TopExpert.uz - школа digital маркетинга в Узбекистане
TopExpert.uz is a Tashkent-based licensed digital marketing school that trains individual students and corporate teams across Uzbekistan in Google Ads, Yandex Direct, SMM, SEO, and web analytics, operating as the education arm of digital agency Webnow and holding exclusive Google Partner and Yandex certified training agency status in Uzbekistan.
- Company typePrivate
- Founded-
- HeadquartersTashkent, Uzbekistan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What TopExpert.uz - школа digital маркетинга в Узбекистане does
TopExpert.uz is a licensed digital marketing school (NOU "Digital Top Expert," License No. 305114953, INN 305114953) operating from a single site in Tashkent, Uzbekistan. Founded as the educational arm of Webnow, a full-cycle digital agency established by Sergey Shevchenko in 2007, the school delivers practical training in Google Ads, Yandex Direct, SMM (Facebook, Instagram, VK, OK, Telegram), SEO, web analytics (Google Analytics, Yandex.Metrica), MyTarget advertising, Bitrix24 CRM, content marketing, and tourism business promotion. It serves two primary segments: individuals pursuing digital marketing careers (job seekers and career changers seeking certifications and job placement referrals), and corporate marketing teams purchasing bespoke in-company training programs. Notable enterprise clients include GM Uzbekistan, Ucell, KDB Bank Uzbekistan, UzCard, Uzprombank, TransAsia Logistics, Asia Alliance Bank, Paynet, and Baskin Robbins.
The technology stack centers on three Webnow-developed assets: Camon.uz, a live distance education platform operating within the Tas-Ix (Tashkent Internet Exchange) network for streaming online courses; Recall.uz, a callback lead-capture service integrated into enrollment workflows; and test.topexpert.uz, an online quiz and assessment platform launched in April 2020 that supports course selection and student evaluation. TopExpert holds the only Google Partner status (Agency ID 3437702872) and the only Yandex certified training agency designation in Uzbekistan, with founder Sergey Shevchenko recognized as a Yandex Expert in Education since 2018.
Revenue is generated through one-time course fees for individual students, bespoke multi-year corporate training contracts, and online course delivery priced 30% below in-person equivalents. Course prices range from 450,000 UZS (online Internet Marketing) to 3,200,000 UZS (SMM for Business), paid via bank transfer, terminal, or Payme. Promotional coupons for Google Ads, Yandex Direct, and Recall.uz are bundled as enrollment incentives to subsidize student ad spend. The school also operates as a free master class and conference channel (e.g., Usenet 2019) feeding top-of-funnel demand.
TopExpert.uz - школа digital маркетинга в Узбекистане firmographics
Firmographics- Name
- TopExpert.uz - школа digital маркетинга в Узбекистане
- Legal name
- НОУ «DIGITAL TOP EXPERT»
- Website
- https://topexpert.uz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TopExpert.uz is a Tashkent-based licensed digital marketing school that trains individual students and corporate teams across Uzbekistan in Google Ads, Yandex Direct, SMM, SEO, and web analytics, operating as the education arm of digital agency Webnow and holding exclusive Google Partner and Yandex certified training agency status in Uzbekistan.
- Ownership category
- akta.pro rank
TopExpert.uz - школа digital маркетинга в Узбекистане industry classification
Industry- Product category
- Digital Marketing Professional Education
- NAICS
- Professional and Management Development Training (61143), Educational Services (611)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Live Class & Webinar Marketplaces/Directories (EDAFAIAE)
Keywords
Where TopExpert.uz - школа digital маркетинга в Узбекистане is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices1 record
Markets served
TopExpert.uz - школа digital маркетинга в Узбекистане business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Individual Course Fees: One-time tuition fees charged per course for individual students. Courses include Digital Marketer, SMM for Business, Google Ads, Yandex Direct, SEO, Tourism Promotion, Online Marketing, and others. Payment is accepted by bank transfer, terminal, or Payme.
- Corporate Training Programs: Customized in-company digital marketing training delivered at the client's office or at the school's premises. Programs are tailored to the company's industry and specific business objectives, sold as premium B2B engagements.
