Stifel Theatre

What Stifel Theatre does

Stifel Theatre is a historic 3,100-seat performing arts venue located at 1400 Market Street in downtown St. Louis, Missouri, originally opened in 1934 as part of the Municipal Auditorium complex and rebranded under its current name in 2016 following a naming rights partnership with Stifel Financial. After closing in 1991 and undergoing a $78.7 million restoration, the venue reopened in October 2011 as Peabody Opera House and now operates under the legal entity Opera House Operator, LLC. The theatre is physically integrated with the adjacent Enterprise Center arena and the St. Louis Blues NHL franchise, sharing box office, marketing channels, and the Blues + Enterprise Center mobile application. Its programmatic mix spans concerts, comedy, theatrical performances, family entertainment, and holiday productions, supplemented by venue rental for private events including weddings, corporate events, galas, bar mitzvahs, and fundraisers.

The venue's product stack is centered on ticket sales (exclusively through Ticketmaster), premium Loge Box subscriptions with all-inclusive Peabody Lounge access on multi-year contracts, on-site concessions operated by Levy Restaurants, group sales (minimum 10 tickets), theatre tours ($8-10 per person for groups of 10+), and partnership-driven parking and rideshare services (ParkWhiz, ParkMobile, SpotHero, STL Golf Cart Shuttles, Lyft). Supporting platform and infrastructure features include mobile ticketing via QR code, Matterport-based 3D virtual tours of seven venue spaces, KultureCity sensory accessibility resources, and MindsEye audio description services. Sales channels are split across direct-to-consumer digital channels (website, mobile app, email newsletter "Insider"), event-driven ticket sales through Ticketmaster, and an enterprise field sales motion handled by named contacts for special events, group sales, and Loge Box leases.

Revenue is generated across six identified streams: ticket sales (transaction-based), venue rental (project-based with on-site event managers), food and beverage concessions (operated by Levy), premium seating (multi-year subscriptions for Loge Boxes and Peabody Lounge), theatre tours (per-person unit pricing), and parking services (third-party partnerships). The customer base is highly diversified across concert and entertainment attendees, corporate event planners, wedding and social event hosts, group organizers, and premium/Loge Box customers, with no publicly disclosed named enterprise customers or concentration disclosure.

Name

Stifel Theatre

Legal name

Opera House Operator, LLC

Website

https://stifeltheatre.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Stifel Theatre is a historic 3,100-seat performing arts venue in downtown St. Louis hosting concerts, comedy, theatrical performances, family shows, and private events, operating alongside the Enterprise Center arena and St. Louis Blues NHL franchise under shared ownership and ticketing through an exclusive Ticketmaster partnership.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Live entertainment venue
• Concert theatre
• Event venue rental
• Premium seating boxes
• Performing arts events

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for theatre events including concerts, comedy shows, theatrical performances, and family entertainment through Ticketmaster and box office.
2. Venue Rental: Private event rentals including weddings, corporate events, concerts, bar mitzvahs, business meetings, and fundraisers. On-site event managers customize menus and layouts.
3. Food & Beverage Concessions: On-site concessions offering traditional fare (popcorn, pretzels, nachos, pizza), beverages, spirits, beer including local microbrews. Operated by Levy Restaurants.
4. Premium Seating (Loge Boxes): Loge Box leases and rentals with access to Peabody Lounge featuring all-inclusive food and beverage, private parking, and VIP entrance. Multiple package tiers available.
5. Tours: Behind-the-scenes tours of the historic theatre for groups of 10+, with rates of $10/person (10-19) or $8/person (20+).
6. Parking Services: Partnership with third-party parking operators. Golf cart shuttle service available for $10/person to/from parking locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Stifel Theatre operates a historic 3,100-seat performing arts theatre in downtown St. Louis, hosting concerts, comedy, theatricals, family shows, and holiday productions. The venue additionally rents its spaces (main theatre, ballrooms, Grand Lobby) for private events such as weddings, corporate gatherings, and galas, and offers premium Loge Box seating with access to the exclusive Peabody Lounge. Supporting services include group sales, theatre tours, concessions, catering, accessibility services, and on-site parking coordination.

