Tokomairiro Waiora

What Tokomairiro Waiora does

Tokomairiro Waiora Incorporated is a private, nonprofit kaupapa Māori health and social service provider operating across the South Otago rohe in New Zealand. Headquartered in Milton with a secondary office in Balclutha and delivery at Te Whare Puawai o Tokomairaro, the organization offers a unified suite of free services to whānau, rangatahi, kaumatua, and the general community. Its core operational layer is the Whānau Ora Kaitūwhana Service, in which navigators work directly with whaiora and their whānau to set goals, connect to services, and drive wellbeing outcomes through a co-designed, person-centered approach.

The service portfolio integrates clinical, cultural, and community programmes: nurse-led clinics delivered fortnightly via a partnership with Awarua Whānau Services, weekly psychology sessions through Ethos Psychology, Mirimiri traditional Māori healing, Māori Oranga Hinengaro mental health services grounded in Tā Mason Durie's Te Whare Tapa Whā model (addressing tinana, hinengaro, wairua, and whānau), the Kaumatua Jams & Taurite Tū strength-and-balance programme for elders, and a Rangatahi Programme for youth. All services are delivered free at the point of use under a community-led, word-of-mouth, and referral-driven go-to-market model.

The business model is government-funded, not commercial. Revenue is derived from commissioning and grant relationships with Te Tauraki (the Ngāi Tahu Whānau Ora commissioning entity, described as the primary funder), Te Whatu Ora Health New Zealand, the Ministry of Social Development, Oranga Tamariki, and WellSouth Primary Health. The organization complies with the Code of Health and Disability Services Consumer Rights and shares de-identified outcome data with Stats NZ via the Integrated Data Infrastructure to support Whānau Ora impact reporting. With a ~5–8 person team, the organization operates as a small, locally embedded delivery partner rather than a scaled service platform.

Name

Tokomairiro Waiora

Legal name

Tokomairiro Waiora Incorporated

Website

https://tokowaiora.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokomairiro Waiora Incorporated is a kaupapa Māori nonprofit health and social service provider in South Otago, New Zealand, delivering free Whānau Ora navigation, nurse-led clinics, psychology, Mirimiri, and youth and elder programmes to whānau and the wider community under government and Ngāi Tahu commissioning.

Ownership category

akta.pro rank

Product category

Community Health and Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Minority, Indigenous & Disability Rights (BPADAGAH)

Keywords

• Community health services
• Maori social services
• Whanau ora support
• Mental health services
• Youth wellness programmes

Headquarters

HQ city

Milton

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Government Funding: Funded by government agencies and commissioning bodies including Te Tauraki (Ngāi Tahu entity), Ministry of Social Development, Oranga Tamariki, and Te Whatu Ora Health New Zealand. Services are provided free to all community members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tokomairiro Waiora is a kaupapa Māori health and social service provider offering free community-based services across the South Otago rohe. Its core offering is the Whānau Ora Kaitūwhana Service, which is supported by nurse-led clinics, psychology sessions, traditional Māori healing (Mirimiri), Māori Oranga Hinengaro mental health support, Kaumatua Jams & Taurite Tū elder wellness groups, and a Rangatahi youth programme.

Product overview

Tokomairiro Waiora is a kaupapa Māori health and social service provider offering a unified suite of free community services. The core service is the Whānau Ora Kāitūwhana Service, which is supported by integrated clinical and wellbeing offerings including Nurse-led Clinics, Ethos Psychology, Mirimiri (Māori healing massage), Māori Oranga Hinengaro Services, Kaumatua Jams & Taurite Tū, and the Rangatahi Programme. Services are designed with Māori at the centre but available to all community members across the South Otago rohe.

