Touk Touk
Touk Touk is a French bootstrapped publisher of ludo-educational content for children ages 3-7, offering a quarterly magazine, digital activity kits, a podcast, expedition notebooks, and books on travel, ecology, and cultural diversity, sold DTC via its e-commerce site with a small custom B2B materials line.
- Company typePrivate
- Founded2019
- HeadquartersSaint-Mitre-les-Remparts, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Touk Touk does
Touk Touk is a French educational content publisher targeting children ages 3-7, producing ludo-educational material centered on travel, ecology, and cultural discovery. Founded in 2019 by Florie Deswazière de Castro and operated through Hippopo Éditions (SASU, SIREN 852 032 879, capital social €5,000) alongside the entity Acamaia-Deswaziere, the company is headquartered in Saint-Mitre-les-Remparts in the Bouches-du-Rhône department of France and reports a headcount of roughly six employees. Its content universe spans a quarterly print/digital magazine (sold at €6.00 per issue), downloadable activity kits (kits d'activités) delivered instantly post-purchase, expedition notebooks created with real explorers, a children's story podcast, and educational books; the registered trademark "TOUK TOUK®" protects the brand identity.
The commercial model is direct-to-consumer via the company's own WooCommerce storefront at touk-touk.com, with payments processed through Stripe and PayPal and physical fulfillment handled by La Poste (free shipping in mainland France, paid international shipping) and Mondial Relay for relay-point delivery in France. A secondary line, Matériel Pédagogique Sur-Mesure, provides custom educational content for schools, municipalities, brands, and institutions, and an Abonnement Numérique digital subscription has been layered on through Hippopo Éditions. Pricing is unit-based and consumer-friendly (€6.00 per magazine issue, one-time digital downloads for kits), with no enterprise SaaS contracts disclosed.
The company differentiates on eco-design (Imprim'Vert certified local printer using vegetable-based inks), French manufacturing, exclusive use of human (rather than anthropomorphic) characters to support pro-social learning, and a values-driven editorial line emphasizing diversity, gender equality, and ecological responsibility. Marketing is multi-channel: organic social on Facebook, Instagram, Pinterest, and LinkedIn, a content blog, an email newsletter, an in-house podcast, and earned media coverage in French outlets including RTL, France Bleu, Madame Figaro, Marie Claire Enfants, La Provence, La Maison des Maternelles, and L'Alsace. The company is founder-controlled, privately held, and bootstrapped, with no disclosed external funding, acquisitions, or institutional shareholders.
Touk Touk firmographics
Firmographics- Name
- Touk Touk
- Legal name
- Hippopo Éditions
- Website
- https://touk-touk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Touk Touk is a French bootstrapped publisher of ludo-educational content for children ages 3-7, offering a quarterly magazine, digital activity kits, a podcast, expedition notebooks, and books on travel, ecology, and cultural diversity, sold DTC via its e-commerce site with a small custom B2B materials line.
- Ownership category
- akta.pro rank
Touk Touk industry classification
Industry- Product category
- Children's Educational Publishing
- NAICS
- Book Publishers (513130), Periodical Publishers (513120), Educational Services (611)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Children’s Educational & Curriculum Publishing (MPAJAFAF)
- akta.pro secondary industries
- Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Children’s Activity & Workbook Publishing (MPAJAFAG)
Keywords
Where Touk Touk is headquartered
LocationHeadquarters
- HQ city
- Saint-Mitre-les-Remparts
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Touk Touk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Sales: Sale of print and digital magazines featuring travel, ecology, and cultural content for children ages 3-7. Magazines are sold individually or potentially by subscription.
- Activity Kits: Digital download products containing educational activities including games, coloring pages, crafts, recipes, and experiments. Users receive a download link immediately after purchase.
- Books: Educational books developed in collaboration with explorers and professionals, sold through the online shop.
- Custom Pedagogical Materials: Custom educational material creation services for enterprises, brands, schools, municipalities, institutions, and other organizations looking to promote their products, territory, wildlife, flora, or other aspects of their activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Magazine single issue - 6,00€ |
| One time/ perpetual license | Pay-as-you-go | Activity kits - digital download |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Touk Touk product offering
Product offeringCore offering
Touk Touk publishes ludo-educational content for children ages 3-7, centered on a quarterly print and digital magazine called Magazine Touk Touk that takes children on journeys to discover France, world cultures, and nature. Its product portfolio extends the magazine's themes into downloadable activity kits (40-50 pages of games, coloring pages, crafts, recipes, and experiments), expedition notebooks co-created with explorers, a children's story podcast, and educational books, with additional bespoke pedagogical content produced on commission for brands, schools, municipalities, and institutions.
Product overview
Touk Touk is an educational content universe for children ages 3-7, offering a multi-format portfolio centered on discovering France, the world, and nature. The core offerings include the quarterly Magazine Touk Touk (available in paper and digital versions), downloadable Activity Kits, Expedition Notebooks, and the Touk Touk Podcast featuring audio stories. Additionally, educational Books are published in collaboration with explorers, and Custom Pedagogical Materials are created for institutional clients. Creative leisure activities such as crafts, recipes, games, and yoga round out the content ecosystem. Products are designed to promote eco-citizenship, cultural openness, and learning through play, with materials eco-designed and manufactured in France.
