Name

Toursoft

Legal name

TourSoft International Pte Ltd

Website

http://www.toursoft.systems

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Travel Agency Software

NAICS

Travel Agencies (56151)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

Keywords

• Travel agency software
• Itinerary builder software
• Travel CRM software
• Tour operator platform
• Travel quotation tool

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: TourSoft operates as a cloud-based SaaS platform (software-as-a-service) providing itinerary and quotation building tools to travel agencies and tour operators. The platform offers a free account option with paid tiers for expanded functionality. Revenue is generated through subscription-based licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

TourSoft is an all-in-one cloud-based SaaS platform that enables travel agencies, tour operators, travel consultants, and travel content creators to build customized itineraries, generate quotations, manage CRM contacts and leads, organize a reusable travel library, and track bookings and supplier payments in one place. The platform also includes AI-assisted content generation (ChatGPT integration), an Unsplash photo library, real-time collaboration, and integrates with iTrove, a B2C marketplace where agencies can publish and sell pre-built itineraries to travelers.

Product overview

Toursoft is a B2B SaaS travel technology company providing an all-in-one platform for travel agencies and tour operators. The core product portfolio consists of TourSoft (the main platform) offering itinerary building, quotation creation, CRM, and library management capabilities, complemented by iTrove, a B2C marketplace for pre-built itineraries. The platform is delivered as software-as-a-service (SaaS) accessible via web browser, with AI integration for content generation. Additional modules include procurement management and tour reporting.

Differentiator

Problem solved

Functional benefit

Brands

• iTrove: A B2C marketplace and itinerary database operated by Toursoft, providing pre-built travel itineraries that travel agencies can customize and sell to end customers. Founded with the goal of making travel planning easier and more accessible.

Products and services

• TourSoft Platform Comprehensive all-in-one cloud SaaS platform for travel agencies and tour operators that centralizes itinerary creation, quotation building, CRM, library management, and procurement tracking, including ChatGPT-powered AI content generation and Unsplash photo library access.
• iTrove B2C marketplace and itinerary database operated by TourSoft that connects travel agents with travelers, offering over 1,000 pre-built itineraries that agencies can promote, customize, and sell with their own branding and pricing.

Quantifiable outcome

• 3000+ itineraries created on the platform
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• ChatGPT (OpenAI)coreTechnology or IntegrationTourSoft integrates ChatGPT for AI-generated content in itinerary creation. This integration enables travel agencies to automatically generate content descriptions for their itineraries, improving efficiency and reducing manual content creation time.
• UnsplashcoreTechnology or IntegrationTourSoft integrates Unsplash for access to a vast library of free high-quality travel photos. Users can access one-click Unsplash image population in their itineraries for professional visual presentation.
• iTrovecoreTechnology or IntegrationiTrove (itrove.travel) is TourSoft's itinerary database platform that allows travel agencies to access pre-made itineraries for sale and inquiry. It provides a B2C marketplace for TourSoft users to promote their brand and sell itineraries. Over 1000 travel agents connected through the platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Travefy: Travefy is an itinerary builder and proposal platform built specifically for travel agents and advisors, overlapping directly with Toursoft's core itinerary-building, CRM and client-sharing features.
• WeTravel: WeTravel is a B2B SaaS platform that enables tour operators, travel agencies and experience creators to build trip pages, collect payments and manage bookings — the closest direct competitor to Toursoft's itinerary/quotation/procurement workflow for SMB travel businesses.
• Bókun (Tripadvisor): Bókun is a tour and activity operator SaaS owned by Tripadvisor, offering booking management, distribution and channel management — overlapping with Toursoft's procurement, itinerary and marketplace capabilities for tour operators.
• Lemax: Lemax provides tour operator software covering itinerary building, supplier management, quotations and operations — a comparable all-in-one SaaS targeting tour operators and DMCs similar to Toursoft's customer base.
• TravelO (Travel Office): TravelO/Travel Office is a travel business management platform used by travel agencies and tour operators for back-office operations, similar in scope to Toursoft's all-in-one itinerary, CRM and procurement stack.

Broad incumbents

• Travelport: Travelport is a large, established travel distribution and technology platform serving agencies and tour operators with broad GDS, retailing and analytics capabilities, representing the incumbent end of Toursoft's competitive set.
• Amadeus: Amadeus is a global travel technology incumbent offering GDS, distribution, agency and corporate travel solutions across the industry — relevant as a broad incumbent that could expand down-market into Toursoft's SME territory.
• TravelPerk: TravelPerk is a scaled travel management and booking platform focused on SMB and mid-market corporate travel, comparable as a broader incumbent with overlapping technology and customer segments adjacent to Toursoft.
• Navan (TripActions): Navan is a corporate travel and expense management platform with AI-powered itinerary and booking features — a broad incumbent demonstrating the AI-driven travel SaaS trajectory Toursoft is pursuing for the agency/tour-operator segment.

Emerging players

• Groupy: Groupy provides travel CRM and itinerary tools aimed at travel advisors, focusing on group travel workflows — an adjacent emerging SaaS competitor to Toursoft's CRM and itinerary builder modules.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toursoft