Office de Tourisme du Pays de Redon

What Office de Tourisme du Pays de Redon does

The Office de Tourisme du Pays de Redon is a French public tourism establishment (EPIC — Établissement Public Industriel et Commercial) operating under Redon Agglomération to manage destination tourism promotion and visitor services across a 31-commune territory spanning three departments in southern Brittany: Ille-et-Vilaine, Loire-Atlantique, and Morbihan. Its core mandate covers the management of nearly 600 km of marked hiking trails, 5 Sensitive Natural Spaces, 1 Natura 2000 zone, and notable heritage assets including megalithic sites, the Canal de Nantes à Brest, and the Vallée de la Vilaine. The office serves individual leisure tourists, families, cycling tourists on the Vélodyssée (EuroVelo 1) and other routes, organized groups, and a partner network of local tourism professionals.

The office operates three physical welcome offices (Redon headquarters at Place de la République, Guéméné-Penfao, and Saint-Just's Maison Mégalithes et Landes visitor center), supplemented by the tourisme-pays-redon.com digital portal built on WordPress CMS with the Tourinsoft database powering tourism offer management and an Extranet VIT enabling partner self-service updates. Distribution spans digital (website, Instagram, bi-monthly newsletter, YouTube), print (annual practical guide), and field channels (events such as Bogue d'Or, Foire Teillouse, Confluences d'été, Les Musicales de Redon, and the RDV du Savoir et du Savoir-Faire series). The website is 87% compliant with RGAA version 4 accessibility standards.

Revenue is generated through three principal streams: annual partner/membership fees from local tourism professionals for visibility across official channels, transaction-fee commissions on ticketing and group bookings managed through the office, and information services for visitors and residents. Go-to-market combines direct-to-consumer engagement at physical offices with community-led partner programming and event-driven seasonal activation. The organization is led by Director Anne Le Masson and a team of 8-9 FTEs organized across Direction/Administration, Promotion/Communication, Reception/Commercialization, and Tourism Development functions. No AI/ML capabilities, public APIs, mobile applications, patents, or external funding are evidenced.

Name

Office de Tourisme du Pays de Redon

Legal name

Office de tourisme de Redon

Website

https://tourisme-pays-redon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Office de Tourisme du Pays de Redon is a French public tourism establishment (EPIC) promoting destination tourism across 31 communes in Brittany via three physical offices, a WordPress/Tourinsoft-powered website, a local partner network, and seasonal event programming.

Ownership category

akta.pro rank

Headquarters

HQ city

Redon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partnership/Membership Fees: Local businesses and tourism professionals pay membership fees to join the partner network, receiving visibility through the practical guide (distributed in 3 reception locations, communes, and neighboring territories), website, and social media. The partnership campaign runs annually with fees determined by the Partner Guide.
2. Ticket Sales and Booking Commissions: The office manages billetterie (ticketing) for activities and manages group bookings, earning commissions on transactions processed through their service.
3. Information Services: Manages requests for information, printed or electronic documentation, newsletter subscriptions, and event listings from visitors and residents.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Official destination tourism office providing visitor information, ticketing, group bookings, and guided tours for the 31-commune Pays de Redon territory across three physical welcome offices and an integrated WordPress/Tourinsoft website. Operates a partner network of local tourism professionals with annual membership subscriptions, organizes events (Bogue d'Or, Foire Teillouse, Confluences d'été, Les Musicales), and manages the Maison Mégalithes et Landes heritage visitor center at Saint-Just.

Product overview

Office de Tourisme du Pays de Redon operates a destination tourism portal (tourisme-pays-redon.com) as its primary digital product, supplemented by three physical tourist offices (Redon, Guémené-Penfao, and Maison Mégalithes et Landes), and various experiential programs. The digital platform integrates with Tourinsoft as the underlying database for tourism listings, and offers an Extranet VIT for partners to manage their own offers. The destination also promotes partner attractions like L'Armoire aux Jeux and seasonal programs like Les Rendez-vous des savoir-faire.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Portal (tourisme-pays-redon.com) Primary digital platform providing comprehensive tourism information for the Pays de Redon region, including itineraries, accommodations, activities, events, and practical visitor information; serves visitors planning trips to the 31-commune territory.
• Redon Tourist Office Physical tourist information office located at Place de la République, 35600 Redon, providing in-person visitor services, bookings, and local guidance as the headquarters location.
• Guéméné-Penfao Tourist Office Secondary tourist information office in Guéméné-Penfao, open year-round, serving the Loire-Atlantique portion of the destination with on-site advice, ticketing, and group services.
• Maison Mégalithes et Landes (Saint-Just) Visitor center at Saint-Just, open April through end of October, dedicated to the megalithic heritage of the Landes de Cojoux, offering exhibitions and animations about prehistoric sites.
• Ticketing and Group Booking Service (Billetterie) Centralized ticketing and group-booking service offered via the three welcome offices and the website, processing reservations for activities, events, and guided visits and earning transaction commissions on those sales.
• Les Rendez-vous des savoir-faire en Pays de Redon Summer season program of local artisan demonstrations, heritage visits, and hands-on experiences showcasing regional savoir-faire for individual visitors and families.
• Partner Membership Program (annual subscription) Annual subscription partnership program for local tourism professionals (accommodation providers, activity leaders, restaurants, artisans, producers) granting visibility through the practical guide, the website, and social media; fees defined in the annual Partner Guide.
• Extranet VIT (Votre Information Touristique) Partner portal allowing tourism professionals to update their own tourism offers and listings that appear on the destination website; built on the Tourinsoft platform with the Office de Tourisme providing assistance to partners.

