Total Sports Limited

What Total Sports Limited does

Total Sports Limited is a privately held UK company headquartered in York, North Yorkshire, that has operated for over 20 years providing school holiday activity clubs and primary school PE services across Yorkshire. The business runs two integrated service lines: a holiday club programme built around the "Total Energy" multi-activity camp for children aged 5-13, supplemented by dedicated Football Camps, swimming sessions, touring WOW inflatable equipment, Forest School sessions, and theme days; and a primary school services line covering PPA cover, CPD training, before- and after-school clubs, and wrap-around care. The company operates from more than ten partner school venues spanning York, Leeds, Harrogate, Knaresborough, Wakefield, Castleford, and East Yorkshire (Pocklington, Hull), serving 45+ schools and a long tail of parent customers.

The business uses no proprietary technology platform, relying instead on a WordPress website with online booking, PayPal payment processing, MailChimp email marketing, Google Meet for recruitment, and Google Analytics. Revenue is generated through pay-as-you-go holiday club fees (daily £32.50-£45.50, weekly up to £227.50), term-time after-school club fees (e.g., £5.50 per session), wrap-around care fees (e.g., £6.50 breakfast, £11.25 after-school), optional booking insurance (£2.50-£3 per day), and contracted primary school PE services. The company accepts childcare vouchers and Tax-Free Childcare, holds Ofsted registration (EY490152), and partners with FEAST (North Yorkshire) to deliver funded HAF places to eligible families.

Total Sports Limited is a founder-led private limited company under Managing Director Ollie Holliday, with 41 employees and no disclosed external investment, parent company, subsidiaries, or M&A activity. Distribution is direct-to-consumer via website booking plus direct B2B contracting with schools; marketing relies on organic social (Facebook, X, LinkedIn), a parent blog, email newsletters, and word-of-mouth referrals. The company operates exclusively within Yorkshire with no disclosed international footprint.

Name

Total Sports Limited

Legal name

Total Sports Limited

Website

https://totalsportslimited.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Sports Limited is a York-based private company running school holiday activity clubs and primary school PE services across Yorkshire, serving children aged 5-13 through 45+ partner school venues under Managing Director Ollie Holliday.

Ownership category

akta.pro rank

Product category

Children's Holiday Club and Primary School PE Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Intramural & Recreational Sports Programs (EDAJAJAB), Club Sports Programs (EDALAIAB)

Keywords

• School holiday clubs
• Primary school PE delivery
• PPA cover services
• Wrap-around childcare
• Children's activity camps

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Holiday Club Fees: Primary revenue stream from daily and weekly holiday club bookings. Parents pay per day or per week for children aged 5-13 to attend multi-activity camps during school holidays including Easter, Summer, and Half Term breaks. Pricing varies by session length (standard 8am-4pm vs extended 8am-5:30pm).
2. After School Club Fees: Weekly session fees for after-school sports clubs operated during school term time. Parents pay per session (e.g., £5.50 per session for Total Energy clubs).
3. Wrap Around Care Fees: Breakfast and after-school care services providing childcare before and after the school day. Revenue generated through session-based fees (e.g., £6.50 for breakfast club, £11.25 for after-school care).
4. Insurance Add-on: Optional booking insurance offered at £2.50-£3 per day, allowing date changes and refunds for illness. This adds to per-booking revenue.
5. Primary School PE Services: Contracted PE delivery services to primary schools including PPA cover, CPD support, and ongoing PE provision. Revenue from school contracts across 45+ partner schools.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Total Sports Limited runs Ofsted-registered school holiday activity clubs (Total Energy multi-activity camps, football camps, swimming, themed days) for children aged 5-13 at school venues across Yorkshire, alongside contracted primary school PE delivery, PPA cover, CPD training, and wrap-around before/after-school care services to 45+ schools. Parents book and pay directly online per session or per day, while schools contract the company for ongoing term-time PE provision.