- Online Course Delivery: Live online courses streamed via Camon.uz platform at a 30% discount compared to in-person courses. Revenue generated per enrollment for the 8-day (20-hour) online internet marketing program.
- Promotional Coupons and Incentives: The school compensates student tuition costs by issuing promotional coupons for Google Ads, Yandex Direct, and Recall.uz services, effectively bundling third-party advertising credits with course enrollment to reduce net cost for students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SMM for Business - In-Person |
| One time/ perpetual license | Pay-as-you-go | Tourism Business Promotion - In-Person |
| One time/ perpetual license | Pay-as-you-go | Online Internet Marketing Course |
| One time/ perpetual license | Pay-as-you-go | Yandex Direct Course - In-Person |
| Other | Multi-year contract | Corporate Training - Custom Program |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
TopExpert.uz - школа digital маркетинга в Узбекистане product offering
Product offeringCore offering
TopExpert.uz is a licensed digital marketing school in Tashkent, Uzbekistan that delivers practical, practitioner-led training courses in Google Ads, Yandex Direct, SMM (Facebook, Instagram, VK, Telegram), SEO, content marketing, web analytics (Google Analytics, Yandex.Metrica), and tourism business promotion. Courses are delivered both in-person in equipped classrooms and online via the proprietary Camon.uz distance learning platform, with corporate on-site training programs available for enterprise teams. The school is operated as the educational division of Webnow, a full-cycle digital agency, and functions as the only certified Google Partner and Yandex agency training provider in Uzbekistan.
Product overview
TopExpert.uz is a digital marketing school in Uzbekistan offering a comprehensive portfolio of educational products including certification courses in Google Ads, Yandex Direct, SMM, SEO, content marketing, and tourism business promotion. The school operates as a platform combining in-person classroom courses in Tashkent with online webinar-based training, corporate training programs, free master classes, and an online testing platform. Key products include the Digital Marketer 2022 course (comprehensive internet marketing), specialized SMM courses (Beginner and Expert levels), contextual advertising courses (Google and Yandex), SEO promotion courses, and an online marketing course delivered via webinar. The school also offers corporate training with custom curriculum design and provides promotional coupons for Google Ads, Yandex Direct, and Recall services to students.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketer 2022 (Traffic Manager)
Quantifiable outcome
- Graduates are job-ready immediately after course completion and are recommended to digital sector companies through the school's placement network.
- +3 more outcomes
Companies that use TopExpert.uz - школа digital маркетинга в Узбекистане
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
TopExpert.uz - школа digital маркетинга в Узбекистане technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature3 records
TopExpert.uz - школа digital маркетинга в Узбекистане partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- GooglecoreTopExpert holds official Google Partner status (Agency ID: 3437702872) in Uzbekistan. This partnership provides access to Google's official training resources, promotional advertising credits (Google Ads coupons) for student use, and the right to deliver Google-certified training programs. Students receive official Google certifications upon passing course assessments.
- YandexcoreTopExpert is the only certified Yandex advertising agency and Yandex Expert in Education in Uzbekistan. The partnership enables access to Yandex promotional coupons (e.g., $30 Yandex Direct credits), the right to conduct Yandex-certified training, and inclusion in Yandex's official expert directory. Sergey Shevchenko's expert profile is listed at yandex.ru/adv/edu/experts/shevchenko_s.
- WebnowcoreWebnow is the parent digital agency of TopExpert. Founded by Sergey Shevchenko in 2007, Webnow is a full-cycle digital agency with 5 representative offices across CIS countries. All TopExpert instructors are practicing Webnow specialists, and the school is housed within Webnow's facilities. Webnow also provides proprietary technology infrastructure including Recall.uz and Camon.uz to support the school's operations.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
TopExpert.uz - школа digital маркетинга в Узбекистане competitors and assessment
Company assessmentBroad incumbents
- Netology: Russian online education platform offering digital marketing, analytics, and SMM programs. Comparable for online professional digital training targeting Russian-speaking markets, though broader and more established than TopExpert.
- Geekbrains: Major Russian online education platform with extensive digital marketing, SMM, and analytics tracks. Comparable as a digital-skills training provider targeting CIS learners, but operates at much larger scale and broader curriculum scope.