Quantifiable outcome

• Nearly 600 km of marked trails maintained and promoted
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Redon AgglomérationcoreStrategic or Co-development PartnerThe Office de Tourisme operates within the Redon Agglomération structure, coordinating with the agglomeration's 31 member communes for tourism development, heritage projects, and territorial promotion. The agglomeration supports the office's budget and strategic direction.
• TourinsoftcoreTechnology or IntegrationTourinsoft provides the database and extranet platform (V.I.T.) used by the Office de Tourisme to manage and publish tourism offers from partner businesses on the website.
• Local Partner Businesses (Tourism Professionals)coreChannel Partner/ Reseller/ DistributorNetwork of local businesses including accommodations, activity providers, restaurants, artisans, and producers who join the partnership program for marketing visibility through official channels. The 2026 partnership campaign runs through April 30, 2026.
• Ille-et-Vilaine Tourisme (CDT35)coreChannel Partner/ Reseller/ DistributorDepartmental tourism development agency providing technical support, resources, and distribution through departmental channels. Website listings and content hosted on CDT35 infrastructure.
• Breizh Fraggles (Breizh Folies)minorOthersLocal cultural association organizing the annual Breizh Folies festival at Guémené-Penfao, included in the official event calendar.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Vannes: Local tourism office in southern Brittany operating partner-membership, ticketing, and heritage/nature promotion under a similar French OT model. Slightly larger scale but directly comparable operating structure.
• Office de Tourisme de Dinan - Cap Fréhel - Côte d'Émeraude: Breton local tourism office covering a multi-commune territory with comparable heritage-and-nature positioning. Direct functional peer on EPIC-equivalent local destination marketing and partnership operations.
• Office de Tourisme Golfe du Morbihan: Local Breton tourism office covering a coastal territory with similar outdoor/cycling/water-based activities and multi-commune governance. Comparable on territory-led destination management in southern Brittany.
• Office de Tourisme de Carnac: Another small-to-mid Breton local tourism office that, like Pays de Redon, anchors its destination around a unique megalithic heritage site. Most directly comparable on heritage-tourism model and rural-territory positioning in Brittany.
• Office de Tourisme Destination Brocéliande: Inland Breton destination tourism office of comparable scale, similarly promoting nature, hiking, and mythology/heritage themes across a multi-commune territory. Closest analog on rural multi-commune model and nature-heritage value proposition.
• Office de Tourisme de Rennes: Urban Breton tourism office operating the same Office de Tourisme partner/ticketing/event model, but at city scale. Useful for benchmarking how a French OT scales up operations from rural to urban.
• Office de Tourisme de Saint-Malo - Baie du Mont-Saint-Michel: Larger-scale Breton destination tourism office following the same Office de Tourisme operating model (memberships, ticketing, partner network). Comparable on French OT structure, with cross-territory reach that competes for the same visitor pool.
• Office de Tourisme Quimper Cornouaille: Western Brittany destination tourism office of similar model, offering comparable outdoor, heritage, and event-based visitor services. Useful peer for benchmarking multi-commune tourism governance in Brittany.

Broad incumbents

• Ille-et-Vilaine Tourisme (CDT35): Departmental tourism committee that directly partners with the Office de Tourisme du Pays de Redon and hosts its listings infrastructure. Overlapping capability at departmental scale; acts as upstream distributor and policy coordinator.
• Comité Régional du Tourisme de Bretagne: Regional tourism authority operating one tier above the office, providing destination promotion, market intelligence, and international visibility. Overlapping destination-marketing capability but at regional scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/destinationpaysderedon
• LinkedInlinkedin.com/company/office-de-tourisme-du-pays-de-redon

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme du Pays de Redon