Product overview

Total Sports Limited operates as a single integrated platform offering two interconnected service lines: school holiday activity clubs and primary school PE provision. The holiday club programme centres on 'Total Energy' multi-activity camps (50+ activities per week) complemented by dedicated Football Camps, Swimming Activities, WOW Equipment (inflatable courses), and Theme Days. The school services include PPA Cover, CPD Support, Before & After School Clubs, and Wrap Around Care. Both divisions share qualified coaching staff, venue partnerships with schools across Yorkshire, and an online booking system. The company is Ofsted-registered (EY490152) and serves children aged 5-13 across York, Leeds, Harrogate, Knaresborough, Wakefield, and East Yorkshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Activity Clubs (Total Energy) Multi-activity school holiday camps for children aged 5-13 offering 50+ activity choices per week including sports, arts and crafts, adventure games, and themed activities, run at school venues across Yorkshire during Easter, Summer, and Half Term breaks.
• Total Sports Football Camps Dedicated football coaching camps for boys and girls aged 5-13, delivered during school half terms, Easter, and Summer holidays in York and Harrogate.
• Swimming Activities Holiday club swimming sessions delivered at set venues with lifeguard supervision for safe swim activities for children aged 5-13.
• Primary School PE Delivery Full-service PE curriculum provision for primary schools including lesson delivery, curriculum support, and school club management across 45+ schools in York and wider Yorkshire.
• PPA Cover Cover for primary school teachers' Planning, Preparation and Assessment (PPA) time, delivered through qualified sports coaches running PE sessions in schools.
• CPD Support Continuing Professional Development courses for primary school staff to improve PE curriculum delivery and sports coaching skills.
• Before & After School Clubs Term-time sports and activity clubs running before and after school hours, offering multi-sport sessions, football, dodgeball, dance, and NERF activities for primary school children.
• Wrap Around Care Breakfast and evening childcare clubs operating every school term day (7:25am-8:55am and 3:25pm-5:30pm) for working parents of primary school children.
• FEAST & HAF Funded Places Programme Funded holiday camp places partnered with FEAST (North Yorkshire) offering assisted funded attendance at Easter, Summer, and Christmas camps for income-qualifying families.
• Forest School Sessions Outdoor activity sessions led by qualified Forest School Leaders, providing inspiring outdoor learning experiences during school holidays for children aged 5-13.
• Total Sports Football Academy (TSFA) Football development academy programme delivered through weekend clubs for advanced football training of children.

Quantifiable outcome

• Award winning holiday clubs - Region's No.1 holiday club provider
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FEAST (North Yorkshire)coreOthersTotal Sports partners with FEAST (North Yorkshire) to offer funded places at holiday camps for eligible families. FEAST provides funding that enables income-qualifying children to attend Easter, Summer, and Christmas camps. Parents must contact Total Sports with their FEAST code to arrange funded bookings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iSport Learning: UK provider of primary school PE, PPA cover, CPD, and after-school sports clubs. Comparable to Total Sports' school-facing service line and overlapping GTM into primary headteachers.
• Jigsaw Arts: UK children's performing and multi-activity holiday clubs (arts, drama, sport) for school-aged children. Comparable on holiday camp model and parent-direct booking, though Total Sports leans more sports/PE.
• Fit For Sport: UK activity day camps and school sport provider running multi-activity holiday clubs and primary school PE programmes. Closely comparable to Total Sports on holiday club product mix and primary school contracts.
• Super Camps: Multi-activity holiday day camps for children aged 4-14 across the UK. Comparable to Total Sports' Total Energy holiday clubs and football/specialist camps in terms of age range, format and Ofsted-registered childcare positioning.
• Premier Education: UK-based primary school PE, PPA cover, after-school clubs and CPD provider operating through a franchised network. Highly comparable to Total Sports' school services division given its curriculum-aligned PE delivery and wrap-around offerings.
• Barracudas Activity Day Camps: UK operator of Ofsted-registered multi-activity holiday day camps for primary-aged children. Highly comparable to Total Sports on activity breadth, school venue use, and holiday-only childcare model.
• Funtopia Activity Day Camps: UK holiday activity day camp provider serving primary-aged children with multi-activity programmes. Comparable to Total Sports on activity breadth and Ofsted-registered holiday club positioning.

Broad incumbents

• Junior Adventures Group (JAG): Large UK operator of before/after-school clubs and holiday clubs formed via roll-up of multiple regional brands. Comparable to Total Sports on wrap-around care and holiday club delivery, but at significantly greater scale and geographic reach.

Regional players

• Skools Out Sports: Holiday club and sports coaching provider focused on a different UK region. Comparable business model (multi-activity holiday camps + school sport services) but operates in non-overlapping geography, useful as a regional peer benchmark.

Others

• Magic Breakfast: UK charity addressing child hunger and school readiness, a key ecosystem partner type alongside FEAST/HAF. Not a direct competitor but adjacent to the funded holiday places vertical Total Sports accesses via FEAST.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/TotalSportsLtd
• Facebookfacebook.com/TotalSportsLtd
• LinkedInlinkedin.com/company/total-sports-limited-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Sports Limited