Collectif Cycliste 37

What Collectif Cycliste 37 does

Collectif Cycliste 37 is a French non-profit association (Association loi 1901), founded in February 1991 and headquartered at 16 impasse Robert Nadaud in Tours, Indre-et-Loire. It exists to promote everyday cycling in the Touraine region, functioning as a citizen-led advocacy association with a 10-person staff that combines grassroots lobbying, direct services to cyclists, and community organizing. Its core service portfolio spans membership with access to a participatory bike repair workshop and partner-shop discounts, Bicycode bicycle marking for theft prevention, an adult cycling school (vélo-école), business and administration training services, organized group rides, and second-hand bicycle sales. A monthly newsletter (Bicyc'lettre) and a specialized infrastructure-monitoring publication (Bicyc'lettre Spéciale Vélival) underpin its advocacy work.

The association's defining advocacy initiative is the Vélival (Réseau Cyclable Structurant) — a planned 110 km cycling network across Tours Métropole Val de Loire that CC37 has championed since at least 2009 through technical proposals and the 2019 Réseau Express Vélos campaign. The first ~10 km segment was inaugurated on 5 October 2024. CC37 operates with no proprietary technology platform; its digital footprint consists of a WordPress site, social media accounts (Facebook, Instagram, LinkedIn), a HelloAsso-based online membership channel, and partner integrations with the Geovelo routing app and FilBleu transit network.

CC37's revenue mechanics combine three streams: recurring individual and family memberships (starting at 12€/year, partially tax-deductible under French article 200 at a 66% rate), workshop participation fees and second-hand bike sales, and B2B professional services (cycling training and sensitization for businesses and public administrations). The association is embedded in a dense network of regional public financial partners — Région Centre-Val de Loire, Département de Touraine, Tours Métropole Val de Loire, Ville de Tours, Préfecture d'Indre-et-Loire, Fondation SNCF, Fondation MACIF — and national federations including FUB, Heureux Cyclage, Rue de l'Avenir, and AF3V. Its geographic reach is explicitly departmental (Indre-et-Loire), with focus on Tours Métropole Val de Loire, and the organization is managed day-to-day by publication managers David Sellin and Armelle Gallot Lavallée.

Name

Collectif Cycliste 37

Legal name

Collectif Cycliste 37

Website

https://cc37.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Collectif Cycliste 37 is a French non-profit association founded in 1991 in Tours that advocates for everyday cycling in the Indre-et-Loire department, delivers direct services (workshops, Bicycode marking, vélo-école, enterprise training), and monitors the 110km Vélival cycling network for individual cyclists, schools, and public administrations.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Community Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycling advocacy services
• Participatory bike workshop
• Bicycle theft marking
• Adult cycling education
• Non-profit cycling association

Headquarters

HQ city

Tours

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees (Adhésions): Annual membership fees from individuals and families. Multiple tiers available including individual and family memberships, starting from 12€ per year. Part of membership fees are tax-deductible (66% tax reduction in France).
2. Bike Sales and Workshop Services: Sale of second-hand bicycles and participatory repair workshop services. Revenue generated from bicycle sales and workshop participation fees.
3. Enterprise and Administration Services: B2B services including cycling training, sensitization programs, and professional bike services for businesses and public administrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Collectif Cycliste 37 is a non-profit cycling advocacy association that provides direct cycling services to members and the public in the Touraine region. Its core offerings include annual membership with workshop access and partner discounts, a participatory bike repair workshop (Atelier Vélo), Bicycode anti-theft bike marking, an adult cycling school (vélo-école), professional cycling services for businesses and public administrations, organized group rides, and second-hand bike sales events (Bourse aux Vélos). The association also advocates for cycling infrastructure and publishes the Bicyc'lettre newsletter and specialized Vélival monitoring publications.

Product overview

Collectif Cycliste 37 is a non-profit cycling advocacy association offering a portfolio of direct services centered on promoting everyday cycling in Touraine. The service portfolio includes membership with workshop access and partner discounts, participative bike repair workshops, Bicycode bike marking for theft prevention, adult cycling lessons (vélo-école), business and administrative cycling services, organized group rides, and second-hand bike sales. The association also publishes the Bicyc'lettre newsletter and the specialized Bicyc'lettre Spéciale Vélival publication to advocate for cycling infrastructure improvements, notably monitoring the Vélival structured cycling network project (110km of cycling infrastructure planned by Tours Métropole Val de Loire through 2028).

