AUTODROM

What AUTODROM does

AUTODROM is a Turkish defensive driving and road safety training company founded in 2003 by motorsport pilot Ethem Genim and headquartered in Tuzla, Istanbul. The company operates a single dedicated training facility featuring proprietary physical simulation equipment, including a skid car system that replicates ice driving on dry ground and a specialized tanker for anti-rollover demonstration, and is affiliated with the Turkish Ministry of National Education for certified training. Service lines span core defensive driving and skid control courses for light and heavy vehicles, specialized operator training (ambulance, forklift, tanker, auto-recovery, anti-terror), consulting engagements (fleet risk analysis, road risk analysis, accident root cause analysis, covert monitoring, Safe Pass audits), and a track and facility rental business hosting corporate events, exhibitions, and film shoots.

The customer base is concentrated in Turkish corporate fleets and logistics operators, government and public institutions, and professional/VIP drivers, supplemented by recreational motorsport enthusiasts and automotive industry clients using the venue for storage and remarketing. AUTODROM generates revenue primarily through professional services training delivery, one-time facility and track rental fees, transaction-based insurance intermediation and vehicle remarketing services, and exhibition hosting. The company was acquired by DSG-Investments in July 2024 to fund expansion into new business areas adjacent to its existing operations. The company operates with a lean team of 6 employees and does not publicly disclose pricing, revenue, or contract terms.

Name

AUTODROM

Legal name

AUTODROM

Website

https://auto-drom.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

AUTODROM is a Turkish defensive driving and road safety training facility in Tuzla, Istanbul, serving corporate fleets, government clients, and professional drivers with proprietary skid car and anti-rollover simulation equipment. Founded in 2003, it expanded into consulting, track rental, and exhibitions, and was acquired by DSG-Investments in July 2024.

Ownership category

akta.pro rank

Product category

Defensive Driving Training Services

NAICS

Automobile Driving Schools (611692), Automotive Repair and Maintenance (8111), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM)

akta.pro secondary industries

Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Alternative Fuel, Hybrid & EV Service (High-Voltage) (EDAOAEAL)

Keywords

• Defensive driving training
• Fleet safety consulting
• Vehicle risk analysis
• Road safety training
• Driver competency assessment

Headquarters

HQ city

Tuzla, Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Driver Training Services: Core revenue stream from providing defensive driving, anti-skid, anti-rollover, and specialized driver training for individuals and corporate fleets. Training is offered for both light and heavy vehicles.
2. Track & Facility Rental: Rental of racing track and facility spaces for sporting purposes, driver training, film/TV/commercial shoots, corporate events, concerts, dealer meetings, launches, and technical tests.
3. Insurance Intermediary Services: Provides access to multiple insurance companies through business partners to offer insurance products to clients.
4. Vehicle Parking, Sales & Rental: Vehicle storage, transfer services, inspection/expertise services, vehicle display and sales, auctions, and long-term vehicle rental services primarily for fleet leasing returns.
5. Exhibition Services: Hosts exhibitions for electric vehicles, construction machinery, and motorcycles at their facility.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

AUTODROM operates a driving safety training facility offering defensive driving, anti-skid, anti-rollover, night driving, fatigue management, and electric vehicle training for light and heavy vehicles, complemented by consulting services such as road risk analysis, fleet risk analysis, driver competency assessment, accident root cause analysis, and Safe Pass audits. The company also runs a track and area rental business, hosts exhibitions, and provides recreational motorsport experiences including go-kart, drift training, Ferrari driving experience, and motorcycle training through Yamaha Riding Academy.

Product overview

AUTODROM is a driving safety and training facility established in 2003 by motorsports pilot Ethem Genim. The company offers a comprehensive portfolio centered on the Autodrom Road and Driving Safety Academy as its core product, supplemented by specialized professional driver training programs (defensive driving, skid control, anti-rollover, night driving, fatigue management, electric vehicle training, expat traffic adaptation), consulting and support services (fleet risk analysis, road risk analysis, driver competency assessment, vehicle tracking systems, accident root cause analysis, covert monitoring, Safe Pass audits), and facility services (track/area rental for various events, vehicle parking/sales/rental, insurance intermediation). Additional offerings include sporting activities (go-kart, drift training, Ferrari experience, motorcycle training via Yamaha Riding Academy), exhibition hosting, and social responsibility projects. The facility, located in Istanbul (Orhanlı, Tuzla), includes amenities such as a cafeteria and electric vehicle charging stations.

Differentiator

Problem solved

Functional benefit

Brands

• Cafedrom: On-site cafeteria providing food and beverage services at the Autodrom facility.

