Touch Chem (M) Sdn Bhd
Touch Chem (M) Sdn Bhd is a Malaysian specialty chemicals manufacturer, founded in 1999, supplying functional additives—including defoamers, dispersants, and anti-settling agents—to paints, inks, and coatings producers across Asia Pacific via a distributor network.
- Company typePrivate
- Founded1999
- HeadquartersShah Alam, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Touch Chem (M) Sdn Bhd does
Touch Chem (M) Sdn Bhd is a Malaysian private limited company incorporated in 1999 and headquartered in Shah Alam, Selangor. It manufactures and supplies specialty chemical additives for the paints, inks, and coatings industry. The product portfolio comprises six branded series: OTAL aluminum orientation additives, DF defoamers, ANSET anti-settling agents, SILC micronized glass powder, DISPER wetting and dispersing agents, and MASK odor masking agents. These are functional inputs formulated for industrial coatings manufacturers rather than consumer-facing products.
The company operates with a small disclosed headcount of approximately five employees under General Manager Wee Thian Hui. Its go-to-market is sales-led and entirely distributor-driven, with regional channel partners distributing the additive portfolio across at least 11 Asia Pacific countries. No patents, certifications, intellectual property filings, technology platforms, or third-party integrations were disclosed in the available data, and there is no record of external funding rounds, acquisitions, or M&A activity.
Revenue mechanics are not publicly disclosed. The business model appears to be a specialty chemicals reseller-and-formulator hybrid, where Touch Chem supplies formulated additives in industrial volumes to coatings producers via local distributors rather than direct sales. The 24+ year operating history combined with multi-country distribution suggests an established but small-scale niche player in the broader specialty additives market, with limited transparency into customer mix, pricing, or unit economics.
Touch Chem (M) Sdn Bhd firmographics
Firmographics- Name
- Touch Chem (M) Sdn Bhd
- Legal name
- Touch Chem (M) Sdn Bhd
- Website
- https://touchchem.com.my
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Touch Chem (M) Sdn Bhd is a Malaysian specialty chemicals manufacturer, founded in 1999, supplying functional additives—including defoamers, dispersants, and anti-settling agents—to paints, inks, and coatings producers across Asia Pacific via a distributor network.
- Ownership category
- akta.pro rank
Touch Chem (M) Sdn Bhd industry classification
Industry- Product category
- Specialty Coating Additives
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industries
- Automotive & Transportation Coatings (IMAEAGAC), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where Touch Chem (M) Sdn Bhd is headquartered
LocationHeadquarters
- HQ city
- Shah Alam
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Touch Chem (M) Sdn Bhd business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Specialty Additives Sales: Sale of specialty chemical additives and formulations to the paints, inks, and coating industry. Products are sold directly to coating manufacturers through distributor network across Asia Pacific.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Touch Chem (M) Sdn Bhd product offering
Product offeringCore offering
Touch Chem manufactures and supplies specialty chemical additives for the paints, inks, and coatings industry. The portfolio includes aluminum orientation agents, defoamers, anti-settling additives, wetting and dispersing agents, micronized glass powders, and odor masking agents, formulated for solvent-based and water-based coating systems used in automotive refinish, plastic coating, and architectural paint applications. Products are sold B2B to industrial coating manufacturers across Asia Pacific via regional distributors and technical representatives.
Product overview
Touch Chem (M) Sdn Bhd is a specialty additives and chemicals company serving the paints and ink coating industry since 1999. The company offers a comprehensive portfolio of performance additives organized into product series: OTAL Series (2000 Series) for aluminum orientation and metal pigment affinity; ANSET Series (3000 Series) for anti-settling properties; DF Series (4000 Series) for defoaming in water-based and solvent-based systems; SILC Series (5000 Series) for micronized glass powder enhancing hardness and mar resistance; DISPER Series (8000 Series) for wetting and dispersing pigments; and MASK Series (9000 Series) for odor masking. A miscellaneous product (Max Vox 2000) provides bubble prevention and leveling functionality. These product lines are designed for various coating applications including automotive refinish, plastic coating, and industrial paints, with focus on innovative technology combined with technical service support.
Differentiator
Problem solved
Functional benefit
Products and services
- Touch OTAL Series (Aluminum Orientation Agents) Specialty aluminum orientation agents for solvent-based paint systems, based on co-polymers of Polyethylene Vinyl Acetate and Polyamide-Polyethylene Vinyl Acetate. Products include OTAL 2002, OTAL 2003, OTAL 2006, OTAL 2008, and OTAL 2030. Used by coating manufacturers to align aluminum/metallic pigments, prevent seeding and re-agglomeration upon storage, and provide anti-settling effects. Recommended for automotive refinish, plastic coating, and effect pigment applications.
- Touch DF Series (Defoamers) Defoamer additives including paraffin mineral oil-based DF 4000 and DF 4001 for water-based emulsion paints, and non-silicone DF 4220 for solvent-based paints. UV resistant, no yellowing, and do not affect color acceptance. Used by paint manufacturers to control foam during production and application.
- Touch ANSET Series (Anti-Settling Additives) Anti-settling additives for solvent-based coating systems, based on linear polyamide polymer (ANSET 3000) and oxidized polyethylene polymer (ANSET 3010, ANSET 3300) with special functional groups enhancing hydrogen bonding effects. Used by coating manufacturers to prevent pigment settling during storage.
- Touch SILC Series (Micronized Glass Powder) Micronized glass powder additives available in 5µm (SILC 5000) and 10µm (SILC 5010) particle sizes to improve paint film hardness and mar resistance while reducing gloss. Recommended for primer and semi-gloss paint applications.