- Skillbox: One of Russia's largest online education platforms with multiple digital marketing courses. Comparable for online cohort-based course delivery and professional digital skills, but at significantly larger scale and broader portfolio.
Direct peers
- TexTerra: Russian digital marketing agency with associated training programs covering SEO, SMM, content marketing, and contextual advertising. Comparable for agency-attached digital marketing education model in the Russian-speaking market.
- WebPromo (WebPromoExperts): Ukrainian digital marketing training school offering Google Ads, SEO, SMM, and analytics courses. Directly comparable as a regional certified-partner-led training business targeting CIS and Eastern European markets.
- Convert Monster: Russian digital marketing training and agency offering courses in internet marketing, analytics, and conversion optimization. Closely comparable practitioner-led digital education model serving the Russian-speaking market.
- IMBA (Internet Marketing Business Academy): Russian online academy specializing in internet marketing courses and certifications. Directly comparable as a focused digital marketing education provider in the Russian-speaking market.
- Cybermarketing by Yandex: Yandex's official training program for Yandex Direct and Yandex.Metrica, including Yandex Expert accreditation. Directly comparable as a Yandex-certified digital advertising training offering, although it operates at much larger scale via direct Yandex backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TopExpert.uz - школа digital маркетинга в Узбекистане social profiles
Digital presenceTopExpert.uz - школа digital маркетинга в Узбекистане compliance and trust
Trust signalCompliance5 records
TopExpert.uz - школа digital маркетинга в Узбекистане financial estimates
Financial estimateRevenue estimate
Valuation estimate
TopExpert.uz - школа digital маркетинга в Узбекистане leadership team
Management profileNumber of profiles
Profiles6 records
TopExpert.uz - школа digital маркетинга в Узбекистане subsidiaries and ownership
Company hierarchySubsidiaries3 records
TopExpert.uz - школа digital маркетинга в Узбекистане funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TopExpert.uz - школа digital маркетинга в Узбекистане M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TopExpert.uz - школа digital маркетинга в Узбекистане
What does TopExpert.uz - школа digital маркетинга в Узбекистане do?
TopExpert.uz is a licensed digital marketing school in Tashkent, Uzbekistan that delivers practical, practitioner-led training courses in Google Ads, Yandex Direct, SMM (Facebook, Instagram, VK, Telegram), SEO, content marketing, web analytics (Google Analytics, Yandex.Metrica), and tourism business promotion. Courses are delivered both in-person in equipped classrooms and online via the proprietary Camon.uz distance learning platform, with corporate on-site training programs available for enterprise teams. The school is operated as the educational division of Webnow, a full-cycle digital agency, and functions as the only certified Google Partner and Yandex agency training provider in Uzbekistan.
Is TopExpert.uz - школа digital маркетинга в Узбекистане a public or private company?
TopExpert.uz - школа digital маркетинга в Узбекистане is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TopExpert.uz - школа digital маркетинга в Узбекистане founded?
TopExpert.uz - школа digital маркетинга в Узбекистане was founded in -1. It employs 1 to 10 people.
Where is TopExpert.uz - школа digital маркетинга в Узбекистане based?
TopExpert.uz - школа digital маркетинга в Узбекистане is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does TopExpert.uz - школа digital маркетинга в Узбекистане make money?
Four revenue lines are on record. Individual Course Fees are the primary driver. The others are corporate Training Programs, online Course Delivery and promotional Coupons and Incentives.
Who are TopExpert.uz - школа digital маркетинга в Узбекистане's main competitors?
Broad incumbents on record are Netology, Geekbrains and Skillbox. Direct peers are TexTerra, WebPromo (WebPromoExperts), Convert Monster, IMBA (Internet Marketing Business Academy) and Cybermarketing by Yandex.
Does TopExpert.uz - школа digital маркетинга в Узбекистане have an API?
No public API is recorded for TopExpert.uz - школа digital маркетинга в Узбекистане.
What industry is TopExpert.uz - школа digital маркетинга в Узбекистане in?
TopExpert.uz - школа digital маркетинга в Узбекистане's product category is Digital Marketing Professional Education. Its primary akta.pro industry code is EDAFAIAE, Live Class & Webinar Marketplaces/Directories. Its NAICS code is 61143 and its SIC code is 8200.