Tailormade Hotels

What Tailormade Hotels does

Tailormade Hotels is a privately held Swiss hospitality group operating a curated collection of 11 individually branded boutique hotels across Switzerland and Serbia, plus 5 affiliated 'Friends of TMH' partner properties extending the brand to additional Swiss destinations and Cape Verde. Headquartered in Luzern at Unter der Egg 10, the group is structured as a collection rather than a chain: each property retains a distinct concept (Switzerland's first prison hotel Barabas, the lakeside Seehotel Kastanienbaum with private beach and vineyard, the eco-boutique King Fisher Village in Cape Verde, the highway-adjacent 3-star STANS SÜD) while sharing common brand standards, design language, and digital infrastructure. The portfolio spans 7 Swiss cantons plus Serbia, targeting leisure travelers (primary), business travelers, active/adventure tourists, MICE groups, and event/festival guests such as the 60,000+ attendees of the Stars in Town festival in Schaffhausen.

The digital platform is built on a TYPO3 CMS with a proprietary centralized booking engine at booking.tmh.swiss offering a direct-booking 'guaranteed best price' across the portfolio, supplemented by per-property booking pages and third-party engines (SimpleBooking, Gurado for vouchers). All properties offer 24/7 self-check-in, the group's proprietary bio-certified Max-Havelaar-Fairtrade coffee, and consistent operational standards. Supporting technology includes aleno for restaurant reservations, DialogShift for web chat, Google Analytics and Tag Manager for analytics, Google Ads for paid acquisition, and integration with Facebook/Instagram for social engagement. Selected properties add e-charging stations, Longstay accommodations with kitchenettes, bike-hotel services (SIHLPARK, a Tour de Suisse partner), and seminar/meeting facilities. The company holds Swisstainable and OKGO accessibility certifications and is a 2026 member of the European Tour Operators Association (ETOA).

Revenue is generated transactionally through room rentals, food and beverage operations (specialty restaurants such as Grill Restaurant 48° at SIHLPARK, lakeside dining at Seehotel Kastanienbaum, the RIGIBLICK coffee/breakfast service), and ancillary services including seminars, Longstays, and spa/wellness packages. Distribution combines direct-to-consumer booking (proprietary platform plus individual hotel sites) with third-party platforms, voucher marketplaces, and event-driven partnerships. The model is asset-light at the center—a lean 8-person team appears to manage brand, digital, and partnership functions while individual hotels are operated via dedicated legal entities (e.g., Aparthotel Rigiblick AG) and the Friends of TMH affiliates retain independent operations under the shared brand.

Name

Tailormade Hotels

Legal name

Tailormade Hotels

Website

https://tmh.swiss

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tailormade Hotels is a privately held Swiss boutique hotel group operating 11 owned properties across Switzerland and Serbia plus 5 'Friends of TMH' partner hotels, serving leisure, business, active, MICE, and event travelers through a centralized direct-booking platform.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

akta.pro primary industry

Design-Led Boutique Hotels (THAGADAA)

akta.pro secondary industries

Eco-Boutique & Sustainable Lifestyle Hotels (THAGADAE), Select-Service Hotels (THAGABAD), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Wellness-Lifestyle Boutique Hotels (THAGADAF)

Keywords

• Boutique hotels
• Sustainable hospitality
• Design hotels
• Hotel management
• Swiss hotels

Headquarters

HQ city

Luzern

HQ country

Switzerland

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hotel Accommodation: Core revenue from room rentals across 11 Tailormade Hotels and 5 Friends of TMH partner properties. Guests can book rooms through the company's direct booking platform or through individual hotel booking pages.
2. Food & Beverage: Restaurants and breakfast services at select hotels including Seehotel Kastanienbaum (lakeside restaurant), Hotel Polo (restaurant), Hotel SIHLPARK (Grill restaurant 48°), and specialty coffee/breakfast service at RIGIBLICK.
3. Additional Services: Revenue from seminars/meetings facilities (SIHLPARK), Longstay accommodations (extended stays with kitchenettes), bike hotel services, and spa packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Tailormade Hotels operates a collection of 11 individually designed boutique hotels in Switzerland and Serbia, plus 5 partner properties under "Friends of TMH." The group sells overnight accommodation, on-site restaurants, wellness facilities, and event/banquet venues, supported by a direct booking platform and digital guest conveniences such as mobile check-in.

