Toptenn Tennis Academy

What Toptenn Tennis Academy does

Toptenn Tennis Academy is a privately held tennis coaching and sports services business headquartered at Burwood Tennis Club in Glen Iris, Victoria, Australia, operating across more than 10 venues in Melbourne's South East. The company delivers structured tennis coaching for juniors (ANZ Tennis Hot Shots Blue/Orange/Green stages, Junior Squad Training, IMTC High Performance, Private Coaching, and Holiday Clinics) and adults (Group Coaching, Cardio Tennis, Adult Matchplay, and Private/Semi-Private lessons), alongside a growing Pickleball program. A 12-person organization supported by a ThinkSmart Customer Portal App for booking, attendance, make-up lesson, student reporting, invoicing, and payment management, with credentialed coaches holding Tennis Australia Coach Membership, Working With Children, and Police checks.

Toptenn operates a multi-revenue-stream model combining termly coaching subscriptions across junior and adult cohorts with tournament entry fees (Toptenn Opens at $40-$56 per entry, UTR-verified for Yellow Ball), hardware retail through a Pro Shop as an official HEAD equipment supplier (junior racquets $40-$100, club racquets, pro racquets $200-$350, pickleball paddles $80-$280, strings $100-$230), restringing services ($45-$55 with a loyalty card rewarding the 5th and 10th restring), and gift vouchers valid for three years. Pricing incorporates a once-off $20 student registration fee (upgradeable with a junior racquet for $30), a 10% family discount for 3+ family members, and a 20% discount on additional classes for students booking 2+ lessons.

Go-to-market is direct-to-consumer through on-site coaching at venue locations, a physical Pro Shop at Burwood Tennis Club, an e-commerce storefront, and digital channels (Facebook, Instagram, Twitter). The customer engagement layer is built around the CHAMP Trophy System, a 10-tier recognition program tracking commitment, hard work, attitude, motivation, and participation across junior Hot Shot and Teen Xtreme cohorts. Toptenn is an authorized ANZ Tennis Hot Shots provider aligned with Tennis Australia national policies and safeguarding standards, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Toptenn Tennis Academy

Legal name

Toptenn Tennis Academy

Website

https://toptenn.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Toptenn Tennis Academy is a privately held Melbourne South East tennis coaching operator delivering junior and adult programs, Pickleball, UTR-verified tournaments, and HEAD equipment retail across 10+ venues, supported by a ThinkSmart booking portal.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

akta.pro secondary industries

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF), Tennis Leagues & Team Competitions (MPAKAAAJ), Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Tennis coaching services
• Junior tennis programs
• Adult tennis lessons
• Pickleball coaching
• Tennis tournament events

Headquarters

HQ city

Glen Iris

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Tennis Coaching Programs: Revenue from coaching fees for various programs including junior group lessons, squad training, private coaching, adult coaching, Cardio Tennis, and holiday clinics. Programs are offered on a termly basis with per-student pricing.
2. Pro Shop Sales: Sales of tennis equipment including racquets (junior, club, and pro range), strings, accessories, pickleball paddles, balls, and court equipment. Restringing services also provided.
3. Tournament Entry Fees: Revenue from Toptenn Opens tournaments - Orange & Green Ball Open at $40, Yellow Ball UTR Opens at $56 (or $50 for UTR Power Subscribers).
4. Gift Vouchers: Sale of gift vouchers in set dollar amounts or packages (e.g., full term of Cardio Tennis sessions, private lessons). Valid for three years from purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Toptenn Tennis Academy delivers term-based tennis coaching programs for juniors and adults across more than 10 venues in Melbourne's South East, complemented by UTR-verified Toptenn Opens tournaments, Pickleball programming, and an official HEAD Pro Shop offering racquets, strings, accessories, and restringing services.

