The Lemon Tree & Co

Name

The Lemon Tree & Co

Legal name

TLT Concepts

Website

https://tltconcepts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

TLT Concepts is a Cairo-founded hospitality group operating 15+ brands across restaurants, boutique hotels, beach clubs, lifestyle retail, and events in Egypt, Dubai, and Athens, serving affluent consumers and corporate clients through owned venues and signature experiences.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Gastronomy & Hospitality Venues: Revenue from owned restaurants, bars, and beach clubs including The Lemon Tree & Co. Katameya, One Ninety, Hacienda White, Rituals, Villa Coconut, The Origins, Maa'soom, Luhv, Ivory, and others. Covers food, beverage, and service sales across multiple locations.
2. Boutique Hotels & Residences: Revenue from TLT Signature Hotels including Le Sidi Boutique Hotel, Le Sidi Cabanas, Villa Coconut Hotel El Gouna, Villa Coconut Hotel North Coast, Villa Coconut Hotel Athens, Can Limón Hotel & Residences, and Boutique Living properties. Includes room rentals and hospitality services.
3. Events & Entertainment Services: TLT Events & Entertainment provides event management and execution for weddings, social events, corporate events, and branded experiences. Revenue from planning, production, decoration, catering, and entertainment services.
4. Can Limón Retail Concept Store: Lifestyle concept store selling handcrafted home décor, furniture, fashion, accessories, design items, and beauty products. Multiple locations across North Coast, El Gouna, and Cairo, with plans for international expansion.
5. Music & Entertainment Events: Revenue from music festivals and events including Family & Friends (held twice yearly in summer and winter), Club Clandestine exclusive dinners, Balearica experiences, and The Box versatile event spaces.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

TLT Concepts is an Egyptian hospitality group that owns and operates a portfolio of fine dining restaurants, beach clubs, boutique hotels, lifestyle concept stores, and event management services across Egypt, Dubai, and Greece. Its core products include Mediterranean-inspired restaurants, luxury cabanas and hotel-serviced residences, curated music and nightlife experiences, and bespoke event execution for social and corporate clients. The company generates revenue through food and beverage sales, room rentals, event management fees, and retail product sales.

Product overview

The Lemon Tree & Co (TLT Concepts) is an Egyptian hospitality group operating a diversified portfolio of 15+ brands in the hospitality, events, entertainment, and retail markets. The company offers fine dining restaurants and bars (The Lemon Tree & Co., One Ninety, Hacienda White, Ivory, Villa Coconut, The Origins, Luhv, TLT Bistro), signature boutique hotels (Le Sidi, Le Sidi Cabanas, Villa Coconut Hotels, Can Limón Hotel & Residences, Boutique Living), lifestyle concept stores (Can Limón), and event management services (TLT Events & Entertainment, Family & Friends, Club Clandestine, Balearica, The Box). The portfolio spans locations across Egypt's North Coast, Cairo, El Gouna, Dubai, and Greece, with expansion plans for Athens and Ibiza.

Differentiator

Problem solved

Functional benefit

Brands

• The Lemon Tree & Co. One Ninety: Flagship restaurant located in One Ninety by LMD, New Cairo.
• The Lemon Tree & Co. Katameya
• The Lemon Tree & Co. Hacienda White
• The Lemon Tree & Co. Ivory
• The Lemon Tree & Co. Boutique Living
• Can Limón
• Can Limón Hotel & Residences
• Rituals Beach Club & Restaurant
• Rituals of Zoya
• Villa Coconut
• Villa Coconut Dubai
• Villa Coconut Hotel El Gouna
• Villa Coconut Hotel North Coast
• Villa Coconut Hotel Athens
• Le Sidi Boutique Hotel & Restaurant
• Le Sidi Cabanas
• The Origins
• Maa'soom
• Luhv Katameya
• TLT Bistro
• Family & Friends
• Club Clandestine
• Balearica
• The Sound of The Lemon Tree
• The Box
• TLT Studio
• TLT Events & Entertainment

