TMG Consulting

What TMG Consulting does

TMG Consulting is a privately held professional services firm headquartered in Chanhassen, Minnesota, founded by Daryl McLinden in 1993 as The McLinden Group and rebranded to TMG Consulting in March 2020. The firm delivers fractional and virtual finance, accounting, human resources, recruiting, and business mentoring services to small and mid-sized businesses, with a target segment of companies employing 5 to 50 staff that lack the budget or need for full-time functional leadership. Core service lines include fractional CFO, virtual controller, daily bookkeeping and accounting systems setup, budgeting and forecasting, HR policies and recruiting, performance management, exit strategy advisory, and merger and acquisition support for both operating companies and PE acquirers.

The practice operates on a team-based fractional delivery model that distinguishes it from solo practitioners by providing backup coverage and continuity, with the firm leveraging QuickBooks as its primary accounting platform and offering both virtual and on-site engagement. Go-to-market relies on direct outreach, an extensive monthly newsletter and white paper content library dating to 2017, and reciprocal referral channels with CPA firms (which outsource bookkeeping and interim financials) and banks/lenders (which refer clients needing lender-facing financial reporting). The firm maintains a 35-person headcount across three U.S. offices in Minnesota, Arizona, and Florida, and serves clients both regionally in the Midwest and nationally.

Revenue is generated primarily through recurring monthly service contracts with custom quote-based pricing tailored to scope, duration, and expertise, supplemented by project-based M&A and exit strategy advisory fees. The firm operates with no disclosed institutional funding, no parent company, and founder-led ownership under Daryl McLinden as Founder & Managing Director.

Name

TMG Consulting

Legal name

TMG Consulting

Website

https://tmgconsulting.biz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

TMG Consulting is a privately held professional services firm that provides fractional CFO, accounting, HR, recruiting, and business mentoring to small and mid-sized U.S. businesses (5-50 employees), primarily in the Midwest. The 35-person team delivers services via custom recurring engagements through direct outreach and CPA and bank referral channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fractional Finance & Accounting Services: Providing fractional CFO services, controller support, bookkeeping, and accounting services on a part-time or ongoing basis to small and mid-sized businesses. Revenue is generated through recurring service contracts tailored to client needs.
2. Fractional HR Services: Providing fractional HR staffing, recruiting support, HR compliance, and employee relations services on a part-time or project basis to clients.
3. Business Mentoring & Consulting: Strategic advisory services including exit strategy consulting, merger and acquisition support, and business mentoring for business owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TMG Consulting provides fractional and virtual finance, accounting, HR, and business consulting services to small to mid-sized businesses. Core offerings include Financial Services (fractional CFO, bookkeeping, budgeting, forecasting, M&A support), Human Resources Services (fractional HR, recruiting, compliance, performance management), Business Mentoring, and Virtual Controller services. Services are delivered on a team-based fractional model with both virtual and on-site engagement.

Product overview

TMG Consulting is a consulting services firm offering fractional and virtual staffing solutions for small to mid-sized businesses. Their portfolio consists of four core service areas: Financial Services, Human Resources Services, Business Mentoring, and Virtual Controller. These services are delivered through a team-based model where clients gain access to the entire TMG Consulting team rather than a single consultant. Key service modules include Fractional CFO Services, Accounting/Bookkeeping, Exit Strategy Consulting, Merger and Acquisition Support, Recruiting and Employee Relations, Performance Management, and Budgeting and Forecasting. The firm positions itself as an elevated, 'leveled-up' version of fractional services, differentiating from solo freelancers by providing backup support and the ability to scale across finance and HR needs. TMG Consulting rebranded from 'The McLinden Group' in March 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Services Comprehensive finance and accounting support including fractional CFO services, daily accounting/bookkeeping, accounting systems setup and training, budgeting and forecasting, banking and lender relationships, and merger/acquisition support for small to mid-sized businesses.
• Human Resources Services Fractional and virtual HR services including HR policies and forms, recruiting and selection support, onboarding and exit processes, employee relations, and performance management tailored to unique business needs.
• Business Mentoring Strategic advisory and mentorship services to help business owners make informed decisions, spot trends, predict future scenarios, and navigate business challenges including exit strategy planning and merger/acquisition support.
• Virtual Controller Part-time or fractional controller services providing financial oversight, reporting, and management without the cost of a full-time hire.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• CPA FirmscoreChannel Partner/ Reseller/ DistributorTMG Consulting partners with CPA and accounting firms to provide backend fractional finance and accounting services. This allows CPA firms to serve their clients' bookkeeping and interim financial needs while focusing on higher-value tax and advisory services. TMG positions itself as a partner rather than competitor to CPA firms.
• Banks and LenderscoreChannel Partner/ Reseller/ DistributorPartnership with banks and financial institutions to support their business clients' financial management needs. TMG helps clients improve financial reporting, meet borrowing base requirements, and prepare for financing requests. Creates win-win-win scenario where client succeeds, bank wins, and TMG wins.
• Executive GroupminorStrategic or Co-development PartnerTMG Consulting partnered with Executive Group to start and facilitate new peer groups for business leaders. Executive Group provides peer-to-peer business roundtables and TMG contributes expertise in business leadership and financial guidance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TriNet: PEO providing HR, payroll, benefits, and compliance services to SMBs. Comparable in HR services to small businesses but at significantly larger, publicly-traded scale.
• BDO USA: Major accounting and consulting firm offering finance advisory, fractional finance, and HR-adjacent services as part of a broader portfolio. Comparable in finance/HR advisory but at enterprise scale.
• Robert Half: Global staffing and consulting firm placing finance, accounting, and HR professionals. Comparable in finance/accounting talent delivery to SMBs but operates as a scaled staffing firm rather than fractional services practice.
• Insperity: Large HR services and PEO provider serving SMBs with full-stack HR, benefits, payroll, and compliance. Comparable in HR services to small businesses but operates at much larger scale and broader scope.

Direct peers

• Pilot: Outsourced bookkeeping, accounting, and CFO services for startups and SMBs. Comparable in fractional finance offering, recurring subscription model, and SMB customer base, though more tech-enabled.
• AccountingDepartment.com: Outsourced accounting and bookkeeping services for small to mid-sized businesses. Closely comparable in recurring fractional accounting/finance offering and SMB target market.
• B2B CFO: Largest US fractional CFO firm providing part-time CFO services to small and mid-sized businesses. Highly comparable in target customer, fractional finance delivery model, and recurring revenue structure.
• Beech Valley Solutions: Fractional CFO and accounting talent marketplace serving SMBs and mid-market companies. Comparable in fractional CFO service delivery, SMB customer focus, and recurring engagement model.
• Burkland Associates: Fractional CFO, accounting, and HR services firm focused on startups and SMBs. Directly comparable in fractional finance delivery model and recurring service revenue to small businesses.

Emerging players

• Bench: Tech-enabled outsourced bookkeeping and accounting platform for SMBs. Comparable in fractional/subscription finance delivery to small businesses but differentiated by proprietary software stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tmg-consulting-biz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMG Consulting