Tour de Bretagne

What Tour de Bretagne does

Tour de Bretagne is a French non-profit association (association loi 1901), founded in 1967, that organizes an annual professional road cycling stage race in the Brittany region of France. The 2026 edition (59th) ran from April 25 to May 1 across 7 stages covering more than 1,000 kilometers, visiting towns in all four Breton departments (Côtes d'Armor, Ille-et-Vilaine, Morbihan, Finistère) and featuring 24 participating teams, predominantly development/u23 squads from WorldTour organizations. The organization operates with a lean staff of 9 employees from its registered address at the Mairie du Hinglé in Côtes d'Armor.

The event is free to attend and generates no ticketing revenue. The business model is sponsorship- and public-funding-driven, with a concentrated stack of core partners including the Region Bretagne (main regional sponsor), banking partner CIC, vehicle partner Skoda, and all four departmental councils, supplemented by ancillary partners across logistics, nutrition, energy, and media (Samsic, OVERSTIM.s, Total Energies, Suez, Ouest-France, Actu.fr). Distribution is hybrid: free in-person access at race locations, livestreamed coverage on the official website (tourdebretagne.bzh) with professional commentary, and an extensive multi-platform social media presence including Facebook (224,671 fans), X, Instagram, LinkedIn, YouTube, and TikTok, plus an email newsletter and an online boutique.

The underlying "product" is the race itself rather than a software platform, and the organization has no disclosed AI/ML capabilities, APIs, or proprietary technology products. Its competitive position rests on nearly six decades of regional heritage, institutional embedding with Breton public authorities, its role as a recognized talent-identification stage race for professional cycling development, and a digital fan footprint that is disproportionately large for a 9-person organization.

Name

Tour de Bretagne

Legal name

Tour de Bretagne

Website

https://tourdebretagne.bzh

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tour de Bretagne is a French non-profit association founded in 1967 that organizes an annual multi-stage professional cycling race across Brittany, attracting 24 development teams and serving regional fans, sponsors, and public partners.

Ownership category

akta.pro rank

Product category

Professional Cycling Event Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Cycling race events
• Professional cycling
• Stage race organization
• Sports event management
• Cycling competition

Headquarters

HQ city

Le Hinglé

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Distribution channels3 records

Marketing channels8 records

Core offering

Tour de Bretagne organizes an annual multi-stage professional cycling race across the Brittany region of France, currently in its 59th edition (2026). The event features 7 stages covering more than 1,000 kilometers over 7 days, with 24 participating teams including development squads from major WorldTour organizations. The organization additionally provides live streaming coverage, an online merchandise boutique, media accreditation services, and a results/news platform for cycling fans.

Product overview

Tour de Bretagne is a professional cycling race event (59th edition in 2026) held annually in Brittany, France. The organization provides race coverage including live streaming, race results, stage profiles, team information, photo/video galleries, and news updates about the competition.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour de Bretagne Annual Cycling Race Annual multi-stage professional cycling race held across Brittany, France, featuring 7 stages over 1,000+ kilometers for 24 participating teams including development squads from major WorldTour organizations. Open to professional cycling teams and free for roadside spectators.
• Live Streaming Race Coverage Daily live streaming coverage of each stage with professional commentary, accessible globally via the official website for cycling fans unable to attend in person.
• Official Tour de Bretagne Merchandise (Boutique) Online merchandise boutique selling race-branded apparel, accessories, and souvenirs to cycling fans and event attendees via tourdebretagne.bzh/boutique.
• Media Accreditation Services Press accreditation program for journalists and media outlets seeking access to cover the race, available through the official website's media section.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Region BretagnecoreGTM or Marketing PartnerMain regional sponsor of the Tour de Bretagne, providing organizational support and funding for the cycling event across Brittany departments.
• CICcoreGTM or Marketing PartnerBanking partner sponsoring the Tour de Bretagne, contributing to the financial structure of the event organization.
• Université de BretagnecoreStrategic or Co-development PartnerRegional university partner supporting the educational and research aspects of the cycling event.
• SkodacoreGTM or Marketing PartnerVehicle sponsor providing official cars for the Tour de Bretagne organization and race convoy.
• Breizh-ColaminorGTM or Marketing PartnerRegional beverage brand providing refreshments for participants and staff during the race.
• SamsicminorGTM or Marketing PartnerService company providing logistical and organizational support for the race.
• SuezminorGTM or Marketing PartnerEnvironmental services partner supporting sustainable event operations.
• Total EnergiesminorGTM or Marketing PartnerEnergy partner providing fuel solutions for race operations and vehicles.
• Côtes d'ArmorcoreGTM or Marketing PartnerDepartmental council supporting the race through their territory, providing local infrastructure and promotion.
• Ille-et-VilainecoreGTM or Marketing PartnerDepartmental council supporting the race through their territory, providing local infrastructure and promotion.
• MorbihancoreGTM or Marketing PartnerDepartmental council supporting the race through their territory, providing local infrastructure and promotion.
• FinistèrecoreGTM or Marketing PartnerDepartmental council supporting the race through their territory, providing local infrastructure and promotion.
• Ouest-FranceminorGTM or Marketing PartnerRegional newspaper providing media coverage and promotion of the cycling event.
• Actu.frminorGTM or Marketing PartnerOnline news platform providing digital media coverage of the race.
• OVERSTIM.sminorGTM or Marketing PartnerOfficial nutrition supplier for the Tour de Bretagne, providing healthy and performing nutrition products for riders at dedicated stands.
• Association For 'Roulez pour For RoseminorStrategic or Co-development PartnerCharitable partner for the 2026 edition, with the Tour de Bretagne riding for this association.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Tour de Wallonie: Belgian multi-stage road race with similar development/professional team model. Comparable format and structure but operates in a different national market.
• Tro Bro Leon: Single-day Breton cycling race also organized in Brittany. Comparable as a Breton regional cycling event with shared audience and local sponsor overlap, though different format (one-day vs. stage race).

Direct peers

• Tour de l'Avenir: France's premier U23/amateur stage race, widely considered the 'Tour de France of the future'. Directly comparable as a multi-stage development race held in France with WorldTour development teams.
• Boucles de la Mayenne: Smaller French regional stage race with similar U23/professional team field. Comparable in scale, structure, and local-government sponsor model.
• Tour du Pays Basque (Itzulia): Multi-stage regional road race (Basque Country). Comparable in structure, WorldTour/professional team participation, and regional sponsorship model.
• Quatre Jours de Dunkerque: Multi-stage French road race with similar professional development and WorldTour team participation. Comparable in structure and regional sponsorship approach.
• Tour Alsace: French regional stage race held in Alsace. Comparable in format, team structure, and regional tourism-sponsor model.
• Tour de la Provence: Regional French multi-stage road race held in Provence. Same format, same professional team model, and similar regional sponsor structure — directly comparable as a French stage race operator.
• Étoile de Bessèges: Multi-stage French road race held annually in February. Closely comparable in format, regional sponsorship model, and development/professional team mix.

Broad incumbents

• ASO (Amaury Sport Organisation): France's largest cycling event organizer, running Tour de France, Paris-Nice, Critérium du Dauphiné, and others. A direct competitive threat for sponsors and media attention, and a potential acquirer or partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tourdebretagne
• YouTubeyoutube.com/c/tourdebretagne
• Facebookfacebook.com/tourdebretagne
• LinkedInlinkedin.com/company/tour-de-bretagne-cycliste
• Instagraminstagram.com/tourdebretagne
• TikToktiktok.com/@tourdebretagne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour de Bretagne