.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Poseidon & Co. is a Geneva-based event production company founded in 2010 that organizes trade shows for boating, horology, and road-trip enthusiasts — including the Swiss Boat Show, Time to Watches (Geneva and Las Vegas), Road Trip Expo, Pop-up Events, and the forthcoming Alexander Awards.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYBPAFAGAD

Trade Shows & Exhibitions (Booths, Show Management)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPAGAFAC

Auto, Boat & RV Shows

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Exhibitions, Fairs & Expos (Consumer/Public)

Keywords

• Event production services
• Trade show management
• Exhibition management
• Watchmaking fairs
• Boat shows

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Production and Exhibition Services: Revenue generated through production of major events (Swiss Boat Show, Road Trip Expo, Time to Watches) for exhibitors. The company provides exhibition platforms that bring real added value to exhibitors in an increasingly intangible environment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Poseidon & Co. is an event production company that organizes major trade shows and exhibitions for the general public, enthusiast circles, and high-level professional audiences. Its core offerings are five recurring event properties: the Swiss Boat Show (boat and maritime exhibition in Geneva), Time to Watches (a watchmaking fair with editions in Geneva and Las Vegas), Road Trip Expo (automotive/road trip event), Alexander Awards (watchmaking communication awards), and Watch & Match pop-up events for watch enthusiasts.

Product overview

Poseidon & Co. is an event production company that operates as a light and flexible structure, organizing major events for the general public, enthusiasts, and high-level professional audiences. The company's core portfolio consists of five distinct event products: the Swiss Boat Show (a 12th-edition boat and maritime exhibition), Road Trip Expo (automotive/road trip event), Time to Watches (watchmaking fair with editions in Geneva and Las Vegas), Alexander Awards (watchmaking communication awards), and Pop-up Events for watch enthusiasts. Poseidon & Co. provides exhibitors with collaborative tools and platforms designed to facilitate their participation and business development at these events, offering real added value in an increasingly intangible environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Swiss Boat Show Switzerland's premier boat and maritime exhibition event held at Palexpo in Geneva, now in its 12th edition, serving enthusiasts of lakes and seas. Exhibiting brands showcase boats and marine products to general public and enthusiast attendees.
• Time to Watches (Geneva) A watchmaking fair and exhibition event in its 6th edition, held at Villa Sarasin near Palexpo during Geneva's watchmaking week, offering accessible and dynamic experiences for watch brands and enthusiasts.
• Time to Watches Las Vegas An exceptional watchmaking event in its 2nd edition at Wynn Las Vegas, produced in collaboration with COUTURE, offering watch brands exposure to a North American professional audience.
• Watch & Match Pop-up Events Pop-up events dedicated to watch enthusiasts, with the next edition scheduled in Geneva at Centre Commercial Balexert, offering watch brands a retail-mall setting for direct consumer engagement.
• Alexander Awards Awards event dedicated to recognizing talents in watchmaking communication, with its inaugural edition held in Geneva, providing watch brands and communication professionals a recognition platform.
• Road Trip Expo An event focused on road trips and automotive travel experiences, produced by Poseidon & Co. for automotive enthusiasts and the general public, enabling brands in the road-trip and vehicle sector to showcase their products.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AEC Genève (Association des Entreprises de la Côte de Genève)minorStrategic or Co-development PartnerPoseidon & Co. is a member of AEC Genève, the Association of Enterprises of the Geneva Coast. This membership indicates their participation in the local business community.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RX Global (Reed Exhibitions): World's largest trade show organizer running hundreds of B2B and consumer exhibitions globally; a broad incumbent competing for large brand marketing budgets that Poseidon & Co. also targets.
• GL Events: French-listed event services group managing venues and organizing exhibitions; broad incumbent with European reach comparable to Poseidon's Swiss-based exhibition operations.
• Informa Markets: Global exhibitions division of Informa plc operating major trade shows across multiple verticals including luxury and lifestyle; broad incumbent comparable to Poseidon's portfolio approach.

Direct peers

• Cannes Yachting Festival: Major European boat show held annually in Cannes; directly comparable to the Swiss Boat Show as a consumer-facing luxury marine exhibition.
• Geneva Watch Days: Boutique watch fair staged in Geneva during the same industry week as Time to Watches, serving overlapping watch brand exhibitors and audiences.
• Watches and Wonders (Fondation Haute Horlogerie): Major global watch exhibition held in Geneva that competes directly with Time to Watches for exhibitor participation and press attention during Geneva Watch Week.
• Monaco Yacht Show: Premier luxury boat show in Monaco that competes with the Swiss Boat Show for high-net-worth marine exhibitors and audiences across Europe.
• Dubai Watch Week: Biennial watch industry event held by Ahmed Seddiqi & Sons in Dubai; comparable in concept to Time to Watches as a regional boutique alternative to Watches and Wonders.
• MCH Group: Swiss-listed exhibition company that owns Baselworld and Art Basel; the closest direct peer given Poseidon & Co.'s role as a Geneva-based trade show organizer competing in the same Swiss exhibition market.

Others

• COUTURE (Las Vegas): U.S. fine jewelry and watch trade show at Wynn Las Vegas that is the co-location partner for Time to Watches Las Vegas; adjacent ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poseidon & Co.