Autodrom Jastrząb

What Autodrom Jastrząb does

Autodrom Jastrząb is a professional driving technique improvement center (Ośrodek Doskonalenia Techniki Jazdy) operating on a 21-hectare site in Jastrząb, Mazowieckie Voivodeship, Poland, approximately 100 km south of Warsaw and accessible via the S7 expressway. The facility is operated as a business unit of ITS Michalczewski Sp. z o.o., a privately held Polish limited liability company. The site comprises a gravel-asphalt training track with specialized slip plates (płyty poślizgowe), a 7,000 m² three-story building housing a 26-room hotel (54-guest capacity), 8 conference rooms, a restaurant, workshop bays, and grandstands for 1,000 spectators. The company is self-claimed as the "#1 ranked track in Poland."

The company generates revenue across three core pillars: (1) individual consumer driver and motorcycle training including Safe Driving Levels I and II, sport driving academy, Track Day events for cars and motorcycles, and the Honda-co-branded Motorcycle Academy; (2) corporate fleet training, product launches, press tests, and team-building events for B2B clients including Stellantis, BP, Shell, Ford, and ITPunkt; and (3) ancillary hospitality revenue from the on-site hotel, conference rooms, restaurant, banquets, and facility rental to third-party event organizers. Pricing for individual training ranges from 350 PLN (afternoon Track Day) to 2,600 PLN (exclusive instructor Safe Driving); corporate fleet training is custom-quoted. E-commerce sales run through the torjastrzab.pl storefront using PayU and Przelewy24 payment gateways, with vouchers available in 200–1,000 PLN denominations.

Beyond physical training, the company distributes Assetto Corsa simulation DLC (Nitka 1, Nitka 2, Drift track maps) and offers a 4-week online Safe Driving School for corporate fleets, representing early digital product extensions. The business operates with a very small core team of 7 employees, relying on a broader base of contracted instructors—including rally champion instructors—to deliver its programs across individual, corporate, and motorcycle segments.

Name

Autodrom Jastrząb

Legal name

ITS Michalczewski Sp. z o.o.

Website

https://torjastrzab.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Autodrom Jastrząb is a Polish driving training and motorsport facility offering safe driving courses, Track Day events, motorcycle academy, corporate fleet training, and conference events on a 21-hectare site near Warsaw, serving both individual consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Driving Training Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Driving safety training
• Track day events
• Motorsport facility
• Fleet driver training
• Automotive event venue

Headquarters

HQ city

Jastrząb

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Driving and Motorcycle Training: Individual consumers and corporate clients pay for structured training courses including Safe Driving (Stopień I and II), Sport Driving (Akademia Przyszłego Kierowcy Rajdowego), individual instruction, and motorcycle academy programs. Revenue is generated through ticket/voucher sales via the online shop or at the door.
2. Track Day Events: ticketed track day events for cars (Track Day Auto, Track Day Auto Cup) and motorcycles (Track Day Moto), with varying price tiers for self-driven sessions, instructor-assisted sessions, and exclusive single-user sessions. Recurring calendar of events drives repeat revenue.
3. Corporate Events and Conferences: B2B revenue from hosting corporate events including product launches, press/driving tests, fleet training events, team-building integrations, conferences, and banquets. Custom-quoted pricing based on event scope, duration, and required amenities.
4. Hotel and Hospitality: On-site hotel with 26 rooms (54 guest capacity), restaurant, and banquet facilities. Generates accommodation, dining, and event catering revenue from both training participants and corporate event attendees.
5. E-commerce (Shop): Online shop selling vouchers (gift certificates with monetary value or specific product redemption), Sim Racing DLC (Assetto Corsa track maps), and driving experience packages (Mercedes AMG A35, Audi RS6, Ford Mustang Cabrio drives).
6. Facility Rental: The 21-hectare facility, track, and building infrastructure can be rented to third-party event organizers (e.g., concerts, air shows, fairs, corporate events). Rental terms are individually negotiated per separate contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Autodrom Jastrząb operates a 21-hectare professional driving training and motorsport facility in central Poland (Mazowieckie region), offering safe-driving courses, sport driving academies, car and motorcycle track day events, corporate fleet driver training, automotive press tests and product launches, on-site hotel accommodation, and conference/event hosting. Revenue is generated through training fees, ticketed events, voucher sales, corporate B2B contracts, and hospitality services, with all sales routed through a direct-to-consumer e-commerce site supplemented by phone/email and dedicated corporate sales.