Differentiator
Problem solved
Functional benefit
Products and services
- Magazine Touk Touk A quarterly children's magazine for ages 3-7 that takes kids on educational adventures to discover France, the world, and nature. Each issue features stories, games, activities, stickers, reportages, and parent guides focused on travel and environmental themes; available in paper and digital versions at €6.00 per issue.
- Kits d'Activités (Activity Kits) Digital downloadable activity kits containing 40-50 pages of educational games, coloring pages, crafts, recipes, experiments, and reportages on various themes. Available for immediate download after purchase.
- Carnets d'Expédition (Expedition Notebooks) Expedition notebooks and adventure journals for children, often created in collaboration with real explorers, featuring discovery themes and activities.
- Touk Touk Podcast Children's story podcasts narrated with audio that transport kids on family adventures around the world, featuring audio stories about different cultures and nature.
- Livres Éducatifs (Educational Books) Educational books created in collaboration with explorers and professionals, focusing on travel, ecology, and cultural discovery themes for children.
- Matériel Pédagogique Sur-Mesure (Custom Pedagogical Materials) Custom educational materials designed for companies, brands, schools, municipalities, and institutions to showcase their products, territory, wildlife, or other aspects of their activities.
Quantifiable outcome
- Trustpilot rating of 4.4 out of 5 based on 11 reviews
Companies that use Touk Touk
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Touk Touk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Touk Touk partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Touk Touk competitors and assessment
Company assessmentDirect peers
- Hemma: French-language children's books and activity products publisher. Comparable as a small-to-mid French children's content publisher with activity books and educational formats.
- Milan Presse: Major French children's magazine publisher (Toupie, Wakou, etc.). Comparable multi-format children's educational content publisher serving French parents of young children.
- Unique Heritage Media (Fleurus Presse): French children's publishing group operating magazines and books for young readers. Closely comparable product format, audience, and French-market distribution.
- Bayard Jeunesse (Bayard Presse): Leading French children's magazine and book publisher (titles include Popi, Pomme d'Api, J'aime Lire). Directly comparable as a multi-format children's educational publisher serving a similar French family audience.
Broad incumbents
- Hachette Jeunesse: Major French children's book and educational content publisher. Comparable children's audience and Made-in-France content ecosystem, but at significantly larger scale and broader portfolio.
- Gallimard Jeunesse: Major French children's and YA publisher with broad educational titles and well-known character-led series. Overlaps in the French children's educational publishing market.
- National Geographic Kids (France): Global children's media brand with strong nature, culture, and exploration content — closely aligned thematic overlap with Touk Touk's travel/ecology positioning, but much larger scale and English-language heritage.
- Nathan (Éditions Nathan): Major French educational publisher with deep school-channel distribution and broad age coverage. Comparable educational content for French children, though operates at much larger scale and through institutional channels.
- Disney Publishing (Hachette Livre): Global children's publishing franchise. Comparable audience and multi-format content strategy, though operating with an IP-driven model rather than an independent editorial brand.
Emerging players
- Les Petits Citoyens: French independent children's media brand focused on civic and ecological education for young readers. Comparable niche positioning and values-driven editorial approach, though narrower thematic focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Touk Touk social profiles
Digital presenceTouk Touk compliance and trust
Trust signalCompliance2 records
Touk Touk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touk Touk leadership team
Management profileNumber of profiles
Profiles1 record
Touk Touk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touk Touk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touk Touk
What does Touk Touk do?
Touk Touk publishes ludo-educational content for children ages 3-7, centered on a quarterly print and digital magazine called Magazine Touk Touk that takes children on journeys to discover France, world cultures, and nature. Its product portfolio extends the magazine's themes into downloadable activity kits (40-50 pages of games, coloring pages, crafts, recipes, and experiments), expedition notebooks co-created with explorers, a children's story podcast, and educational books, with additional bespoke pedagogical content produced on commission for brands, schools, municipalities, and institutions.
Is Touk Touk a public or private company?
Touk Touk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touk Touk founded?
Touk Touk was founded in 2019. It employs 1 to 10 people.
Where is Touk Touk based?
Touk Touk is headquartered in Saint-Mitre-les-Remparts, France, in the Europe region.
How does Touk Touk make money?
Four revenue lines are on record. Magazine Sales are the primary driver. The others are activity Kits, books and custom Pedagogical Materials.
Who are Touk Touk's main competitors?
Direct peers on record are Hemma, Milan Presse, Unique Heritage Media (Fleurus Presse) and Bayard Jeunesse (Bayard Presse). Broad incumbents are Hachette Jeunesse, Gallimard Jeunesse, National Geographic Kids (France), Nathan (Éditions Nathan) and Disney Publishing (Hachette Livre). Les Petits Citoyens is listed as an emerging player.
Does Touk Touk have an API?
No public API is recorded for Touk Touk.
What industry is Touk Touk in?
Touk Touk's product category is Children's Educational Publishing. Its primary akta.pro industry code is MPAJAFAF, Children’s Educational & Curriculum Publishing, with a secondary code of EDAGAIAE, Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting). Its NAICS code is 513130 and its SIC code is 2731.