Product overview

Stifel Theatre is a historic 3,100-seat theatre venue in downtown St. Louis offering a unified portfolio of event experiences. The core offering is the Main Theatre for concerts, comedy, theatricals, family shows, and holiday productions. Premium enhancements include Loge Box seating with exclusive Peabody Lounge access. Supporting services include Venue Rental for private events (weddings, corporate functions), Theatre Tours, Mobile Ticketing via the St. Louis Blues + Enterprise Center App, Concessions, Group Sales, and comprehensive Accessibility Services. Parking and rideshare partnerships (Lyft) facilitate guest transportation. Virtual Tours using Matterport technology enable remote exploration of the venue.

Differentiator

Problem solved

Functional benefit

Brands

• Peabody Lounge: An exclusive lounge for Loge Box guests featuring complimentary appetizers, charcuterie, small plates, desserts, and a full bar including beer, wine, spirits, and soft drinks.

Products and services

• Main Theatre Event Hosting A 3,100-seat ornate main theatre hosting concerts, comedy shows, theatrical performances, family shows, and holiday productions, featuring restored classic architecture with state-of-the-art sound and lighting. Open to the general public attending scheduled ticketed events.
• Venue Rental for Private Events Rental of the Main Theatre, ballrooms, Grand Lobby, and other venue spaces for weddings, corporate events, concerts, bar mitzvahs, business meetings, and fundraisers. Includes on-site event managers and customizable layouts and menus.
• Loge Boxes Premium Seating Premium seating with access to the exclusive Peabody Lounge featuring all-inclusive food and beverage, VIP entrance, reserved parking, private restrooms, and presale opportunities. Available via full lease, partial lease, or shared multi-event packages.
• Theatre Tours Approximately one-hour behind-the-scenes tours of the historic theatre for groups of 10+, with unit rates of $10 per person (10-19 people) or $8 per person (20+ people), available Monday-Friday on non-event days by reservation.
• Group Sales Program Group ticket purchasing program allowing organizations to buy 10+ tickets at discounted rates before general public sale, with flexible reservation solutions for group outings, school groups, and community organizations.
• Concessions (Food and Beverage) On-site concession offerings including traditional fare (popcorn, pretzels, nachos, pizza, candy), soft drinks, bottled water, spirits, cocktails, seltzers, wine, and local specialty beers. Venue operates cash-free.
• Catering Services Event catering for private functions featuring breakfast, lunch, dinner, snack, appetizer reception, and wedding catering packages. Award-winning chefs prepare dishes using fresh, regional, and global ingredients, with customizable menus.
• Accessibility Services Comprehensive accessibility support including accessible seating, assisted listening devices, audio description services, ASL interpreters, mobility device accommodation, sensory needs support (sensory bags, fidget tools, noise-cancelling headphones, weighted lap pads), and wheelchair assistance.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• TicketmastercoreChannel Partner/ Reseller/ DistributorTicketmaster is the exclusive authorized ticketing platform for Stifel Theatre. All ticket sales for events are processed through Ticketmaster, including online, phone, and in-person purchases at Ticketmaster locations.
• Levy RestaurantscoreTechnology or IntegrationLevy Restaurants provides food and beverage concession services at Stifel Theatre events, including traditional fare, beverages, spirits, and local craft beers.
• Enterprise CentercoreStrategic or Co-development PartnerEnterprise Center is the adjacent arena venue and part of the same venue ecosystem. Shares box office, marketing, and operational resources with Stifel Theatre. Both venues are operated under the same ownership.
• St. Louis BluescoreStrategic or Co-development PartnerNHL hockey team whose home arena is Enterprise Center. Shared branding, mobile app (Blues + Enterprise Center App), marketing channels, and promotional resources. Stifel Theatre is linked as a venue under the Blues ecosystem.
• LyftminorGTM or Marketing PartnerOfficial Rideshare Partner of Stifel Theatre. New users can use code STIFELTHEATRE for 50% off first 2 rides (up to $10/ride).
• STL Golf Cart ShuttlesminorChannel Partner/ Reseller/ DistributorPartnership providing golf cart shuttle rides from parking locations to venue. Rides start at $10 per person.
• ParkWhizminorChannel Partner/ Reseller/ DistributorParking partner providing additional parking options around the venue.
• KultureCityminorStrategic or Co-development PartnerAccessibility partnership providing sensory-inclusive resources including sensory bags with KCVIP badges, fidget tools, noise-cancelling headphones, and weighted lap pads for guests with sensory needs.
• MindsEyeminorImplementation/ SI/ Consulting PartnerAudio description services partner providing accessibility for visually impaired guests at select shows. Guests can visit mindseyeradio.org or call 618-394-6444 to reserve.
• Union Station HotelminorGTM or Marketing PartnerAAA Four Diamond hotel within walking distance offering 15% STL Fan Appreciation discount for Stifel Theatre visitors.
• Hilton St. Louis at the BallparkminorGTM or Marketing PartnerDowntown hotel offering 15% STL Fan Appreciation discount for Stifel Theatre visitors.
• Horseshoe St. LouisminorGTM or Marketing PartnerHotel and casino with affordable ticket and hotel packages, located blocks from Enterprise Center.
• Sassenach SpiritsminorGTM or Marketing PartnerTasting experience partner for Outlander in Concert event at Stifel Theatre.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• The Midland Theatre: 3,000-seat historic 1927 theater in Kansas City operated by AEG Presents. Comparable historic venue for touring concerts and Broadway, geographically adjacent and competing for regional Midwest touring acts.

