RE/MAX Performance Realty

What RE/MAX Performance Realty does

RE/MAX Performance Realty operates as a residential real estate brokerage franchise in British Columbia, Canada, legally structured as Tom Edwards Personal Real Estate Corporation. The firm serves individual home buyers and sellers across the Greater Vancouver and Fraser Valley regions, with concentrated focus on North Delta and adjacent municipalities including Langley, Surrey, White Rock, Abbotsford, and New Westminster. Operations center on an agent-led sales model led by Tom Edwards, who assumed leadership of the family business following his father Bob Edwards' retirement. The technology footprint is a standard brokerage stack: an MLS Reciprocity-distributed listing system (GVR, FVREB, CADREB) combined with a myRealPage-hosted website (northdeltahomes.com) that delivers property search, map search, home evaluation, mortgage calculator, and home finder modules alongside educational buyer's and seller's guides and a market blog.

The revenue model is transaction-based, with commissions earned on individual property sales and purchases and typically split between buyer-side and seller-side agents through the brokerage. Marketing combines MLS listings, the firm website, email newsletters, organic social media, and in-person open houses, targeting a horizontal residential segment. The firm has 42 employees and operates from a single headquarters at 11925 80 Avenue, Delta, British Columbia, with no subsidiaries, no external institutional investment, and no disclosed financial figures. The competitive position is anchored on Tom Edwards' personal reputation and client referral network, the RE/MAX brand affiliation, and MLS distribution reach, rather than on proprietary technology or differentiated pricing.

Name

RE/MAX Performance Realty

Legal name

Tom Edwards Personal Real Estate Corporation

Website

https://tomedwards.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Performance Realty is a Canadian residential real estate brokerage franchise operating as Tom Edwards Personal Real Estate Corporation, serving home buyers and sellers across North Delta, Langley, Surrey, White Rock, Abbotsford, and New Westminster in Greater Vancouver on a transaction-commission model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buyer representation
• Home seller representation
• Property listing services
• Real estate transactions

Headquarters

HQ city

Delta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Transaction-based real estate commissions earned on property sales and purchases. Commission is typically split between buyer and seller agents through the brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RE/MAX Performance Realty (operating as Tom Edwards Personal Real Estate Corporation) is a residential real estate brokerage serving individual home buyers and sellers in North Delta and surrounding Greater Vancouver communities including Langley, Surrey, White Rock, Abbotsford, and New Westminster. The firm delivers buyer representation, seller representation, MLS listing distribution, property search tools, home evaluation, and educational resources that guide clients through the residential real estate transaction process.

Product overview

RE/MAX Performance Realty (Tom Edwards Personal Real Estate Corporation) operates as a traditional real estate brokerage offering a unified suite of property transaction services. The core offering centers on Featured Listings for residential properties across North Delta, Langley, Surrey, and surrounding Fraser Valley communities, supported by Property Search and Map Search tools for location-based property discovery. Add-on services include Home Evaluation, Mortgage Calculator, and Home Finder tools for buyers and sellers, complemented by educational resources (Buyer's Guide and Seller's Guide) and a Real Estate Blog for market intelligence. The portfolio represents a service-based model rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Buyer Representation Services Full-service buyer representation for residential property purchases in North Delta and surrounding Greater Vancouver areas, including property search, neighborhood guidance, market analysis, offer preparation, negotiation, and closing support.
• Home Seller Representation Services Full-service seller representation including pricing strategy, comprehensive marketing plans, MLS listing distribution through the Reciprocity program, social media promotion, open houses, showings, negotiations, and contract preparation for residential properties in North Delta and surrounding Greater Vancouver communities.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• RE/MAX Performance RealtycoreChannel Partner/ Reseller/ DistributorTom Edwards operates as a personal real estate corporation under the RE/MAX Performance Realty brokerage, utilizing the RE/MAX brand and network for listings and marketing.
• MLS Reciprocity (GVR, FVREB, CADREB)coreTechnology or IntegrationParticipating MLS system providing listing data distribution through Greater Vancouver REALTORS, Fraser Valley Real Estate Board, and Chilliwack and District Real Estate Board.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• RE/MAX Crest Realty: Sister RE/MAX franchise in the Lower Mainland (notably sharing an address with the subject firm per the source data). Directly comparable as another RE/MAX-branded residential brokerage serving the same Delta, Vancouver, and Fraser Valley markets.
• Oakwyn Realty: Vancouver-headquartered independent residential brokerage competing across Metro Vancouver and the Fraser Valley. A direct peer in agent-led residential representation with similar commission economics and target buyer/seller segments.
• Macdonald Realty: Long-established British Columbia residential and commercial real estate brokerage serving Metro Vancouver and the Fraser Valley. Directly comparable to RE/MAX Performance Realty because both operate multi-MLS agent-led residential brokerages targeting buyers and sellers across the same Lower Mainland submarkets.
• Engel & Völkers Vancouver: Premium residential brokerage operating in Metro Vancouver with a franchise model similar to RE/MAX. Comparable because both serve residential buyers and sellers in the same geography with agent-led, commission-based representation, though Engel & Völkers skews higher price points.
• Royal LePage North Delta / Brent Roberts: Royal LePage franchise brokerage operating in North Delta and surrounding BC communities. A direct local competitor offering residential buyer and seller representation on the same MLS systems with a similar commission-based business model.
• Coldwell Banker Prestige Realty (Vancouver): Global residential brokerage franchise operating across Metro Vancouver and the Fraser Valley. A direct peer in residential buy/sell brokerage with the same multi-MLS distribution and commission revenue model.
• Sutton Group - West Coast Realty: Major Canadian residential brokerage franchise with extensive Lower Mainland presence. Comparable because both firms operate as multi-agent residential brokerages under franchise brands earning transaction-based commissions on Lower Mainland home sales.

Broad incumbents

• eXp Realty Canada: Cloud-based, technology-enabled residential brokerage with a significant Lower Mainland agent base. Comparable as an alternative operating model in the same residential brokerage category; functions as a broader incumbent disrupting traditional franchise brokerages like RE/MAX Performance Realty.

Regional players

• Homelife Benchmark Realty: Lower Mainland residential brokerage with a multi-office franchise presence across Metro Vancouver and the Fraser Valley. Directly comparable as a regional residential brokerage serving the same buyer and seller segments with commission-based agent representation.
• Faith Wilson Group: Boutique-style residential team brokerage operating in Metro Vancouver. Comparable as a brand-forward, agent-led residential team competing for the same buyer and seller clients in the same geography as Tom Edwards' team.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/re-max-performance-realty_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Performance Realty