Tomorrow Today Foundation

What Tomorrow Today Foundation does

Tomorrow Today Foundation (legal name: Tomorrow Today A Foundation for Rural Community Development) is an independent nonprofit community foundation established in 2000-2001 and headquartered at Shop 10, 66 Nunn Street, Benalla, Victoria, Australia. The foundation operates as a community-led backbone organization delivering the Education Benalla Program — a long-term, place-based collective impact initiative addressing educational disadvantage in a region that ranks in the most disadvantaged 5% of Victorian LGAs. It serves the Benalla district population of more than 14,000 residents, primarily children aged 0-18 and their families, through a portfolio of 20+ programs organized into three categories: Early Years (ConnectParent, PEEP, Antenatal PEEP, Benalla Imagination Library, Early Years Support, Creative Movement, Preschool Screening, Kinder Pals, Kinder Immersion, Great Start to School, Prep Immersion, Reading Buddies, Financial Assistance, Come and Try Day), Future Work (Anganya, Year 5&6 Careers Program, Full Impact Squad, Hands on Learning, Motiv8, Connect9, Hands on Trades Expo, University Bus Trips, Year 12 Scholarships), and Community programs (Education Benalla Program, Community Grants, Aboriginal Garden, Volunteering). The PEEP program alone reaches 80% of Benalla families with children aged 0-5.

The foundation operates without proprietary technology, applications, APIs, or digital products — its "platform" is the human and institutional network of over 120 local partner organizations (all local schools, preschools, government agencies, Benalla Health, NE Tracks LLEN, Ganbina, Youthrive, Rotary Club of Benalla, Benalla Rural City Council) and a volunteer base exceeding 100 individuals. Programs are delivered directly through school and preschool partnerships, at the foundation's office, and via home visits for isolated families. Staff includes an Executive Officer (Dr Jen Jackson, PhD in Education), Education Benalla Program Manager (Sally Matheson), Business Manager (Janelle Osborne), Communications Coordinator, Early Years and Youth Support Coordinator, Early Years Specialist, PEEP and Antenatal PEEP Coordinator, Literacy Coordinator, Early Years Assistant, Anganya Education Officer, Administration Officer, and Youth Engagement Coordinator, supported by a volunteer Board chaired by Louise Pearce.

The business model is nonprofit community foundation mechanics: revenue streams include individual, family, business and community group donations (all tax-deductible over $2 AUD), philanthropic grants from a concentrated set of major Australian trusts (Victorian Government, Ian Potter Foundation, William Buckland Foundation, Paul Ramsay Foundation, Helen Macpherson Smith Trust, Ledger Charitable Trust, FRRR, June Canavan Foundation), bequests/Gifts in Will, and Named Funds requiring minimum $5,000 donations building to $20,000 over four years. The Community Fund generates investment income that funds the annual Community Grants Program (up to $5,000 per organization) and Stepping Stones grants (up to $2,000), which have collectively awarded more than $550,000 to over 200 local projects since 2003. All participant-facing programs are free, supported by donations and grants; community grants are issued annually. Distribution is single-country/domestic within Australia, restricted to the Benalla and North East Victoria region.

Name

Tomorrow Today Foundation

Legal name

Tomorrow Today A Foundation for Rural Community Development

Website

https://tomorrowtoday.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomorrow Today Foundation is an independent nonprofit community foundation in Benalla, Victoria, Australia that delivers a 20+ program Education Benalla collective impact initiative serving children, young people, and families across the Benalla district through school, preschool, and volunteer-led delivery, funded by donations, philanthropic grants, and bequests.

