Total Livestock Genetics

Name

Total Livestock Genetics

Legal name

Total Livestock Genetics Victoria Pty Ltd

Website

https://tlg.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Livestock Genetics is an Australian bovine genetics and reproduction technology company providing licensed semen collection, embryo transfer, IVF, genomic testing and storage and export services from its Camperdown, Victoria headquarters to dairy farmers, Angus breeders, and international clients.

Ownership category

akta.pro rank

Product category

Livestock Genetics Services

SIC

Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Artificial Insemination (AI) & Semen Services (Collection, Processing, Storage) (AFACAEAA)

akta.pro secondary industries

Sexed Semen & Sex Selection Services (AFAEAJAI), Cloning & Advanced Reproductive Technologies Services (AFAEAJAL), Genomic Testing & Genetic Evaluation Services (AFAEAJAC)

Keywords

• Bovine semen collection
• Embryo transfer services
• Livestock genomic testing
• Sexed semen processing
• Animal reproduction technology

Headquarters

HQ city

Camperdown

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Semen Collection Services: Licensed semen collection for domestic and international markets including export accreditation. Semen collected, processed, assessed, inventoried and available for despatch within 48 hours.
2. Embryo Transfer (ET) & IVF Services: On-centre and on-farm embryo transfer programs including donor programming, flushing, and transfer. IVF services at Glenormiston facility for problem donors and elite young livestock.
3. Storage & Despatch: Professional storage and distribution service for genetic material with over 3 million straws stored. Computerized inventory system providing detailed inventory and sales reports.
4. Genomic Testing: Genomic testing and profiling services using Igenity profiles (Aussie/BPI, Select/TPI, Essential) with add-on content options.
5. Import & Export Services: Export coordination services including liaising with DoA, clearances, and export documentation. Import permit acquisition and shipment coordination.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Total Livestock Genetics operates accredited bovine semen collection facilities for Holstein and Jersey bulls and provides reproductive services including Embryo Transfer and In Vitro Fertilization to Australian and international dairy and beef producers. The company also offers genomic testing via Igenity, cryogenic storage and despatch of genetic material, and import/export services supported by EU, China, and U.S. CSS accreditations.

Product overview

Total Livestock Genetics is a livestock genetics and reproduction technology company offering an integrated suite of services. The core offerings include licensed semen collection (Camperdown Centre for EU/China/USA accredited collection, Glenormiston Centre for other markets), Embryo Transfer (ET) and In Vitro Fertilization (IVF) services, and genomic testing using Igenity profiles. Supporting services include professional storage and despatch of genetic material (over 3 million straws and 5,500 embryos), and international import/export services. The company operates two facilities and offers bull genetics across Holstein and Jersey breeds through sire directories released periodically.

Differentiator

Problem solved

Functional benefit

Products and services

• Bovine Semen Collection Service EU, China and U.S. CSS-accredited collection of bovine semen from resident bulls, performed at the Camperdown facility by trained technicians, with full laboratory analysis and certification for domestic and international sale.
• Embryo Transfer (ET) Service On-farm Embryo Transfer programs delivered by TLG's team using a custom-built mobile embryo processing laboratory; includes donor superovulation, flushing, and embryo transfer for dairy and beef breeders across Australia.
• In Vitro Fertilization (IVF) Service OPU/IVF programs using sexed semen with an on-site Sexing Technologies laboratory, enabling accelerated genetic gain and targeted female/male outcomes for stud and commercial breeders.
• Igenity Genomic Testing Service Genomic profiling of cattle using the Igenity panel, providing breed composition, parentage verification, and trait information to inform breeding decisions.
• DNA Storage Service Long-term cryogenic DNA storage for stud and commercial cattle breeders, supporting traceability, parentage confirmation, and future genomic testing.
• Genetic Material Storage & Despatch Cryogenic storage and computerised despatch of semen and embryos via the Stock Tracker online client portal, including quarantine facilities for export-ready genetic material.
• Import & Export Service End-to-end import and export handling of bovine genetic material in partnership with the Department of Agriculture, leveraging EU, China and U.S. CSS accreditations to ship product to Europe, China, USA, New Zealand, UK, Canada and South America.
• Bulls on Parade Field Event Field-day style bull showcase events hosted in regional centres across Australia, allowing prospective buyers to view sires available through Genetics Australia/TLG and engage with on-site sales staff.
• Camperdown Collection Centre The TLG semen collection and laboratory facility at Camperdown, Victoria, including bull housing, collection barn, Sexing Technologies laboratory, ET/IVF processing area, and on-site stock distribution office.
• Glenormiston Collection Centre Additional TLG semen collection facility at Glenormiston, Terang, Victoria, expanding bull housing capacity and supporting increased domestic and export throughput.