Product overview

Autodrom Jastrząb is a comprehensive driving training and motorsport facility operating as a single unified offering centered around its 21-hectare site with professional track, training infrastructure, hotel, and conference facilities. The core product portfolio consists of driving safety training programs (Safe Driving Levels I and II), track day experiences for both cars and motorcycles, and rally driving academy, supplemented by corporate fleet training services and an online driving school. The facility also offers a complete hospitality ecosystem including on-site hotel accommodation, 8 conference rooms, and event organization services for corporate clients. The product lineup is structured around three pillars: (1) individual driver training programs including safe driving courses, track days, and sports driving academy; (2) corporate fleet training and event services; and (3) hospitality services including hotel, conferences, and banquets. Additional offerings include Sim Racing products (Assetto Corsa track maps), high-performance vehicle driving experiences, and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Safe Driving Training Level I (Szkolenie z Bezpiecznej Jazdy – Stopień I)

Quantifiable outcome

• Reduced fleet accident rates through defensive driving and emergency response training
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• HondacoreStrategic or Co-development PartnerHonda co-brands the Akademia Motocyklowa Autodromu Jastrząb i Hondy (Motorcycle Academy), a structured motorcycle training program at the facility. The partnership provides Honda with a professional track venue for rider development activities while giving Autodrom Jastrząb access to Honda's brand recognition and customer base in the motorcycling community.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BMW Driving Experience: Global OEM-operated premium driving experience program offering track training, safety courses, and motorsport events. Comparable as an established broader incumbent in the driver-training/experience space, though OEM-tied and geographically distributed.
• Porsche Experience Center: Porsche's premium driving experience venues globally combining track driving, hospitality, and corporate events. Comparable in the integrated track-plus-hospitality model, though at a premium OEM-attached level.
• ADAC Fahrsicherheitszentrum: German automobile club operating one of Europe's largest networks of driver safety training centers. Comparable as a large-scale incumbent providing structured driver safety training at dedicated facilities.
• Audi driving experience: Audi's premium driving experience and training program at multiple international venues. Comparable as a broad OEM-backed incumbent offering similar track-based training and corporate event experiences.

Direct peers

• Tor Poznań: Polish racing circuit in Przeźmierowo near Poznań hosting track days, racing events, and corporate events. Comparable as a competing Polish motorsport venue with track day and corporate event offerings.
• Autodrom Słomczyn: Polish karting and driver training facility near Warsaw providing track experiences and motor sports events. Comparable as a competing Polish driver-training and motorsport venue with a Warsaw-area catchment.
• Tor Modlin: Polish racing and driver training track near Warsaw offering track days, driver training, and corporate events. Directly comparable as another Polish training/racing venue targeting enthusiast drivers and corporate clients.
• Autodrom Kielce: Polish racing and driver training facility. Comparable as another regional Polish track offering driver training, track days, and motorsport events.

Emerging players

• Skip Barber Racing School: US-based racing and driving school offering structured track-day and motorsport training programs. Comparable as a niche emerging player focused on driver training and motorsport experiences for enthusiasts.
• Honda Safety Driving Training: Honda's various regional rider/driver safety training initiatives globally. Comparable as an OEM driver/rider training program — Autodrom Jastrząb's Honda partnership mirrors this approach at a single-facility scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/torjastrzab
• YouTubeyoutube.com/channel/UCJP9Sj1Qen_dGDTbeW4DnMA
• Facebookfacebook.com/torjastrzab
• LinkedInlinkedin.com/company/autodrom-jastrzab
• Instagraminstagram.com/autodromjastrzab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autodrom Jastrząb