Product overview

Toptenn Tennis Academy operates as a multi-faceted tennis and sports services company in Melbourne's South East, combining coaching programs with retail operations. The core coaching business offers structured programs for juniors (ANZ Tennis Hot Shots, Squad Training, IMTC High Performance, Holiday Clinics) and adults (Cardio Tennis, Adult Matchplay, Private Coaching), complemented by Pickleball offerings. The company runs the Toptenn Opens tournament series with UTR-verified events. A proprietary Customer Portal App (Thinksmart) enables booking management and student reporting. The Pro Shop, an official HEAD equipment supplier,retails racquets across junior, club, and pro ranges along with strings, accessories, and Pickleball equipment, while offering professional restringing services with loyalty rewards. A CHAMP Trophy System gamifies junior participation. The business is aligned with Tennis Australia and ANZ Tennis Hot Shots programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Tennis Coaching Tennis coaching programs for juniors including ANZ Tennis Hot Shots (Blue, Orange, Green Ball stages), Junior Squad Training, Private Coaching, and Holiday Clinics, focused on building skills through fun fundamentals.
• Adult Tennis Coaching Tennis programs for adults including group coaching, Cardio Tennis (fitness-focused), Adult Matchplay, and Private/Semi-Private lessons for all skill levels.
• IMTC High Performance High-performance tennis program at Ian Mason Tennis Centre for advanced players seeking competitive training.
• Pickleball Pickleball programs and equipment including group sessions, coaching, and a dedicated Pickleball shop with paddles, balls, and accessories.
• Toptenn Opens Tournaments Round-robin format tennis tournaments for players to test competitive skills in a coach-driven environment. Events include Orange Ball (8-10yrs), Green Ball (10-12yrs), and Yellow Ball UTR Opens.
• Pro Shop Official HEAD equipment supplier offering racquets, strings, accessories, restringing services, and gift vouchers, located at Burwood Tennis Club with Monday-Friday 10am-6pm hours.
• Restringing Service Fast restringing service with HEAD strings ranging from $45-$55. Own string restringing is $25 per racquet. Loyalty program offers 50% off 5th restring and 100% off 10th.
• Gift Vouchers Gift card options available as set dollar amounts or packages like full term of Cardio Tennis sessions. Vouchers for private lessons and Pro-shop purchases also available. Valid for three years from purchase date.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• HEADcoreStrategic or Co-development PartnerToptenn is an official supplier of HEAD equipment, one of the two leading tennis equipment manufacturers worldwide. This partnership ensures access to quality equipment for coaching and retail operations. Toptenn uses HEAD string exclusively and stocks HEAD racquets, accessories, and pickleball equipment.
• ThinkSmart SoftwarecoreTechnology or IntegrationThinkSmart provides the ThinkSmart Customer Portal App used for booking management, attendance tracking, make-up lessons, student reports, invoicing and payment processing. Company code 58BYYX9P required for registration.
• Tennis AustraliacoreStrategic or Co-development PartnerToptenn coaches hold Tennis Australia coach membership and follow Tennis Australia National Policies. Toptenn is an authorized ANZ Tennis Hot Shots provider and participates in Tennis Australia's safeguarding children program. UTR (Universal Tennis Rating) verified event provider for tournament results.
• Burwood Tennis ClubcoreOthersToptenn HQ is located at Burwood Tennis Club, 282A Warrigal Rd, Glen Iris. The venue houses the Pro Shop and administrative offices.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Babolat: French racquet sports equipment manufacturer specializing in racquets, strings, and restringing machines. Comparable to HEAD as a competing supplier whose products, sponsorship deals, and academy partnerships influence the competitive landscape Toptenn navigates.
• Padel Australia: National body for padel in Australia, promoting the growth of padel facilities and programs. Adjacent racquet-sport participant whose trajectory influences demand for the coaching, retail, and venue-based services Toptenn offers.
• HEAD Tennis: Global tennis and pickleball equipment manufacturer and Toptenn's core retail and restringing partner. Comparable as an adjacent equipment supplier with its own academies and player-development programs worldwide.
• Wilson Sporting Goods: Global racquet sports equipment brand competing with HEAD in tennis and pickleball. Comparable as an equipment manufacturer whose brand presence, academies, and player sponsorships shape the same retail and coaching market Toptenn operates in.
• Universal Tennis (UTR): Global tennis rating platform whose verified tournament results underpin the Toptenn Opens Yellow Ball events. Functions as an ecosystem partner providing the competitive infrastructure that supports Toptenn's tournament revenue and player development pathway.
• Tennis Australia: National governing body for tennis in Australia, operator of the ANZ Tennis Hot Shots program and MyTennis coaching framework. Indirect participant in Toptenn's ecosystem through coach certification, policy compliance, and pathway programs.
• Pickleball Australia: National governing body for pickleball in Australia. Adjacent participant in Toptenn's emerging pickleball line, providing tournament structure and player-development pathways that complement the academy's coaching and retail offerings.

Broad incumbents

• Kooyong Lawn Tennis Club: Historic Melbourne-based elite tennis club offering coaching, squads, and competitive programs. Operates in the same Melbourne market as Toptenn with a broader facility portfolio (grass and hard courts, gym, events) and a more membership-oriented model.

Direct peers

• Tennis World: Australia's largest tennis coaching chain offering junior and adult lessons across multiple venues. Directly comparable to Toptenn in business model (termly coaching, squad programs, holiday clinics) and customer base, but operates at significantly greater scale nationally.
• Tennis Only: Specialist Australian online tennis retailer stocking racquets, strings, and accessories. Directly comparable to Toptenn's Pro Shop e-commerce and restringing operations, serving the same tennis-playing consumer base across Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/toptennt
• Facebookfacebook.com/toptenntennisacademy
• Instagraminstagram.com/toptenntennis
• LinkedInlinkedin.com/company/toptenn-tennis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toptenn Tennis Academy