Tennis Only

What Tennis Only does

Tennis Only is an Australian specialty e-commerce retailer focused on tennis and adjacent racquet sports equipment, apparel, and accessories. The company operates a direct-to-consumer storefront at tennisonly.com.au with a comprehensive catalog spanning tennis racquets (Babolat, Wilson, Head, Prince, Yonex, Volkl, Dunlop, Solinco, Tecnifibre), footwear (Nike, adidas, Asics, New Balance, Babolat, Head, K-Swiss, Lacoste, Mizuno, ON, Wilson, Yonex), apparel across men's, women's, boys', and girls' categories, plus tennis balls, ball machines, bags, strings, grips, fitness/therapy, and hydration/nutrition. The platform has expanded into adjacent racquet sports, including dedicated Padel, Pickleball, and TYPTI categories, and carries exclusive collections such as the Tecnifibre x Tennis Only Project Blue line, HEAD Extreme 2026, Wilson US Open, Babolat Pure Drive Spectra, Incrediwear Supports (Novak Djokovic-endorsed), and the adidas Classics and Wilson Core collections. The underlying technology is a multi-regional e-commerce platform with country-specific domain selection supporting international shipping to 20+ countries.

The business model is retail product sales with one-time transaction pricing ranging from approximately $4.95 (entry-level tees) to $299.95 (premium footwear such as ON The Roger Pro), supported by free standard shipping on orders over $150 AUD and a $5 express post option. Go-to-market is direct-to-consumer via the online storefront as the primary channel, supplemented by physical retail store locations in Australia. The company also operates value-added services that deepen engagement: a racquet demo program (try-before-buy), club and coach registration, team orders for bulk purchases, the Tennis Only Podcast, and integration with the Tennis Talk Forum under the affiliated Sports Warehouse network. Marketing relies on content marketing (learning center with racquet/shoe/string reviews, drills, technique guides), email newsletter, organic social (Facebook, Instagram, YouTube), SEO-optimized product pages, and community channels.

Customer segments are horizontally split by player type rather than industry: recreational tennis players (primary), competitive tournament and club players, juniors, and pro/aspiring-pro players. B2B-adjacent customers include tennis clubs and coaches using team order and registration services. The company is privately held with no disclosed investors, revenue, or founding history, operates with a lean 5-person team, and is part of the broader Sports Warehouse network that includes Tennis Warehouse US, Tennis Warehouse Europe, Pickleball Warehouse, and Running Warehouse, which provides access to global supply chains, brand relationships, and operational infrastructure.

Name

Tennis Only

Legal name

Tennis Only

Website

https://tennisonly.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tennis Only is an Australian specialty e-commerce retailer selling tennis and adjacent racquet-sports equipment, apparel, and footwear direct to consumers, serving recreational, competitive, junior, and professional players plus clubs and coaches in Australia and 20+ international markets.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ)

Keywords

• Tennis equipment retail
• Racquet sports e-commerce
• Tennis apparel sales
• Racquet sports accessories
• Pickleball padel gear

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: One-time transaction sales of tennis equipment, apparel, and accessories through e-commerce storefront. Revenue generated from markup on products with free shipping threshold of $150 AUD driving larger order values.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tennis Only is an Australian online and physical retailer that sells tennis and racquet sports equipment, footwear, apparel, balls, bags, strings, grips, and accessories from major brands such as Babolat, Wilson, Head, Yonex, Nike, adidas, and Asics. The business also carries complementary racquet sports lines including Padel, Pickleball, and TYPTI, and offers value-added services such as a racquet demo program, stringing, and clubs/coaches registration.

Product overview

Tennis Only is an Australian e-commerce retailer specializing in tennis and racquet sports equipment. The business operates a multi-brand marketplace model offering a comprehensive product portfolio that includes: tennis racquets from Babolat, Wilson, Head, Prince, Yonex, Volkl, Dunlop, Solinco, and Tecnifibre; tennis footwear for men, women, and juniors from Nike, adidas, Asics, New Balance, Babolat, Head, K-Swiss, Lacoste, Mizuno, ON, Wilson, and Yonex; tennis apparel including tournament wear, training gear, and casual attire for men, women, boys, and girls from Nike, Wilson, adidas, and numerous specialty brands; tennis balls, ball machines, bags, strings, grips, and accessories; fitness, therapy, and hydration products; pro player gear; and complementary racquet sports including Padel, Pickleball, and TYPTI. The company also offers value-added services including a racquet demo program, clubs and coaches registration, a podcast, community forum, and gift cards. Tennis Only sells exclusive collections and limited editions such as Tecnifibre Project Blue (exclusive to Tennis Only), HEAD Extreme 2026, Wilson US Open Collection, Babolat Pure Drive Spectra, Incrediwear Supports (endorsed by Novak Djokovic), and the adidas Classics Collection. The business is part of the Warehouse group of companies with international operations across tennis, pickleball, running, and other sports retail.

