The Snowman Group

What The Snowman Group does

The Snowman Group is a family-owned commercial printing and mailing company founded in 1932 and headquartered in Hermon, Maine (Bangor area). It operates a 30,000 sq ft production facility and is currently led by second-generation ownership from the Armstrong family. The company serves Maine-based businesses ranging from small local accounts to regional enterprises, with several documented customer relationships exceeding 20-30 years.

The business is structured across four operating subsidiaries: Snowman Printing (core commercial offset and digital print), Presort Express (USPS CASS-certified presort and direct mail logistics), REMM Financial Services (financial and regulatory printing), and Snowman Direct (variable-data direct mail and promotional products). Technology stack centers on Adobe-based design tooling supplemented by four proprietary customer-facing products — uDesignIT!, DesignEdit, Online Proofing, and Customer Portals — which extend self-service ordering into the company's historical relationship-driven sales motion. Presort operations rely on USPS-certified address hygiene and workshare discount infrastructure.

Revenue mechanics combine per-job commercial printing, recurring direct mail programs, USPS workshare margin capture on presorted mail, and specialty financial printing engagements. The firm employs 11-50 people and competes in a structurally declining print market offset by direct mail and specialty service defensibility. No external funding, acquisitions, or recent leadership changes are documented.

Name

The Snowman Group

Legal name

The Snowman Group

Website

https://snowprint.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

The Snowman Group is a family-owned commercial printing and mailing company founded in 1932 in Hermon, Maine, serving Maine-based businesses across four subsidiaries spanning commercial print, USPS presort, financial printing, and direct mail.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangor

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Printing Services: Full-service printing including business cards, brochures, forms, banners, and custom printing jobs using both digital and offset presses.
2. Mailing Services: Complete mailing services including postal presorting (their specialty), CASS certification, database management, inkjet addressing, inserting, postage discounts, tab sealing, and X-date fulfillment.
3. Promotional Products: Branded promotional items including keychains, magnets, mousepads, mugs, pens, t-shirts, and other advertising specialties.
4. Graphic Design Services: Professional graphic design and logo design services to support printing projects and brand materials.
5. Finishing & Bindery Services: Finishing services including binding (saddle stitch, coil, perfect binding, digital saddle stitch), laminating, die cutting, embossing, foil stamping, scoring, perforating, folding, collating, stitching, numbering, hole drilling, shrink wrapping, and paper cutting.
6. Warehousing & E-commerce Solutions: Warehousing, inventory control, and e-commerce solutions for customers including branded customer portals and document libraries for reorders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Snowman Group is a full-service commercial printing company that produces business cards, brochures, banners, forms, stamps, and custom printed materials using both digital and offset presses in-house at its Hermon, Maine facility. It also provides mailing services (postal presorting, CASS certification, inkjet addressing, inserting, tab sealing), promotional products, graphic design, and bindery/finishing services, along with warehousing, inventory control, and branded customer portals for reorder management.

Product overview

The Snowman Group is a full-service printing company offering a comprehensive portfolio of printing, mailing, promotional products, and signage services. The core product lineup includes DesignEdit (an online design editor with thousands of templates and 14 million stock images), uDesignIT! (for personalizing templated items), and traditional printed products including business cards, banners, promotional products, stamps, and custom printing. Services span the entire production chain: printing and copying (digital and offset), mailing and presorting, graphic design, letterpress finishing (debossing, embossing, foil stamping), book binding (saddle stitch, coil, perfect), and bindery/finishing (laminating, cutting, folding, stitching). The company operates both digital and traditional offset presses in-house at their Hermon, Maine facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Cards

Quantifiable outcome

• Hundreds of dollars saved per issue on newsletter mailing costs
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vistaprint (Cimpress): Online mass-customization printing platform under Cimpress serving SMBs with business cards, marketing materials and signage — competes with Snowman's DesignEdit/uDesignIT! tools at the small-order end and is the dominant internet-native printer Snowman competes against digitally.
• Staples Print & Marketing Services: Mass-market retail printing offering business cards, banners, signs and marketing materials with national distribution — overlaps Snowman's SMB print catalog but lacks the in-house offset press and presort/mailing depth.
• FedEx Office: National retail print chain (formerly Kinko's) offering printing, copying, binding, signage and direct mail — broader scale incumbent serving overlapping SMB print and document needs but with a retail-store footprint rather than regional printing operation.

Direct peers

• PIP Printing & Marketing Services: Franchise network providing printing, marketing communications, direct mail and document management to local businesses — same SMB-focused one-stop shop as Snowman with online ordering and customer portals.
• Minuteman Press: Franchise-based commercial printing and marketing services company providing digital printing, direct mail, signage and promotional products to SMBs — same customer profile (local businesses) and same end-to-end service model as The Snowman Group.
• Sir Speedy: Printing and marketing services franchise (under Allegro) offering printing, copying, mailing, signage and promotional products — directly comparable B2B print-and-mail SMB provider competing in the same category as Snowman.
• AlphaGraphics: National franchise network of independently owned print and marketing service centers offering digital/offset printing, mailing, signage and design — directly comparable one-stop-shop model to Snowman, just at much broader geographic scale.

Emerging players

• Imprint Plus: Specialty provider of branded promotional products and signage with online design and ordering — narrower focus than Snowman but overlaps directly with Snowman's promotional products and branded signage lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/presort-express

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Snowman Group