Ownership category

akta.pro rank

Product category

Community Foundation Services

NAICS

Grantmaking and Giving Services (81321), Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), Dropout Prevention, Alternative Education & Re-Engagement Nonprofits (BPAGADAL)

Keywords

• Community foundation services
• Early childhood education programs
• Youth development programs
• Rural community development
• Collective impact education

Headquarters

HQ city

Benalla

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual, family, business and community group donations support the work of Tomorrow Today. Donations can be directed to Area of Greatest Need, Community Fund (invested for ongoing income), or specific programs like Benalla Imagination Library or Back to School Vouchers. All donations over $2 are fully tax deductible.
2. Philanthropic Grants: Major funding partners include Victorian Government, The Ian Potter Foundation, The William Buckland Foundation, Helen Macpherson Smith Trust, Paul Ramsay Foundation, The Ledger Charitable Trust, Foundation for Rural & Regional Renewal, June Canavan Foundation, Benalla Rural City Council, and Rotary Club of Benalla.
3. Community Grants Program: Since 2003, Tomorrow Today has awarded more than $550,000 for over 200 local projects through annual grants and Stepping Stones grants. Grants are funded by investment income from the Community Fund.
4. Named Funds: Named Funds established with minimum $5,000 donation, building to $20,000 over four years. Current Named Funds include Kingston Smith Memorial Fund, Education Fund, Lonsdale Fund, and Edward 'Weary' Dunlop Memorial Fund.
5. Bequests: Gifts in Will left to Tomorrow Today Foundation to provide legacy for future generations. Can be directed to general purposes, Community Fund, or particular programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Tomorrow Today Foundation is an independent community foundation that delivers free early childhood, youth, and community programs across the Benalla district in North East Victoria. Established in 2001, it operates the Education Benalla Program — a collective impact initiative addressing educational disadvantage through 20+ programs including PEEP (Parents Early Education Partnership), ConnectParent, Benalla Imagination Library, Reading Buddies, Connect9 mentoring, Anganya, Hands on Learning, and Year 12 Scholarships, delivered through partnerships with over 120 local schools, preschools, and community organizations.

Product overview

Tomorrow Today Foundation offers a comprehensive suite of community and educational programs organized into three main categories: Early Years Programs (for children 0-5), Future Work Programs (for young people), and Community Programs. The Early Years offerings include ConnectParent, Parents Early Education Partnership (PEEP), Antenatal PEEP, Benalla Imagination Library, Early Years Support, Creative Movement, Preschool Screening, Kinder Pals, Kinder Immersion, Great Start to School, Prep Immersion, Reading Buddies, Financial Assistance, and Come and Try Day. The Future Work Programs include Anganya, Year 5&6 Careers Program, Full Impact Squad, Hands on Learning, Motiv8, Connect9, Hands on Trades Expo, University Bus Trips, and Year 12 Scholarships. Community Programs include the Education Benalla Program (the overarching initiative), Community Grants, and the Aboriginal Garden. Together these programs form a collective impact approach to addressing educational disadvantage in Benalla.

