To Inspire
To Inspire is a Southern Poland-based video and photography production company founded in 2015, serving luxury automotive, motorsport, sportswear, and government clients with a small eight-person team and an in-house equipment rental business.
- Company typePrivate
- Founded-
- HeadquartersSouthern Poland, Poland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What To Inspire does
To Inspire is a Southern Poland-based video and photography production house founded in 2015 by Simon Nawrat. The company delivers professional video production, photography, and motion/direction services, while also operating an equipment rental business that monetizes its owned inventory of high-end cameras, drones, lighting, and audio gear on a daily-rate basis (prices quoted in PLN, net). Its client portfolio spans luxury automotive (Ferrari, Lamborghini, Porsche, BMW, Audi, Ducati), motorsport (Speedway Grand Prix), sportswear (Salomon, Asics), music, fashion, government, and aviation, with named engagements also including University of Silesia and individual sports figures.
The underlying technology stack is asset-based rather than software-based: a curated inventory of professional cinema equipment (Blackmagic URSA Mini 4.6K, RED Epic Dragon, RED Raven, Sony A7S III, DJI Inspire 2 drone, Manfrotto rigs, Sennheiser microphones) is the primary production tool. The company pairs this equipment with seasoned cinematographic craft from a founder with 20+ years of experience across 700+ projects, and exposes parts of the inventory to third-party renters via a published price list.
Business model is a hybrid of project-based services and asset rental. Production services are quoted per project (custom quotations), while equipment rental is published on a daily-usage basis. The firm is privately held, bootstrapped, and operates with a small team of approximately 8 employees, indicating a high-touch, founder-led operating model with limited recurring revenue infrastructure and no disclosed subscription or SaaS layer.
To Inspire firmographics
Firmographics- Name
- To Inspire
- Legal name
- To Inspire
- Website
- https://toinspire.pl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- To Inspire is a Southern Poland-based video and photography production company founded in 2015, serving luxury automotive, motorsport, sportswear, and government clients with a small eight-person team and an in-house equipment rental business.
- Ownership category
- akta.pro rank
To Inspire industry classification
Industry- Product category
- Video and Photography Production Services
- NAICS
- Motion Picture and Video Industries (5121), Postproduction Services and Other Motion Picture and Video Industries (51219), Independent Artists, Writers, and Performers (711510)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)
- akta.pro secondary industries
- Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF), Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where To Inspire is headquartered
LocationHeadquarters
- HQ city
- Southern Poland
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
To Inspire business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Equipment Rental: Daily rental of professional photography and videography equipment including cameras, drones, lighting, audio equipment, and accessories. Equipment comes with technical advisors for premium items.
- Video & Photography Production Services: Custom video production and photography services for commercial, sports, automotive, industrial, and personal projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | DJI Inspire 2 drone with lenses - 1300 PLN/day |
| Unit Pricing | Pay-as-you-go | Blackmagic URSA mini 4.6k with Nikon lenses - 1000 PLN/day |
| Unit Pricing | Pay-as-you-go | Blackmagic Video Assist 4K 7-inch - 150 PLN/day |
| Unit Pricing | Pay-as-you-go | Nikon D750 camera - 150 PLN/day |
| Unit Pricing | Pay-as-you-go | Microport Sennheiser (x2) - 60 PLN/day |
| Unit Pricing | Pay-as-you-go | Ewa Marine U-BXP100 underwater housing for SLR - 100 PLN/day |
| Unit Pricing | Pay-as-you-go | Zoom H6 recorder - 70 PLN/day |
| Unit Pricing | Pay-as-you-go | Aputure Lightstorm LS 1S LED light - 70 PLN/day |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
To Inspire product offering
Product offeringCore offering
To Inspire is an all-round video and photography production company that produces custom photo and motion-picture content across commercial, sports, automotive, industrial, and personal projects, and rents out professional cameras, drones, lighting, and audio equipment on a daily basis with optional technical advisors. Its portfolio spans high-profile automotive, sports, music, and education clients in Southern Poland.
Product overview
To Inspire is an all-round video and photography production company based in Southern Poland with over 20 years of experience. The company operates three core service offerings: Photography Services covering commercial, sport, concept, people, and automotive photography; Motion & Direction (Filmmaking) for industrial, automotive, extreme sports, and travel video content; and Equipment Rental providing professional camera, drone, lighting, and audio equipment with optional technical advisors. The portfolio spans over 700 projects across diverse industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Photography Services Professional photography covering commercial, sport, concept, people, and moto (automotive/motorsport) categories; serves brands, athletes, event organizers, and institutions in Southern Poland with a portfolio that includes Speedway Grand Prix, Salomon, BMW M4, Ferrari, Porsche, Lamborghini, Ducati, and individual athletes.