Product overview

Tailormade Hotels is a collection of 11 individually operated boutique hotels across Switzerland and Serbia, branded under the Tailormade Hotels umbrella, plus 5 affiliated 'Friends of TMH' properties. The portfolio includes diverse properties ranging from a 3-star highway motel (STANS SÜD) to lakeside resorts (Seehotel Kastanienbaum), a former prison hotel (Barabas), and an eco-resort in Cape Verde. Core shared services include Mobile Check-in, a proprietary Fairtrade coffee brand, and 24/7 self-check-in at most locations. Digital infrastructure includes a centralized booking platform (booking.tmh.swiss), per-property booking engines, and restaurant reservation capabilities via aleno. Dining offerings vary by property, from specialty coffee bars to full-service restaurants like the Grill Restaurant 48° at SIHLPARK.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Belvédère Scuol Individually designed boutique hotel in Scuol, Switzerland, offering accommodation, dining, and wellness facilities for leisure and active travelers.
• Hotel Einstein St. Gallen Flagship boutique hotel in St. Gallen, Switzerland, combining individually designed rooms with dining and event facilities.
• Tailormade Hotels Portfolio (11 owned boutique hotels in Switzerland and Serbia) Collection of 11 boutique hotels, each individually designed and locally rooted, offering accommodation, F&B, and event spaces across Switzerland and Serbia.
• Friends of TMH partner properties Network of 5 partner hotels operating under the "Friends of TMH" program, extending the Tailormade concept while preserving each property's independent identity.
• Stay & Dine packages Combined room and restaurant packages offered across the portfolio, allowing guests to bundle accommodation with on-site dining experiences.
• Event and banquet venues Meeting rooms, banquet halls, and event venues within the Tailormade Hotels portfolio, available for corporate events, weddings, and private functions.
• TMH Friends direct-booking program Loyalty program encouraging direct bookings on the Tailormade Hotels website, offering a best-price guarantee and exclusive member benefits compared to third-party channels.

Quantifiable outcome

• Over 60,000 event attendees served during Stars in Town festival (hotel positioned 3 min from venue)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ETOA (European Tour Operators Association)coreGTM or Marketing Partner · 1 January 2026Tailormade Hotels is a member of ETOA (European Tour Operators Association) for 2026, providing industry recognition, networking opportunities with tour operators, and credibility in the European travel market.
• Tour de SuisseminorGTM or Marketing PartnerSIHLPARK hotel is a partner of the Tour de Suisse cycling event, positioning the hotel as a Bikehotel destination for cycling tourists.
• Alpamare Water ParkminorGTM or Marketing PartnerHotel package partnership offering combined accommodation and water park admission to Switzerland's largest water park.
• Switzerland Tourism (Swisstainable)coreGTM or Marketing PartnerParticipates in Switzerland Tourism's sustainability certification program Swisstainable, demonstrating commitment to environmental responsibility.
• Stars in Town FestivalminorGTM or Marketing PartnerRÜDEN Schaffhausen positioned as official hotel partner for Stars in Town Schaffhausen open-air music festival (60,000+ attendees annually).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CitizenM: Affordable luxury/lifestyle boutique brand with standardized digital check-in and app-driven guest experience. Comparable on the technology-forward, self-service boutique positioning that Tailormade also emphasizes.
• 25hours Hotels: Design-led boutique hotel brand operating individually designed properties in European cities. Comparable in narrative around design, personality, and local storytelling versus standardized chain hotels.
• Design Hotels: Global curated collection of design-driven, independent boutique hotels. Tailormade's design-led, individually curated positioning closely mirrors the Design Hotels affiliation model.
• Sorell Hotels: Swiss collection of individually designed boutique and city hotels under one brand. Directly comparable as a curated, multi-property Swiss hospitality collection with shared branding but locally distinctive properties.
• Small Luxury Hotels of the World: Collection of small, luxury, independently run hotels globally. Comparable as a marketing/distribution umbrella for boutique independents seeking higher-end positioning and cross-property booking.
• Me and All Hotels (Lindner): Lifestyle boutique hotel concept from Lindner Hotels with a digital, self-service guest experience. Comparable on boutique positioning, design-led interiors, and self check-in across multiple European properties.

Broad incumbents

• Marriott Bonvoy (Autograph / Tribute Portfolio / Moxy): Marriott's 'soft-brand' collections (Autograph Collection, Tribute Portfolio) and lifestyle brands (Moxy) compete directly for the same boutique, individually designed property customer in Europe and Switzerland.
• Motel One: European design-led budget boutique hotel chain with a strong direct-booking platform. Comparable as a scaled, design-oriented boutique competitor with significant direct-channel strength, though more chain-like in operations.
• Accor (ibis Styles / greet / Mondrian): Global hotel group whose lifestyle/boutique sub-brands (ibis Styles, greet, Mondrian) compete for the same design-conscious independent-traveler demand in European cities, with much greater scale and distribution.

Regional players

• Hotelplan Group / Swiss hotel portfolios: Major Swiss travel and hospitality group with multi-hotel portfolios across Switzerland. Comparable as a regionally anchored Swiss hospitality group operating curated hotel brands across key demand corridors.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tailormadehotels
• LinkedInlinkedin.com/company/tailormade-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tailormade Hotels