Quantifiable outcome

• 90% heifer calf guarantee with sexed semen
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Genetics Australia Co-operativecoreStrategic or Co-development Partner · 1 January 2021TLG became a subsidiary company of Genetics Australia Co-operative (GA) in January 2021 under the name Total Livestock Genetics Victoria. This acquisition provided TLG with access to GA's cooperative network and resources.
• Sexing TechnologiescoreTechnology or IntegrationSexing Technologies Victorian laboratory is located at the Camperdown Centre, where licensed semen collection programs suitable for domestic and international markets (including the EU) are conducted in accordance with OIE's requirements.
• IgenitycoreTechnology or IntegrationGenomic testing services offered using Igenity profiles including Igenity Aussie (BPI), Igenity Select (TPI/IPI/LPI), and Igenity Essential, with add-on content options.
• International Embryo Transfer Society (IETS)minorStrategic or Co-development PartnerExport embryos are collected, processed and frozen by the DoA accredited team according to IETS protocols.
• Urus Europe B.V.coreStrategic or Co-development PartnerExternal partner mentioned in privacy policy as part of Genetics Australia's disclosure practices.
• GenexminorStrategic or Co-development PartnerExternal partner mentioned in privacy policy as part of Genetics Australia's disclosure practices.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• CRV: Global dairy and beef genetics cooperative offering AI, herd management, and reproductive services. Comparable as a vertically integrated genetics provider serving dairy farmers with semen, embryos, and data services.
• Semex: Canadian bovine genetics cooperative offering AI services, genomic testing, and sire distribution worldwide. Comparable product mix (semen, IVF, genomic solutions) and customer base of progressive dairy farmers.
• World Wide Sires: Global bovine genetics company marketing semen from multiple bull studs to dairy farmers worldwide. Comparable as an international distributor leveraging accredited collection centres, similar to TLG's export model.
• Alta Genetics: Global bovine genetics company providing AI services, semen collection/distribution, and reproductive consulting. Comparable service breadth and target customer (commercial dairy operations) to TLG.
• Viking Genetics: Major European cooperative providing bovine genetics, AI services, and reproductive technology across dairy breeds. Closely comparable business model (cooperative AI/genetics), and TLG's current sales manager previously worked there.
• URUS Group LP: Global cattle genetics platform and TLG's JV partner since 2023. Operates multiple AI and genetics businesses (including Alta and GENEX) and represents the broader competitive landscape TLG must operate within.

Direct peers

• Genex Cooperative: US-based cooperative providing AI services, semen collection, and reproductive solutions for dairy and beef. Listed as a TLG partner and operates a near-identical business model in the North American market.
• Genetics Australia Co-operative: Direct parent of TLG and Australia's largest livestock genetics cooperative, distributing bovine semen and providing AI services to Australian dairy and beef producers. Operates as a sister entity within the same JV structure and competes with TLG for some collection services.
• ABS Global (ABS Australia): One of the world's largest bovine genetics companies and a TLG customer that also competes in the Australian market for semen collection, AI services, and genetic product distribution. Highly comparable operating model and customer base.

Emerging players

• Sexing Technologies: Sexed semen technology provider with an on-site laboratory at TLG. Comparable as a specialist in sexed semen processing and reproductive technology, overlapping with one of TLG's key service lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/total-livestock-genetics

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Livestock Genetics