TOM MARTIN
TOM MARTIN is a London-based luxury craft house founded in 2010 that hand-paints glass baubles using the historic inside-painting technique, selling direct-to-consumer via its e-commerce site and through a Bespoke division serving 100+ luxury hotel, retail, watch, and fashion clients across 32 countries.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TOM MARTIN does
TOM MARTIN (legal entity: Tom Martin London Limited, company number 10877472) is a London-based luxury craft house founded in 2010 by then-16-year-old Tom Martin, specialising in hand-painted glass baubles produced using inside painting (reverse painting on glass), a 200-year-old technique originating from the Chinese Qing dynasty and executed with specialised hooked brushes. The company's products are sold direct-to-consumer through its e-commerce platform at £40 per bauble, alongside adjacent objects (candles, DIY kits, brass accessories, and one-of-one art pieces priced up to £2,500), all gift-wrapped as standard.
The business operates a dual commercial model. The retail side serves affluent individual buyers via tommartin.co.uk and a wholesale channel through luxury retailers (Harrods, Fortnum & Mason). The Bespoke division provides quote-based private-label production of custom inside-painted baubles for corporate gifting, serving 100+ luxury hotels (The Ritz London, Claridge's, Dorchester, Mandarin Oriental, Belmond), department stores, watches & jewellery brands (Cartier, Pragnell, Bucherer), and fashion houses (Ralph Lauren), plus one-off commissions like a Military Division MBE piece gifted by Her Majesty The Queen. Distribution spans 32 countries, with 70,000+ custom baubles painted since the bespoke service launched, and seasonal production slots that close annually (2025 was fully booked with 2026 projects under discussion). The company holds UK registered trademarks (UK00003392484) for its name and logo, has an exclusive three-year worldwide Snowman licensing agreement, and runs The Studio — a 2022-launched creative arm for graphic design, illustration, and animation commissions.
The company is privately held, founder-led, and bootstrapped with no disclosed funding rounds, external institutional investors, or parent company. Headcount is five employees, supported by artisan production capacity and partnerships (e.g., Despatch Bros for fulfilment, Wax Atelier for candles). Commercial operations are anchored by a registered office in St Albans, an additional London presence, and a returns/warehouse site in Rochford, Essex. Marketing is concentrated on Instagram, LinkedIn, Facebook, email newsletter, earned press, and seasonal pop-ups (e.g., Winchester Cathedral Christmas Market).
TOM MARTIN firmographics
Firmographics- Name
- TOM MARTIN
- Legal name
- Tom Martin London Limited
- Website
- https://tommartin.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TOM MARTIN is a London-based luxury craft house founded in 2010 that hand-paints glass baubles using the historic inside-painting technique, selling direct-to-consumer via its e-commerce site and through a Bespoke division serving 100+ luxury hotel, retail, watch, and fashion clients across 32 countries.
- Ownership category
- akta.pro rank
TOM MARTIN industry classification
Industry- Product category
- Luxury Hand-Painted Glass Baubles and Bespoke Christmas Decorations
- NAICS
- Glass and Glass Product Manufacturing (32721), Other Pressed and Blown Glass and Glassware Manufacturing (327212)
- SIC
- Glass Products, Made Of Purchased Glass (3231), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium) (IMALAEAE)
- akta.pro secondary industry
- Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)
Keywords
Where TOM MARTIN is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
TOM MARTIN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales: E-commerce sales of hand-painted luxury baubles, candles, and home accessories directly to consumers through tommartin.co.uk. Products include inside-painted glass ornaments (£40), home candles, and complementary gifts. All items gift-wrapped as standard in luxury gift boxes.
- Bespoke Corporate Commissions: Private-label service for corporate gifting and retail, creating custom inside-painted baubles for luxury hotels, fashion houses, and heritage brands. Clients include The Ritz London, Claridge's, Harrods, Fortnum & Mason, and 100+ other luxury brands. Revenue from design fees, production, and custom packaging.
- One-of-One Commissions: Ultra-premium bespoke service creating one-of-a-kind interior art pieces combining creativity, artistry, and imagination. Starting from humble beginnings, collaborating with designers, painters, and master artisans for extraordinary works of art.
- Licensing Revenue: Three-year worldwide license agreement with The Snowman for branded hand-painted baubles, representing a significant partnership revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Inside-Painted Baubles - £40 |
| Unit Pricing | Pay-as-you-go | Ornament Hanging Stand - £10 |
| Unit Pricing | Pay-as-you-go | Paint Your Own Bauble Kit - £37 |
| Unit Pricing | Pay-as-you-go | Perfect Inside and Out Linen Cap - £30 |
| Unit Pricing | Pay-as-you-go | Brass Candle Spike - £23 |
| Unit Pricing | Pay-as-you-go | Laurel Green Twisted Beeswax Candles - £22 |
| Unit Pricing | Pay-as-you-go | Hand-Dipped Beeswax Candles - from £16 |
| Unit Pricing | Pay-as-you-go | Home Candles - Not publicly disclosed |
| Unit Pricing | Pay-as-you-go | The Butterfly Lamp - £2,500 |
| Other | Pay-as-you-go | Shipping - Variable by Region |
| Other | Multi-year contract | Bespoke/Corporate - Quote-based |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
TOM MARTIN product offering
Product offeringCore offering
TOM MARTIN designs, hand-paints, and sells luxury glass baubles and decorative objects using the historic 200-year-old inside-painting (reverse painting on glass) craft. The company operates a direct-to-consumer e-commerce storefront selling ready-made baubles, candles, and home accessories to individual customers, alongside a Bespoke private-label service creating custom inside-painted baubles for luxury hotels, retailers, fashion houses, and heritage brands.
