The ROOF Toulouse

What The ROOF Toulouse does

The ROOF Toulouse is a French cooperative (SCOP) operating a multi-disciplinary sports, wellness, and cultural venue in the Halle Sud of the Cartoucherie eco-district in Toulouse. The venue combines a 750m² indoor bouldering facility — four walls up to 4.50m with positive, slab, overhang, and prow profiles and over 6,000 holds — with a connected Kilter Board wall (inclinable 0°–70°, ~100,000 routes) controlled via mobile app, a dedicated children's climbing area, two wellness studios (70m² and 100m²) hosting yoga, Pilates, dance, and fitness, an embedded circus-arts program via partner Korkoro, early-childhood motor-skill programming, and the Le Refuge on-site restaurant and cultural bar. Monthly route renewal keeps the climbing experience fresh, and the pricing model is a hybrid of pay-as-you-go sessions (6€–14.50€), non-nominative 10-session passes with no expiry, monthly well-being subscriptions (40€–75€/month with 12-month commitment), annual climbing-school enrolments (300€–410€), and a restaurant lunch service (formule 19€). Distribution is direct-to-consumer: walk-in for bouldering, advance booking via the Xplor Deciplus app and online portal for courses and well-being classes, and email inquiry for corporate/private events.

The company is structured as a SCOP (Société Coopérative et Participative) with 9 associé-salariés and approximately 10 additional employees, embedding employee ownership and a social-impact mission into the governance model. Customer segments span individuals and families (climbers from age 2 to senior), well-being practitioners, families with young children, accessibility-focused groups (Amassa Climb, La Paserelle for deaf-blind individuals), and corporate/private event clients. The venue runs an active cultural program — monthly Catch d'Impro improv, slam open stage, concerts, family Sunday events — that drives evening footfall to Le Refuge. A broad partnership ecosystem spans 14+ organizations including retail cross-discounts with Chullanka and Compagnon des Cimes, accessibility partnerships, outdoor stage co-delivery with Graviteo, and reciprocal arrangements with UCPA and IFEC chiropractic. The ROOF Toulouse is part of a 9-location national network (Bayonne, Brest, Poitiers, Rennes, Le Havre, Vercors, Toulouse, Albi, Saint-Brieuc) that provides brand and operational leverage.

Name

The ROOF Toulouse

Legal name

The ROOF Toulouse

Website

https://toulouse.theroof.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The ROOF Toulouse is a French cooperative (SCOP) operating a 750m² indoor bouldering venue with connected Kilter Board, wellness studios, embedded circus arts via Korkoro, and the Le Refuge restaurant in Toulouse's Cartoucherie eco-district, serving individual climbers, families, and corporate clients through multi-tier session, subscription, and event pricing.

Ownership category

akta.pro rank

Product category

Indoor bouldering and recreation facility

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Climbing & Mountaineering Gyms/Guides (Indoor, Outdoor, Via Ferrata) (THAAAKAG)

Keywords

• Indoor bouldering facility
• Climbing instruction services
• Wellness studio classes
• Circus arts programs
• Restaurant and bar

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Bouldering session fees: Single session entry fees, 10-session passes, and monthly/annual memberships for climbing access. No time limit per session — same price regardless of duration. Happy Hour discounts apply at specific time windows.
2. Climbing courses: Weekly structured climbing lessons for children (from age 3), teenagers, and adults, including a progression group and adult initiation courses. Annual subscription or 10-session card.
3. Well-being courses: Yoga, Pilates, cardio, and other well-being classes offered via single session, 10-session cards, or monthly subscriptions (Classic, Confort, Premium tiers).
4. Restaurant and bar (Le Refuge): Lunch restaurant service Monday to Friday ( Formule complete 19€, Plat du jour 13.50€), evening tapas service, bar with artisanal drinks and house pastries throughout the day.
5. Holiday stages and camps: Multi-activity holiday camps for children ages 4–11 combining climbing and circus arts. Per-child pricing for multi-day sessions (e.g., 95€ for 3-day 4-6yr camp, 145€ for 3-day 7-11yr circus+climbing camp in August).
6. Outdoor falaise outings: Guided outdoor climbing excursions led by certified instructors. 55€ per outing for non-subscribers, 45€ for subscribers or climbing school members.
7. Equipment rental and services: Shoe rental (3€ adults, 2€ children), resole service for climbing shoes, and textile repair drop-off point via La Pléiade partnership.
8. Space rental and private events: Well-being studios (70 and 100m²) available for hourly/daily/weekend rental to professionals. Group and corporate event bookings for restaurant and function spaces. Birthday parties, afterworks, team buildings.
9. Family Sunday events: Monthly family-oriented shows and activities (e.g., La Forêt des Lumières at 7€ per person, free for under 12 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The ROOF Toulouse is a 750 m² indoor bouldering and multi-disciplinary sports venue in the Halle Sud of the Cartoucherie eco-district in Toulouse, operating as a SCOP cooperative. It sells bouldering sessions, structured climbing courses for all ages, outdoor excursions, well-being classes (yoga, pilates, dance, fitness), a children's area, circus arts via Korkoro, equipment-related services, and on-site food and beverage through the Le Refuge restaurant/bar. The venue functions as a walk-in climbing gym combined with a hospitality, cultural, and training space.

