Touraine Propre

What Touraine Propre does

Syndicat Mixte Touraine Propre is a French public mixed syndicate (syndicat mixte) established in 2002 and headquartered at 19 rue Edouard Vaillant, Tours, in the Centre-Val de Loire region. It functions as the departmental waste-prevention and circular-economy coordinating body for the Indre-et-Loire department, governed by 52 elected officials drawn from member municipalities and intercommunal structures (EPCI). Its operational scope spans awareness campaigns, school education, professional training, grant-making, and an annual awards program, all delivered through a small 9-person staff and a dense network of implementation partners including the three local chambers (Agriculture, M\u00e9tiers/Artisanat, Commerce/Industrie) and specialized associations.

The organization's service portfolio is built around the Cap 2030 departmental waste-prevention program, which targets a 16% reduction in household and similar waste between 2022 and 2030 against a baseline of 325,000-332,500 tonnes annually. Core products include the Animations scolaires (reaching 528 schools and 103,000 students in 2025 with a target of 1,000 animations per year), the annual Troph\u00e9es Touraine Propre awards (running since 2007), the Appel \u00e0 projets grant program (€30,000 in 2025, rising to €40,000 in 2026), professional Formations for elected officials and businesses, site visits, reusable-cup lending, and Livr'Libre book-exchange boxes. A departmental observatory (Tableau de bord, Etudes et rapports) publishes waste data publicly. Distribution is exclusively departmental, leveraging website, social media (Facebook, LinkedIn, YouTube, Instagram), press, an online consultation platform (concertation.tourainepropre.fr), community events, and the annual Troph\u00e9es ceremony.

The business model is that of a French public intercommunal institution, not a commercial enterprise: Touraine Propre does not charge citizens or member municipalities per service. Funding flows from member-municipality contributions, and outputs (animations, training, grants, guides) are delivered free of charge. There is no disclosed revenue, no venture or private-equity ownership, and no pricing model. The organization explicitly positions itself as a public-service coordinator rather than a vendor, and its competitive position is structural, deriving from its statutory mandate as the departmental-level mixed syndicate for Indre-et-Loire rather than from any product differentiation.

Name

Touraine Propre

Legal name

Syndicat Mixte Touraine Propre

Website

https://tourainepropre.fr

Company type

Public

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Syndicat Mixte Touraine Propre is a French public mixed syndicate, established in 2002, that coordinates waste reduction and circular-economy programs across the Indre-et-Loire department, serving 52 member municipalities through school education, training, grants, and awareness campaigns via a 9-person team and partner network.

Ownership category

akta.pro rank

Product category

Public Waste Management Services

NAICS

Administration of Environmental Quality Programs (9241), Administration of Air and Water Resource and Solid Waste Management Programs (924110), Other Nonhazardous Waste Treatment and Disposal (562219)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Waste Reduction & Circularity Solutions (Plastics Elimination, Recycling, Composting) (THAAANAF)

akta.pro secondary industries

Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN), Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Waste prevention programs
• Municipal waste coordination
• Circular economy services
• Environmental education programs
• Public waste management

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Distribution channels2 records

Marketing channels9 records

Core offering

Touraine Propre (Syndicat Mixte Touraine Propre) is a French public mixed syndicate that coordinates waste reduction and circular economy initiatives across the Indre-et-Loire department. The organization delivers free programs including the Cap 2030 prevention plan targeting a 16% reduction in household waste by 2030, school educational animations, training sessions for elected officials and business leaders, annual grant funding through calls for projects (30,000–40,000 euros), reusable cup lending and collection services, and Livr'Libre book exchange boxes. Services are delivered free of charge to member municipalities, schools, local associations, and citizens within the territory.