Products and services

• The Lemon Tree & Co. One Ninety Flagship restaurant in New Cairo showcasing the vibrant essence of The Lemon Tree & Co. brand with tailored hospitality, refined entertainment, and Mediterranean-inspired cuisine.
• The Lemon Tree & Co. Hacienda White Mediterranean-inspired dining venue in North Coast featuring all-white raw interior, subtle greenery, handcrafted accents, and direct sea view.
• The Lemon Tree & Co. Ivory Refined dining experience in Sheikh Zayed offering reimagined menu with elevated interpretations of signature dishes and innovative culinary techniques.
• The Lemon Tree & Co. Katameya Iconic restaurant and bar in Cairo known for refined experiences and exquisite seasonal-changing menu.
• Rituals Beach Club & Restaurant Bohemian-inspired private oasis beach club and restaurant on the Mediterranean coast offering sea, sand, and sun with wellness and art activities like yoga and meditation.
• Rituals of Zoya Family-friendly beach destination at Zoya Ghazala Bay, North Coast featuring holistic tent, wellness activities, and Mediterranean culinary experiences.
• Villa Coconut (El Gouna) Home-away-from-home dining experience in El Gouna inspired by the coconut, offering seasonal menu and tranquil retreat by the Red Sea.
• Villa Coconut Dubai Mediterranean-inspired restaurant and bar in Dubai DIFC blending Egyptian warmth with Mediterranean elegance and cosmopolitan flair, led by Chef Panagiotis Zokos.
• The Origins Contemporary ethnic cuisine restaurant at Garden 8 Mall offering Mediterranean-inspired dishes for families and friends seeking escape from city hustle.
• Maa'soom Resort concept in Marassi with boutique hotel, beachfront cabanas, and signature dining experience blending Mediterranean and Bedouin cuisines.
• Luhv Katameya Youthful, approachable dining concept at Katameya Heights offering balanced, curious approach to everyday dining with sushi on Sundays.
• TLT Bistro Dining concept at Katameya Heights designed for gathering with loved ones over warm and scrumptious meals.
• Le Sidi Boutique Hotel & Restaurant Authentic locally-inspired sanctuary on ivory sands of Hacienda Bay offering rooms, suites, and villa accommodations with Mediterranean hospitality.
• Le Sidi Cabanas Fully furnished, hotel-serviced homes capturing North African residence essence at Hacienda Bay, a collaboration between Palm Hills Developments and TLT Living.
• Villa Coconut Hotel El Gouna Lifestyle boutique hotel in El Gouna housed in a restored iconic landmark offering hospitality, retail, dining, and entertainment under one roof.
• Villa Coconut Hotel North Coast (Zoya) Lifestyle boutique hotel with 29 hotel cabanas and 28 serviced cabanas featuring private crystal lagoon and sea views at Zoya Ghazala Bay, North Coast.
• Villa Coconut Hotel Athens Lifestyle boutique hotel embodying Athenian Riviera essence with hospitality, retail, dining, and entertainment, representing international expansion into Greece.
• Can Limón Boutique Hotel & Residences Coastal retreat at Kai along the Red Sea featuring dynamic architecture, seamless indoor-outdoor connection, and interiors blending nostalgia with contemporary design.
• The Lemon Tree & Co. Boutique Living Luxury coastal hotel rooms and residences on North Coast, fully furnished, serviced, and adorned to complement unique tastes.
• Can Limón Concept Store Lifestyle concept store offering handcrafted décor items, home wear, apparel, fashion accessories, design, and beauty products with a personalized shopping experience.
• TLT Events & Entertainment Event management service for weddings, themed parties, corporate events, brand launches, conferences, and celebrations with creative concept execution from planning through production.
• Family & Friends Exclusive nightlife and music festival concept featuring international artists, held twice yearly during summer and winter breaks.
• Club Clandestine Exclusive surprise dinner party concept combining mystery and extravagance, offering immersive culinary artistry and hospitality experiences for special occasions.
• Balearica Music and art hub featuring music production, radio, and special events celebrating the Balearic lifestyle from the Spanish islands, accessible via mobile app.
• The Box
• TLT Studio In-house design and crafting studio producing bespoke furniture, accessories, cutlery, and art exclusively for TLT Concepts venues and retail dining spaces.