Product overview

The ROOF Toulouse is a multidisciplinary sports and cultural venue located in the Halle Sud of the Cartoucherie eco-district. The venue operates as a SCOP (cooperative) combining a 750m² bouldering climbing area with the connected Kilter Board, structured climbing lessons, outdoor adventure stages, wellness studios for yoga/pilates/fitness, children's facilities, circus arts via Korkoro partnership, and Le Refuge restaurant/bar. The offering spans from entry-level climbing sessions (6€-14.50€) to comprehensive wellness memberships (40€/month to 75€/month), annual climbing school subscriptions (300€-410€), and group/corporate event services.

Differentiator

Problem solved

Functional benefit

Brands

• Le Refuge: Restaurant and cultural bar offering seasonal, local cuisine for lunch, tapas in the evening, and pastries. Features a terrace and event space for concerts, slam, and themed evenings.
• Kilter Board
• Denali

Products and services

• Espace Grimpe (Bouldering Space) A 750 m² indoor bouldering facility with four large walls of varying profiles (positive, slab, overhang, prow) up to 4.50m height, more than 6,000 holds and volumes, and a connected Kilter Board training wall. Open-door, no-reservation access for individual climbers and families from age 2+, with tiered pricing for normal, reduced, and Happy Hour windows.
• Cours d'Escalade (Climbing School) Weekly structured climbing lessons during school terms for children aged 3–18 and adults, including a progression group and adult initiation courses. Available by annual subscription by age group, with optional unlimited climbing access added to the subscription.
• Mieux-être (Well-being Studio) Well-being classes including yoga (Vinyasa, Hatha Flow, Yin, Ashtanga, Gentle), Pilates, Pilates Intensity, Fit Mobility, Cardio Core, dance, and children's yoga, offered in two dedicated studios (70 m² and 100 m²). Sold via single sessions, 10-session cards, or monthly subscriptions with a 12-month commitment.
• Cirque avec Korkoro (Circus Arts) Circus arts classes and workshops delivered in partnership with Korkoro association, including aerial circus (trapeze, fabric, hoop, rope), acrobatic dance, floorwork, free practice sessions, school holiday stages for children, and weekend workshops.
• Stages et Sorties Outdoor (Outdoor Climbing Excursions) Guided outdoor climbing excursions and multi-day stages to regional cliffs and Pyrenean sites, including multi-pitch climbing, canyoning, kayaking, via ferrata, and hiking. Led by certified instructors including Sébastien from The Roof and co-delivered with Graviteo. Priced at 55€ per outing for non-subscribers and 45€ for subscribers.
• Le Refuge (Restaurant & Bar) On-site restaurant and cultural bar serving seasonal local cuisine prepared by chefs Chloé and Pierre, with weekday lunch service (full formule 19€, plat du jour 13.50€, children's formule 12€), evening tapas, artisanal drinks, and house pastries. Hosts cultural events (slam, improv, concerts) and accepts group and corporate event bookings with custom quotes.
• Espace Enfants (Children's Area & Family Events) Dedicated children's climbing area accessible from age 3 with age-appropriate walls and lower heights, motricity workshops for ages 0–3, parent-child activities, and monthly 'Dimanche en famille' family shows and events.
• Expériences et Services (Créneau calme, Resoling, Textile Repair, Equipment Rental) Add-on services including 'Créneau calme' (reduced-sensory climbing sessions on Wednesdays 8h–14h for people with sensory needs), professional climbing shoe resole service (bi-weekly collection), textile repair drop-off point via La Pléiade partnership, and on-site climbing shoe rental.
• Studio Space Rental and Private Events Hourly, daily, and weekend rental of the 70 m² and 100 m² well-being studios (including the Denali 100 m² studio) to professionals and private groups, plus team-building, birthday parties, and afterwork packages combining climbing or well-being activities with restaurant service.