Direct peers

• Powell Symphony Hall: 2,700-seat home of the St. Louis Symphony Orchestra in midtown St. Louis. Direct local competitor for performing arts programming, corporate rentals, and the same concert-going audience base.
• The Pageant: 2,400-seat concert venue in the Delmar Loop, St. Louis, specializing in contemporary touring acts and comedy. Direct competitor for mid-tier touring content and a comparable venue-rental/private-event offering.
• Fabulous Fox Theatre: Historic 4,500-seat performing arts venue in midtown St. Louis hosting Broadway tours, concerts, and comedy. Direct local competitor for the same touring content and corporate event bookings in the same metro, with a comparable historic-preservation profile and rental model.
• The Beacon Theatre: 2,800-seat historic 1929 Upper West Side theater owned by MSG Entertainment. Direct comparable in vintage, capacity, and premium-product positioning (Gold Circle/ lounge tiers), and a peer for touring-route and corporate-event benchmarks.
• Chaifetz Arena: 10,000+-seat multi-purpose arena at Saint Louis University hosting concerts, family shows, and commencement events. Competes for the same touring content in the St. Louis metro with a modern (2008) facility advantage.
• Enterprise Center: 19,000-seat arena adjacent to Stifel Theatre under shared ownership with the St. Louis Blues. Direct sibling venue for concerts and family shows; competes and collaborates with Stifel on routing decisions and shared group sales infrastructure.

Broad incumbents

• The Chicago Theatre: 3,600-seat historic 1921 theater on State Street in Chicago, owned by Madison Square Garden Entertainment. Comparable historic venue with similar concerts, comedy, and private-events programming; broader incumbent with national tour routing leverage.
• House of Blues (Live Nation): Music venue chain owned by Live Nation with multiple mid-size rooms (1,500-2,000 capacity) hosting touring acts, comedy, and private events. Comparable programming mix with broader incumbent scale, premium hospitality (Foundation Room), and ticketing integration via Live Nation.
• Orpheum Theatre Group (Memphis): 2,300-seat historic 1928 theater hosting Broadway tours, concerts, and educational programs. Comparable historic preservation profile and performing arts programming, operated as a non-profit with venue rental and corporate-event revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stifeltheatre
• Facebookfacebook.com/stifeltheatre
• LinkedInlinkedin.com/company/stifeltheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stifel Theatre