Acteurs du Tourisme Durable

Name

Acteurs du Tourisme Durable

Legal name

Acteurs du Tourisme Durable

Website

https://tourisme-durable.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sustainable Tourism Association Services

NAICS

Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sustainability Training, Consulting & ESG Advisory (Operational Playbooks, Staff Training) (THAAANAL)

akta.pro secondary industries

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA), Sustainable Supply Chain & Procurement Platforms (Local Sourcing, Ethical Purchasing) (THAAANAJ)

Keywords

• Sustainable tourism association
• Tourism professional network
• Responsible tourism advocacy
• Tourism industry events
• Sustainable tourism resources

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: ATD generates revenue primarily through annual membership fees paid by tourism organizations (accommodations, destinations, tour operators, consultants, schools, media, etc.) that join the network. Members gain access to the network, resources, working groups, events, and the ability to influence the association's advocacy positions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Acteurs du Tourisme Durable (ATD) is a French non-profit association (loi 1901) founded in 2011 that brings together approximately 300 member organizations across the French tourism value chain to advance sustainable tourism practices. It offers a collaborative membership network, an online resource platform (France Tourisme Durable), an annual flagship conference (Universités du Tourisme Durable – UTD), the Trophées Horizons awards program, and a knowledge hub of publications and tools aimed at tourism professionals.

Product overview

Acteurs du Tourisme Durable (ATD) is a non-profit association that serves as a network hub for sustainable tourism professionals in France. Rather than a single unified technology product, ATD offers a portfolio of programs and services: the France Tourisme Durable platform (developed in close partnership with Atout France), an annual conference (Universités du Tourisme Durable with ~500 participants), the Trophées Horizons awards program, a resource library with 300+ documents, local Meet-Ups, webinars, and published guides on sustainable tourism topics. The organization connects approximately 300 member organizations representing all segments of the tourism value chain.

Differentiator

Problem solved

Functional benefit

Brands

• France Tourisme Durable: Online platform dedicated to tourism professionals engaged in sustainable transition, developed in partnership with Atout France.

Products and services

• France Tourisme Durable Platform

Quantifiable outcome

• 2,000 downloads of the Livre Blanc Tourisme & Changement Climatique
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• ADN TourismecoreStrategic or Co-development PartnerATD and ADN Tourisme co-produced the 'Guide des démarches de labellisation pour un tourisme durable' (Guide to Labeling Approaches for Sustainable Tourism), first published in 2022, updated in 2023, and again in 2025. This guide analyzes 50 labeling, marking, and certification approaches in sustainable tourism against the UN Sustainable Development Goals.
• Atout FrancecoreStrategic or Co-development PartnerATD worked in close partnership with Atout France to develop and populate the 'France Tourisme Durable' online platform, launched in June 2024. This platform provides free resources for tourism professionals pursuing sustainable transition, with content co-produced by Atout France and numerous public and private contributors.
• Viatao (Guides Tao)minorStrategic or Co-development PartnerATD partnered with Viatao on the publication of the Guide Tao France 2024, the first travel guide dedicated entirely to sustainable tourism in France, highlighting 2,100 addresses and initiatives including many ATD member organizations.
• GreentripperminorStrategic or Co-development PartnerGreentripper supported the 2024 edition of Guide Tao France as one of several institutional partners (alongside the Fédération Française des Stations Vertes, Aube en Champagne Tourisme, Agence de Développement Touristique des Ardennes, and Gironde Tourisme).
• Ville de Paris (City of Paris)minorStrategic or Co-development PartnerThe Ville de Paris provided support for the production of ATD's 'Guide pratique et d'inspiration pour un tourisme inclusif' (Practical and Inspirational Guide for Inclusive Tourism), published in 2024 ahead of the Paris 2024 Olympic and Paralympic Games.
• Provence TourismeminorOthersATD featured 'La Caravane' by Provence Tourisme as a Trophées Horizons 2025 laureate. The initiative was developed independently by Provence Tourisme, with ATD's role being to recognize and promote it through its awards program.
• ID-TourismminorImplementation/ SI/ Consulting PartnerID-Tourism (3 consultants) was engaged by Provence Tourisme to animate 'La Caravane,' a collaborative initiative recognized by ATD's Trophées Horizons 2025. ID-Tourism is not a direct ATD partner but is referenced in connection with an ATD-awarded initiative.
• IFTM Top ResaminorGTM or Marketing PartnerATD partnered with IFTM Top Resa to deliver training sessions for travel agents on topics including responsible tourism, client expectations, and carbon impact calculation. ATD also participated in the IFTM trade show as an exhibitor.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ADN Tourisme: The French national federation of tourism development agencies (ADTs/CDTs) and tourism offices. ADN Tourisme is the closest direct peer to ATD: it co-produces the labeling guide with ATD and serves a comparable French network of tourism professionals with overlapping policy and sustainability missions.
• Global Sustainable Tourism Council (GSTC): The leading international body setting sustainability standards for tourism. GSTC is a peer in mission (certification/criteria frameworks), and ATD's labeling guide explicitly maps 50 schemes against UN SDGs — making GSTC a directly comparable reference point in the certification ecosystem ATD educates its members on.

Broad incumbents

• ADEME: France's ecological transition agency. ADEME funds and co-produces sustainable tourism resources and is a key public-sector partner for ATD on decarbonation and environmental transition programs targeting tourism professionals.
• Atout France: France's national tourism development agency. ATD co-developed the France Tourisme Durable platform with Atout France; the agency plays a broader, public-sector role across all tourism promotion and is the dominant institutional counterpart for ATD's advocacy work.
• UNWTO (UN World Tourism Organization): The United Nations specialized agency for tourism. UNWTO sets global sustainable tourism standards (e.g., GSTC criteria) and is a peer in the sense that it operates at the supranational level on the same sustainable tourism agenda ATD advances in France.
• European Travel Commission (ETC): Pan-European tourism board association promoting Europe as a destination. ETC increasingly addresses sustainability at the European level, making it a broader incumbent that frames the same sustainability conversation ATD pursues nationally in France.

Emerging players

• Viatao (Guide Tao): French publisher of Guide Tao France, the first travel guide dedicated entirely to sustainable tourism in France. Viatao partnered with ATD on the 2024 Guide Tao edition and serves a directly comparable audience of sustainability-curious travelers and tourism professionals.
• Travelife: Sustainability certification scheme for hotels, tour operators, and travel agents. Travelife competes in the same labeling/certification space that ATD's guide analyzes and educates members about, though it operates as a paid certification rather than an association.
• Green Destinations: International foundation operating the Green Destinations certification and Top 100 Sustainable Destinations awards. Comparable to ATD's Trophées Horizons awards and labeling mission, with a more global footprint and a competing recognition format.

Regional players

• Tourisme & Territoires: French network of regional tourism committees (CRT/CDT) focused on territorial tourism development and sustainability. Comparable to ATD in serving a French professional audience with similar policy and transition topics, though more regional/territorial in focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCH94d-yNu-DCg3EcBwGkNGg?view_as=subscriber
• LinkedInlinkedin.com/company/acteurs-du-tourisme-durable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acteurs du Tourisme Durable