Differentiator

Problem solved

Functional benefit

Products and services

• Parents Early Education Partnership (PEEP) A facilitated weekly program for families with children from birth to preschool age (0-5 years) celebrating parents as their child's first educator, offering play and learning activities to support school readiness. Free for participants; reaches 80% of Benalla families with children aged 0-5.
• ConnectParent Matches parents of children from birth to age two with trained volunteer Community Connectors who assist them in accessing resources and support within the Benalla community. Free for participants.
• Antenatal PEEP A free five-week program supporting expectant parents (25-30 weeks pregnant) with practical skills for parenthood, focusing on social and emotional aspects of the transition to parenthood.
• Benalla Imagination Library Part of Dolly Parton's Imagination Library scheme, providing free monthly age-appropriate books for children from birth to age five, with resources to promote language development and early literacy. Co-funded by Benalla Rural City Council and Rotary Club of Benalla.
• Early Years Support Home-based support for families unable to attend on-site programs due to geographic isolation, health, or accessibility barriers, offering modified PEEP sessions or school transition support.
• Creative Movement Weekly hour-long sessions for children aged 18 months to 5 years (with parent/caregiver) that incorporate music, movement and singing to develop gross motor skills and emotional expression.
• Preschool Screening Pre-literacy, pre-numeracy and oral language screening provided in partnership with local preschools to help prepare children for school and identify those needing extra support.
• Kinder Pals Trained volunteers who work one-on-one or in small groups with preschool children within preschools, expanding language skills through reading, story retelling and conversation.
• Kinder Immersion Play-based activities for children identified as not being academically or socially ready for school, enhancing pre-literacy, pre-numeracy and oral language skills.
• Great Start to School A two-week program for parents to increase confidence in supporting their child's transition from kinder to primary school, covering morning routines, independence and school readiness.
• Prep Immersion Program run in partnership with Benalla P-12 College targeting students needing focused support to develop comprehension, literacy, communication and socialization skills.
• Reading Buddies Trained volunteers who provide one-on-one reading support to Year One or Two students at Benalla P-12 College to improve literacy levels. Recorded 5,214 volunteer hours over 10 years.
• Financial Assistance (Children) Support for families experiencing financial disadvantage to purchase uniforms, spectacles, books, course fees, school camps, educational equipment and fees for special educational settings.
• Come and Try Day Annual event partnering with local sports and recreation clubs to provide children opportunities to try various activities free of charge.
• Anganya A collaboration between Ganbina and Tomorrow Today supporting Aboriginal and Torres Strait Islander children in Benalla through scholarships, employment training, driving support, and accelerated learning tutoring.
• Year 5&6 Careers Program Program encouraging students to think about their future through hands-on activities, identifying personal strengths and exploring skills needed for work, featuring 'Living Library Books' local professionals.
• Full Impact Squad Community approach co-designed with local young people to increase youth power and agency through leadership and community development training.
• Hands on Learning Program helping young people who don't cope well in traditional classroom settings develop practical skills through real-world projects benefiting their school and community.
• Motiv8 Fortnightly program for Year 8 students working on group projects to develop collaborative skills, responding to research indicating disengagement at this level.
• Connect9 Ten-week mentoring program matching Year 9 students with community mentors who guide them through activities connecting them to new skills, sports, hobbies and career goals. Has mentored 254 young people 2011-2025.
• Hands on Trades Expo Event at Winton Motor Raceway enabling young people to try trade activities and learn about trade career pathways in North East Victoria.
• University Bus Trips Tours for Year 10 and 11 students to visit universities, see facilities and explore study options, addressing barriers of remoteness and limited transport.
• Year 12 Scholarships Four annual $2,000 scholarships awarded to students from Benalla P-12 College and FCJ College to assist with costs of transitioning to further education.
• Education Benalla Program Long-term whole-of-community program spanning family, school and community life, addressing educational disadvantage through collective impact approach with over 120 local partners.
• Community Grants Grant program supporting local groups to implement community projects, awarding up to $5,000 annually and Stepping Stones grants up to $2,000 throughout the year. Over $550,000 has been awarded to more than 200 local projects since 2003.
• Aboriginal Garden Community garden recognizing Aboriginal history of Benalla, created in collaboration with local Aboriginal leaders, located next to the Broken River.

Quantifiable outcome

• 80% of Benalla families with children aged 0-5 attend PEEP program
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and supportive.

