TORREILLES

What TORREILLES does

TORREILLES is the municipal tourist office (Office de Tourisme) of the Catalan commune of Torreilles, located in the Pyrénées-Orientales department of southern France approximately 20 minutes from Perpignan. It is a government public service entity operated under the Perpignan Méditerranée Métropole and integrated with the Perpignan Méditerranée Tourisme / Cap Sud 66 attractivité agency, which manages its marketing strategy and digital content. Its function is to promote the destination as a Mediterranean tourism offering across five experience verticals: cycling (via the EuroVelo 8 route), beach (three Pavillon Bleu-certified beaches), heritage (Chapelle de Juhègues, Blockhaus, cooperative winery), wine tourism (Vignobles & Découvertes label), and event/festival programming (Jazz à Juhègues, Pyrenean Warriors Open Air, Les Conviviales, Aplec de Pâques, Floralies). Its primary audiences are individual tourists and families, cycling/outdoor enthusiasts, cultural and heritage travelers, wine and gastronomy visitors, and event-goers across France and Europe.

The core operational asset is the official tourism website (torreilles-tourisme.com), built on WordPress with multilingual support across FR/EN/ES/DE and integrating the TOURINSOFT webform for visitor data capture. Visitor services are delivered through two physical tourist offices (village location at Le Cube and seasonal beach location at Espace Capellans) plus online ticketing via the Festik platform for festival events. Distribution leverages a network of transport and institutional partners: Sankéo (regional bus and seasonal beach shuttle), SNCF Perpignan station, Perpignan Rivesaltes Airport, and EuroVelo 8 cycling infrastructure. The office also produces downloadable brochures, maps, and themed guides, and operates a multilingual newsletter as part of the 36-commune Perpignan Méditerranée destination umbrella.

The revenue model is public-sector oriented rather than commercial. Funding flows primarily from municipal allocations, tourist tax (taxe de séjour) collected from accommodation providers, ticket commissions (e.g., Jazz à Juhègues advance tickets at €25, door at €30, three-day pass at €60), and partner commissions on promoted accommodations, restaurants, and activities. The office does not operate on a venture-backed growth model and has no disclosed external shareholders. Strategic activity in recent years has emphasized regulatory label accumulation (Pavillon Bleu since 1985, Station Verte 2009, Villes et Villages Fleuris 2019, Accueil Vélo 2021, Green Destinations Bronze 2025, Tourism & Disability, Vignobles & Découvertes, Destination d'Excellence) and digital accessibility improvements (91.7% Google Lighthouse compliance via a November 2023 audit by Faire Savoir).

Name

TORREILLES

Legal name

Office de Tourisme de Torreilles

Website

https://torreilles.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

TORREILLES is the municipal tourist office of Torreilles, a Catalan commune in southern France, promoting Mediterranean beach, cycling, heritage, and wine tourism experiences across five visitor segments and operating two physical offices plus a multilingual WordPress website under the Perpignan Méditerranée umbrella.

Ownership category

akta.pro rank

Headquarters

HQ city

Torreilles

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism Services Revenue: As a municipal tourist office (Office de Tourisme), Torreilles generates revenue through tourism services including event ticket sales (Jazz à Juhègues festival tickets priced at €25 advance/€30 door/€60 three-day pass), promotion of local accommodation providers, restaurants, and leisure activities. The office facilitates bookings and commissions from partner establishments.
2. Municipal Tourism Tax: Revenue derived from tourist tax (taxe de séjour) collected from visitors staying in local accommodations, contributing to destination maintenance and tourism infrastructure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Torreilles operates the municipal tourist office (Office de Tourisme de Torreilles) for the Catalan coastal village of Torreilles in southern France, providing visitor information, event programming, and destination promotion. Core services include operating two physical tourist offices (village and beach locations), running signature cultural events and festivals such as Jazz à Juhègues and Pyrenean Warriors Open Air, maintaining a multilingual tourism website (torreilles-tourisme.com) with accommodation and activity listings, and coordinating transportation access including seasonal beach shuttles.

