What Morbihan does

Morbihan Tourisme, doing business as Tourisme dans le Morbihan and operating morbihan.com, is the official government tourism promotion organization for the Morbihan department in southern Brittany, France. Headquartered at 2 rue Louis de Broglie in Vannes, the entity is structured as a departmental public-sector body under the Morbihan departmental council and is not a commercial enterprise. Its core product is the morbihan.com tourism portal, a content-rich destination website that aggregates accommodations, restaurants, activities, an events agenda, themed editorial content, and travel-practical information (transport, weather, tides, tourism offices) for visitors to the region.

The platform is organized into thematic verticals: a destination module (covering Armor coastline, Argoat interior, islands including Belle-Ile-en-Mer and Groix, and the legendary Brocéliande forest), a gastronomy module that showcases Breton cuisine and 9 Michelin-starred restaurants, an activities and leisure directory structured around the ~60-member Loisirs en Morbihan association, and a separate business-events vertical (Morbihan Affaires) targeting corporate seminars and conferences. Sub-brands include Green Morbihan® for sustainable tourism. Distribution combines the global morbihan.com portal with a regional network of physical tourism offices. Underlying technology is a content management system (Woody theme) producing themed landing pages, blog/recipe content, booking integrations for accommodation listings, and an events calendar.

The business model is publicly funded rather than revenue-generating: the source data explicitly states that no commercial pricing is available and that the entity is a regional tourism promotion body, not a commercial company, with funding derived from departmental public budgets. End users are tourists across multiple personas — general tourists, families, couples, wellness seekers, culinary tourists, and business/corporate groups — each addressed through themed content pillars. The organization employs 11–50 staff and is connected to local providers, leisure sites, and accommodation operators who are functionally the ecosystem that the portal aggregates and promotes.

Name

Morbihan

Legal name

Morbihan Tourisme

Website

https://morbihan.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Morbihan Tourisme is the official government tourism board for the Morbihan department in southern Brittany, France, operating the morbihan.com portal to promote destinations, accommodations, gastronomy, activities, and events to leisure and business travelers visiting the region.

Ownership category

akta.pro rank

Product category

Destination Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Culinary & Wine Travel Agencies (THAKAFAH)

Keywords

• Tourism destination marketing
• Regional tourism promotion
• Travel information services
• Accommodation booking directory
• Destination event calendar

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Distribution channels2 records

Marketing channels5 records

Core offering

Morbihan Tourisme operates the official regional tourism portal morbihan.com, providing comprehensive destination information, accommodation listings, restaurant and gastronomy guides, activity directories, and an events calendar for the Morbihan department in southern Brittany, France. The organization promotes tourism across destinations including Vannes, Lorient, Carnac, Quiberon, Belle-Ile-en-Mer, and the Gulf of Morbihan, supported by a network of local tourism offices and partner establishments.

Product overview

Morbihan.com is a comprehensive tourism information portal operated by Morbihan Tourisme for the Morbihan department in Southern Brittany, France. The platform functions as a unified tourism ecosystem comprising multiple interconnected services: the core portal provides general travel planning information; the accommodation directory features listings from luxury hotels to unique stays; the gastronomy guide showcases regional culinary offerings including Michelin-starred restaurants and traditional creperies; the activities directory covers leisure sites managed by the Loisirs en Morbihan association (approximately 60 establishments); the events calendar aggregates festivals and cultural activities; road trip itineraries guide multi-day exploration; the recipe collection documents Breton culinary traditions; Green Morbihan® promotes sustainable tourism; and Morbihan Affaires facilitates business event planning.

Differentiator

Problem solved

Functional benefit

Brands

• Green Morbihan®: Sustainable tourism initiative for eco-friendly travel in Morbihan

Segments6 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• Charente-Maritime Tourisme: Departmental tourism board for Charente-Maritime; directly comparable in scale, mandate, and Atlantic-coast family/beach positioning, making it a near-substitute destination choice for travelers.
• Vendée Tourisme: Departmental DMO for Vendée on France's Atlantic coast; competes with Morbihan for similar coastal/beach family travelers and shares the same departmental-council governance model.
• Visit Brittany (Région Bretagne): Regional tourism board for the broader Brittany region that contains Morbihan; offers comparable destination promotion, itineraries, and event marketing, and effectively sits at a higher administrative tier over Morbihan Tourisme.
• Normandie Tourisme: Regional tourism board for Normandy with a comparable mission of destination promotion, accommodation/activity listings, and themed itineraries aimed at leisure and cultural travelers in northern France.
• Tourisme en Finistère: Sister Breton departmental DMO for Finistère; shares Brittany regional positioning, departmental-council governance, and a coastal/heritage-led content strategy targeting overlapping visitor personas.
• Nouvelle-Aquitaine Tourisme: Regional tourism committee for Nouvelle-Aquitaine; operates a comparable destination marketing mandate at greater scale, including leisure listings, event promotion, and themed itineraries.
• Côte d'Azur France (CRT PACA): Regional tourism committee for the French Riviera; a broader-scope but mandate-equivalent DMO promoting coastal, cultural, and luxury leisure tourism under a single branded destination identity.

Others

• Booking.com: Global OTA that aggregates the same accommodation inventory Morbihan promotes; functions as a competing distribution and discovery layer for the destination's lodging partners rather than a direct DMO.

Broad incumbents

• Visit Paris Île-de-France: Major French regional tourism organization; much larger in scale but operationally comparable as a destination promotion and content platform targeting both leisure and business travelers.
• Atout France: France's national tourism development agency; operates at a broader national scale performing destination promotion, market research, and partner coordination that subsumes the role of departmental DMOs like Morbihan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/morbihantourisme
• Instagraminstagram.com/morbihantourisme
• Xx.com/MorbihanTourism
• LinkedInlinkedin.com/company/morbihan-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morbihan