FABRICA DE TORTILLAS DE HARINA

What FABRICA DE TORTILLAS DE HARINA does

FABRICA DE TORTILLAS DE HARINA operates under the brand TOR-TRI-LLAS and is the trade name of La Planta del Trigo y el Maiz SA de CV, a privately held Mexican corporation founded in 1990 and headquartered at 16 de Septiembre #44, Col. Coacalco Centro, in Coacalco de Berriozabal, Estado de México. The company produces enriched whole wheat flour tortillas and complementary bakery products, with flour tortillas representing approximately 90% of revenue across diameters from 13 cm to 30 cm. Its core technology is a proprietary recipe system that combines whole wheat flour with functional ingredients (ajonjolí/sesame, amaranto/amaranth, requesón/fresh cheese, nopal fiber, linaza/flaxseed, and oat) and a Canola oil base that eliminates saturated and trans fats. The product portfolio spans flagship lines (Las Güeras, La Campesina, Rústica Integral), large-format burrito tortillas (25-30 cm), taquería-size tortillas, whole wheat variants, and bakery items (Bisquets and Galletonas).

The business model is direct-to-consumer and local-retail, with two primary channels: a WordPress-based e-commerce storefront at tortrillas.com.mx offering free shipping within CDMX and Estado de México fulfilled by company sales representatives within approximately 8 business days, and physical distribution through local tienditas, abarrotes, cremerías, natural food stores, vegetarian restaurants, and taquería vendors. Pricing is in Mexican pesos ($23-$44 MXN per package) with a 20-piece minimum online order and a volume discount tier at 150 kg. Customers include health-conscious households, taquería operators, burrito-focused foodservice, and a curated set of natural food stores (including UNAM, GMX, Grisela, Marber, Qualtia, Mafivaz, and Ixoye). The company is described as 100% Mexican, family-owned, with 5 employees, no external funding, and no disclosed partnerships, M&A activity, or AI/technology platforms beyond its e-commerce site.

Name

FABRICA DE TORTILLAS DE HARINA

Legal name

La Planta del Trigo y el Maiz SA de CV

Website

https://tortrillas.com.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

TOR-TRI-LLAS is a privately held Mexican flour tortilla producer (legal entity La Planta del Trigo y el Maiz SA de CV), founded in 1990 in Coacalco, Estado de México, selling enriched whole wheat and Canola-oil-based tortillas plus bakery items via its own e-commerce site and local tienditas, natural food stores, and taquería channels in CDMX and Estado de México.

Ownership category

akta.pro rank

Product category

Flour Tortilla Manufacturing

NAICS

Tortilla Manufacturing (311830), Tortilla Manufacturing (31183), Bakeries and Tortilla Manufacturing (3118), Cookie and Cracker Manufacturing (311821)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Cookies & Crackers (2052)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Flour tortilla manufacturing
• Whole wheat tortillas
• Mexican bakery products
• Tortilla production
• Functional food tortillas

Headquarters

HQ city

Coacalco

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Flour Tortilla Sales: Direct sales of flour tortillas in various formats (Las Güeras, La Campesina, Rústica Integral, El Burrito, Taqueras, Integrales) through an e-commerce storefront and physical retail partners including natural food stores, grocery stores, and restaurants. Minimum order of 20 pieces for online purchases.
2. Bakery/Patisserie Products: Sales of complementary bakery products including bisquets (fresh cheese-based gorditas) and galletonas (butter cookies with seeds or chocolate chips) as part of the patisserie product line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TOR-TRI-LLAS manufactures and sells enriched whole wheat flour tortillas and complementary bakery products (bisquets, galletonas) for retail and food-service customers in central Mexico. The product portfolio includes multiple tortilla diameters (13–30 cm) formulated with functional ingredients such as ajonjolí, amaranto, requesón, nopal, linaza, and oat, and produced with Canola oil instead of lard to eliminate saturated and trans fats. The flagship flour tortilla line accounts for 90% of company sales.

