Tonys Detailing

What Tonys Detailing does

Tony's Auto and Marine Detailing is a privately held mobile service business founded in 1988, providing professional auto, motorcycle, and marine detailing across Long Island, New York. The company operates on a direct-to-consumer go-to-market motion, sending detailers to customer locations rather than requiring drop-offs, and additionally maintains a physical showroom location at 257 Jericho Turnpike, Syosset, NY. Its customer base is fragmented across individual vehicle owners, motorcycle owners, boat owners, commercial fleet operators, and residential/commercial clients for carpet cleaning, with fleet services operated as a separate B2B channel using quote-based pricing.

The service portfolio spans hand washing ($60 for cars, $100 for SUVs), wash-polish-wax packages (starting at $180), full interior and exterior detailing ($200-$270), overspray and paint correction ($120+), motorcycle detailing ($150), and boat detailing priced at $35 per square foot. Add-on services include premium ceramic coating ($700-$2,000), CDC-aligned vehicle disinfecting, indoor/outdoor carpet cleaning via deep steam, and seasonal snow removal. Pricing is uniformly pay-as-you-go with publicly disclosed rates on the company website.

Revenue mechanics are entirely transactional, with no subscription or recurring contracts at the individual consumer level aside from seasonal snow-removal route service. The company employs 8 staff, has no external funding, no parent entity, and operates with no disclosed technology platform beyond standard web, phone-based booking, and social media marketing channels.

Name

Tonys Detailing

Legal name

Tony's Auto and Marine Detailing

Website

https://tonysautodetailing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Tony's Auto and Marine Detailing is a privately held, mobile auto, motorcycle, and marine detailing service established in 1988, serving individual vehicle owners and commercial fleet clients across Long Island, New York, with an additional Syosset showroom location.

Ownership category

akta.pro rank

Product category

Auto Detailing Services

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Vehicle Washing, Cleaning & Detailing Services (TLAHACAF)

Keywords

• Mobile auto detailing
• Marine vessel detailing
• Fleet vehicle cleaning
• Carpet steam cleaning
• Vehicle disinfecting service

Headquarters

HQ city

Syosset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Auto Detailing Services: One-time service payments for vehicle detailing including hand wash, polish, wax, interior and exterior detailing. Pricing varies by vehicle type (car vs SUV)
2. Boat Detailing: Per square foot pricing for boat detailing services at $35 per square foot
3. Fleet Vehicle Services: Commercial fleet detailing services with custom quote-based pricing for multiple vehicles
4. Carpet Cleaning: Indoor and outdoor carpet cleaning services for residential and commercial customers
5. Snow Removal: Seasonal snow removal services added to customer routes during winter

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tony's Auto and Marine Detailing is a mobile detailing service established in 1988 that travels to customer locations across Long Island, NY to provide hand wash, polish, wax, interior and exterior detailing, ceramic coating, motorcycle and boat detailing, fleet vehicle services, carpet cleaning, vehicle disinfecting, and seasonal snow removal. The company combines a mobile field service model with a physical retail/showroom location in Syosset, NY.

Product overview

Tony's Auto and Marine Detailing is a mobile detailing service established in 1988, offering a comprehensive portfolio of vehicle care services across Long Island. The company provides mobile detailing that comes to the customer's location, covering cars, trucks, SUVs, motorcycles, and boats. Core services include various tiers of hand washing and waxing (Dual Hand Wash starting at $60/$100, Wash/Polish/Wax at $180), interior and exterior detailing ($200-$270), specialized paint correction ($120+), and marine/motorcycle detailing ($35/sq ft for boats, $150 for motorcycles). Additional offerings include fleet services for commercial clients, carpet cleaning, seasonal snow removal, and COVID-safe vehicle disinfecting services. The company also offers premium ceramic coating as an add-on to exterior detailing services (priced $700-$2,000).

Differentiator

Problem solved

Functional benefit

Products and services

• Dual Hand Wash
• Wash, Polish & Wax
• Interior Detailing
• Exterior Detailing
• Overspray, Paint Removal, Contaminants Removal & Water Spot Removal
• Motorcycle Detailing
• Boat Detailing
• Fleet Vehicle Services
• Carpet Cleaning
• Snow Removal
• Vehicle Disinfecting

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Washos: On-demand mobile car wash and detailing service with app-based booking, primarily serving the Los Angeles market. Directly comparable mobile detailing offering, though with stronger technology layer and metropolitan focus.
• MobileWash: Mobile car wash app connecting customers with detailers who travel to the customer's location. Same mobile convenience proposition as Tony's, but differentiated by tech-enabled booking and standardized provider network.
• Spiffy: On-demand mobile car wash and detailing service with app-based booking, offering the same mobile-convenience model as Tony's across multiple US markets. Directly comparable in core product and target customer, though at significantly larger scale and with stronger digital infrastructure.
• DetailXPerts: Mobile detailing franchise offering on-site auto detailing services to consumers and commercial fleets. Directly comparable to Tony's mobile service model and fleet channel, with the additional franchise-system structure.

Broad incumbents

• Ceramic Pro: Global ceramic coating franchise network that also offers auto and marine detailing services. Overlaps with Tony's premium ceramic coating offering ($700-$2,000) and marine detailing, but operates as a broad, multi-service incumbent rather than a local owner-operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tonys-detailing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonys Detailing