TODAY FOOD GROUP B.V.

What TODAY FOOD GROUP B.V. does

Today Food Group B.V. is a privately held Dutch B.V. (private limited company) headquartered in Enschede, Netherlands, founded in 2012 as a family trading operation that began with a father and son distributing 40 boxes of coffee and has since evolved into a specialized European B2B wholesale distributor of authentic Middle Eastern fast-moving consumer goods (FMCG). The company imports and distributes an exclusive portfolio of 12+ recognized Middle Eastern A-brands across 16 product categories — including Turkish coffee (Al Ameed), Basmati rice (Abu Kass), milk powder (Halibna), traditional cookies (Hamdan), tahini and hummus (Kasih), coconut charcoal (Tom Coco), chewing gum (Mamoun Sharawi), potato chips (Mr. Chips), traditional sweets (Today), dried herbs and za'atar (Blue Mill), Ceylon tea (Do Ghazal), and luncheon meat (Zwan) — alongside its own 'Today' sub-brand.

The company's core technology is a state-of-the-art Warehouse Management System (WMS) deployed at the Enschede facility that automates order processing, payment handling, and product control across the distribution chain. It operates a B2B sales-led go-to-market targeting European retailers (supermarkets and specialty Middle Eastern food stores) and food-service operators, supplemented by a B2B e-commerce webshop gated behind a formal partner registration process requiring VAT and Chamber of Commerce documentation. Pricing is wholesale-only, not publicly disclosed, with products available in trading units ranging from 350g to 2.25kg consumer packs and pallet-level bulk configurations, supporting pan-European cargo delivery.

The business operates on a wholesale distribution revenue model with a sales-led motion led by a dedicated sales manager and sales associate. The company is family-owned and operated (founder Wartan Boghosian and CEO Narek Boghosian), bootstrapped with no disclosed institutional funding, no parent company, and no M&A history. Its stated mission is to bring Middle Eastern culinary traditions to partners across Europe through a 'quality over price' philosophy anchored by exclusive brand partnerships, food-safety compliance, and pan-European logistics reach.

Name

TODAY FOOD GROUP B.V.

Legal name

Today Food Group B.V.

Website

https://todayfoodgroup.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Today Food Group B.V. is a privately held Dutch B2B wholesale distributor of authentic Middle Eastern FMCG, importing and distributing 12+ exclusive A-brands across 16 categories to European retailers and food-service operators from its Enschede warehouse via pan-European cargo delivery.

Ownership category

akta.pro rank

Product category

Ethnic Food Wholesale Distribution

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Wholesale-to-Business Online Ordering (B2B Food E-Commerce) (AFAIAMAD)

akta.pro secondary industries

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD), Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)

Keywords

• Wholesale food distribution
• Middle Eastern groceries
• FMCG import services
• Ethnic food wholesale
• Consumer goods distribution

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution: Bulk wholesale distribution of Middle Eastern A-brand consumer goods to European retailers and food service businesses. Products sold in trading unit quantities with pallet-level logistics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Today Food Group B.V. is a B2B wholesale distributor that imports and distributes authentic Middle Eastern fast-moving consumer goods (FMCG) to retailers and food service operators across Europe. The company holds exclusive distribution partnerships with 12+ Middle Eastern A-brands and supplies 16 product categories spanning candies, coffee, cookies, cooking products, hummus & dips, milkpowder, rice & grains, snacks, spices, tahini & halva, tea, and traditional sweets. Operations are anchored by a state-of-the-art warehouse in Enschede, Netherlands, supported by an automated Warehouse Management System for order processing, payment handling, and product control.

Product overview

Today Food Group B.V. is a fast-moving consumer goods (FMCG) distribution company that imports and distributes authentic Middle Eastern food products across Europe. The company operates as a distribution partner, not a technology product company. Their portfolio comprises multiple branded sub-brands including: Kasih (cooking ingredients, tahini, halva, hummus, canned goods), Hamdan (traditional cookies and biscuits), Halibna (milk powder), Tom Coco (coconut charcoal), Today (traditional sweets and candies), Mr. Chips (potato chips), Mamoun Sharawi (chewing gum), Blue Mill (custard, gelatin, herbs, spices), Al Ameed (Turkish coffee), and Abu Kass (Basmati rice). Products span across 16 categories: Candies, Charcoal, Chewing Gum, Coffee, Cookies, Cooking Products, Custard & Gelatines, Hummus & Dips, Meat Products, Milkpowder, Rice & Grains, Snacks & Chips, Spices & Herbs, Tahini & Halva, Tea, and Traditional Sweets. The company emphasizes quality Middle Eastern A-brand products delivered to European partners through their warehouse and logistics operations in Enschede, Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Today: Brand for traditional sweets including nougat, raha, sugar-coated almonds, candy, and dragees
• Kasih
• Hamdan
• Al Ameed
• Abu Kass
• Blue Mill
• Halibna
• Mamoun Sharawi
• Mr. Chips
• Tom Coco
• Zwan
• Do Ghazal
• Naz

Products and services

• Kasih brand products Kasih is a Middle Eastern food brand offering cooking ingredients and pantry staples including tahini, halva, hummus, canned vegetables, broad beans, chopped tomatoes, bread crumbs, sugars, cacao powder, corn starch, oats, za'atar, olives, mushrooms, and popcorn. Distributed to European retailers and food service operators in wholesale quantities.
• Hamdan brand products Hamdan is a Middle Eastern brand specializing in traditional cookies, biscuits, and breadsticks from Jordan, including mamoul cookies, date cookies, barazek, ghraybeh, and basrawi biscuits. Distributed to European retailers and food service operators in wholesale quantities.
• Halibna brand products Halibna is a milk powder brand offering full cream milk powder in various sizes (350g, 750g, 2250g) with added vitamins A, C, D and iron. Distributed to European retailers and food service operators.
• Tom Coco brand products Tom Coco produces coconut charcoal products for grilling and hookah in various sizes (1kg, 2kg, 3kg) and grades (C26, Diamond, Gold). Distributed to European retailers.
• Today brand products Today brand offers traditional Middle Eastern sweets including nougat, raha, sugar-coated almonds and chickpeas, cocoa dragees, candies, and toffees. Distributed to European retailers.
• Mr. Chips brand products Mr. Chips is a potato chips brand offering snack chips in various flavors including paprika, chili, ketchup, salt, salt & vinegar, and snack mix. Distributed to European retailers.
• Mamoun Sharawi brand products Mamoun Sharawi is a chewing gum brand offering gum in multiple flavors including cinnamon, fruit, lemon, mastic, mint, and strawberry. Distributed to European retailers.
• Blue Mill brand products Blue Mill offers culinary products including custard, gelatin desserts in various flavors, dried herbs (chamomile, hibiscus, melissa, sage, bay leaves), and za'atar spice blends. Distributed to European retailers.
• Al Ameed brand products Al Ameed is a premium Turkish coffee brand offering coffee in dark roast, medium roast with cardamom, and medium roast natural varieties. Distributed to European retailers.
• Abu Kass brand products Abu Kass offers premium 1121 Sella Basmati rice from Pakistan in various packaging sizes (900g, 4.5kg, 5kg). Distributed to European retailers.
• Candies Confectionery product category including hard candies in various flavors (coffee, citrus, mint, red fruits) and toffees. Distributed to European retailers and food service operators.
• Charcoal Coconut charcoal products for grilling and hookah purposes. Distributed to European retailers and food service operators.
• Coffee Turkish coffee products including Al Ameed brand with various roasts and cardamom options. Distributed to European retailers and food service operators.
• Rice & Grains Abu Kass 1121 Sella Basmati rice and Kasih freekeh products. Distributed to European retailers and food service operators.
• Tea Do Ghazal brand teas including Ceylon tea, Earl Grey, and cardamom-flavored varieties from Sri Lanka. Distributed to European retailers.