Product overview

Touraine Propre is a public waste management syndicate (Syndicat Mixte Touraine Propre) operating since 2002 across Indre-et-Loire, France. It is not a commercial product company but rather a public service organization coordinating waste reduction and valorization efforts. The organization offers a portfolio of public services including the Cap 2030 waste prevention program (targeting 16% reduction by 2030), educational programs (Animations scolaires for schools), the annual Trophées Touraine Propre awards, financial support through Appel à projets grants, professional Formations for officials and businesses, site visits, and community services like reusable cup lending and Livr'Libre book exchange boxes. These services are provided free of charge to citizens and organizations within the territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Cap 2030 (Departmental Waste Prevention Program) A departmental waste prevention program aiming to reduce household and similar waste by 16% between 2022 and 2030 through coordinated actions with member municipalities and EPCIs. The program structures educational animations, awareness campaigns, and grant funding across the territory.
• Animations scolaires (School Animations) School awareness programs targeting CE2, CM1, CM2, and 6th-grade students to educate them about waste management, composting, food waste reduction, and the 5 Rs of zero waste (Refuse, Reduce, Reuse, Rot, Recycle). Delivered in partnership with associations such as Couleurs Sauvages, Zéro Déchet Touraine, and JTS.
• Trophées Touraine Propre Annual awards ceremony since 2007 recognizing innovative waste prevention and reduction initiatives across categories including artisans, traders, associations, citizens, local authorities, schools, agricultural sector, and SMEs in Indre-et-Loire. Trophies are created by artist Rodolphe Hernandez from recovered materials.
• Appel à projets (Call for Projects) Annual call for projects providing financial support to local associations, public entities, insertion enterprises, and SCIC cooperatives for innovative waste reduction, reuse, repair, and sustainable consumption initiatives in Touraine.
• Formations (Training Sessions) Professional training sessions lasting approximately one hour for elected officials and business leaders on waste prevention, covering socio-economic, health, and ecological impacts of waste production.
• Visites de sites (Site Visits) Guided visits to waste management facilities, combinable with training sessions for a complete awareness experience for elected officials, businesses, and citizen groups.
• Prêt de gobelets réutilisables (Reusable Cup Lending) Loan service for reusable cups available to event organizers and local organizations to reduce single-use cup waste at events.
• Boîtes à livres Livr'Libre (Book Exchange Boxes) Free book exchange boxes placed throughout the territory to promote reuse and community engagement among citizens.
• Collecte de gobelets réutilisables (Reusable Cup Collection) Collection service for reusable cups to support circular economy initiatives and complete the lending lifecycle for event organizers.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Rodolphe Hernandez (Artist)minorStrategic or Co-development Partner · 1 January 2025Artist from Tours who creates trophies from recovered materials for the Trophées Touraine Propre awards. Awards are made exclusively from recovery materials, reinforcing the circular economy message.
• SEPANTminorStrategic or Co-development Partner · 1 January 2025Non-governmental organization promoting bulk and unpackaged shopping. SEPANT received funding through the 2025 call for projects to promote unpackaging zones in large and medium-sized stores.
• Tiers-lieu Sud TouraineminorStrategic or Co-development Partner · 1 January 2025Community workshop space in South Touraine facilitating citizen involvement in waste reduction actions including wood, bicycle, sewing, and metal workshops, as well as self-repair activities. Received funding through 2025 call for projects.
• Collectif Cycliste 37minorStrategic or Co-development Partner · 1 January 2025Bike collective developing itinerant self-repair animation activities across Indre-et-Loire. Received funding through 2025 call for projects.
• La CharpentièreminorStrategic or Co-development Partner · 1 January 2025Resource center acquiring equipment to develop its activity and create a workshop for refurbishing electrical appliances. Received funding through 2025 call for projects.
• Zéro Déchet TouraineminorStrategic or Co-development Partner · 1 January 2025Association developing shared composting point management through the purchase of mechanical tools. Received funding through 2025 call for projects.
• La Ressource'RibambelleminorStrategic or Co-development Partner · 1 January 2025Association proposing new awareness actions on reuse, particularly for toys which are predominantly plastic and have few reuse initiatives. Received funding through 2025 call for projects.
• La Boîte d'à CôtéminorStrategic or Co-development Partner · 1 January 2025Recycling center creating two new activity poles: one dedicated to pallet wood reuse and another for valorizing transformable and non-commercial materials. Received funding through 2025 call for projects.
• Consigne & MoiminorStrategic or Co-development Partner · 1 January 2025Organization from Loiret developing glass deposit systems in Indre-et-Loire. Received funding through 2025 call for projects to expand glass deposit infrastructure.
• Precious Plastic TouraineminorStrategic or Co-development Partner · 1 January 2025Association proposing workshops to raise awareness about plastic pollution and share concrete solutions for reducing waste, preserving environment and health. Received funding through 2025 call for projects.
• Chambre d'Agriculture d'Indre-et-LoirecoreStrategic or Co-development Partner · 1 January 2007Annual partnership for the Trophées Touraine Propre awards ceremony, recognizing innovative waste reduction initiatives in Indre-et-Loire. The chamber participates in the jury selection process.
• Chambre de Métiers et de l'Artisanat Centre-Val de LoirecoreStrategic or Co-development Partner · 1 January 2007Annual partnership for the Trophées Touraine Propre awards ceremony, providing venue (Chambre de Métiers et de l'Artisanat Centre-Val de Loire in Tours) and participating in the jury.
• Chambre de Commerce et d'Industrie de TourainecoreStrategic or Co-development Partner · 1 January 2007Annual partnership for the Trophées Touraine Propre awards ceremony. The chamber participates in the jury selection process for local business initiatives.
• Couleurs SauvagescoreImplementation/ SI/ Consulting PartnerAssociation providing school animations on electrical and electronic equipment waste for the Cap 2030 program.
• Zéro Déchet TourainecoreImplementation/ SI/ Consulting PartnerAssociation providing school animations on zero waste principles (5 Rs), composting, and food waste prevention outside Tours Métropole Val de Loire territory.
• JTScoreImplementation/ SI/ Consulting PartnerConsulting firm providing school animations on zero waste principles (5 Rs), composting, and food waste prevention within Tours Métropole Val de Loire territory.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ADEME (Agence de la transition écologique): France's national ecological-transition agency, which funds and sets policy for waste-prevention programs like Cap 2030 at national level. Comparable as the upstream funder and standards-setter for the type of territorial waste-prevention Touraine Propre delivers.
• Citeo: French eco-organization financing household packaging recycling and reduction initiatives. Comparable because it channels EPR funding into territorial prevention programs that overlap with Touraine Propre's circular-economy mission.

