Toja Grid Canada

Name

Toja Grid Canada

Legal name

Toja Grid Inc.

Website

https://tojagrid.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Living Structures and Pergola Kits

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Fabricated Structural Metal Products (3440)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industries

Pergolas, Pavilions & Hardscape Shade Structures (HSAIACAH), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Modular pergola kits
• Steel bracket systems
• DIY outdoor structures
• Patio furniture manufacturing
• Raised garden beds

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pergola Kit Sales: Sale of pre-configured pergola kits in various sizes (8x8 to 12x12) and configurations (single, double, wall-mounted, angled, stacked, hexagonal). Kits include brackets and hardware but not lumber.
2. Individual Bracket Sales: Sale of individual brackets (SOLO, TRIO, QUAD, QUINT, KNECT, and specialty brackets) for DIY customization and expansion of existing systems.
3. Accessory Sales: Sale of shade sails, wave shades, waterproof tops, mosquito nets, privacy accessories, and covers for pergolas.
4. Patio Furniture Sales: Sale of aluminum patio furniture under the FYRST brand and Modern Muskoka DIY furniture line, including seating, dining sets, and covers.
5. Garden Products: Sale of raised garden bed kits and wall-mounted planters using the same bracket system approach.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Toja Grid Canada designs, manufactures, and sells a proprietary DIY modular steel bracket system (SOLO, TRIO, QUAD, QUINT, KNECT) that lets homeowners build customizable pergolas and outdoor structures using standard dimensional lumber. The company sells pre-configured pergola kits, individual brackets, shade and privacy accessories, raised garden beds, aluminum and DIY wooden patio furniture (FYRST, Modern Muskoka), engineer-stamped roof/structure kits, and prefabricated backyard studios (Ruums), all produced in Canada from 12 or 14 gauge North American steel.

Product overview

Toja Grid Canada is the original DIY Modular Pergola and Bracket System, offering a complete outdoor living product ecosystem centered on its proprietary modular bracket technology. The core offering consists of Toja Grid modular steel brackets (in SOLO, TRIO, QUAD, QUINT, and KNECT configurations) paired with standard lumber to create customizable pergola structures. The product portfolio includes diverse pergola kit types (Single, Double, Wall-Mounted, Any Size, Angled, Stacked, Hexagonal, Cross Stack, Nordic Cabin, GRID 30, Cubed Daybed, and Hammock Kits) ranging from $410–$1,650 CAD, sold alongside dedicated bracket accessories. Complementary product lines include Garden products (raised garden beds, wall planters), Custom Shade Programs, Patio Furniture under FYRST and Modern Muskoka sub-brands, WeatherMAX 80 covers, Ruums backyard studios, and Structure/Roof Kits with engineer-stamped documentation for load-rated installations. All brackets are manufactured in Canada using 12 or 14 gauge North American steel with weather-resistant coatings. The company operates exclusively as a direct-to-consumer e-commerce business without any public API or third-party software integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Toja Grid: Original DIY Modular Pergola and Bracket System - modular pergola kits and steel brackets for outdoor structures.
• Toja Patio
• FYRST
• Modern Muskoka
• Ruums