• Benalla Rural City CouncilcoreStrategic or Co-development PartnerLocal government partner in Education Benalla Program. Co-funds Benalla Imagination Library for 0-2 year olds. Provides ongoing operational support.
• Rotary Club of BenallacoreStrategic or Co-development PartnerLocal service club that co-funds Benalla Imagination Library for 0-2 year olds and supports PEEP events.
• Benalla HealthcoreStrategic or Co-development PartnerMajor partner in Education Benalla Program, providing health integration and outreach services.
• NE Tracks Local Learning & Employment NetworkcoreStrategic or Co-development PartnerLLEN partner supporting youth pathways and employment transitions.
• Local Schools and KindergartenscoreStrategic or Co-development PartnerAll local schools including Benalla P-12 College, FCJ College, St Joseph's Primary School, and all local kindergartens partner in program delivery.
• GanbinamajorStrategic or Co-development PartnerCollaboration partner in Anganya program supporting Aboriginal and Torres Strait Islander students in Benalla region.
• YouthrivesupportiveStrategic or Co-development PartnerPartner in Year 5&6 Careers Program providing hands-on activities and career exploration.
• Benalla Early Years NetworkcoreStrategic or Co-development PartnerCollaboration of local organizations providing child and family services, chaired by Tomorrow Today. Focused on children 0-8 years.
• Benalla Future Work Steering CommitteecoreStrategic or Co-development PartnerCross-sector collaboration chaired by Tomorrow Today, working to improve career development for young people.
• Benalla Youth Service Providers NetworkcoreStrategic or Co-development PartnerNetwork of agencies providing youth services that Tomorrow Today actively participates in.
• Benalla Health and Wellbeing Action GroupcoreStrategic or Co-development PartnerCollaboration of health and welfare agencies focused on health promotion, in which Tomorrow Today actively participates.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yulgilbar Foundation: Australian family foundation supporting education, youth and rural community initiatives through grants and programs. Comparable structure (independent grantmaking foundation), target themes (youth education and rural community development) and reliance on philanthropic capital and bequests.
• Beacon Foundation: Australian not-for-profit focused on youth engagement, education-to-employment pathways and regional/rural disadvantage, including Hands on Learning in schools. Directly comparable program overlap (Hands on Learning is delivered by both organizations) and shared rural/regional target population.
• The Smith Family: Australia's largest national children's education charity, focused on supporting disadvantaged children and young people through education, scholarships and mentoring. Highly comparable to Tomorrow Today on mission (education disadvantage), program types (mentoring, financial assistance, school engagement) and reliance on philanthropic funding.
• Australian Indigenous Education Foundation (AIEF): Australian nonprofit focused on Indigenous education through scholarships, mentoring and leadership programs. Highly comparable to Tomorrow Today's Anganya program, which similarly supports Aboriginal and Torres Strait Islander students through scholarships, employment training and tutoring.
• Mornington Peninsula Foundation: Australian community foundation distributing grants and running community programs in a defined geographic catchment. Comparable operating model (community foundation, place-based grantmaking, endowment-funded Community Grants program) though in a different (coastal) region.
• Country Education Partnership: Australian not-for-profit working to improve education outcomes in rural and regional schools through partnerships and place-based approaches. Shares Tomorrow Today's rural education focus and collective impact orientation, including engagement with LLEN networks.
• Hands on Learning Australia: National not-for-profit delivering the Hands on Learning program in schools to re-engage students at risk of disengagement. Tomorrow Today directly delivers the Hands on Learning program at Benalla P-12 College, making this a programmatic and operational peer.
• Ganbina: Victorian Indigenous education and employment organization that co-delivers the Anganya program with Tomorrow Today. Comparable mission (Aboriginal and Torres Strait Islander education-to-employment pathways), program design (scholarships, mentoring, employment training) and target cohort.

Others

• Community Foundations Australia: Peak body representing Australian community foundations, of which Tomorrow Today Treasurer Sally Gamble OAM is a Director and Company Secretary. Comparable governance and operating model (community foundation distributing grants to local projects), though it is an industry association rather than a direct operator.

Broad incumbents

• Foundation for Rural and Regional Renewal (FRRR): National Australian philanthropic foundation that provided Tomorrow Today's original feasibility study grant and remains a major funder. Operates as a backbone grantmaker for rural/regional communities, overlapping on place-based collective impact and grantmaking models, but at much larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TomorrowTodayAU
• LinkedInlinkedin.com/company/tomorrow-today-foundation
• Instagraminstagram.com/tomorrowtodaybenalla

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Tomorrow Today Foundation