Tina's Angels

What Tina's Angels does

Tina's Angels is a U.S. non-profit organization founded January 13, 2013 by Troy Kehr in memory of his sister Tina Kehr/Conrad, who passed away November 5, 2010 after a 15-month battle with Stage IV triple-negative breast cancer. The organization's purpose is to create and fund special experiences — including relaxing vacations, heartfelt outings, and home enhancements — for women currently battling breast cancer in Ohio, Southeast Indiana, and Northern Kentucky. Beneficiaries are sourced through community nominations submitted via the tinasangels.com contact form; the organization does not disclose how many experiences it has funded to date or the average cost per experience.

The organization's product surface is concentrated in a single flagship event — the Annual Golf Outing held at Shaker Run Golf Club in Lebanon, Ohio — supplemented by an annual paintball fundraiser and an online donation platform. The golf outing has scaled from 100+ golfers in 2023 to 148 in 2024 to 170+ in 2025, and is monetized through individual player registrations ($50), foursome packages ($500), five sponsorship tiers ranging from $250 (Hole Sponsor) to $5,000 (Double Eagle), and ancillary merchandise including golf hats ($20), t-shirts ($20), and mulligan/ball-pack add-ons. Commerce is operated through a WooCommerce storefront on the tinasangels.com website; no proprietary technology, mobile application, or API is disclosed, and the organization has no app store presence.

Revenue is generated through two primary streams: (1) one-time and recurring donations accepted via the website with suggested amounts of $5, $10, $19.68 (honoring Tina's 1968 birth year), $20, or custom amounts, and (2) event-related transactions from the golf outing — registrations, sponsorships, and merchandise — plus the secondary paintball fundraiser. The organization operates with approximately 5 employees and an 8-person all-volunteer board, indicating a lean, community-driven operating model with no external investors or parent-company control beyond the founding Kehr Conrad Foundation. Distribution is regional and direct: experiences are delivered to individual beneficiaries within the defined tri-state service area, and donor engagement is conducted via community partnerships (Thrivent, CARSTAR, Marco's Pizza Liberty Township, Carpenter's), word-of-mouth referrals, and event marketing.

Name

Tina's Angels

Legal name

Tina's Angels

Website

https://tinasangels.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tina's Angels is a non-profit founded in 2013 that funds special experiences — vacations, outings, and home enhancements — for women battling breast cancer across Ohio, Southeast Indiana, and Northern Kentucky, supported by donations, annual golf and paintball fundraisers, and community partnerships.

Ownership category

akta.pro rank

Product category

Nonprofit Cancer Patient Support Services

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Breast cancer support
• Nonprofit fundraising events
• Patient experience programs
• Charitable donations platform
• Community benefit services

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations: The organization accepts one-time and recurring donations from supporters, with suggested amounts of $5, $10, $19.68 (Tina's birth year), $20, and custom amounts. Donations can be made monthly or as one-time contributions.
2. Golf Event Merchandise & Sponsorships: Revenue generated from selling golf outing registrations (individual players, foursomes), sponsorship tiers (Hole Sponsor, Par, Birdie, Eagle, Double Eagle, Beverage Cart), and merchandise (golf hats, t-shirts, mulligans). Sponsorship tiers range from $250 (Hole Sponsor) to $5,000 (Double Eagle).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Tina's Angels is a non-profit organization that creates special experiences (relaxing vacations, heartfelt outings, and home enhancements) for women battling breast cancer in Ohio, Southeast Indiana, and Northern Kentucky. The organization raises funds through a WooCommerce-based online store selling event merchandise, sponsorship packages, and golfer registrations, alongside one-time and recurring donations, to fund these personalized patient experiences.