Product overview

TOR-TRI-LLAS is a 100% Mexican company producing flour tortillas and bakery products. The company operates as La Planta del Trigo y el Maiz SA de CV and was founded in 1990 in Coacalco de Berriozabal, Estado de México. The product portfolio centers on flour tortillas available in multiple varieties (Las Güeras, La Campesina, Rústica Integral, Los Burritos, Taqueras, Integrales) and bakery items (Bisquets, Galletonas). The flagship product is the flour tortilla representing 90% of sales, offered in diameters ranging from 13 cm to 30 cm for various uses from taquerias to Northern-style burritos.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Güeras Flour tortilla with diameter between 15.2 and 15.7 cm; the original product manufactured since 1990, preferred by taqueros for its suitable size for individual portions, easy handling, non-sticking properties, and resistance to breaking when used cold.
• La Campesina Flour tortilla with diameter of 16.5 to 17 cm; a versatile product ideal for quesadillas, tacos, small burritos, crepas, lasagna, and buñuelos. Most requested product in wholesale due to its price-quality ratio.
• Rústica Integral Whole wheat flour tortilla with diameter between 16 and 16.5 cm made with high bran content flour, flaxseed, ground oats, and nopal fiber. Uses Canola oil with no vegetable or animal shortening, eliminating saturated and trans fats.
• Los Burritos Extra-large flour tortilla with diameter between 29–30 cm (Giant) and 25–26 cm (Burrito). Designed to maintain softness and texture without breaking whether used cold or hot. Available in Spinach, Fine Herbs, and Whole Wheat variants.
• Taqueras Natural flour tortilla with diameter of 14 cm in 25-piece packages, designed specifically for taco preparation.
• Integrales Whole wheat flour tortilla with diameter of 15 cm (±1 cm) in 15-piece packages; a healthy option made with whole wheat flour.
• La Campesina Extra Mantequilla Flour tortilla with diameter between 16.5 and 17 cm in 30-piece packages, made with extra butter for enhanced flavor and richness.
• Bisquets Bakery item made with fresh cottage cheese and wheat flour, with a sweet flavor and a touch of salt. Available in 6-piece packages, ideal for breakfast or dessert.
• Galletonas First-quality butter cookies accompanied by sesame seeds, flaxseed, oats, or chocolate chips. Available in 4-piece bags and 24-piece boxes/blisters, single seed type or mixed varieties.

Quantifiable outcome

• 90% of revenue comes from flour tortilla sales across multiple diameter presentations from 13 cm to 28 cm

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Grupo Bimbo: The world's largest bakery company and a Mexican incumbent; produces breads, tortillas, and packaged baked goods at massive scale. Highly relevant as a broad incumbent that competes for the same household pantry spend and shelf space.
• Gruma / Maseca: Global leader in corn flour and tortillas with deep Mexican market presence through the Maseca brand. A broad incumbent that defines mass-market tortilla availability and pricing power across Mexico.
• Mission Foods: Major flour and corn tortilla manufacturer with significant US/Mexico operations under Gruma. Comparable as a broad incumbent in the tortilla category with national distribution and foodservice penetration.

Direct peers

• Catallia Mexican Foods: Mid-sized manufacturer of flour tortillas, wraps, and flatbreads for retail private-label and foodservice. Comparable as a direct peer in flour-tortilla manufacturing with format breadth and B2B channel mix.
• La Tortilla Factory: Specialty tortilla manufacturer with a natural/whole-wheat positioning similar to TOR-TRI-LLAS's enriched lineup. Comparable as a direct peer in health-oriented, ingredient-differentiated flour tortillas.
• Ole Mexican Foods: US-based manufacturer specializing in authentic flour tortillas, wraps, and chips. A direct peer in flour-tortilla manufacturing targeting retail and foodservice with overlapping SKUs (burrito-size, whole wheat, specialty).
• Easy Foods Inc. Commercial tortilla and wrap manufacturer serving retail and foodservice channels. Comparable as a direct peer in flour-tortilla production with multi-format SKUs (burrito-size, taquería, whole wheat).
• Azteca Foods: US tortilla manufacturer focused on authentic flour and corn tortillas for retail and foodservice. Comparable as a direct peer in scaled flour-tortilla production for Hispanic-market and mainstream channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tortrillas
• LinkedInlinkedin.com/company/fabrica-de-tortillas-de-harina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FABRICA DE TORTILLAS DE HARINA