TOBOGA, s.r.o.

What TOBOGA, s.r.o. does

TOBOGA, s.r.o. is a privately held Czech limited liability company (s.r.o.) founded in 2011 that operates the largest self-described network of indoor amusement parks in the Czech Republic under the TOBOGA master brand. The network comprises six parks across Praha (Fantasy Praha, the flagship at 6,000+ m²), Brno (Bongo Brno at 2,800 m² and AirJUMP! Brno, a 5,000 m² trampoline park), Hradec Králové (Tongo, an ocean-themed 2,900 m² park, and JUMP!, a trampoline park), Zlín (Galaxie, a space-themed 2,500+ m² park plus attached Hotel Galaxie and Wellness Galaxie), Opava, and Plzeň. Each park uses a distinct themed concept (ocean, space, fantasy, world, trampoline) and shared brand assets including the Monkey Bongo mascot, while individual parks are operated by affiliated legal entities (Bongopark s.r.o., Eurogalaxie s.r.o., Bongoland s.r.o., Toboga Opava s.r.o.) under a franchise/licensing structure.

The business model is direct-to-consumer with on-site admissions as the core revenue stream, augmented by packaged birthday celebrations (239–449 Kč/child), on-site food and beverage, token-operated arcade attractions (20 Kč/ride), school and kindergarten group programs, corporate/private event rentals (capacity up to 250 persons), summer day camps, vouchers, and 5+1-entry permanent passes (up to 4,995 Kč family). GTM combines physical park retail, a centralized e-commerce platform for tickets/vouchers, email newsletters per park, social media (Facebook/Instagram), earned media in Czech family publications, and partnerships with family-benefit platforms (Multisport, Sphere Card, CARTE, Benefity.cz) and tourism channels (Kudy z Nudy). Underlying technology is physical indoor amusement infrastructure — trampolines, climbing walls, slides, adventure obstacle courses, themed attractions, and adjacent VR experiences — with standard marketing integrations (Google Ads, Google Analytics, Meta Pixel, Sklik/Seznam) and GDPR-compliant data handling, but no proprietary AI/ML or software platform components.

Name

TOBOGA, s.r.o.

Legal name

TOBOGA, s.r.o.

Website

https://toboga.cz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

TOBOGA, s.r.o. operates the largest indoor amusement park network in the Czech Republic, running six themed parks across major cities with admissions, birthday packages, school programs, and corporate events as core revenue streams for families with children.

Ownership category

akta.pro rank

Product category

Family Entertainment Centers (Indoor Amusement Parks)

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Indoor amusement parks
• Family entertainment centers
• Trampoline parks
• Children's play parks
• Birthday party venues

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Park Admission Fees: Revenue from individual and family admission tickets to indoor amusement parks. Pricing varies by age group, time of visit (weekday/weekend/holiday), and duration (hourly vs full-day entry). Family packages and multi-visit passes available.
2. Birthday Party Packages: Organized birthday celebrations with themed packages including food, drinks, cakes, decorations, and entertainment. Packages priced per child with various tiers.
3. Food and Beverage Sales: On-site bistros and restaurants offering meals, snacks, and beverages. Includes children's menus, family dining, and adult-focused offerings.
4. Vouchers and Gift Cards: Sale of gift vouchers and multi-visit passes through e-commerce platform for gifting and frequent visitors.
5. Summer and Holiday Camps: Organized day camps during school holidays including activities, meals, supervision, and park access.
6. Corporate Event Rentals: Private park rentals for corporate events, family celebrations, and team-building activities. Includes evening events and party hosting.
7. Token-based Attractions: Additional revenue from token-operated attractions such as electric cars, air hockey, and table football.
8. Group Bookings for Schools: Pre-arranged visits for school groups, kindergartens, and children's collectives with discounted group rates and educational programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

TOBOGA, s.r.o. operates a network of indoor amusement and family entertainment parks across the Czech Republic, including trampoline parks, fantasy play worlds, and jumping centers under multiple brand names. The company sells admission, birthday party and event packages, summer camps, and on-site food and beverage, with an integrated hotel and wellness offering at its Galaxie Zlín location.

Product overview

TOBOGA is a network of six indoor amusement parks across the Czech Republic offering entertainment for the whole family in any weather. The portfolio includes Fantasy Praha (the largest at 6,000 m2), Bongo Brno (2,800 m2), Galaxie Zlín (with attached hotel and wellness), AirJUMP! Brno (trampoline park), JUMP! Hradec Králové, Tongo Hradec Králové, TOBOGA Plzeň, and TOBOGA Opava. Additional services include birthday party packages, school/kindergarten programs, corporate event rentals, and summer day camps. All parks feature age-appropriate attractions while Galaxie Zlín uniquely offers on-site accommodation and wellness facilities.

Differentiator

Problem solved

Functional benefit

Brands

• JUMP!: Trampoline park concept offering acrobatics, parkour, and free jumping activities for children and adults
• AirJUMP!
• Tongo
• Galaxie
• Bongo
• Fantasy

