What Total Ninja does

Total Ninja is a single-site indoor active entertainment venue operating under Innovation Leisure Manchester Ltd in Trafford Park, Manchester. The facility combines 26 fixed ninja-style obstacles with a separate inflatable course and is positioned, per its own marketing, as the largest indoor ninja and air park in the UK. It serves primarily families with children aged 4 and above, with secondary segments comprising adults (18+), students, NHS/Blue Light/Armed Forces personnel offered discounted access, and corporate or group bookings. The business is operated by a small team of approximately 11 employees and runs a direct-to-consumer model with self-serve online booking handled through the third-party roller.app platform.

The venue monetises across multiple streams: pay-per-session entry, themed birthday party packages priced £18-27 per person, food and beverage sales, on-site merchandise, group and corporate hire, and an emerging subscription product (the Summer Pass and Unlimited Ninja Pass, starting from £14). Pricing is designed to capture both one-off visits and repeat visitation, with the subscription and loyalty layers aimed at converting the family and student base into higher-frequency customers. Operational layers include party-hosting services, group event management, and ancillary F&B bundling tied to pass holders.

The competitive position rests on the capital intensity of the 26-obstacle fixed layout, which would be costly and time-consuming for a new entrant to replicate in a single venue, and on the Trafford Park catchment with free on-site parking. Strategic direction in the recent period has been focused on segment and pricing diversification — adults-only sessions, recurring passes, party package tiering, loyalty, and corporate hire — rather than geographic expansion, additional sites, or M&A.

Name

Total Ninja

Legal name

Innovation Leisure Manchester Ltd

Website

https://totalninja.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Single-site indoor ninja obstacle and air park in Trafford Park, Manchester, serving families with children aged 4+, adults, students, and corporate groups with 26 fixed obstacles, party packages, and subscription passes.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Session-based Entry Fees: Per-person session fees for ninja park and inflatable course access. Session durations typically 1-2 hours. Discounted rates for early birds, students, twilight sessions, and families.
2. Party Packages: Birthday party packages ranging from £18-27 per person. Includes park access, party room time, food buffet, and Total Ninja merchandise (socks, headbands). Minimum guest requirements apply.
3. Membership/Summer Pass: Unlimited Ninja Pass offering unlimited sessions for 6 weeks. Family pass covers up to 4 people including 30% off food and drinks. Passes available from £14.
4. Food and Beverage: On-site Ninja Cafe serving pizza, hot dogs, veggie options, sweet treats, and beverages. 30% discount for Summer Pass holders. Cashless venue accepting card and digital payments.
5. Merchandise: Sale of Total Ninja merchandise including hygiene socks (required for inflatable course), gloves, headbands, and sweatbands. Socks available for purchase at reception or when booking online.
6. Group/Corporate Hire: Group bookings for 10+ guests at discounted rates. Corporate events and team building sessions. Private room hire available. Bookable in store and over the phone.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Total Ninja operates a single indoor ninja obstacle and air park venue in Trafford Park, Manchester, featuring 26 fixed ninja challenges and one of the UK's largest indoor inflatable courses for ages 4+. The business sells session-based access, birthday party packages, adults-only evening sessions, group/corporate bookings, summer membership passes, on-site cafe food and beverage, and branded merchandise such as compulsory hygiene socks.