Products and services

• Toja Grid Modular Pergola Kits DIY-friendly modular pergola kit system enabling homeowners to build customizable outdoor shade structures using standardized steel brackets and standard lumber (4x4, 6x6, 2x4, 2x6). Configurations include Single, Double, Wall-Mounted, Any Size, Angled, Stacked, Hexagonal, Cross Stack, Nordic Cabin, GRID 30, Cubed Daybed, and Hammock Kits priced from $410 to $1,650 CAD.
• Toja Grid Steel Brackets Proprietary laser-cut, bent, and welded steel modular brackets in SOLO, TRIO, QUAD, QUINT, and KNECT configurations for 4x4, 6x6, 2x4, and 2x6 lumber, with weather-resistant outdoor coatings engineered for Canadian climates. Brackets are sold individually for custom DIY projects and system expansion.
• 2 Person Hammock Kit Freestanding hammock kit with TRIO corner brackets rated to hold 500 lbs, using Challenge Sailcloth fabric and marine-grade stainless steel O-ring, priced at $1,620 CAD, with optional bundled shade sails at $1,830 to $2,050 CAD.
• Structure Kits (Engineer-Stamped Roof Kits) Engineer-approved structural kits that add roofs to Toja Grid pergolas, available in Single/Double Freestanding and Wall-Mounted configurations for both 4x4 and 6x6 lumber, with documented load capability ratings.
• FYRST Aluminum Patio Furniture Premium aluminum-frame modular outdoor seating and sectional furniture designed for Canadian climates, sold under the Toja Patio brand, including FYRST Seating and FYRST Modular Seating collections.
• Modern Muskoka DIY Furniture Muskoka-style DIY wooden outdoor furniture collection using the Toja Grid bracket system, including seating, dining sets, and loungers designed for cottage aesthetics.
• Patio Furniture Covers WeatherMAX 80 fabric protective covers for Toja Patio furniture collections including FYRST, True North, Bretton, Turo, Azores, Tuscan, and Modern Muskoka, plus storage bags.
• Toja Grid Raised Garden Beds and Planters Modular raised garden bed kits and wall-mounted planters using the same Toja Grid bracket approach, including Double High and Triple High Raised Garden Bed Kits ($260 and $330 CAD) and Wall Mounted Planters in multiple sizes.
• Custom Shade Programs (Top and Side) Made-to-order custom-sized top shade sails (approximately $340 CAD) and custom side shade panels ($320 CAD) for non-standard pergola dimensions, with 2–3 week lead time; all custom items are final sale.
• Ruums Backyard Studios Prefabricated backyard studio structures providing enclosed outdoor rooms for home offices, gyms, or guest spaces, sold under the Ruums sub-brand.

Quantifiable outcome

• Assembly time of approximately 60 minutes per section
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Keter: Keter is a broad incumbent in DIY outdoor structures and resin-based storage, furniture, and garden products sold through mass retailers globally. While it does not sell a steel-bracket pergola system, it competes for the same DIY consumer wallet on backyard improvement purchases.
• Fortress Building Products: Fortress Building Products is a broad incumbent in residential outdoor building products including railing, fencing, decking, and steel framing. It competes indirectly by offering steel-framed outdoor structural systems to contractors and prosumers adjacent to Toja Grid's bracket DIY buyer.

Direct peers

• Outdoor Living Today: Outdoor Living Today sells DIY cedar pergola kits and outdoor structures direct to Canadian and US homeowners, much like Toja Grid. The comparison is most relevant on the Canadian cross-border DIY pergola customer and the custom-sized kit positioning.
• Backyard Discovery: Backyard Discovery is a direct peer selling DIY wooden pergola, gazebo, and outdoor structure kits to homeowners via big-box retailers (Costco, Home Depot, Amazon). Both companies target the DIY homeowner building pergolas, patio covers, and shade structures, though Backyard Discovery uses pre-cut wood instead of a bracket system.
• Yardistry: Yardistry is a direct peer in DIY wooden pergola and outdoor structure kits, selling cedar-based modular kits through retail channels and online. It competes for the same DIY homeowner building backyard pergolas and patio covers, but sells finished wood kits rather than steel-bracket systems.
• Sunjoy: Sunjoy is a direct peer in mass-market DIY outdoor structures including gazebos, pergolas, and patio covers sold at big-box and online retail. It competes head-to-head on price-point DIY pergola and shade structure purchases.
• New England Arbors: New England Arbors is a direct peer in residential pergolas, arbors, and outdoor living structures sold through home improvement retail. It targets the same DIY homeowner segment building custom backyard shade and garden structures, with comparable vinyl-and-metal product positioning.

Emerging players

• Cedar Shed: Cedar Shed is an emerging/niche peer in prefab outdoor cedar structures — sheds, cabanas, and outdoor rooms — sold direct to homeowners. It overlaps with Toja Grid's Ruums backyard studios line and the cottage/cabin customer segment.
• Coolaroo: Coolaroo is an adjacent peer in residential outdoor shade products — shade sails, shade fabric, and patio covers. It overlaps with Toja Grid's accessory line (shade sails, wave shades, wing tops) and competes for the sun-protection portion of the pergola upgrade wallet.
• Cedar Pergola Kit Brands (e.g., Pergola Kits USA): Pergola Kits USA and similar regional pergola kit brands compete directly with Toja Grid's custom-sized and Any Size kits by offering pre-cut, shipped-to-door pergola packages. Comparable on DIY kit economics and the North American homeowner buyer, with different construction methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/tojagrid/videos
• Facebookfacebook.com/tojaliving
• Instagraminstagram.com/tojaliving
• TikToktiktok.com/@tojaliving
• Pinterestpinterest.com/tojaliving
• LinkedInlinkedin.com/company/toja-grid-canada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toja Grid Canada