Products and services

• Defansif Sürüş Eğitimi (Defensive Driving Training) Defensive driving training covering traffic risks, risk perception, and self-defense in traffic situations, delivered for both light and heavy vehicle drivers.
• Anti Skid & Skid Car Eğitimi (Anti Skid & Skid Car Training)
• Anti Roll Over Eğitimi (Anti Roll Over Training)
• Off Road Eğitimi (Off Road Training)
• Gece Sürüş Eğitimi (Night Driving Training)
• Uykusuzluk ve Yorgunlukla Mücadele Eğitimi (Combating Sleepiness and Fatigue Training)
• Ekonomik & Verimli Sürüş Eğitimi (Economical & Efficient Driving Training)
• Elektrikli Otomobil Güvenli Sürüş Eğitimleri (Electric Vehicle Safe Driving Training)
• Expat Trafik Adaptasyon Eğitimi (Expat Traffic Adaptation Training)
• Yol Risk Analizi (Road Risk Analysis)
• Filo Risk Analizi (Fleet Risk Analysis)
• Filo Yönetim Danışmanlığı (Fleet Management Consulting)
• Sürücü Yetkinlik Değerlendirme (Driver Competency Assessment)
• Araç Takip Sistemleri (Vehicle Tracking Systems)
• Kaza Kök Neden Analizi (Accident Root Cause Analysis)
• Liman, Fabrika, Şantiye vb Trafik Güvenliği (Port, Factory, Construction Site Traffic Safety)
• Safe Pass Denetimi (Safe Pass Audit)
• Gizli Takip (Covert Following)
• Eğitimcinin Eğitimi (Trainer's Training)
• Makam Şöförlüğü Eğitimi (Official Driver Training)
• Uluslararası Kaptan Şöför Eğitimi (International Captain Driver Training)
• Ambulans Şöförlüğü Eğitimi (Ambulance Driver Training)
• Anti Terör Sürücü Eğitimi (Anti-Terror Driver Training)
• Kara Tankeri Operatör Eğitimi (Land Tanker Operator Training)
• Oto Kurtarıcı Operatör Eğitimi (Auto Recovery Operator Training)
• Forklift Operatörü Eğitimi (Forklift Operator Training)
• Araç Nakliyesi Yükleme Boşaltma Eğitimi (Vehicle Transport Loading Unloading Training)
• Rent A Car Araç Teslimat Sorumlusu Eğitimi (Rent A Car Vehicle Delivery Officer Training)
• Go Kart
• Ferrari Kullanım Deneyimi (Ferrari Driving Experience)
• DRIFT Eğitim ve Antreman (Drift Training and Practice)
• Motosiklet Test ve Antreman İmkanı (Motorcycle Test and Training Facility)
• Yamaha Riding Academy
• Pist & Alan Kiralama (Track & Area Rental)
• Araç Parklama & Satış ve Kiralama (Vehicle Parking, Sales and Rental)
• Sigorta Aracılık Hizmetleri (Insurance Intermediary Services)
• Fuarlar (Exhibitions)

Quantifiable outcome

• Trains thousands of people annually in road safety

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Emre Ergor Karting TeamminorGTM or Marketing PartnerAutodrom has a professional karting team for go-karting services. Customers can purchase vehicles and receive support from the team for park, maintenance and training.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridgestone Winter Driving School: Specialized winter/skid-car driving school using controlled skid pads to teach loss-of-control recovery on dry or icy surfaces. Directly comparable to Autodrom's skid-car ice-on-dry simulation and anti-skid training programs.
• Smith System: US-based fleet driver safety training company offering defensive driving, collision prevention and behind-the-wheel programs to corporate fleets. Closest international analog to Autodrom's defensive driving and skid-control training portfolio for enterprise fleets.
• TEAM Group: UK-based fleet driver safety, compliance and training provider serving corporate, government and rental fleets. Comparable multi-vertical training-plus-consulting model to Autodrom, including driver behavior assessment and risk management.
• Skip Barber Racing School: Track-based advanced and motorsport driving school offering high-performance and racing instruction at permanent facilities. Comparable to Autodrom's go-kart, drift and Ferrari driving experience sporting services at its Istanbul track.
• eDriving: Provider of risk-based driver training, driver behavior scoring and telematics-integrated coaching for corporate fleets globally. Comparable to Autodrom's fleet risk analysis, driver competency assessment and behavioral training offerings.

Broad incumbents

• Lytx: Large video telematics and driver behavior platform serving commercial fleets. Adjacent incumbent whose driver behavior coaching overlaps with Autodrom's fleet risk analysis, covert monitoring and accident root-cause work.
• Geotab: Major fleet telematics and vehicle tracking platform with risk and driver behavior analytics. Overlaps with Autodrom's vehicle tracking systems and fleet risk management consulting, but does not deliver hands-on driver training.
• Samsara: Broad fleet operations platform with telematics, video-based driver coaching and compliance. Comparable to the consulting/vehicle-tracking portion of Autodrom's fleet risk management stack, though not a training provider.
• Continental ContiTraining: Tire manufacturer's professional fleet and dealer training program offering safe driving and tire safety courses. Comparable corporate-B2B training orientation to Autodrom's fleet and operator certification portfolio.

Emerging players

• Yamaha Riding Academy: OEM-backed motorcycle rider training program already hosted at Autodrom's facility. Comparable two-wheeler training content to Autodrom's motorcycle offerings, and an existing channel partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autodrom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTODROM