Figlia
Figlia is a New York-based, founder-owned non-alcoholic aperitivo brand producing botanical zero-proof beverages (Fiore and Sole in bottle and canned Frizzante formats) for health-conscious and mindful-drinking consumers, sold via Shopify DTC subscriptions and wholesale to restaurants and bars.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Figlia does
Figlia is a New York-based, founder-owned non-alcoholic aperitivo company founded in 2020 by Lily Geiger. The company produces botanical, zero-proof beverages positioned as sophisticated alternatives to alcoholic spritzes for social occasions, emphasizing all-natural ingredients with no added sugars and no preservatives. Its product portfolio centers on two signature 750ml aperitivos, Fiore (bitter, floral, aromatic with rose, rosemary, elderflower, bitter orange, clove) and Sole (juicy, botanical, tart with Meyer lemon, peach, basil), each now also offered in sparkling 8.4oz canned "Frizzante" formats. The business is mission-driven, with donations tied to every bottle sold supporting Partnership to End Addiction and 1% for the Planet, and the founder's narrative around her father's alcoholism shapes the brand's mindful-drinking positioning.
Figlia's go-to-market combines a direct-to-consumer e-commerce channel (Shopify storefront at drinkfiglia.com) with a wholesale program placing products at restaurants, bars, and retail shops, primarily in NYC and surrounding areas. Pricing ranges from $43 per 750ml bottle and $72 per 12-pack of canned Frizzante up to $93 for the gift-oriented Me + You Bundle, with subscription plans delivering 15% discounts on automatic monthly, bi-monthly, or quarterly cadence via Recharge Payments. The company also sells branded merchandise (Daughter Tote, Rivington Crew sweatshirt) and curated bundles (The Duo) to broaden basket size and create gifting entry points.
Underlying infrastructure is intentionally lean: Shopify for commerce, Recharge Payments for subscription billing, and Instagram plus a recipe blog with 16+ cocktail-style preparations as the primary marketing channels. The company is bootstrapped (no disclosed funding rounds), operates with 1-10 employees, and is privately held, with all commercial activity concentrated in the United States. Distribution partners and individual subscribers form a long-tail customer base with no disclosed enterprise concentration.
Figlia firmographics
Firmographics- Name
- Figlia
- Legal name
- Figlia, Inc.
- Website
- https://drinkfiglia.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Figlia is a New York-based, founder-owned non-alcoholic aperitivo brand producing botanical zero-proof beverages (Fiore and Sole in bottle and canned Frizzante formats) for health-conscious and mindful-drinking consumers, sold via Shopify DTC subscriptions and wholesale to restaurants and bars.
- Ownership category
- akta.pro rank
Figlia industry classification
Industry- Product category
- Non-Alcoholic Aperitivos
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)
- akta.pro secondary industries
- Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH), Beverage Concentrates, Syrups & Mixers Wholesale (AFAIAGAF)
Keywords
Where Figlia is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Figlia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Bottles: One-time purchase and subscription sales of 750ml non-alcoholic aperitivo bottles (Fiore and Sole). Subscription model offers 15% discount with automatic deliveries.
- Product Sales - Cans: One-time purchase and subscription sales of 12-pack 8.4oz sparkling canned beverages (Sole Frizzante and Fiore Frizzante). Subscription model offers 15% discount.
- Bundles and Merchandise: Bundle products including The Duo (Fiore + Sole), Me + You Bundle (with tote bag), plus merchandise like Rivington Crew sweatshirts and Daughter Tote bags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fiore and Sole Bottles (750ml) |
| Subscription | Monthly | Sole Frizzante 12-Pack (8.4oz cans) |
| Subscription | Monthly | Fiore Frizzante 12-Pack (8.4oz cans) |
| One time/ perpetual license | Pay-as-you-go | The Duo Bundle (Fiore + Sole) |
| One time/ perpetual license | Pay-as-you-go | Me + You Bundle |
| Unit Pricing | Pay-as-you-go | Rivington Crew Sweatshirt |
| Unit Pricing | Pay-as-you-go | Daughter Tote |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Figlia product offering
Product offeringCore offering
Figlia produces and sells non-alcoholic botanical aperitivos — Fiore and Sole in 750ml bottles, plus their Fiore Frizzante and Sole Frizzante sparkling canned versions — formulated with all-natural ingredients, no added sugars, and no preservatives. The portfolio also includes curated bundles (The Duo, Me + You Bundle) and branded merchandise such as the Daughter Tote and Rivington Crew sweatshirt. Products are sold direct-to-consumer through the company's Shopify website with subscription options, and through wholesale stockists including restaurants, bars, and retail shops in the United States.
Product overview
Figlia is a non-alcoholic aperitivo company offering a portfolio of botanical, zero-proof beverages designed for mindful sipping. The core product line consists of two signature aperitivos: Fiore (bitter, floral, aromatic) and Sole (juicy, botanical, tart), each available in still 750ml bottle format and sparkling frizzante canned format (8.4oz). These are complemented by curated bundles (The Duo, Me + You Bundle) and branded merchandise (Daughter Tote, Rivington Crew sweatshirt). The company positions its products as alternatives to alcoholic spritzes for social occasions, emphasizing natural ingredients, no added sugars, and no preservatives. Distribution includes direct-to-consumer online sales and retail stockists.
Differentiator
Problem solved
Functional benefit
Brands
- Fiore: Hero non-alcoholic aperitivo - bitter, floral, aromatic. Bottles the lushness of Italian gardens and the energy of sidewalk dinners in New York City. Made with filtered water, white grape juice concentrate, ginger juice, lemon juice, rose extract, rosemary extract, elderflower extract, black currant juice concentrate, chamomile extract, lemon balm, bitter orange rind, clove.
- Sole
- Fiore Frizzante
- Sole Frizzante
Products and services
- 001. Fiore Non-Alcoholic Aperitivo Hero non-alcoholic aperitivo bottled in 750ml format. Profile: bitter, floral, aromatic. Made with filtered water, white grape juice concentrate, ginger juice, lemon juice, rose extract, rosemary extract, elderflower extract, black currant juice concentrate, chamomile extract, lemon balm, bitter orange rind, and clove. Recommended served over ice with an orange peel. Targeted at adults seeking premium zero-proof options for social occasions.
- 002. Sole Non-Alcoholic Aperitivo Second non-alcoholic aperitivo in 750ml bottle format. Profile: juicy, botanical, tart. Made with filtered water, peach juice concentrate, Meyer lemon juice concentrate, black tea essence, white peppercorn extract, organic elderflower flavor, sweet basil extract, capsicum annuum extract, black pepper extract, fruit and vegetable juice for color, Meyer lemon extract, and jasmine extract. Recommended poured over ice, spritzed with seltzer or tonic. Targeted at adults seeking premium zero-proof options for social occasions.
- 001. Fiore Frizzante Sparkling version of Fiore in 8.4oz single-use cans. Profile: Fiore plus bubbles plus lemon. Contains carbonated water, white grape juice concentrate, ginger juice, lemon juice, rose extract, rosemary extract, elderflower extract, black currant juice concentrate, chamomile extract, lemon balm, bitter orange rind, clove, and fruit/vegetable extract for color. 45 calories per serving. Targeted at on-the-go, outdoor, and casual consumption occasions.
- 002. Sole Frizzante Sparkling version of Sole in 8.4oz single-use cans. Profile: Sole plus bubbles. Juicy and bright with effervescent bubbles. Contains carbonated water, peach juice concentrate, Meyer lemon juice concentrate, black tea essence, white peppercorn extract, organic elderflower flavor, sweet basil extract, capsicum annuum extract, black pepper extract, fruit and vegetable juice for color, Meyer lemon extract, and jasmine extract. Designed for beach, sun, and outdoor consumption occasions.
- The Duo Bundle Zero-proof bundle combining one 750ml bottle of Fiore and one 750ml bottle of Sole. Offers both the bitter/floral/aromatic profile of Fiore and the juicy/botanical/tart profile of Sole. Includes 10% subscription discount option. Designed for discovering both signature Figlia flavors.
- Me + You Bundle Gift bundle containing one clink-proof Daughter Tote bag, one 750ml bottle of Fiore (ruby red), and one 750ml bottle of Sole (golden). Packed for dinner parties or housewarmings. Offers 20% savings versus individual purchase.
- Daughter Tote Reusable tote bag branded with 'Two is better than one - Yours and Mine' messaging. Designed to carry Figlia bottles. Clink-proof construction. Sold as standalone merchandise.
- Rivington Crew Sweatshirt Fleece-lined crewneck sweatshirt branded merchandise, described as 'Warm & Fuzzies For Figlia.' Soft fleece construction. Available in sizes S/M/L/XL.
Quantifiable outcome
- Products contain no added sugars and no preservatives
Companies that use Figlia
Customer profileSegments3 records
Ideal customer profiles2 records
Figlia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Figlia partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Partnership to End AddictioncoreEvery bottle sold helps support Partnership to End Addiction and their mission to change how addiction is addressed. They empower families with free, personalized tools and resources and work to advance care and shape public policy. Figlia was inspired to create products for those going zero proof due to founder's personal experience with father's alcoholism.