Product overview

TORREILLES is a Catalan village tourism destination offering a comprehensive tourism information platform through its official website (torreilles-tourisme.com). The platform provides visitors with information about accommodations (campings, hotels, vacation rentals, bed & breakfasts), restaurants, leisure activities (water sports, cycling via EuroVelo 8, heritage sites, oenology/wine tourism), events (Jazz à Juhègues, Pyrenean Warriors Open Air, Les Conviviales, Easter Aplec), and practical visitor services including transport options (bus via Sankéo, train, EV charging stations). The website serves as the digital presence of the Torreilles Tourist Office, part of the Perpignan Méditerranée Tourism network.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Torreilles Tourism Website Official multilingual digital platform of the Torreilles Tourist Office providing comprehensive visitor information including experiences, accommodations, restaurants, events calendar, and practical travel planning resources for individual tourists, families, and visitors planning trips to Torreilles.
• Jazz à Juhègues Festival Annual traditional jazz festival held at the Juhègues chapel venue, featuring artists playing New Orleans, Boogie Woogie, swing, and ragtime styles. Ticketed event for individual visitors, music enthusiasts, and families with 24th edition running in 2026.
• Pyrenean Warriors Open Air Festival Traditional heavy metal open air music festival featuring bands respecting 1970s-80s heavy metal codes, with camping facilities and local food trucks on site. Targeted at metal music enthusiasts and event travelers.
• Les Conviviales Summer event series running from June to September offering festive outdoor gatherings and seasonal animations in Torreilles for visitors and residents.
• Aplec de Pâques (Easter Gathering) Traditional Catalan Easter Monday celebration at the Juhègues site featuring sardana dancing, mass with cobla music, and communal picnic for cultural and heritage travelers.
• Les Floralies de Juhègues Floral festival event held at the Juhègues site, typically in early May, attracting visitors interested in flowers, gardens, and seasonal Catalan celebrations.
• Cycling Tourism Experience (Vélo) Cycling tourism experience offering access to the EuroVelo 8 (EV8) Mediterranean cycling route, dedicated bike path connections, and Naturavélo themed cycling experiences. Targeted at cyclists and outdoor enthusiasts with Accueil Vélo certification since 2021.
• Mediterranean Beach Experience Beach and Mediterranean water activities offering covering Torreilles plage (north, center, south beaches) with Pavillon Bleu certification since 1985 and water sports facilities for beach tourists and families.
• Heritage Tourism Experience (Patrimoine) Heritage tourism experience covering La Chapelle de Juhègues, Le Blockhaus, and La cave coopérative (cooperative winery) for cultural and heritage travelers seeking Catalan historical immersion.
• Wine Tourism Experience (Œnologie) Wine tourism experience in the Catalan region under the Vignobles & Découvertes label, offering wine cellar visits, tasting experiences, and connections to local producers for oenotourism visitors.
• Newsletter Subscription Service Email newsletter subscription service providing updates on tourist news, events, and special offers across the 36 municipalities of Perpignan Méditerranée. Free subscription for prospective and current visitors.
• Brochure Ordering Service Online service allowing visitors to browse, download, and order physical brochures including practical guides, town maps, heritage walking guides, naturavélo cycling guides, and seasonal animation programs for trip planning.
• Tourist Office Visitor Assistance Services Visitor assistance services including contact form, phone support, and in-person assistance at two office locations (village and beach) with multilingual staff and seasonal opening hours. Provides Tourism & Disability certified services for hearing, mental, and motor disabilities.

