Commissariat général au Tourisme
- Company typePrivate
- Founded-
- HeadquartersJambes, Belgium
- Headcount101–250
- GTM typeB2B
- OfferingServices
Commissariat général au Tourisme firmographics
Firmographics- Name
- Commissariat général au Tourisme
- Legal name
- Commissariat général au Tourisme
- Website
- https://tourismewallonie.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Commissariat général au Tourisme industry classification
Industry- Product category
- Public Sector Tourism Administration
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)
- akta.pro secondary industries
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)
Keywords
Where Commissariat général au Tourisme is headquartered
LocationHeadquarters
- HQ city
- Jambes
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Commissariat général au Tourisme business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Public Administration Funding: Tourisme Wallonie is a Walloon government administration funded by public budgets. It distributes subsidies to tourism operators for equipment, development, and improvement of tourism infrastructure.
- Subsidy Distribution: The administration manages and distributes public subsidies to certified tourism operators, with over 50 million euros disbursed in 2023 benefiting tourism operators.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Commissariat général au Tourisme product offering
Product offeringCore offering
Commissariat général au Tourisme (Tourisme Wallonie) is the Walloon regional public administration that regulates, certifies, and supports tourism operators in Wallonia, Belgium. It administers mandatory registration, optional certification, and classification of tourist accommodations and attractions, distributes public subsidies, and provides a centralized B2B platform ('Mon espace') for administrative procedures.
Product overview
Commissariat général au Tourisme (TourismeWallonie) operates as the Walloon tourism administration managing a comprehensive portfolio of administrative and support services for tourism stakeholders. The core offering centers on the Plateforme B2B (Mon espace), a centralized online portal providing single-window access for all administrative procedures including registration, certification, classification, and subsidy management for tourist accommodations (Hébergements touristiques), attractions (Attractions touristiques), and organizations (Organismes touristiques). Supporting this platform are specialized programs including Itinéraires touristiques permanents (permanent tourist itinerary authorization), Équipements touristiques (tourist equipment subsidies), and Fonds européens (European funding programs). Thematic initiatives include Wallonie Destination Qualité (quality improvement), Bienvenue Vélo (cycling label), and Mon Bagage numérique (digital toolkit). The Observatoire wallon du Tourisme provides statistical intelligence. VISITWallonia handles external promotion. The organization is transitioning under the new Code wallon du Tourisme effective July 1, 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Plateforme B2B / Mon espace Centralized online administrative portal providing a single window for tourism operators to manage registration, certification, classification, and subsidy applications.
- Hébergements touristiques (Tourist Accommodations) Administrative services for tourist accommodations including hotels, vacation rentals, campings, holiday villages, and bed & breakfasts. Covers mandatory registration, optional certification, hotel classification, and subsidy management.
- Attractions touristiques (Tourist Attractions) Certification and subsidy services for tourist attractions classified into cultural, natural, and recreational poles, including criteria assessment tools and access to promotional catalogs.
- Organismes touristiques (Tourism Organizations) Certification and support for provincial tourism federations, tourism houses, and tourism offices, including subsidy programs for operations, promotion, equipment, and infrastructure.
- Itinéraires touristiques permanents (Permanent Tourist Itineraries) Authorization, signage, and subsidy services for permanent tourist itineraries (pedestrian, equestrian, cycling, VTT/VTC, trail, point-node networks).
- Équipements touristiques (Tourist Equipment) Subsidy programs for tourist equipment including natural sites, heritage sites, memorial sites, motor-home areas, and itinerary-linked equipment, targeted at local authorities, provinces, intercommunals, and qualifying ASBLs.
- Fonds européens (European Funds) European funding program administration including FEDER (Wallonie 2021-2027, INTERREG VI) and FEADER (Measure 372 for rural tourism cooperation), supporting project development, network structuring, promotion, and infrastructure.
- Observatoire wallon du Tourisme (OwT) Regional tourism observatory providing statistical data, market studies, visitor frequency indicators, annual tourism reports, and touristicity scores for Walloon municipalities.
- Wallonie Destination Qualité (WDQ) Quality improvement program for tourism operators offering e-learning modules, practical tools, action plans, management tools, and customer satisfaction measurement resources.
- Label Bienvenue Vélo Cycling-friendly label awarded to tourism operators providing services and equipment adapted to cyclists across accommodations, HoReCa, attractions, organizations, producers, and bike rental/repair services.
- Mon Bagage numérique Digital maturity toolkit for certified tourism operators including digital diagnostics, a catalog of over 200 digital actions (training, webinars, support), and digital vouchers for personalized support.
Quantifiable outcome
- Over 50 million euros distributed to tourism operators in 2023
- +1 more outcomes
Companies that use Commissariat général au Tourisme
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Commissariat général au Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Commissariat général au Tourisme partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- ASBL Access-icorePartnership for accessible tourism development. Access-i provides expertise auditing accessibility of tourism infrastructure and manages the certification system. CGT collaborates on Tourism pour Tous initiatives supporting persons with disabilities or specific needs. The partnership celebrated 10 years of collaboration in 2024.
- Pro Velo ASBLcorePro Velo serves as the National European Coordination Center (NECC) for EuroVelo cycling routes in Belgium, coordinating 3 EuroVelo routes crossing Wallonia (EV3, EV5, EV19). Supported by CGT in collaboration with Visit Flanders and Visit Brussels.
- Visit FlandersminorCollaboration on national EuroVelo cycling route coordination, with Visit Flanders supporting the Belgian NECC activities managed by Pro Velo.
- Visit BrusselsminorCollaboration on national EuroVelo cycling route coordination, with Visit Brussels supporting the Belgian NECC activities managed by Pro Velo.