- 1% for the PlanetcoreFiglia donates 1% of sales to local New York City based non-profit environmental organizations through 1% for the Planet, helping amplify their important work and move toward a more sustainable world.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Figlia competitors and assessment
Company assessmentDirect peers
- Lyre's Spirit Co. Lyre's is a leading non-alcoholic spirits brand offering a broad portfolio including NA aperitif/dry amaro style. Direct competitor in the bar and retail aperitivo space, with significantly wider distribution scale.
- Ghia: Ghia is the most direct competitor to Figlia: a premium non-alcoholic botanical aperitivo positioned for social occasions. Both brands target the same mindful-drinking consumer with bitter, herbal, sophisticated flavor profiles, DTC + on-premise distribution, and similar premium price points.
- Aplós: Aplós produces non-alcoholic spirits and aperitifs with hemp and botanicals, positioned as sober-curious aperitivo alternatives. Comparable premium DTC positioning and similar functional-botanical ingredient story.
- De Soi: De Soi makes non-alcoholic sparkling aperitif spritzes with adaptogens, sold DTC and at retail. It directly overlaps Figlia's Fiore/Sole Frizzante cans in flavor profile (bitter, botanical, sparkling) and target consumer (sober-curious adults).
- Pentire: Pentire is a non-alcoholic botanical spirit distilled from plants sourced in Cornwall, used as a base for spritzes and aperitivo-style serves. Comparable botanical, coastal-positioned DTC brand targeting the same mindful-drinking consumer.
- Ritual Zero Proof: Ritual Zero Proof makes non-alcoholic whiskey, gin, and tequila alternatives sold DTC and to bars. Comparable mission-driven premium NA spirits brand targeting the same cocktail-occasion consumer Figlia addresses with aperitivos.
- Kin Euphorics: Kin Euphorics is a non-alcoholic functional beverage brand (aperitif-style spritzes) using adaptogens and nootropics. Similar premium DTC + on-premise model, though with a broader functional-wellness lens than Figlia's aperitivo focus.
Emerging players
- Töst Beverages: Töst produces non-alcoholic sparkling beverages (cranberry-ginger and white tea-peach-grapefruit) positioned as celebratory, occasion-based alternatives to wine and champagne. Comparable premium DTC positioning for mindful-drinking adults.
- Three Spirit: Three Spirit produces non-alcoholic functional drinks using adaptogens and botanical extracts, positioned for social occasions. Comparable ingredient philosophy and sober-curious target, though their portfolio is broader than aperitivo-specific.
Broad incumbents
- Athletic Brewing Company: Athletic Brewing is the largest non-alcoholic beer brand in the US, with broad retail distribution. While not an aperitivo, it competes for the same sober-curious consumer occasions and DTC/wellness positioning, and dwarfs Figlia in scale and capital.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Figlia social profiles
Digital presenceFiglia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Figlia leadership team
Management profileNumber of profiles
Profiles1 record
Figlia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Figlia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Figlia
What does Figlia do?
Figlia produces and sells non-alcoholic botanical aperitivos — Fiore and Sole in 750ml bottles, plus their Fiore Frizzante and Sole Frizzante sparkling canned versions — formulated with all-natural ingredients, no added sugars, and no preservatives. The portfolio also includes curated bundles (The Duo, Me + You Bundle) and branded merchandise such as the Daughter Tote and Rivington Crew sweatshirt. Products are sold direct-to-consumer through the company's Shopify website with subscription options, and through wholesale stockists including restaurants, bars, and retail shops in the United States.
Is Figlia a public or private company?
Figlia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Figlia founded?
Figlia was founded in 2020. It employs 1 to 10 people.
Where is Figlia based?
Figlia is headquartered in New York, United States, in the North America region.
How does Figlia make money?
Three revenue lines are on record. Product Sales - Bottles are the primary driver. The others are product Sales - Cans and bundles and Merchandise.
Who are Figlia's main competitors?
Direct peers on record are Lyre's Spirit Co., Ghia, Aplós, De Soi, Pentire, Ritual Zero Proof and Kin Euphorics. Emerging players are Töst Beverages and Three Spirit. Athletic Brewing Company is listed as a broad incumbent.
Does Figlia have an API?
No public API is recorded for Figlia.
What industry is Figlia in?
Figlia's product category is Non-Alcoholic Aperitivos. Its primary akta.pro industry code is AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production, with a secondary code of CRAHAEAH, Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal). Its NAICS code is 456 and its SIC code is 2086.