Differentiator

Problem solved

Functional benefit

Products and services

• Adhésion (Membership) Annual membership to the association offering access to services such as the self-repair workshop, voting rights at general assemblies, and discounts at partner bike shops. Individual memberships start from €12/year and are partially tax-deductible (66% under French tax law).
• Atelier Vélo (Bike Workshop) Participative bike repair workshop where members can work on their own bicycles with access to tools and volunteer assistance. Located on-site at the Tours office and part of the national Heureux Cyclage network.
• Marquage Bicycode Bike marking and registration service using the Bicycode national system to help identify and recover stolen bicycles.
• Vélo-école Bike lessons for adults to learn or relearn cycling, providing practical skills for everyday cycling in traffic.
• Prestations Entreprises et Administrations Professional services for businesses and public administrations including cycling training, bike fleet management advice, and workplace mobility planning.
• Balades à Vélo Organized group cycling outings exploring the Touraine region, including themed rides focused on history, culture, and nature.
• Bourse aux Vélos Second-hand bike sale events connecting buyers and sellers, promoting cycling access and sustainable mobility.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• FUB (Fédération des Usagers de la Bicyclette)coreStrategic or Co-development PartnerNational federation representing everyday cyclists. CC37 is a member association, benefiting from network resources, national campaigns, barometer studies, and collective advocacy strength.
• Rue de l'AvenircoreStrategic or Co-development PartnerNational association promoting cycling and walking infrastructure. CC37 participates in network activities and shares expertise on urban planning for active mobility.
• Heureux CyclagecoreStrategic or Co-development PartnerNational network of participatory bike workshops. CC37 operates its own workshop as part of this ecosystem, sharing best practices and values.
• AF3VminorStrategic or Co-development PartnerAssociation Française pour le Vélo en Ville et loirsirs. Network focused on touring and leisure cycling routes.
• Syndicat des Mobilités de TourainecoreStrategic or Co-development PartnerPublic transportation authority coordinating mobility projects including cycling infrastructure and tramway integration with bike facilities.
• Touraine propreminorStrategic or Co-development PartnerLocal environmental organization working on waste reduction and environmental quality in Touraine.
• Val Touraine HabitatminorStrategic or Co-development PartnerSocial housing organization providing support for cycling infrastructure and member housing access.
• VéloClimatminorStrategic or Co-development PartnerClimate action cycling group co-organizing events such as Thermo-party to map urban heat islands in Tours.
• FilBleuminorStrategic or Co-development PartnerLocal public transit network in Tours; CC37 promotes intermodal cycling-transit connections and provides transit information at its office.
• GeovelominorGTM or Marketing PartnerCycling routing application recommended for cyclists to plan bike routes to the association's office.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Pignon sur Rue: Lyon's participatory bike workshop and cycling advocacy association. Closest functional analogue to CC37: combines participatory repair, Bicycode marking, cycling education, and advocacy in a single metropolitan-area organization.
• Rue de l'Avenir: National association promoting cycling and walking infrastructure. CC37 is a partner organization; Rue de l'Avenir operates on the same urban planning and active mobility advocacy axis.
• Heureux Cyclage: National network of participatory bike workshops in France. CC37's Atelier Vélo is part of this network, making Heureux Cyclage a direct peer in the community bike-repair and self-service workshop space.
• AF3V (Association Française pour le Vélo en Ville et loisirs): National association focused on cycling routes, voie vertes, and leisure cycling infrastructure. CC37 is a member; AF3V is a structural peer in the cycling infrastructure advocacy space.

Broad incumbents

• FUB (Fédération française des Usagers de la Bicyclette): National federation of everyday cyclists in France; CC37 is a member organization. FUB operates at the national level on cycling advocacy, barometer studies, and policy campaigns, providing a structural counterpart to CC37's local advocacy work.
• European Cyclists' Federation (ECF): Europe-wide federation coordinating cycling advocacy, infrastructure policy, and research. Sets the umbrella agenda that national and local associations like CC37 align with.

Emerging players

• Geovelo: French cycling routing app and mobility data platform. CC37 actively recommends Geovelo to cyclists; Geovelo is an adjacent player combining technology with cycling promotion, partially overlapping with CC37's member-services role.
• VéloClimat: Citizen-led climate cycling group that co-organizes events with CC37 (e.g., Thermo-party to map urban heat islands). Adjacent actor tying cycling advocacy to climate action, partially overlapping with CC37's environmental positioning.

Regional players

• La Maison du Vélo de Toulouse: Long-running Toulouse cycling association offering participatory workshops, bike marking, and advocacy. Directly comparable to CC37 in service mix and organizational model, operating in a different French metropolitan area.
• Le Collectif Vélo Île-de-France: Regional cycling advocacy collective in the Paris region. Closely comparable in mission (cycling infrastructure advocacy and grassroots mobilization) and operates at a larger regional scale than CC37.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/collectif.cycliste.37
• LinkedInlinkedin.com/company/cc37fub
• Instagraminstagram.com/collectif.cycliste37

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectif Cycliste 37