The Next Generation Platform
The Next Generation Platform (TNGP) is a Milan-based Italian holding entity operating six communications and marketing portfolio brands (Together, Mambo Group, Zoocom, Artena, Glint, Veryfoam) across Italy and Spain, functioning as an aggregator of independent agency companies under a unified platform structure.
- Company typePrivate
- Founded2021
- HeadquartersMilan, Lombardy, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Next Generation Platform does
The Next Generation Platform (TNGP) is a privately held Italian multi-company holding platform operating under the legal entity Communication Platform S.r.l (VAT 12039950964), headquartered at Viale Cassala 32, Milan, with additional offices in Barcelona, Spain (Avenida Francesc Cambó 17 and Carrer de Ramon Turró 169, Sant Martí). The company functions as an umbrella structure for six retained brand companies operating in the communications and marketing sector: Together (a communication and marketing agency focused on strategic communications), Mambo Group, Zoocom, Artena, Glint, and Veryfoam. The platform's stated mission is 'Shaping Futures,' and each portfolio brand maintains an independent LinkedIn presence while operating under the TNGP umbrella. The corporate entity was founded in 2021 (per firmographic data) and operates with 10 employees at the platform level.
TNGP's business model centers on aggregating independent communications and marketing brands under a single holding, theoretically enabling shared services and cross-portfolio synergies; however, no specific revenue mechanics, pricing models, or financial disclosures were available in the source data. The Together subsidiary has obtained UNI/PdR 125:2022 Gender Equality certification through a grant program co-financed by Regione Lombardia and the European Union European Social Fund Plus (FSE+), reflecting the group's engagement with regional and EU institutional frameworks. The company's go-to-market is primarily organic-social driven, relying on LinkedIn pages for the parent and each subsidiary, with email ([email protected]) as the principal direct contact channel. There is no disclosed product roadmap, no AI/ML capability statement, no disclosed pricing, and no public customer logos in the available source material, leaving the underlying economic model and client base undocumented.
The Next Generation Platform firmographics
Firmographics- Name
- The Next Generation Platform
- Legal name
- Communication Platform S.r.l
- Website
- https://tngp.it
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Next Generation Platform (TNGP) is a Milan-based Italian holding entity operating six communications and marketing portfolio brands (Together, Mambo Group, Zoocom, Artena, Glint, Veryfoam) across Italy and Spain, functioning as an aggregator of independent agency companies under a unified platform structure.
- Ownership category
- akta.pro rank
The Next Generation Platform industry classification
Industry- Product category
- Communications and Marketing Services
- NAICS
- Corporate, Subsidiary, and Regional Managing Offices (551114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Architecture & Portfolio Strategy (BPAFAEAE)
Keywords
Where The Next Generation Platform is headquartered
LocationHeadquarters
- HQ city
- Milan, Lombardy
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
The Next Generation Platform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Marketing channels2 records
The Next Generation Platform product offering
Product offeringCore offering
The Next Generation Platform is a multi-company platform that owns and manages a portfolio of distinct companies operating in the communication and marketing sectors. The company serves as an umbrella structure for portfolio companies including Together (a communication/marketing agency), Mambo Group, Zoocom, Artena, Glint, and Foam, with a stated mission of "Shaping Futures."
Product overview
The Next Generation Platform (TNGP) is a multi-company platform that owns and manages a portfolio of distinct companies operating in the communication and marketing sectors. The platform serves as an umbrella structure for its portfolio companies including Together (a communication/marketing agency), Mambo Group, Zoocom, Artena, Glint, and Veryfoam. The platform appears to focus on collaborative synergies among these companies, with a stated mission of "Shaping Futures."
Differentiator
Problem solved
Functional benefit
Brands
- Together: Brand portfolio company referenced on TNGP website.
- Mambo
- Zoocom
- Artena
- Glint
- Foam
Products and services
- Together A communication and marketing agency operating within the TNGP portfolio, focused on shaping futures through strategic communications. The subsidiary has obtained UNI/PdR 125:2022 Gender Equality Certification.
- Mambo Group A company operating within the TNGP portfolio, featured as part of the multi-company platform structure.
- Zoocom A communication company operating within the TNGP portfolio, featured alongside other portfolio companies.
- Artena A company operating within the TNGP portfolio, featured as part of the multi-company platform.