Quantifiable outcome

• 100+ podcasts with millions of plays on Apple Music
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Panagiotis ZokoscoreStrategic or Co-development Partner · 1 January 2024Acclaimed Greek chef serving as Head of Culinary R&D at Villa Coconut DIFC, bringing Mediterranean-inspired menu with bold contemporary flavors and Dubai-exclusive dishes.
• Amr DiabcoreStrategic or Co-development Partner · 1 January 2021Creative partnership with legendary Egyptian musician Amr Diab and Emaar Misr to introduce Maa'soom - a new resort concept featuring boutique hotel, beachfront cabanas, and signature dining at Marassi North Coast.
• Emaar MisrcoreStrategic or Co-development Partner · 1 January 2021Development partnership with Emaar Misr for the Maa'soom resort project in Marassi, combining real estate development expertise with TLT's hospitality operations.
• Palm Hills DevelopmentscoreStrategic or Co-development Partner · 1 January 2020Joint venture partnership between Palm Hills Developments and TLT Living to develop Le Sidi Cabanas - fully furnished, hotel-serviced residences capturing the essence of North African living at Hacienda Bay, North Coast.
• Paulina ArcklinminorGTM or Marketing Partner · 1 January 2018Globally acclaimed concept photographer and stylist collaborated with Can Limón for product photoshoots showcasing the brand's offerings in authentic and creative light.
• Alex KentuckycoreStrategic or Co-development Partner · 1 January 2014Music curator and partner creating The Sound of The Lemon Tree concept exclusively for TLT Concepts venues. Based in Ibiza, Alex Kentucky produces music sets and over 100 podcasts with millions of plays on Apple Music.
• SevenRoomscoreTechnology or IntegrationReservation technology platform integrated across all TLT Concepts dining venues enabling online table reservations and customer management.
• Chef Mirette AlycoreStrategic or Co-development PartnerCo-Founder and Chief Hospitality Officer of TLT Concepts leading culinary vision across multiple venues including Villa Coconut DIFC and Maa'soom.
• Chef Hattem MattarminorStrategic or Co-development PartnerChef known for open fire techniques contributing to Maa'soom menu curation, bringing distinctive culinary approach to the Mediterranean-Bedouin concept.
• Chef Michalis NourlogouminorStrategic or Co-development PartnerChef adding refined Greek influence to Maa'soom menu, contributing to the culinary paradox where Mediterranean meets Bedouin cuisine.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nammos: Greek luxury beach club, restaurant, and lifestyle brand anchored in Mykonos with international offshoots. Closely comparable in combining a beach club destination, restaurant, music events, fashion retail, and hotel-adjacent hospitality under one lifestyle ecosystem in Mediterranean geographies.
• Roka: Luxury Japanese robatayaki restaurant brand from the Zuma group, with locations in London, Dubai, and other cities. Comparable as a sibling-of-Zuma premium dining concept with strong Gulf presence and similar polished hospitality/nightlife crossover.
• SUSHISAMBA: Global luxury restaurant brand operating in London, Dubai, Las Vegas, and other cities with Japanese-Brazilian-Peruvian cuisine in design-led venues. Directly comparable in combining upscale dining, rooftop/nightlife programming, and design-driven interior experiences in premium global locations.
• LPM Restaurant & Bar: Upscale Mediterranean restaurant group operating in London, Dubai, Miami, and other premium markets. Direct peer on Mediterranean fine-casual cuisine, all-day dining, and curated bar programs in luxury districts, including strong Dubai presence alongside TLT's DIFC venue.
• Zuma: Global upscale Japanese-inspired/Mediterranean-leaning restaurant and lounge brand with locations in premium global cities. Directly comparable in delivering polished hospitality experiences, curated music programming, and an after-dark dining-plus-bar proposition at the high end of the market.
• Bagatelle: French-Mediterranean restaurant and beach club brand with locations in St. Tropez, Dubai, NYC, and other luxury destinations. Comparable as a lifestyle dining brand that combines Mediterranean cuisine, music programming, and day-into-night beach club experiences targeting affluent travelers.
• Gaia (GAIA Restaurants): Upscale Greek-Mediterranean restaurant group founded by the creator of Zuma, operating in Dubai, London, and Doha. Closely comparable to TLT on Mediterranean fine dining with a Greek flavor, premium design, and a strong Gulf-region presence that overlaps with TLT's Dubai ambitions.
• Billionaire (Tutto Passa): Luxury dining and nightlife brand with venues in Dubai, London, and other global cities, combining high-end Italian cuisine with nightclub programming and celebrity-driven entertainment. Comparable in fusing F&B, nightlife, and a celebrity-attended premium positioning.

Broad incumbents

• Cipriani: Iconic Italian luxury hospitality brand operating restaurants, clubs, hotels, and event venues globally (Harry's Bar heritage). Comparable broad incumbent spanning multiple formats — fine dining, hospitality, events — within a unified premium Italian-lifestyle identity.
• Hakkasan: Global luxury Chinese fine-dining and nightclub brand with venues in London, Dubai, Las Vegas, and Miami. Comparable as a broad incumbent combining upscale cuisine, signature music/lounge programming, and a multi-format premium lifestyle presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tltconcepts
• LinkedInlinkedin.com/company/the-lemon-tree-&-co
• Instagraminstagram.com/tltconcepts?utm_medium=copy_link

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lemon Tree & Co