Products and services

• Fantasy Praha (indoor amusement park, Prague) Themed indoor amusement park in Prague offering family entertainment attractions for children and accompanying adults.
• Bongo Brno (indoor amusement park, Brno) Themed indoor amusement park in Brno operating under the Bongo brand, providing family entertainment attractions in the South Moravian region.
• Galaxie Zlín (indoor amusement park with hotel and wellness, Zlín) Themed indoor amusement park in Zlín differentiated by an integrated hotel and wellness center, supporting short family stays and leisure visits.
• Tongo Hradec Králové (indoor amusement park, Hradec Králové) Themed indoor amusement park in Hradec Králové operating under the Tongo brand, serving families in the East Bohemia region.
• JUMP! Hradec Králové (trampoline park, Hradec Králové) Trampoline and jumping center in Hradec Králové operating under the JUMP! brand, providing active indoor recreation for children and teenagers.
• AirJUMP! Brno (trampoline park, Brno) Trampoline and jumping center in Brno operating under the AirJUMP! brand, providing active indoor recreation for children and teenagers.
• TOBOGA Opava (indoor amusement park, Opava) Indoor amusement park in Opava operating under the TOBOGA master brand, serving families in the Moravian-Silesian region.
• TOBOGA Plzeň (indoor amusement park, Plzeň) Indoor amusement park in Plzeň operating under the TOBOGA master brand, serving families in West Bohemia.
• Birthday party packages Organized birthday celebration packages across TOBOGA park locations, including reserved space, supervised activities, and food and beverage options for children's parties.
• Summer camps and seasonal programs Structured multi-day and seasonal recreational programs for children, hosted at selected TOBOGA park locations.
• School excursions and group bookings Group admission and supervised excursion offerings for schools, kindergartens, and youth organizations at TOBOGA park locations.
• Corporate events and team-building Private venue hire and team-building activity packages offered at TOBOGA park locations for Czech companies and organizations.
• Vouchers and gift cards Prepaid admission vouchers and gift cards redeemable at TOBOGA park locations, used as gifts and as a repeat-visit incentive.
• Hotel and wellness at Galaxie Zlín Hospitality offering integrated with the Galaxie Zlín amusement park, providing accommodation and wellness services to families and leisure visitors.

Quantifiable outcome

• Unlimited annual visits available through permanent passes (price of 10 entries for unlimited yearly access)

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

14 partnerships are on record, tiered minor.

• Rádio JuniorminorGTM or Marketing PartnerMedia partnership for radio advertising and promotions to reach parent audiences
• Rodinné pasyminorGTM or Marketing PartnerFamily benefits program offering discounts and advantages to family pass holders in the Hradec Králové region
• Babyonline.czminorGTM or Marketing PartnerParenting website partnership for reaching expecting parents and families with young children
• Baby Friendly CertificationminorGTM or Marketing PartnerCertification program for family-friendly facilities
• Sphere CardminorChannel Partner/ Reseller/ DistributorLoyalty program partnership offering discounts to Sphere Card holders at park locations
• CARTE ProgramminorChannel Partner/ Reseller/ DistributorLoyalty program partnership offering discounts to CARTE card holders
• MultisportminorChannel Partner/ Reseller/ DistributorEmployee benefits program allowing Multisport card holders discounted or free park access
• Premium RB ClubminorGTM or Marketing PartnerPremium customer club partnership for exclusive offers and promotions
• Benefity.czminorChannel Partner/ Reseller/ DistributorEmployee benefits platform providing corporate discounts for park visits
• IAAPAminorOthersInternational Association of Amusement Parks and Attractions membership for industry networking and best practices
• Kudy z NudyminorGTM or Marketing PartnerCzech tourism website partnership for leisure activity recommendations
• VZP Klub pevného zdravíminorGTM or Marketing PartnerHealth insurance company wellness program partnership for VZP insured members
• Život dětemminorOthersCharitable organization helping sick, disabled, and abandoned children - social responsibility partnership
• ProDárce.czminorOthersBone marrow and blood donor registry charity partnership

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Trampolandia: Polish indoor trampoline park chain with multiple locations featuring jump arenas, foam pits, ninja courses, and birthday/event programming — directly comparable to TOBOGA's trampoline-focused parks.
• Sky Zone: US trampoline park franchise with a broad national footprint and signature indoor jump arenas, foam pits, and party/event programming — directly comparable to TOBOGA's JUMP! and AirJUMP! trampoline concepts.
• Urban Air Adventure Park: Large US indoor trampoline and active-play park franchise offering trampolines, ninja courses, climbing, party packages, and on-site F&B — directly comparable to TOBOGA's JUMP!/AirJUMP! parks and family entertainment centers.
• SuperPark: Finnish-founded indoor activity park chain with a multi-country European footprint, offering trampolines, climbing, obstacle courses, and themed zones with on-site F&B and birthday party packages — a directly comparable indoor active-play FEC business model.
• HopLop: Polish indoor playground and family entertainment center chain with multiple locations, themed attractions, birthday packages, and on-site dining — directly comparable indoor FEC operator in a neighboring CEE market.
• Majaland: Central European indoor family amusement park chain operating in Czech Republic and Poland with themed attractions, rides, and birthday party offerings — a direct CEE peer to TOBOGA's indoor family entertainment centers.

Regional players

• Energylandia: Largest amusement park in Poland, operating outdoor rides, themed zones, and on-site accommodation with year-round programming — a regional Central European theme park competitor that draws on overlapping Czech/Polish family tourism demand.

Broad incumbents

• Chuck E. Cheese: US family entertainment center chain combining rides, arcade games, and on-site food service with birthday party programming — closely comparable indoor FEC business model with a much larger US footprint.
• LEGOLAND Discovery Center: Operator of indoor attraction centers run by Merlin Entertainments, offering themed rides, build-and-play zones, and 4D cinema under a global brand — overlaps with TOBOGA as an indoor themed FEC, but at a much larger global scale and premium brand price point.
• KidZania: Global operator of indoor role-play edutainment centers where children participate in themed activities and pay per activity — comparable indoor FEC model with broader international footprint and edutainment positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tobogajump
• LinkedInlinkedin.com/company/toboga

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOBOGA, s.r.o.