Regional players

• Région Centre-Val de Loire: Regional authority that co-funds and frames waste-prevention policy for departmental syndicates including Touraine Propre. Comparable as a higher-tier public body coordinating with Touraine Propre on territorial environmental programs.

Direct peers

• SYCTOM (Agence métropolitaine des déchets ménagers): Largest waste-management syndicate in the Paris metropolitan area, coordinating household waste treatment and increasingly prevention. Comparable as a French syndicat-mixte running department-level waste policy with member-municipality governance.
• SMD3 (Syndicat Mixte Départemental des Déchets de la Dordogne): Departmental mixed syndicate in Dordogne delivering household-waste prevention, collection, and treatment. Closely comparable legal form, departmental scope, and mix of prevention plus operational waste services.
• SMITOM du Nord Seine-et-Marne: French mixed syndicate managing household waste prevention and treatment across northern Seine-et-Marne municipalities. Directly comparable: same syndicat-mixte legal form, same municipal-funding model, same departmental-scope waste-prevention mandate.
• SMND (Syndicat Mixte Nord Dauphiné): French mixed syndicate handling household waste and prevention in Nord-Isère. Closely comparable legal form, funding model, and departmental/territorial scope to Touraine Propre.
• SYVEDAC: Mixed syndicate for waste collection and treatment in the greater Rouen area, operating prevention programs alongside treatment infrastructure. Directly comparable as a French public waste syndicate combining prevention, sorting, and valorization missions.

Emerging players

• ORDECO (Observatoire Régional des Déchets): Regional waste observatory in Centre-Val de Loire publishing waste data and indicators. Comparable because it provides the data infrastructure that complements Touraine Propre's own departmental observatory and regional benchmarking.
• Zéro Waste France: National NGO promoting zero-waste lifestyles and policy at French and EU level. Comparable because it influences the same policy and community ecosystem that Touraine Propre operates in, including supporting local zero-waste groups like Zéro Déchet Touraine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TourainePropre
• Facebookfacebook.com/100083025361470
• LinkedInlinkedin.com/company/synd-mixte-touraine-propre
• Instagraminstagram.com/touraine.propre

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touraine Propre