- Touch DISPER Series (Wetting and Dispersing Additives) Wetting and dispersing additives for solvent-based paints, including DISPER 8507 (100% active material) and DISPER 8554 (52% active material). Based on hydroxyl functional unsaturated modified carboxylic acid with pigment affinity groups. Used to wet and disperse inorganic pigments, organic pigments, and extenders in air dry alkyd, thermoplastic acrylic, and NC systems.
- Touch MASK 9000 (Odor Masking Agent) Odor masking additive based on low molecular weight chemicals to mask unpleasant odors from bad-smelling solvents such as kerosene, white spirit, aromatic solvents, and fatty acid. Used by paint manufacturers to improve product odor profile.
- Max Vox 2000 Specialty product designed to prevent inner bubbles in PU, AC, and NC systems. Also functions as a leveling agent and aids in deaeration. Used by coating manufacturers for bubble prevention and surface leveling.
Companies that use Touch Chem (M) Sdn Bhd
Customer profileSegments1 record
Ideal customer profiles1 record
Touch Chem (M) Sdn Bhd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Touch Chem (M) Sdn Bhd partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- Maha Chemicals Sdn BhdcoreRegional distributor for North Malaysia (Penang) and South Malaysia (Johor). Provides local sales and support coverage for Malaysian market.
- Maha Chemcials (Asia) Pte LtdcoreSingapore regional distributor. Provides local sales and support for Singapore market.
- Proprietory Chemicals, INC. (Prochem)corePhilippines regional distributor covering Makati City area.
- P.T. Indoreksa LokamandiricoreIndonesia regional distributor covering Jakarta area.
- Intouch Chemicals Co.,LtdcoreThailand regional distributor covering Bangkok area.
- EVERPURE CO. LTDcoreTaiwan regional distributor covering Taipei area.
- R. Nagardas & CocoreIndia regional distributor covering Mumbai/Bombay area. Technical Representative: Mr. Manoj Sathyan from Afcona Additives also supporting India market.
- Islandwide Marketing Services (PVT) Ltd.coreSri Lanka regional distributor covering Colombo area.
- Vision Afcona Additives JSCcoreVietnam regional distributor covering Ho Chi Minh City area.
- Eternal Bright Trading Limited (恒光贸易有限公司)coreHong Kong regional distributor covering Shatin area.
- Tianjin Acrylic International Trading Co., Ltd (天津阿科力国际贸易有限公司)coreChina distributor covering Tianjin region.
- Qingdao Fu Ai Te Trading Co., Ltd (青岛富爱特贸易有限公司)coreChina distributor covering Qingdao region.
- Shanghai Jia Ke Chemicals Trading Co.Ltd. (上海嘉科化学有限公司)coreChina distributor covering Shanghai region. Also has Xian Branch office.
- Changzhou Zhao Cong Chemicals Co., Ltd (常州兆聪化工有限公司)coreChina distributor covering Changzhou region.
- Hangzhou Zhao Cong Trading Co., Ltd (杭州兆聪贸易有限公司)coreChina distributor covering Hangzhou region.
- Chongqing Hao Yi Trading Co., Ltd (重庆豪逸贸易有限公司)coreChina distributor covering Chongqing region.
- Sichuan Hao Yi Trading Co., Ltd (四川豪逸商贸有限公司)coreChina distributor covering Chengdu region.
- Wuhan Jia Cong Trading Co., Ltd (武汉嘉聪贸易有限公司)coreChina distributor covering Wuhan region.
- Guangzhou Rich Trading Co. Ltd (廣州锐麒贸易有限公司)coreChina distributor covering Guangzhou region.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Touch Chem (M) Sdn Bhd competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Touch Chem (M) Sdn Bhd social profiles
Digital presenceTouch Chem (M) Sdn Bhd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touch Chem (M) Sdn Bhd leadership team
Management profileNumber of profiles
Profiles1 record
Touch Chem (M) Sdn Bhd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touch Chem (M) Sdn Bhd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touch Chem (M) Sdn Bhd
What does Touch Chem (M) Sdn Bhd do?
Touch Chem manufactures and supplies specialty chemical additives for the paints, inks, and coatings industry. The portfolio includes aluminum orientation agents, defoamers, anti-settling additives, wetting and dispersing agents, micronized glass powders, and odor masking agents, formulated for solvent-based and water-based coating systems used in automotive refinish, plastic coating, and architectural paint applications. Products are sold B2B to industrial coating manufacturers across Asia Pacific via regional distributors and technical representatives.
Is Touch Chem (M) Sdn Bhd a public or private company?
Touch Chem (M) Sdn Bhd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touch Chem (M) Sdn Bhd founded?
Touch Chem (M) Sdn Bhd was founded in 1999. It employs 1 to 10 people.
Where is Touch Chem (M) Sdn Bhd based?
Touch Chem (M) Sdn Bhd is headquartered in Shah Alam, Malaysia, in the Asia region.
How does Touch Chem (M) Sdn Bhd make money?
One revenue line is on record: specialty Additives Sales.
Does Touch Chem (M) Sdn Bhd have an API?
No public API is recorded for Touch Chem (M) Sdn Bhd.
What industry is Touch Chem (M) Sdn Bhd in?
Touch Chem (M) Sdn Bhd's product category is Specialty Coating Additives. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAGAC, Automotive & Transportation Coatings. Its NAICS code is 3255 and its SIC code is 2851.