Product overview

Tina's Angels is a non-profit organization offering a portfolio of fundraising products centered around their Annual Golf Outing event and an online donation platform. The golf event merchandise includes golf balls (sold in packs of 5 for $5, 10 for $10, and 30 for $20), golf hats ($20), and golf t-shirts ($20), as well as individual golfer registrations ($50 each) and full foursome registrations ($500). The organization also offers golf outing sponsorships at five tiers: Hole Sponsor ($250), Par ($2,000), Beverage Cart ($2,500), Eagle ($3,000), and Double Eagle ($5,000), each providing varying levels of branding and foursome inclusions. Additionally, the organization provides a recurring donation system enabling monthly contributions with preset amounts ($5, $10, $19.68, $20) or custom amounts to support their mission of creating experiences for women battling breast cancer.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Golf Outing The organization's flagship annual fundraising event held at Shaker Run Golf Club in Lebanon, Ohio, featuring various sponsorship tiers and golf registration options for supporters and local businesses.
• Donation Platform Online donation platform enabling one-time or recurring monthly donations with preset amounts ($5, $10, $19.68 in honor of Tina's birth year 1968, $20) or custom amounts to support breast cancer patients.
• Golf Outing Sponsorships Multi-tier sponsorship packages for the annual golf outing: Hole Sponsor ($250, onsite branding for one hole), Par ($2,000), Birdie (includes 2 foursomes), Eagle ($3,000, includes 3 foursomes), Double Eagle ($5,000, includes lunch sponsor designation), and Beverage Cart ($2,500, includes 1 foursome and beverage cart branding).
• Golf Event Merchandise Fundraising merchandise sold via the online store including golf hats ($20), golf t-shirts ($20), and golf ball packs (5 for $5, 10 for $10, 30 for $20).
• Golf Outing Registrations Registration options for the annual golf outing including individual player registrations ($50 per player) and full foursome packages ($500 for 4 players).

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ThriventcoreGTM or Marketing PartnerCommunity partner with visible logo presence on the community partners page, indicating an ongoing charitable partnership for community outreach and mutual support.
• CARSTARminorGTM or Marketing PartnerAutomotive repair partner with logo displayed on community partners page, supporting the organization's fundraising efforts.
• Marco's Pizza Liberty TownshipminorGTM or Marketing PartnerLocal pizza restaurant partnership supporting community events and fundraising activities.
• CarpentersminorGTM or Marketing PartnerCarpenter's logo displayed on community partners page, indicating support for the organization's mission.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Breast Cancer Research Foundation: Funds breast cancer research globally and is one of the most recognized breast cancer charities. Broad incumbent that competes with Tina's Angels for donor mindshare in the breast cancer cause space.
• Susan G. Komen: Largest breast cancer-focused nonprofit in the U.S., funding research, community health, and direct patient support nationally. Represents the dominant incumbent in the same donor and beneficiary pool as Tina's Angels.
• American Cancer Society: Largest U.S. cancer nonprofit, funding research, patient support, and advocacy across all cancer types. The dominant broad incumbent competing for the same donor pool and patient population.

Direct peers

• Casting for Recovery: National nonprofit that provides free fly-fishing retreats specifically for women with breast cancer. Most analogous to Tina's Angels in mission (experiential, respite-based support for breast cancer patients) and beneficiary profile.
• National Breast Cancer Foundation: Provides early detection, patient navigation, and support services to breast cancer patients nationwide. Direct peer in mission (patient support and education) at meaningfully larger scale.
• METAvivor: Dedicated specifically to metastatic (Stage IV) breast cancer — the exact clinical context that motivated Tina's Angels' founding. Direct peer in cause focus, although differentiated by research-funding emphasis.
• Young Survival Coalition: Focused on young adults diagnosed with breast cancer, providing resources, connections, and advocacy. Comparable patient-support orientation and donor-base demographic.
• Living Beyond Breast Cancer: National nonprofit offering trusted information, community connection, and support resources to people affected by breast cancer. Comparable mission of direct patient support and emotional/educational uplift.
• Pink Ribbon Good: Provides direct, tangible support (cleaning, meals, transportation, education) to breast cancer patients and their families. Closely comparable experiential/practical-support model and regional service footprint.

Emerging players

• The Pink Fund: Provides financial assistance to breast cancer patients in active treatment. Comparable niche mission of direct patient support but differentiated by financial-aid (vs. experiential) delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tinas-angels

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tina's Angels