Differentiator

Problem solved

Functional benefit

Products and services

• Tennis Racquets
• Tennis Shoes
• Tennis Apparel
• Tennis Balls
• Tennis Ball Machines
• Tennis Bags
• Strings & Stringing
• Grips & Accessories
• Fitness & Therapy
• Hydration & Nutrition
• Pro Players Gear
• Padel Equipment
• Pickleball Equipment
• Gift Cards
• Demo Program
• Clubs & Coaches Registration
• HEAD Extreme 2026 Collection
• Wilson US Open Collection
• Tecnifibre Project Blue
• Babolat Pure Drive Spectra
• adidas Classics Collection
• Wilson Core Collection
• Tennis Only Podcast
• Tennis Talk Forum

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sports Warehouse NetworkcoreOthersParent company/affiliation providing operational infrastructure, global supply chain access, brand credibility, and cross-selling opportunities. Tennis Only is part of the Sports Warehouse group which includes Tennis Warehouse US (major US tennis equipment retailer), Tennis Warehouse Europe, and multiple specialty sports e-commerce brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tennis Warehouse: Tennis Warehouse is the US counterpart within the same Sports Warehouse network and operates the largest dedicated tennis e-commerce storefront globally. It sells the same major brands, racquets, shoes, apparel, and accessories, with a similarly deep content/review library, making it the most direct comparison for Tennis Only's model and assortment.
• Tennis Warehouse Europe: Tennis Warehouse Europe is another sibling site within the Sports Warehouse network serving European tennis customers with the same multi-brand catalog, racquet reviews, and demo-style content. It provides a direct benchmark for Tennis Only's regional operations and content-driven e-commerce playbook.
• Tennis Express: Tennis Express is a long-established US online tennis retailer with a multi-brand catalog, racquet reviews, and frequent promotions. It competes head-to-head with Tennis Only for tennis players shopping online internationally.
• Pickleball Warehouse: Pickleball Warehouse is a sibling site within the Sports Warehouse network and a leading specialty pickleball retailer. It is directly comparable to Tennis Only's Total Pickleball Australia storefront and serves the same growth-category overlap.
• Holabird Sports: Holabird Sports is a US-based tennis and pickleball specialty retailer offering racquets, shoes, apparel, and stringing services. It competes directly with Tennis Only's product mix and uses a content/review-driven approach to differentiate from generalist marketplaces.
• Tennis-Point: Tennis-Point is a major European online tennis specialist selling racquets, shoes, apparel, and accessories from the same leading brands. It is a direct e-commerce competitor to Tennis Only in cross-border shipping markets and offers comparable content and stringing services.
• Do Tennis: Do Tennis is a French tennis and padel e-commerce specialist carrying the same major brands. It is comparable to Tennis Only's product range, content library, and demographic focus on club and competitive tennis players.

Broad incumbents

• Amazon Australia: Amazon is a broad e-commerce incumbent that carries most major tennis and racquet sport brands and competes with Tennis Only on price, convenience, and shipping speed. It does not offer specialist content, demo programs, or club/coach services, but is the default comparison for online tennis buyers.
• Decathlon Australia: Decathlon is a global sporting goods generalist with a large Australian footprint, including dedicated tennis and racquet sport assortments. While broader than Tennis Only, it competes on price, store convenience, and private-label tennis footwear and apparel.

Regional players

• Running Warehouse: Running Warehouse is a sibling Sports Warehouse brand running a similar content-led, multi-brand specialty e-commerce model for runners. While the category is different, the operational, content, and customer-acquisition playbook is directly transferable and serves as a benchmark for Tennis Only's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCmgyIibKmFosnm-LyZEB7uQ
• Facebookfacebook.com/OfficialTennisOnly
• Instagraminstagram.com/tennis.only
• LinkedInlinkedin.com/company/tennis-only

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tennis Only