- Glint A company operating within the TNGP portfolio, featured alongside other portfolio companies.
- Foam A company operating within the TNGP portfolio, featured alongside other portfolio companies (also referred to as Veryfoam).
Companies that use The Next Generation Platform
Customer profileIdeal customer profiles1 record
The Next Generation Platform technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Next Generation Platform partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
The Next Generation Platform competitors and assessment
Company assessmentDirect peers
- Monks (formerly S4 Capital): Monks is a digital-first marketing and communications services holding company built through M&A of multiple agency brands, mirroring TNGP's rollup playbook with a modern, platform-based operating model.
- Stagwell: Stagwell is a publicly-traded marketing and communications holding company that aggregates multiple agency brands and operates a multi-company platform model very similar in concept to TNGP, though at significantly larger scale.
- Different Communication: Different is an Italian integrated marketing and communications group headquartered in Milan that operates a multi-brand agency model with retained sub-brand identities. It is one of the closest Italian comparables to TNGP in terms of geography, scale, and portfolio structure.
Broad incumbents
- WPP: WPP is one of the world's largest advertising and communications holding companies, operating multiple retained agency networks globally. While vastly larger than TNGP, its holding-company structure across creative, media, and PR agencies is the conceptual benchmark for a multi-company platform.
- Publicis Groupe: Publicis is a global advertising and communications holding group with retained agency brands across creative, media, and digital. It is a broad incumbent reference point for the multi-brand holding structure that TNGP aspires to scale into.
- Omnicom Group: Omnicom is a global advertising holding company that operates networks of advertising, PR, and specialty communications agencies. Its portfolio-of-networks model is the larger-scale analogue of TNGP's portfolio-of-brands approach.
- GroupM: GroupM is the media investment arm of WPP that aggregates multiple media agencies into a coordinated platform. While focused on media rather than creative, its parent-of-agencies operating structure is conceptually adjacent to TNGP's multi-brand model.
- Dentsu: Dentsu is a Japan-headquartered global advertising and communications holding company that integrates multiple agency brands under one corporate umbrella. It serves as a broad-incumbent peer given TNGP's similar multi-company structure.
- Accenture Song: Accenture Song is the marketing and communications services arm of Accenture, built largely through acquisitions of creative and digital agencies. Its rollup-based, multi-brand model is comparable to TNGP's platform thesis at enterprise scale.
Regional players
- Alkemy: Alkemy is an Italian-listed digital marketing and communication transformation company that combines multiple service lines under one platform, making it a relevant regional peer for TNGP's southern-European positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Next Generation Platform social profiles
Digital presenceThe Next Generation Platform compliance and trust
Trust signalCompliance1 record
The Next Generation Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Next Generation Platform leadership team
Management profileNumber of profiles
The Next Generation Platform subsidiaries and ownership
Company hierarchySubsidiaries6 records
The Next Generation Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Next Generation Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Next Generation Platform
What does The Next Generation Platform do?
The Next Generation Platform is a multi-company platform that owns and manages a portfolio of distinct companies operating in the communication and marketing sectors. The company serves as an umbrella structure for portfolio companies including Together (a communication/marketing agency), Mambo Group, Zoocom, Artena, Glint, and Foam, with a stated mission of "Shaping Futures."
Is The Next Generation Platform a public or private company?
The Next Generation Platform is a private company. It is classified as unknown and is currently operating.
When was The Next Generation Platform founded?
The Next Generation Platform was founded in 2021. It employs 1 to 10 people.
Where is The Next Generation Platform based?
The Next Generation Platform is headquartered in Milan, Lombardy, Italy, in the Europe region.
Who are The Next Generation Platform's main competitors?
Direct peers on record are Monks (formerly S4 Capital), Stagwell and Different Communication. Broad incumbents are WPP, Publicis Groupe, Omnicom Group, GroupM, Dentsu and Accenture Song. Alkemy is listed as a regional player.
Does The Next Generation Platform have an API?
No public API is recorded for The Next Generation Platform.
What industry is The Next Generation Platform in?
The Next Generation Platform's product category is Communications and Marketing Services. Its primary akta.pro industry code is BPAFAEAE, Brand Architecture & Portfolio Strategy. Its NAICS code is 551114 and its SIC code is 7311.