Tirisi

What Tirisi does

Tirisi is a Dutch luxury jewelry brand headquartered in Amsterdam, Netherlands, founded in 2009 by Natascha Rotstein. The company operates two product brands: Tirisi Jewelry, a fine jewelry line of handcrafted pieces in 18kt gold set with microscope-set diamonds and semi-precious stones, and Tirisi Moda, an accessible fashion jewelry line that combines 18kt gold with 925 sterling silver, Italian leather, and vibrant stones. Together they address the segment of fashion-conscious women seeking versatile pieces ranging from everyday wear to formal occasions, including gift buyers and luxury jewelry collectors.

Production is anchored at L'officina, the company's master goldsmith workshop in Italy, where pieces are handcrafted using traditional goldsmith techniques enhanced by 90X-powered microscopes for diamond and gemstone setting, laser assembly, and high-precision soldering. The portfolio spans rings, earrings, bangles, necklaces, bracelets, and pendants across city-inspired collections (Milano, Amsterdam, Venice, Fiji, Monte Carlo, Doha, Seoul Flower) and themed collections (Dolce, Sea Star, Bamboo, Love, Kisses, Iconic). Distinctive techniques include a proprietary gold cap construction method (distinct from plating), assembled stone technology using doublets and triplets, and a four-times quality control process. Distribution is hybrid: direct-to-consumer e-commerce via tirisi.com (WooCommerce / Stripe), an authorized global retailer network, the Tirisi Lounge shop-in-shop at Van Hell Juweliers Apeldoorn, and international trade fair sales targeting DACH and EU markets.

The business model is one-time retail jewelry sales through D2C and wholesale channels, supplemented by personalization services, repair and maintenance (starting at €85 for silver and €170 for 18k gold), and accessories such as the Tirisi Travel Box (€59). Tirisi is privately held and bootstrapped, with operating entities Tirisi Online B.V. and Tirisi Jewelry B.V. owned by parent companies Nadimi Holding B.V. and LDS Holding B.V. International growth is being driven by dedicated International Sales Executives focused on the DACH region and by brand-building activities such as the Mercedes-Benz Bucharest Fashion Week showcase via partner KULTHO.

Name

Tirisi

Legal name

Tirisi Online B.V.

Website

https://tirisi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Tirisi is a Dutch luxury jewelry brand selling handcrafted 18kt gold fine jewelry under Tirisi Jewelry and accessible gold-and-silver fashion pieces under Tirisi Moda through DTC e-commerce, authorized jewelers, and shop-in-shop lounges, serving fashion-conscious women globally.

Ownership category

akta.pro rank

Product category

Luxury Fine and Fashion Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Manufacturing & Atelier Production (CRAKAAAK)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)

Keywords

• Luxury fine jewelry
• Fashion jewelry
• 18kt gold jewelry
• Diamond jewelry
• Handcrafted Italian jewelry

Headquarters

HQ city

Amsterdam Zuidoost, Noordholand

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct Online Jewelry Sales: Tirisi sells jewelry directly to consumers through tirisi.com, offering both Tirisi Jewelry (fine jewelry in 18kt gold with diamonds) and Tirisi Moda (fashion jewelry in 18kt gold with 925 sterling silver) product lines.
2. Authorized Retailer Distribution: Products are sold through authorized retail partners (jewelers) worldwide, with Tirisi maintaining relationships with high-end jewelers for broader market reach.
3. Shop-in-Shop/Lounge Partnerships: Tirisi operates branded shop-in-shop lounges within partner retailers, such as the Tirisi Lounge at Van Hell Juweliers Apeldoorn, providing curated in-store brand experiences.
4. Customization Services: Tirisi offers personalization services including engraving and custom combinations of gold tones, gemstones, leathers, and charms, which may extend delivery times and are non-returnable.
5. Repair and Maintenance Services: Tirisi provides paid repair services for products outside warranty, with pricing starting at €85 for 925 silver and €170 for 18k gold items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tirisi designs, manufactures, and sells handcrafted luxury jewelry under two brand lines — Tirisi Jewelry (fine jewelry in 18kt gold with diamonds and semi-precious stones) and Tirisi Moda (fashion jewelry combining 18kt gold with 925 sterling silver and Italian leather). Pieces are produced at the L'officina master goldsmith workshop in Italy and sold directly to consumers via tirisi.com, through a global network of authorized jewelers, and via a Tirisi Lounge shop-in-shop at Van Hell Juweliers Apeldoorn.

Product overview

Tirisi operates two core jewelry brands: Tirisi Jewelry (luxury fine jewelry in 18kt gold with microscope-set diamonds and semi-precious stones) and Tirisi Moda (fashion jewelry combining 18kt gold with 925 sterling silver and Italian leather). The product portfolio includes rings, earrings, bangles, necklaces, bracelets, and pendants across multiple collections including Milano, Amsterdam, Venice, Fiji, Dolce, Sea Star, Bamboo, Love, Kisses, Iconic, Monte Carlo, Doha, and Seoul Flower. Collections are available in fine jewelry (Tirisi Jewelry) and fashion jewelry (Tirisi Moda) tiers. The company offers customization services, a jewelry care kit, ring size guide, repair services, and a 14-day returns policy. Retail presence includes a Tirisi Lounge shop-in-shop at Van Hell Apeldoorn. Customer service is available via phone, email, WhatsApp, and online chat through the Tirisi Concierge Service.