Quantifiable outcome

• All three beaches certified Pavillon Bleu since 1985
• +3 more outcomes

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Perpignan Méditerranée TourismecoreStrategic or Co-development PartnerRegional tourism organization overseeing marketing and development for 36 municipalities including Torreilles. Torreilles Tourism operates as part of this umbrella destination brand, participating in shared newsletter distribution, promotional materials, and regional tourism strategy.
• Cap Sud 66 (Agence d'Attractivité)coreStrategic or Co-development PartnerLocal tourism attractiveness agency for Pyrénées-Orientales department. Manages website content, tourism promotion, and destination marketing for Torreilles. The agency handles the technical and editorial management of the tourism website per mentions légales.
• Faire SavoircoreTechnology or IntegrationDigital agency based in Villeneuve d'Ascq responsible for website development and hosting. Conducted accessibility audit (November 2023) achieving 91.7% Google Lighthouse compliance for the Torreilles tourism website.
• SankéocoreChannel Partner/ Reseller/ DistributorRegional public transportation operator providing year-round bus service (line 4) connecting Torreilles to Perpignan, and seasonal beach shuttle (July 6-September 1) linking Torreilles plage to neighboring seaside resorts including Canet-en-Roussillon, Sainte Marie la Mer, and Port-Barcarès.
• EuroVelo 8 (EV8) / La Méditerranée à VélomajorStrategic or Co-development PartnerEuropean cycling route (EuroVelo 8) linking Cadiz to Athens through 11 countries, running along the Mediterranean coast and directly serving Torreilles plage. The route provides safe cycling infrastructure with dedicated cycle paths connecting Torreilles to neighboring towns.
• Perpignan Rivesaltes AirportminorChannel Partner/ Reseller/ DistributorAirport located 18km from Torreilles serving national and international flights. Connected to Torreilles via Sankéo shuttle services (line 6 express to city center, direct bookings for Torreilles mornings/evenings) and taxi services.
• SNCFminorChannel Partner/ Reseller/ DistributorNational railway network with Perpignan station (15km from Torreilles, 'El Center del Món' station as Dali called it) connected to national and European rail networks. Bus line 4 connects the station to Torreilles beach and village.
• FestikmajorChannel Partner/ Reseller/ DistributorOnline event ticketing platform used for Jazz à Juhègues festival ticket sales. Provides advance and door pricing options, 3-day pass packages, and online booking integration.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Bordeaux: Major French metropolitan DMO with comparable multilingual digital presence, event programming, brochure services, and accessibility certification — useful structural benchmark for a destination-marketing-office operating model even though geography differs.
• Office de Tourisme de Ceret: Inland Vallespir DMO within the Perpignan Méditerranée network, complementing Torreilles' beach offering with Vallespir mountain and cultural positioning. Same municipality-run tourism-office structure with shared regional marketing.
• Office de Tourisme de Canet-en-Roussillon: Neighboring coastal DMO directly connected to Torreilles via the shared Sankéo beach shuttle and serving an overlapping summer Mediterranean beach visitor; comparable municipal structure, multilingual visitor services, and event programming.
• Office de Tourisme d'Argelès-sur-Mer: Larger neighboring Pyrénées-Orientales coastal DMO combining beach tourism, Albères mountain ecotourism, and event programming. Directly comparable DMO model targeting the same Franco-Catalan feeder market from Perpignan.
• Office de Tourisme de Perpignan: The departmental/capital DMO for Perpignan, the immediate parent ecosystem of Torreilles within the 36-municipality Perpignan Méditerranée network. Operates the same municipal-tourism-office model — visitor information, event promotion, brochure distribution, regional branding.
• Office de Tourisme de Le Barcarès: Adjacent Roussillon-littoral DMO sharing the same Sankéo bus shuttle as Torreilles and competing for the same Mediterranean summer visitor. Runs a parallel municipal tourism office with seasonal beach and village locations.
• Office de Tourisme de Saint-Cyprien: Pyrénées-Orientales coastal DMO with a comparable catalog of beach, cycling (EuroVelo 8), wine tourism, and event-based GTM assets. Operates from a similar municipal structure serving the same Catalan Mediterranean audience.
• Office de Tourisme de Collioure: Flagship Côte Vermeille DMO within the same Perpignan Méditerranée umbrella as Torreilles, combining beach tourism, heritage (château royal), and artists' colony positioning. Same municipal DMO operating model.

Broad incumbents

• Atout France: France's national tourism development agency that issues Vignobles & Découvertes and Destination d'Excellence certifications referenced in Torreilles' label portfolio. Operates a national-level DMO and classification role rather than a single destination.
• Office de Tourisme de Marseille: Larger French Mediterranean municipal DMO operating a much broader portfolio (urban, port, calanques, cultural tourism) under the same Office de Tourisme governance model. Useful benchmark for scaling DMO operations and programming diversity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/torreilles.tourisme
• Instagraminstagram.com/torreillestourisme
• LinkedInlinkedin.com/company/torreilles

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TORREILLES