- Motion & Direction (Filmmaking) Video production and filmmaking services covering industrial, automotive, extreme sports, and travel content; includes motion picture production, creative direction, and post-production for brands and artists, exemplified by the production of Sylwia Grzeszczak's 'Księżniczka' music video.
- Equipment Rental Daily rental of professional cameras, drones, lighting, and audio equipment with optional technical advisors for premium gear; inventory includes DJI Inspire 2 drone (with operator options), Blackmagic URSA mini 4.6k cinema camera with Lan Parte rig and Nikon prime lenses, Nikon D750, Blackmagic Video Assist 4K, GoPro Hero 5 Black, Sennheiser wireless mics, Zoom H6 recorder, Aputure LS 1S LED light, Manfrotto tripods, V-lock batteries, and Ewa Marine underwater housing.
Companies that use To Inspire
Customer profileNamed customers16 records
Segments1 record
Ideal customer profiles6 records
To Inspire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
To Inspire partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
To Inspire competitors and assessment
Company assessmentDirect peers
- BorrowLenses: Online rental house for camera bodies, cinema glass, lighting, and audio gear. Competes in the same niche as To Inspire's equipment rental service.
- Variable (NYC): Boutique commercial production studio serving automotive and lifestyle brands. Very similar business model to To Inspire's small-team, premium-client positioning.
- ShareGrid: Peer-to-peer marketplace for renting professional film and photography equipment. Closely comparable to To Inspire's per-day rental model for cameras, drones, and lighting.
- Lensrentals: U.S.-based online rental platform for cinema cameras, lenses, lighting, and audio gear. To Inspire's equipment rental business is a direct, smaller-scale analogue serving Polish productions.
- Butcher Bird Studios: Boutique creative production studio focused on automotive and lifestyle content. Comparable to To Inspire's automotive and sports photography focus.
Broad incumbents
- Radical Media: International production company producing commercials, branded films, and documentaries. Broad incumbent comparable to To Inspire's commercial and brand-content production.
- The Mill: Global VFX and content production powerhouse for automotive, sports, and brand campaigns. Represents the scaled incumbent that To Inspire emulates at boutique scale.
Emerging players
- KitSplit: Peer-to-peer rental marketplace for film and photography equipment. An emerging platform competitor to To Inspire's traditional in-house rental model.
Regional players
- Papaya Films: Polish production house producing commercials, branded content, and music videos. Comparable to To Inspire as a domestic Polish video production peer.
- Massive Music: Poland-based commercial production and music services company. Comparable regional peer offering video production alongside other creative services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
To Inspire social profiles
Digital presenceTo Inspire financial estimates
Financial estimateRevenue estimate
Valuation estimate
To Inspire leadership team
Management profileNumber of profiles
Profiles1 record
To Inspire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
To Inspire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about To Inspire
What does To Inspire do?
To Inspire is an all-round video and photography production company that produces custom photo and motion-picture content across commercial, sports, automotive, industrial, and personal projects, and rents out professional cameras, drones, lighting, and audio equipment on a daily basis with optional technical advisors. Its portfolio spans high-profile automotive, sports, music, and education clients in Southern Poland.
Is To Inspire a public or private company?
To Inspire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was To Inspire founded?
To Inspire was founded in -1. It employs 1 to 10 people.
Where is To Inspire based?
To Inspire is headquartered in Southern Poland, Poland, in the Europe region.
How does To Inspire make money?
Two revenue lines are on record. Equipment Rental is the primary driver. The others are video & Photography Production Services.
Who are To Inspire's main competitors?
Direct peers on record are BorrowLenses, Variable (NYC), ShareGrid, Lensrentals and Butcher Bird Studios. Broad incumbents are Radical Media and The Mill. KitSplit is listed as an emerging player. Regional players are Papaya Films and Massive Music.
Does To Inspire have an API?
No public API is recorded for To Inspire.
What industry is To Inspire in?
To Inspire's product category is Video and Photography Production Services. Its primary akta.pro industry code is MPAAAMAI, Photography & Still Production (Stills, Product, Lifestyle), with a secondary code of MPADAEAF, Event & Experiential Brand Coverage (Recaps, Sizzle Reels). Its NAICS code is 5121 and its SIC code is 7812.