Differentiator

Problem solved

Functional benefit

Brands

• Tirisi Jewelry: Handcrafted entirely in 18k gold, set with microscope-set diamonds and exceptional semi-precious stones. Designed for the fashionable woman who values exquisite detail, timeless elegance, and individual charm.
• Tirisi Moda

Products and services

• Tirisi Jewelry (Fine Jewelry Line) Fine jewelry collection handcrafted entirely in 18kt gold, set with microscope-set diamonds and exceptional semi-precious stones. Includes rings, necklaces, bangles, earrings, bracelets, and pendants across collections such as Milano, Amsterdam, Venice, Fiji, Monte Carlo, Doha, and Seoul Flower. Designed for fashionable women seeking exquisite detail, timeless elegance, and individual charm.
• Tirisi Moda (Fashion Jewelry Line) Fashion jewelry collection blending 18kt gold with 925 sterling silver, vibrant stones, and handcrafted Italian leather. Includes rings, necklaces, sliding bracelets, earrings, bangles, and pendants across collections such as Dolce, Sea Star, Bamboo, Love, Kisses, Iconic, Palm Beach, Copacabana, Back to Nature, Bohemian, and Grumetta.
• Customisation Service Personalization service allowing customers to transform Tirisi pieces into unique reflections of their own story, including engraving and custom combinations of gold tones, gemstones, leathers, and charms. Customized items may extend delivery times and are non-returnable.
• Repair Service Master jeweller repair and adjustment service performed by Tirisi artisans. Customers complete an online repair form and receive a FedEx return label. Pricing starts at €85 for 925 silver items and €170 for 18k gold items, depending on condition and complexity.
• Tirisi Cleaning Kit Jewelry care product — a non-hazardous, water-based cleaning solution designed specifically for jewelry use and compliant with EU General Product Safety Regulation (EU) 2023/988.
• Tirisi Travel Box Branded travel storage box for jewelry. Currently available in a Blush Pink variant priced at €59. New newsletter subscribers receive a free Tirisi Travel Case on first order.
• Tirisi White Glove Service Premium delivery service available in select locations, requiring adult signature and ID verification. Items delivered via White Glove are not eligible for cancellation or return (statutory warranty applies).

Quantifiable outcome

• Two-year warranty coverage for manufacturing defects with product registration
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• KULTHOflagshipStrategic or Co-development Partner · 2 April 2026KULTHO is a cherished partner that presented Tirisi Jewelry pieces at the Mercedes-Benz Bucharest Fashion Week, marking the first haute couture jewelry show on the Bucharest Fashion Week runway. The 'Indulgent Luxury' showcase featured Tirisi's bold elegance on the catwalk, representing a flagship brand visibility event.
• Van Hell Juweliers ApeldoorncoreChannel Partner/ Reseller/ Distributor · 20 November 2025Tirisi operates a branded Tirisi Lounge shop-in-shop within Van Hell Juweliers Apeldoorn, providing customers with a curated in-store brand experience that blends fashionable appeal with Italian flair. This partnership represents a key physical retail presence in the Netherlands market.
• FedExcoreTechnology or IntegrationFedEx is the primary shipping and logistics partner for Tirisi. All shipments arranged by Tirisi are sent via FedEx, including the Tirisi White Glove Service option for premium deliveries requiring signature and ID verification.
• StripecoreTechnology or IntegrationStripe handles all payment processing as a PCI-compliant provider. Supports multiple payment methods including iDEAL, Visa, Mastercard, American Express, Apple Pay, and more. Tirisi does not store or access full card details.
• WooCommerce (Automattic)coreTechnology or IntegrationWooCommerce powers the tirisi.com e-commerce platform, enabling online product catalog, shopping cart, checkout, and order management functionality.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Boucheron: French luxury fine jewelry maison with heritage positioning. Comparable to Tirisi Jewelry in precious metal and gemstone fine jewelry, with stronger historical brand equity and global retail presence.
• Tiffany & Co. Iconic luxury fine jewelry brand with global retail dominance. Comparable to Tirisi Jewelry in fine jewelry category, though at vastly larger scale, brand recognition, and distribution footprint.
• Swarovski: Established crystal and fashion jewelry brand with global retail presence. Comparable to Tirisi Moda in fashion jewelry positioning, with broader price tiers and stronger brand recognition.
• Pandora: Global accessible jewelry brand with extensive retail network. Comparable to Tirisi as a mass-market jewelry competitor, though Pandora operates at significantly larger scale and focuses on sterling silver rather than gold jewelry.

Direct peers

• Missoma: DTC fashion jewelry brand selling gold and gemstone pieces through owned e-commerce and retail partners. Directly comparable to Tirisi in distribution model, target customer, and accessible luxury positioning.
• Mejuri: DTC-first accessible fine jewelry brand targeting fashion-conscious women with gold and gemstone pieces. Highly comparable to Tirisi in target audience, omnichannel retail strategy, and accessible luxury positioning.
• Pomellato: Italian fine jewelry brand known for craftsmanship and distinctive collections. Comparable to Tirisi through shared Italian manufacturing heritage, gold and gemstone focus, and city/collection-inspired branding.
• Monica Vinader: British accessible fine jewelry brand with hybrid DTC and retail distribution model. Comparable to Tirisi in combining fine jewelry materials with contemporary design, and in serving fashion-conscious women seeking daily-wear luxury.
• Roberto Coin: Italian luxury jewelry brand with global retail presence and signature collections. Comparable to Tirisi through Italian craftsmanship, gold and diamond expertise, and multi-tier collection strategy.

Emerging players

• Astrid & Miyu: London-based contemporary jewelry brand with DTC and physical retail stores. Comparable to Tirisi in targeting fashion-forward women and combining modern design with precious metals, though more silver-focused than gold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5_RAi5vbNz8lozQzQMT5Qw/featured
• Facebookfacebook.com/Tirisiofficial
• LinkedInlinkedin.com/company/tirisi-jewelry-b-v
• Instagraminstagram.com/tirisi

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tirisi