Quantifiable outcome

• Fast and reliable cargo delivery service across Europe

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Abu KasscoreStrategic or Co-development PartnerExclusive distribution partnership for Abu Kass 1121 Sella Basmati Rice from Pakistan. Brand is part of the exclusive A-brand portfolio representing high-quality Middle Eastern food products.
• Al AmeedcoreStrategic or Co-development PartnerExclusive distribution partnership for Al Ameed Turkish coffee. Al Ameed is a renowned Middle Eastern coffee brand known for traditional Turkish coffee with cardamom variants.
• Blue MillcoreStrategic or Co-development PartnerExclusive distribution partnership for Blue Mill products including spices, herbs, za'atar blends, custards, and gelatines. Brand offers authentic Middle Eastern cooking ingredients.
• HalibnacoreStrategic or Co-development PartnerExclusive distribution partnership for Halibna milk powder products. Part of the dairy product category in the portfolio.
• HamdancoreStrategic or Co-development PartnerExclusive distribution partnership for Hamdan traditional cookies and sweets from Jordan. Brand includes mamoul cookies, barazek, breadsticks, and basrawi biscuits.
• KasihcoreStrategic or Co-development PartnerExclusive distribution partnership for Kasih brand products including hummus, tahini, halva, cooking products, bread crumbs, sugars, cocoa, starch, oats, and za'atar. Available in Red and Blue product lines.
• Mamoun SharawicoreStrategic or Co-development PartnerExclusive distribution partnership for Mamoun Sharawi chewing gum products available in multiple flavors including cinnamon, fruit, lemon, mastic, mint, and strawberry.
• Mr. ChipscoreStrategic or Co-development PartnerExclusive distribution partnership for Mr. Chips snacks and chips in various flavors including paprika, chili, ketchup, salt, and salt & vinegar.
• TodaycoreStrategic or Co-development PartnerExclusive distribution partnership for Today brand traditional sweets, candies, nougat, and Raha confections. Features products like sugar-coated almonds, Mann wa Selwa, and nougat gift packaging.
• Tom CococoreStrategic or Co-development PartnerExclusive distribution partnership for Tom Coco coconut charcoal products including Gold, Diamond, and C26 variants in various weights. Originates from Indonesia.
• NazminorStrategic or Co-development PartnerDistribution partnership for Naz dried limes including white and black varieties. Traditional Middle Eastern cooking ingredient.
• ZwanminorStrategic or Co-development PartnerDistribution partnership for Zwan luncheon meat products available in beef, chicken, and turkey varieties in multiple sizes.
• Do GhazalminorStrategic or Co-development PartnerDistribution partnership for Do Ghazal tea products including Ceylon Tea, Earl Grey, and Cardamom varieties from Sri Lanka.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• East End Foods: UK-based ethnic food wholesaler specializing in South Asian and Middle Eastern ingredients with a multi-brand portfolio distributed to retailers across Europe — directly comparable as a multi-category ethnic food B2B distributor with an overlapping retailer customer base.
• TRS Wholesale Co: Well-established UK ethnic food wholesaler carrying a broad branded product range (rice, flours, spices, snacks) for European retail and food service — closely matches Today Food Group's B2B wholesale model across multiple ethnic food categories.
• Sunrise Foods International: UK ethnic food distributor serving European retailers with multi-category Middle Eastern and South Asian product lines — analogous operating model of branded import-and-distribute for grocery retailers.
• Royal Saffron Company: UK-based distributor of Persian and Middle Eastern food products to retailers across Europe — directly comparable in category mix (rice, spices, sweets, pantry staples), exclusive-brand sourcing, and B2B wholesale channel.

Broad incumbents

• Baalbaki Group: Lebanon-based, multi-decade food manufacturer and distributor with a broad portfolio of Middle Eastern grocery brands — comparable as a Middle Eastern A-brand owner/distributor in international markets, but operates at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/today-food-group-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TODAY FOOD GROUP B.V.