- VISITWalloniacoreVISITWallonia is the dedicated ASBL responsible for promoting Wallonia as a tourism destination. CGT and VISITWallonia operate with complementary missions - CGT handles regulation, certification, subsidies and strategy while VISITWallonia executes promotion and marketing activities.
- European Federation of Cyclists (ECF)minorECF manages the EuroVelo international cycling route network at European level, with national coordination handled by NECC centers like Pro Velo in Belgium.
- AVIQ (Agence pour une Vie de Qualité)minorWalloon agency for quality of life that partners with CGT and Access-i on accessible tourism policies for persons with disabilities.
- ASBL Article 27minorPartnership to create a network within the tourism sector. Article 27 provides discounted tourism and recreational tickets facilitating access for economically disadvantaged persons. CGT's Tourism pour Tous initiative refers operators to this network.
- Fédération des Parcs Naturels de WalloniecoreCollaboration on nature tourism development. The 13 natural parks represent 36% of Walloon territory and develop nature tourism products in partnership with local stakeholders, supported by CGT.
- UNESCO Géopark Famenne-ArdenneminorFirst Belgian Geopark designated by UNESCO, working on sustainable development and geological heritage tourism promotion in the Famenne-Ardenne region.
- Sentiers de Grande Randonnée ASBLminorAssociation developing and signposting long-distance hiking routes (GR paths) in Wallonia, publishing guidebooks for multi-day and themed walking itineraries.
- Les Forêts d'ArdenneminorProject bringing together 4 exceptional forest massifs under a shared tourism strategy, mobilizing local stakeholders around forest-themed tourism experiences.
- Atouts Camps ASBLminorApproved organization granting the 'Endroit de camp' label for camp sites. CGT recognizes this label for subsidy eligibility purposes.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Commissariat général au Tourisme competitors and assessment
Company assessmentBroad incumbents
- VisitBritain: UK's national tourism agency. Operates a similar mandate combining destination strategy, quality assessment schemes, and industry support, comparable in role scope though with stronger promotional focus.
- German National Tourist Board (DZT): Germany's national tourism board funded by the federal government. Comparable in role as a publicly-funded tourism authority supporting certification, classification, and industry development, though at larger national scale.
- Atout France: France's national tourism development agency. Comparable as a publicly-funded body that regulates tourism operators, manages classification schemes, and disburses subsidies, though at national rather than regional scale.
- Netherlands Board of Tourism & Conventions (NBTC): Dutch national tourism board combining destination marketing with industry support and data/insights functions—closely aligned with CGT's combination of strategy, observatory data, and operator certification work.
- Visit California: State-level destination marketing and tourism authority in the US. Comparable in operating as a tourism authority with industry support programs and destination promotion, though structured as a public-private partnership rather than a pure government administration.
- Switzerland Tourism: Switzerland's national tourism marketing organization with a public mandate. Comparable as a publicly-funded tourism authority though more promotion-focused; relevant for benchmarking operator engagement programs.
Regional players
- VisitScotland: Scotland's national tourism organization with a regional scope similar to CGT. Comparable in delivering quality assurance schemes (e.g., quality assurance for accommodations) and supporting regional tourism operators through funding programs.
- Visit Brussels: Tourism and convention bureau for the Brussels-Capital Region. Functions similarly to CGT at the regional level—certifying accommodations, distributing tourism support, and promoting the destination—but serves Belgium's capital region.
- Visit Flanders: Tourism administration for the Flemish Region of Belgium. Direct structural peer operating with a comparable mandate (regulation, certification, promotion support) but in the adjacent Belgian region, making it the closest administrative counterpart to CGT.
- Catalan Tourism Board: Catalonia's regional tourism authority managing certification, quality programs, and tourism development for a sub-national region—structurally similar to CGT's regional mandate in Wallonia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Commissariat général au Tourisme social profiles
Digital presenceCommissariat général au Tourisme compliance and trust
Trust signalCompliance2 records
Commissariat général au Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Commissariat général au Tourisme leadership team
Management profileNumber of profiles
Profiles4 records
Commissariat général au Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Commissariat général au Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Commissariat général au Tourisme
What does Commissariat général au Tourisme do?
Commissariat général au Tourisme (Tourisme Wallonie) is the Walloon regional public administration that regulates, certifies, and supports tourism operators in Wallonia, Belgium. It administers mandatory registration, optional certification, and classification of tourist accommodations and attractions, distributes public subsidies, and provides a centralized B2B platform ('Mon espace') for administrative procedures.
Is Commissariat général au Tourisme a public or private company?
Commissariat général au Tourisme is a private company. It is classified as state government owned and is currently operating.
When was Commissariat général au Tourisme founded?
Commissariat général au Tourisme was founded in -1. It employs 101 to 250 people.
Where is Commissariat général au Tourisme based?
Commissariat général au Tourisme is headquartered in Jambes, Belgium, in the Europe region.
How does Commissariat général au Tourisme make money?
Two revenue lines are on record. Public Administration Funding is the primary driver. The others are subsidy Distribution.
Who are Commissariat général au Tourisme's main competitors?
Broad incumbents on record are VisitBritain, German National Tourist Board (DZT), Atout France, Netherlands Board of Tourism & Conventions (NBTC), Visit California and Switzerland Tourism. Regional players are VisitScotland, Visit Brussels, Visit Flanders and Catalan Tourism Board.
Does Commissariat général au Tourisme have an API?
No public API is recorded for Commissariat général au Tourisme.
What industry is Commissariat général au Tourisme in?
Commissariat général au Tourisme's product category is Public Sector Tourism Administration. Its primary akta.pro industry code is THAAANAA, Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification), with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.