tmla - the marketing & leadership academy

Name

tmla - the marketing & leadership academy

Legal name

TMLA Ltd

Website

https://tmla.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Derby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CIM Course Fees: Revenue generated from course fees for CIM-accredited marketing qualifications. TMLA offers two main qualification tracks (Level 4 Certificate and Level 6 Diploma) plus a Marketing Accelerator Bootcamp. Self-funded learners can split payments into instalments. Employer-sponsored options also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

TMLA is a CIM-accredited study centre that delivers accredited marketing qualifications and short courses to early-career and experienced marketing professionals. Its core portfolio comprises the CIM Level 4 Certificate in Professional & Digital Marketing and the CIM Level 6 Diploma in Professional & Digital Marketing, each consisting of four modules delivered live online over 9-12 months, plus standalone CIM Specialist Award modules and an 8-week in-person Marketing Accelerator Bootcamp in Derby. Courses are also offered to employers as bespoke team training with credit block purchasing.

Product overview

TMLA (The Marketing & Leadership Academy) is a CIM-accredited study centre offering a portfolio of marketing education programmes. The core offerings consist of two formal CIM qualifications: the Level 4 Certificate in Professional & Digital Marketing (for entry-level marketers) and the Level 6 Diploma in Professional & Digital Marketing (for experienced marketers seeking strategic leadership roles). Both qualifications comprise four modules each, with optional elective modules that can be taken as standalone CIM Specialist Awards or Short Courses, including Content Marketing, Social Media Marketing, SEO, Responsible Marketing, Customer Journey Optimisation, Content Strategy, Societal Impact, Brand Proposition, AI Marketing, and Commercial Intelligence. Additionally, TMLA offers the Marketing Accelerator Bootcamp — an 8-week intensive in-person programme with optional CIM Level 4 Award in Content Marketing — and Leadership Training. All courses (except the in-person bootcamp) are delivered live online via Zoom on Tuesday or Thursday evenings, with recordings available. Students can also pursue an Extended Qualification by completing an additional elective module. The company is closely connected to behaviour change marketing agency MacMartin, whose leadership team shapes the curriculum with real-world industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• CIM Level 4 Certificate in Professional & Digital Marketing

Quantifiable outcome

• 100% pass rate on CIM qualifications
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• HM Government (Chancellor Rachel Reeves)minorOthers · 1 January 2025Government announced full funding for apprenticeships for under-25-year-olds, eliminating the 5% employer contribution for SMEs. This policy change enables TMLA to promote marketing apprenticeships to smaller businesses as a viable talent pipeline option.
• MacMartincoreStrategic or Co-development PartnerMacMartin is the behaviour change marketing agency operated by TMLA's own leadership team (Claire MacDonald, Anna Hutton, Lee MacDonald). This is not an external partnership but rather the same founders running both entities. MacMartin specialises in behaviour change campaigns for public sector organisations and brings real-world industry insight directly into TMLA courses. The agency also designed the TMLA website.
• Chartered Institute of Marketing (CIM)coreStrategic or Co-development PartnerCIM is the professional marketing body that accredits TMLA's qualifications. TMLA is a CIM Accredited Study Centre. All TMLA courses follow CIM's 2024 syllabus and lead to CIM-recognised qualifications. CIM exams are administered through their online system with flexible exam windows.
• EMCCA (East Midlands Combined County Authority)minorOthersEMCCA is referenced in the Skills Bootcamp eligibility criteria. Learners must agree to share personal information with MacMartin, EMCCA, and the DfE as part of the fully funded bootcamp programme.
• Department for Education (DfE)minorOthersDfE is referenced in Skills Bootcamp eligibility requirements. Data sharing with DfE is required for bootcamp participants as part of the government-funded training programme.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BPP Professional Education: UK professional education provider across law, business, and finance. Broader incumbent with overlapping professional training infrastructure and employer channel, but not specialised in marketing.
• General Assembly: Global provider of digital skills and marketing training, now part of Adecco. Comparable as a much larger, broader incumbent in marketing and digital skills bootcamps, with similar employer-sponsored upskilling offerings but at materially greater scale.

Others

• IPA (Institute of Practitioners in Advertising): UK industry body for advertising agencies offering professional qualifications and training. Adjacent peer serving a similar UK marketing professional audience with accredited programmes.
• Chartered Institute of Marketing (CIM): The awarding body whose qualifications TMLA delivers. Acts as a partner and gatekeeper rather than a competitor, but operates its own direct training pathways and competes indirectly for enterprise training budgets.
• Marketing Week (Centaur Media): UK marketing media and training brand offering events, awards, and learning content for marketing professionals. Adjacent peer reaching a similar audience with training-adjacent content rather than accredited qualifications.

Direct peers

• ICS Learn: UK online learning provider offering professional and vocational qualifications, including marketing programmes. Direct competitor in flexible, online UK professional education with comparable pricing and CIM-adjacent offerings.
• Digital Marketing Institute (DMI): Global provider of digital marketing certifications and professional training. Direct competitor in marketing education, with a broader international footprint and a portfolio of self-paced online certifications targeting similar early-career and career-changer segments.
• Institute of Data & Marketing (IDM): UK-based industry body offering accredited marketing and data marketing training and qualifications. Direct peer in the UK accredited marketing education space, competing for the same CIM-adjacent learner and employer audience.

Emerging players

• D&AD: UK professional body for design and advertising offering accredited training, masterclasses, and awards. Comparable as a UK creative-industry educator, though skewed toward creative/advertising rather than general marketing strategy.
• AVADO (formerly Home Learning College): UK online professional education provider offering CIPD, CIM, and ACCA-aligned programmes. Comparable as a UK-focused, accredited online marketing and business qualification provider competing for similar learners and employer L&D budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-marketing-&-leadership-academy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about tmla - the marketing & leadership academy