Product overview

Total Ninja operates as a single-site indoor ninja obstacle and air park venue in Trafford Park, Manchester. The core product is the Total Ninja Course featuring 26 physical obstacles (Sea of Swings, Monkey Bars, Warped Wall, etc.) combined with the Ninja Inflatable Course (Ninja Academy) offering inflatable obstacles for ages 4+. The company offers value-added services including four distinct party packages (Hero Party Package at £27, Ninja Party Package at £24, Weekday Warrior at £18, and Apprentice Package at £18.50), Adults Only evening sessions for ages 18+, and group/corporate team building bookings. Additional offerings include membership passes (Unlimited Ninja Pass), discounted session tickets (Early Bird, Student, Blue Light), and on-site amenities (Ninja Café, merchandise, lockers, free parking). The venue operates as a cashless establishment with online booking required or recommended.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Ninja Course Main indoor ninja obstacle course featuring 26 fixed challenges including Sea of Swings, Cargo Bags, Cheese Boards, Floating Platform, Monkey Bars, Sea of Rings, Spider Wall, Wall Climb, Cargo Net, Rope Swing, Ring Sliders, Tarzan Swings, Cargo Wheels, Tilting Monkey Bars, Balance Logs, Tilting Frames, Flying Squirrels, Camelback, Stepping Stones, Hanging Logs, Rolling Logs, Circuit Boards, Salmon Ladder, Rock Wall, Peg Board, and Warped Wall. Designed to develop agility, strength, balance, and perseverance in participants aged 4 and above.
• Ninja Inflatable Course (Ninja Academy) One of the UK's largest indoor inflatable parks, designed for ages 4 and above, with numerous obstacles for jumping, climbing, and swinging. Features a central Free Roam area where participants can pick and choose their next challenge. Bookable in 1-hour or 2-hour slots starting on the hour and half hour.
• Birthday Party Packages Four distinct birthday party offerings for children: Hero Party Package (£27 per person, min 10) with 1 hour on course and inflatable plus 45-minute VIP party room, food buffet, branded socks, headband, sweatband, and 50% off return voucher; Ninja Party Package (£24 per person, min 10) with socks, sweatband and buffet food; Weekday Warrior Party (£18 per person, min 8) Monday-Thursday 4pm onwards; and Apprentice Package (£18.50 per person, min 10) Saturday and Sunday 10am.
• Adults Only Sessions (18+) Exclusive evening ninja sessions for adults aged 18 and over, featuring fixed ninja obstacles and inflatable course access with a time trials leaderboard. Held on the first and last Friday of every month from 8pm-9pm. Priced from £8 per person, with ninja socks sold separately.
• Group Bookings and Corporate Events Group bookings for 10 or more guests suitable for team building, corporate events, schools, and social groups. Includes discounted entry rates and access to private room hire. Available to book in store and over the phone; not available for online booking.
• Unlimited Ninja Pass (Summer Pass)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Rock Over Climbing: UK-based indoor climbing and bouldering venue operator. Adjacent active indoor entertainment business serving similar family and adult cohort with comparable pricing and party/event positioning.

Direct peers

• Oxygen Freejumping: UK trampoline and active play park chain. Closely comparable indoor active entertainment venue with parties, toddler sessions and group bookings.
• Flip Out UK: Franchised trampoline and inflatable park operator with multiple UK sites. Comparable indoor active entertainment venue targeting families, parties and group bookings in a similar price band.
• AirHop Adventure & Trampoline Park: UK trampoline and active play park chain. Directly comparable indoor active entertainment model with party packages, family sessions, and group bookings; overlaps with Total Ninja on the inflatable/active play core.
• Ninja Warrior UK Adventure Parks: Multi-site UK indoor ninja obstacle parks inspired by the TV show. Closest direct competitor with similar obstacle-based offering, party packages, and family/adult audiences across the UK.
• Inflata Nation: UK indoor inflatable parks operator with multiple locations. Direct competitor on the inflatable-side of Total Ninja's combined ninja + inflatable offering.
• Gravity Active Entertainment: Multi-site UK trampoline, climbing and active entertainment operator. Comparable indoor active-entertainment model with birthdays, groups and family sessions.

Broad incumbents

• Namco Funscape: UK chain of family entertainment centres featuring arcades, bowling and party packages. Comparable indoor family entertainment operator with overlapping audiences and event-driven marketing.
• David Lloyd Leisure: UK/European premium health, racquet and family leisure club operator. Broad incumbent offering family-focused active leisure and parties at a premium price point, comparable on customer base and corporate/group bookings.
• Dive In Bowling (Tenpin): UK's largest bowling and family entertainment centre operator. Broader indoor family entertainment incumbent with party packages, food & beverage and group bookings comparable to Total Ninja's offering envelope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TotalNinjaUK
• Facebookfacebook.com/TotalNinjaUK
• Instagraminstagram.com/totalninjauk
• LinkedInlinkedin.com/company/total-ninja

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Ninja