Differentiator
Problem solved
Functional benefit
Brands
- TOM MARTIN: Luxury hand-painted glass baubles created using the historic inside-painting craft, serving retail customers and celebrated retailers worldwide.
- Bespoke by TOM MARTIN
- One-of-One
Products and services
- Inside-Painted Glass Baubles
- Bespoke Corporate Service
Quantifiable outcome
- 70,000+ custom baubles hand-painted since Bespoke service launch
- +3 more outcomes
Companies that use TOM MARTIN
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
TOM MARTIN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TOM MARTIN partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The SnowmancoreThree-year worldwide license agreement (announced October 2019) for TOM MARTIN to create hand-painted baubles depicting The Snowman, one of Britain's favourite Christmas tales. The partnership brought the cherished story to life through collection of special hand-painted baubles.
- Despatch BroscorePartnership for private-label fulfilment of bespoke baubles. Leverages 25 years of e-commerce fulfilment expertise with 50,000+ Trustpilot reviews and 4.9/5-star rating. Provides pick, pack, and ship ecosystem for client orders.
- Wax AtelierminorLondon-based artisan partner producing hand-dipped beeswax dining candles for TOM MARTIN's Objects of Desire collection. Products include Laurel Green twisted candles, Matcha Green, and Off-white variants.
- Not On The High StreetminorTOM MARTIN became a Partner on Not On The High Street in September 2011, which helped introduce the brand to many first-time customers. Partnership ended in April 2016 when brand launched own dedicated website.
Scale indicators5 records
Recent moves8 records
Expansion highlights7 records
TOM MARTIN competitors and assessment
Company assessmentDirect peers
- Halcyon Days: British maker of luxury hand-decorated enamel boxes and ornaments, holding Royal Warrants and sold through Harrods and Fortnum & Mason. Comparable to TOM MARTIN as a UK-based heritage luxury gift maker with bespoke corporate services and Royal-adjacent clients.
- Old World Christmas: Manufacturer of hand-blown and hand-painted glass Christmas ornaments with a large classic catalogue. Directly comparable as a glass-ornament maker serving premium gifting and collector channels, though at broader mass-premium price points than TOM MARTIN.
- Christopher Radko: US-based maker of hand-painted and mouth-blown glass Christmas ornaments sold through luxury retailers. Highly comparable to TOM MARTIN as a heritage-style ornament maker with artisan craftsmanship and premium positioning in the same bauble category.
Broad incumbents
- Wedgwood: Heritage British luxury tableware and giftware brand producing annual Christmas ornaments and collectibles. Comparable as a long-established UK luxury gift brand serving similar department store and corporate gifting channels.
- Aspinal of London:
- Waterford Crystal: Iconic Irish luxury crystal maker with a substantial annual ornament and giftware business sold in Harrods and other luxury retailers that TOM MARTIN also serves. Comparable as a prestige glass gift brand overlapping with TOM MARTIN's premium glass baubles.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
TOM MARTIN social profiles
Digital presenceTOM MARTIN financial estimates
Financial estimateRevenue estimate
Valuation estimate
TOM MARTIN leadership team
Management profileNumber of profiles
Profiles1 record
TOM MARTIN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TOM MARTIN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TOM MARTIN
What does TOM MARTIN do?
TOM MARTIN designs, hand-paints, and sells luxury glass baubles and decorative objects using the historic 200-year-old inside-painting (reverse painting on glass) craft. The company operates a direct-to-consumer e-commerce storefront selling ready-made baubles, candles, and home accessories to individual customers, alongside a Bespoke private-label service creating custom inside-painted baubles for luxury hotels, retailers, fashion houses, and heritage brands.
Is TOM MARTIN a public or private company?
TOM MARTIN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TOM MARTIN founded?
TOM MARTIN was founded in 2010. It employs 1 to 10 people.
Where is TOM MARTIN based?
TOM MARTIN is headquartered in London, United Kingdom, in the Europe region.
How does TOM MARTIN make money?
Four revenue lines are on record. Direct Retail Sales are the primary driver. The others are bespoke Corporate Commissions, one-of-One Commissions and licensing Revenue.
Who are TOM MARTIN's main competitors?
Direct peers on record are Halcyon Days, Old World Christmas and Christopher Radko. Broad incumbents are Wedgwood, Aspinal of London and Waterford Crystal.
Does TOM MARTIN have an API?
No public API is recorded for TOM MARTIN.
What industry is TOM MARTIN in?
TOM MARTIN's product category is Luxury Hand-Painted Glass Baubles and Bespoke Christmas Decorations. Its primary akta.pro industry code is IMALAEAE, Specialty & Decorative Glass Packaging (Custom Shapes, Embossed, Premium), with a secondary code of IMALAJAN, Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling). Its NAICS code is 32721 and its SIC code is 3231.