Quantifiable outcome

• Routes refreshed monthly for continued variety
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• KorkorocoreStrategic or Co-development PartnerKorkoro is a circus arts association providing aerial (trapeze, fabric, hoop, rope), acrobatics, and dance circus courses at The Roof Toulouse. They also run practice-free sessions, socio-educational circus mediation, holiday camps, and weekend workshops. Korkoro's team of instructors and artists operates from within The Roof, making it an embedded programme rather than an external referral.
• Meltingpot ToulouseminorStrategic or Co-development PartnerMeltingpot Toulouse co-produces the monthly Catch d'Impro (Improv Wrestling) events held at Le Refuge bar on the third Friday of each month. The partnership creates recurring cultural programming that drives evening footfall to the venue.
• La PléiademinorChannel Partner/ Reseller/ DistributorLa Pléiade is an eco-responsible textile repair workshop run by Camille and Louise. The Roof serves as a drop-off and collection point for repair items, facilitating grouped shipments and the Re-Fashion Bonus Réparation. The partnership extends The Roof's sustainability offering beyond climbing.
• Chullanka Portet sur GaronneminorChannel Partner/ Reseller/ DistributorOutdoor sports retail chain structured as a SCOP. The Roof subscribers receive 20% discount on all verticality equipment at Chullanka. Chullanka promotes The Roof via in-store and online channels to its outdoor sport customer base.
• OccitabloccoreStrategic or Co-development PartnerOccitabloc is an association affiliated with the French Mountaineering and Climbing Federation (FFME) offering climbing courses for all ages and levels around Toulouse, as well as outdoor stages. They are also listed as a partner for The Roof's climbing school ecosystem and share subscriber discount arrangements.
• Amassa ClimbcoreStrategic or Co-development PartnerAn association dedicated to making climbing accessible to people facing social difficulties or living with disabilities. Works with The Roof to provide inclusive programming and access, including the calm session (Créneau calme) for people with sensory differences.
• Compagnon des CimesminorChannel Partner/ Reseller/ DistributorSpecialist outdoor equipment shop in central Toulouse offering a 20% discount to The Roof subscribers on all products. Serves as a referral channel for The Roof's climbing community.
• GraviteocoreStrategic or Co-development PartnerOutdoor activity agency based in the Pyrenees. In partnership with Sébastien (The Roof outdoor instructor), Graviteo co-develops and co-delivers outdoor stages and excursions including multi-pitch climbing, canyoning, kayaking, via ferrata, and hiking.
• Toulouse Escalade ClubminorChannel Partner/ Reseller/ DistributorLocal climbing club affiliated with FFME. Club members benefit from subscriber arrangements and access to The Roof's facilities for training and competitions.
• La Paserelle — Groupe d'Entraide MutuellecoreStrategic or Co-development PartnerNon-profit mutual aid group for people with deaf-blindness (surdicécité). The Roof's calm session (Créneau calme) was developed in partnership with La Paserelle to provide a reduced-sensory climbing experience every Wednesday 8h-14h.
• UCPA Halles de la CartoucherieminorChannel Partner/ Reseller/ DistributorUCPA (French sports holiday operator) runs squash, cardio-musculation, and group fitness classes within the Cartoucherie Halles. Cross-promotional pricing: UCPA members receive preferential rates at The Roof on presentation of their subscription receipt, and vice versa.
• Centre clinique de chiropraxie (IFEC)minorChannel Partner/ Reseller/ DistributorChiropractic clinic specialising in neuromusculoskeletal care. The Roof subscribers receive a 25% partner discount (15€ instead of standard rate) at the IFEC clinical centre.
• L'autre lieuminorChannel Partner/ Reseller/ DistributorWellness and care practitioner centre in Toulouse. Mutual preferential rates for members of each organisation using each other's facilities and services.
• Le Slamant RoseminorStrategic or Co-development PartnerSlam poetry performer duo (Elise and Jez) co-produce the monthly open slam stage at Le Refuge (last Wednesday of each month). They manage registrations, facilitate performances, and create a recurring cultural event that complements the bar's evening programming.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Block'Out: French bouldering gym chain with locations across France providing bouldering, training, courses and food/beverage service. Comparable product offering and target customer base (urban climbers, beginners, families).
• Arkose: Major French bouldering chain combining climbing walls, restaurant/café, coworking and event spaces in a multi-disciplinary venue format. Closely comparable operating model — climbing + F&B + cultural programming under one roof.
• Climb Up: One of France's largest indoor climbing and bouldering chains with multiple sites across France, offering bouldering, lead climbing, training, kids' programs and cafés. Direct competitor in the same product category with similar urban, multi-site model.
• Vertical'Art: French indoor climbing and bouldering chain offering bouldering, lead routes, training areas, kids' courses and on-site cafés. Direct competitor targeting similar urban climbing audiences with comparable session-pass and subscription pricing.
• The Roof Bayonne: Sister venue within The Roof national network (9 French cities), operating the same multi-disciplinary climbing + wellness + circus + F&B model under a shared brand. Most directly comparable in operating format, pricing tiers and partner ecosystem.

Broad incumbents

• Fitness Park: France's largest low-cost fitness chain. Competes for the same Toulouse discretionary fitness spend at a different price point; relevant benchmark for membership/subscription pricing and gym economics in the same city.
• UCPA: Major French non-profit sports holiday and activity operator, co-located with The Roof at Cartoucherie Halle Sud. Comparable as a broader sports-and-leisure operator with squash, fitness and group classes; complements rather than directly competes on bouldering.
• Basic-Fit: Pan-European low-cost fitness chain with a strong French footprint. Competes indirectly for the same consumer fitness wallet in Toulouse; relevant for benchmarking subscription churn dynamics and pricing pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/the_roof_toulouse
• LinkedInlinkedin.com/company/the-roof-toulouse

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ROOF Toulouse