Torello Farm

What Torello Farm does

Torello Farm is a privately held, single-location farm gate and online retailer based at 410 White Hill Road, Dromana, on the Mornington Peninsula in Victoria, Australia. The business markets itself on the "peninsula grown, grazed and gathered" proposition: it grows produce on-site and curates additional seasonal fruit, vegetables, organics, and artisanal goods (sourdoughs, goat cheeses, olive oils, vinegars, pickles, preserves) from a network of Mornington Peninsula partner farms, including Main Ridge Dairy, Tuerong Farm, Red Hill Truffle Farm, Southern Seagreens, and others. It also raises and processes its own free-range, grass-fed beef and lamb on a weekly, nose-to-tail basis, supported by a Farmhouse Kitchen that produces take-home prepared meals from the farm's own meat and produce.

Name

Torello Farm

Legal name

Torello Farm

Website

https://torellofarm.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Torello Farm operates a Mornington Peninsula farm gate and online shop selling its own seasonal produce, free-range grass-fed beef and lamb, and curated artisanal goods from local partner farms to individual consumers and visitors.

Ownership category

akta.pro rank

Product category

Farm Gate Food Retail

NAICS

Beef Cattle Ranching and Farming (112111), Sheep and Goat Farming (1124), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Production-Crops (100)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Organic/Regenerative Sheep & Goat Production (AFAEAFAI)

Keywords

• Farm gate retail
• Free-range grass-fed meat
• Seasonal organic produce
• Artisanal food products
• Farmhouse prepared meals

Headquarters

HQ city

Dromana

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Farm gate retail sales: Direct retail sales of produce grown on-site and sourced from local Mornington Peninsula farms through their physical farm gate store open 7 days a week.
2. Online shop sales: Direct-to-consumer sales through their e-commerce platform for customers who cannot visit the farm gate in person.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Torello Farm operates a Mornington Peninsula farm gate store and online shop selling seasonal fruit and vegetables (including organics), award-winning free-range grass-fed beef and lamb processed nose-to-tail, locally produced artisanal goods such as sourdoughs, goats' cheeses, olive oils, vinegars, and preserves, and ready-to-take-home meals prepared in their farmhouse kitchen. The business combines on-site farming with curated sourcing from other Mornington Peninsula farms.

Product overview

Torello Farm is a Mornington Peninsula farm gate retail operation offering a unified selection of fresh produce, meats, and locally crafted food products. The core offerings consist of seasonal fruit and vegetables (including organics), award-winning free-range grass-fed beef and lamb, and locally produced goods such as sourdoughs, goats' cheeses, olive oils, vinegars, pickles, and preserves. Supporting services include farmhouse kitchen meals, an e-Gift Card program, vegetable bins, workshops, and the Future Farmers Pathway educational program. The online shop enables customers to purchase products digitally, with the farm gate open 7 days a week for in-person shopping.

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Gate Seasonal Produce An ever-changing seasonal selection of fruit and vegetables, including organics, grown on site at Torello Farm and sourced from other Mornington Peninsula farms, sold directly to consumers through the farm gate store.
• Free-Range Grass-Fed Beef and Lamb Award-winning free-range, grass-fed beef and lamb raised on the farm and processed weekly, nose to tail, sold directly to consumers at the farm gate and online.
• Locally Produced Goods Curated range of artisanal food products sourced from Mornington Peninsula producers, including sourdoughs made with local flour, goats' cheeses, olive oils, vinegars, flowers, seedlings, and a wide selection of pickles and preserves.
• Farmhouse Kitchen Take-Home Meals Ready-to-take meals prepared in Torello Farm's farmhouse kitchen using the farm's own beef, lamb, and seasonal produce, sold to consumers seeking convenient locally-made meals.
• Vegetable Bins Seasonal vegetable bins offered as subscription or one-time purchases through the farm gate and online channels, supplying consumers with curated boxes of fresh seasonal produce.
• Workshops Educational workshops hosted at Torello Farm on food, farming, and culinary topics, offered to community members and visitors interested in learning farm and food skills.
• Future Farmers Pathway Educational and training program supporting aspiring farmers with pathway opportunities into agriculture, offered through Torello Farm as a community service program.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mornington Peninsula FarmscoreStrategic or Co-development PartnerTorello Farm sources produce from other Mornington Peninsula farms in addition to their own grown produce, creating a network of local agricultural partnerships to supply their farm gate with a diverse range of seasonal and organic products.
• Main Ridge DairyminorOthersLocal goat dairy that supplies goat milk (used in recipes like lamb scotch neck braised in goats milk), goat cheese, and related dairy products featured in Torello Farm recipes and sold at the farm gate.
• Tuerong FarmminorOthersLocal flour and pasta producer. Their sourdough products, pancake mix, Ford 1916 flour, and pasta are used in Torello Farm recipes and sold at the farm gate.
• Southern SeagreensminorOthersLocal seagrass and seaweed producer. Supplies wakame seagrass and furikake flakes used in Torello Farm recipes.
• Red Hill CapersminorOthersLocally grown capers harvested and packaged in jars, available marinated in olive oil or salted. Sold at Torello Farm.
• Balnarring PreservesminorOthersLocal preserves producer supplying mix-it Italian herbs and mint sauce used in Torello Farm recipes.
• The Black Garlic CompanyminorOthersSupplier of black garlic and chilli products used in Torello Farm recipes.
• Mushroom ForestryminorOthersSupplier of mixed mushrooms (shiitake and oyster) used in Torello Farm recipes.
• Red Hill Truffle FarmminorOthersLocal truffle producer supplying truffle mustard used in Torello Farm recipes.
• Shephard's OrchardminorOthersLocal orchard supplying pears (red d'anjou pears) used in Torello Farm recipes.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Regional players

• Willunga Farmers Market: A long-running South Australian farmers market aggregating local producers direct to consumers. Compares to Torello's farm gate model as a regional aggregator of Mornington Peninsula producers.

Direct peers

• Maggie Beer Farm Shop: Maggie Beer's farm-based retail outlet in the Barossa Valley sells premium local produce, meat, and pantry items under a single provenance-led brand. Comparable to Torello's farm gate + artisanal assortment + DTC approach.
• Stone Barns Center for Food & Agriculture: A US farm destination with farm gate retail, on-farm dining, and educational programming. Closely mirrors Torello's combination of fresh produce sales, prepared meals, and educational/community programs.
• Mount Gnomon Farm: A small Tasmanian farm selling pasture-raised meat and on-farm dining experiences directly to consumers. Comparable to Torello's mix of free-range grass-fed meat, farm gate retail, and seasonal prepared offerings.
• The Agrarian Kitchen: A Tasmanian farm-based cooking school, farm-to-table experience, and associated farm store. Comparable to Torello's combination of farm gate retail, workshops, and educational programming.
• The Farm Byron Bay: A multi-vendor farm gate destination in Ewingsdale, NSW, combining a working farm, produce, artisanal goods, restaurants, and educational programming. Directly comparable to Torello Farm's farm gate + local-producer aggregation model.

Others

• Red Hill Truffle Farm: A Mornington Peninsula producer that supplies truffle products to Torello Farm and also operates its own farm direct retail. A direct local neighbor and supplier in the Mornington Peninsula farm gate ecosystem.

Broad incumbents

• Harris Farm Markets: A multi-store Australian fresh produce retailer emphasizing local sourcing, supplier storytelling, and sustainability. Overlaps with Torello's 'local provenance' positioning but at significantly larger scale and via a multi-store retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/torellofarm
• LinkedInlinkedin.com/company/torello-farm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torello Farm