Differentiator

Problem solved

Functional benefit

Products and services

• Whānau Ora Kaitūwhana Service Core service where Kaitūwhana work directly with whaiora (clients) and their whānau, connecting them with relevant services, supporting goal-setting and achievement, and empowering overall wellbeing improvement through a whānau-centred approach.
• Nurse-led Clinics Fortnightly nurse-led clinic alternating between Milton and Balclutha sites, staffed by a Registered Nurse from Awarua Whānau Services. Walk-ins and appointments are available, providing free primary health access to the South Otago community.
• Ethos Psychology Service Weekly psychologist sessions alternating between Milton and Balclutha sites, providing mental health support to whaiora through a Registered Psychologist from Ethos Psychology.
• Mirimiri Traditional Māori healing massage — a holistic bodywork practice focusing on balancing tinana (body), hinengaro (mind), and wairua (spirit) through physical touch, pressure, and energy work. Clinics are held Wednesdays in Balclutha and Thursdays in Milton.
• Māori Oranga Hinengaro Services Kaupapa Māori approach to wellbeing underpinned by Tā Mason Durie's Te Whare Tapa Whā model, providing holistic support for tangata whaiora on their wellbeing journey.
• Kaumatua Jams & Taurite Tū Weekly group for kaumatua (elders) combining Taurite Tū strength and balance exercises (designed for Māori aged 50+) with guitar, waiata (songs), and shared meals. Held Tuesday mornings at Te Whare Puawai o Tokomairaro, Milton, with transport available.
• Rangatahi Programme Weekly group adventures and one-on-one support and guidance for rangatahi (youth), providing structured activities and mentorship in the South Otago region.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Awarua Whānau ServicescoreStrategic or Co-development PartnerHealth and Social Services subsidiary of Te Rūnaka o Awarua (one of 18 Papatipu marae of Te Rūnaka o Ngai Tahu). Provides Registered Nurse for fortnightly nurse-led clinics alternating between Milton and Balclutha sites.
• Ministry of Social DevelopmentcoreStrategic or Co-development PartnerGovernment ministry focused on helping build successful individuals, strong healthy families and communities. One of the key funders of Tokomairiro Waiora services.
• Oranga TamarikicoreStrategic or Co-development PartnerMinistry dedicated to supporting children in Aotearoa New Zealand whose wellbeing is at significant risk. Key funder of Tokomairiro Waiora services.
• Te Tauraki LtdflagshipStrategic or Co-development PartnerMandated by Te Rūnanga o Ngāi Tahu as the Ngāi Tahu entity with responsibility for promoting health and wellbeing aspirations within the Ngāi Tahu Takiwā. The commissioning agency and primary funder of Tokomairiro Waiora.
• Te Whatu Ora Health New ZealandcoreStrategic or Co-development PartnerResponsible for delivering, funding and improving services and outcomes across the health system. Key health sector partner and funder.
• WellSouth Primary HealthcoreStrategic or Co-development PartnerLocal primary health organisation for Otago and Southland with vision for best health and wellbeing for Southern communities. Community health partner.
• Ngā Kete Mātauranga Pounamu Charitable TrustminorStrategic or Co-development PartnerNot-for-profit charitable trust established with vision to support aspirations tied to Ōraka-Aparima Rūnaka. Has proudly served the Southern community for 25 years.
• Taurite TūminorStrategic or Co-development PartnerStrength and balance wellness programme designed by Māori for Māori aged 50 plus and their whānau. Tokomairiro Waiora runs this programme on Tuesday mornings for kaumatua.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Turanga Health: Tūranga (Gisborne/Tairāwhiti) Māori health provider with Whānau Ora, nurse, mental health, and kaumātua programmes for rural communities. Closely analogous rural kaupapa Māori provider with shared funder base (Te Whatu Ora, iwi commissioning).
• Te Whānau o Waipareira Trust: Large Auckland-based kaupapa Māori social services organization delivering Whānau Ora navigation alongside health, education, justice, and housing programmes. Directly comparable Whānau Ora Kāitūwhana-style model, though at materially larger scale.
• Te Korowai Hauora o Hauraki: Hauraki iwi primary health organisation offering nurse-led clinics, mental health services, and Whānau Ora navigation across rural Hauraki. Comparable provider serving a rural Māori rohe with similar clinical-plus-cultural mix.
• Te Puawaitanga ki Pōneke: Whānau Ora provider in the Wellington region delivering whānau navigation, social services, and health-related support to Māori and Pacific families. Directly comparable Whānau Ora Kāitūwhana-style service model.
• Raukura Hauura o Tainui: Tainui iwi health and social service provider in the Waikato delivering nurse clinics, mental health, Whānau Ora, and kaumātua support. Closely comparable scope, though serving a larger urban Māori population.
• Ngāti Porou Hauora: Ngāti Porou iwi health provider operating nurse-led clinics, mental health, and kaumātua/rangatahi programmes across the East Coast. Same kaupapa Māori clinical-plus-cultural integration under a Durie-aligned wellbeing framework.
• Ngā Kete Mātauranga Pounamu Charitable Trust: Ōraka-Aparima (Southland) charitable trust serving the Southern Māori community for 25+ years with Whānau Ora, health, and social services. Same rohe region and kaupapa, and an existing Tokomairiro Waiora stakeholder partner.
• Awarua Whānau Services: Health and social services subsidiary of Te Rūnaka o Awarua, supplying the Registered Nurse that runs Tokomairiro Waiora's fortnightly clinics. Same kaupapa Māori approach within the Ngāi Tahu takiwā, making it the closest operational peer and existing supply partner.

Broad incumbents

• WellSouth Primary Health Network: Local primary health organisation covering Otago and Southland, including South Otago. Functions as a community health partner and potential co-commissioner alongside Tokomairiro Waiora's kaupapa Māori services.
• Te Whatu Ora Health New Zealand: National health system responsible for funding and delivering hospital and community health services across Aotearoa. A key funder and policy counterpart for Tokomairiro Waiora, though operating as a broad incumbent rather than a specialised Whānau Ora provider.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TokoWaiora
• Instagraminstagram.com/tokowaiora
• LinkedInlinkedin.com/company/tokomairiro-waiora

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokomairiro Waiora