Commissariat général au Tourisme

Name

Commissariat général au Tourisme

Legal name

Commissariat général au Tourisme

Website

https://tourismewallonie.be

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Public Sector Tourism Administration

NAICS

Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Eco-Certification, Auditing & Standards (Green Lodging, Tour Operator Certification) (THAAANAA)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)

Keywords

• Tourism administration
• Public sector tourism
• Tourism certification
• Accommodation registration
• Subsidy management

Headquarters

HQ city

Jambes

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Public Administration Funding: Tourisme Wallonie is a Walloon government administration funded by public budgets. It distributes subsidies to tourism operators for equipment, development, and improvement of tourism infrastructure.
2. Subsidy Distribution: The administration manages and distributes public subsidies to certified tourism operators, with over 50 million euros disbursed in 2023 benefiting tourism operators.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Commissariat général au Tourisme (Tourisme Wallonie) is the Walloon regional public administration that regulates, certifies, and supports tourism operators in Wallonia, Belgium. It administers mandatory registration, optional certification, and classification of tourist accommodations and attractions, distributes public subsidies, and provides a centralized B2B platform ('Mon espace') for administrative procedures.

Product overview

Commissariat général au Tourisme (TourismeWallonie) operates as the Walloon tourism administration managing a comprehensive portfolio of administrative and support services for tourism stakeholders. The core offering centers on the Plateforme B2B (Mon espace), a centralized online portal providing single-window access for all administrative procedures including registration, certification, classification, and subsidy management for tourist accommodations (Hébergements touristiques), attractions (Attractions touristiques), and organizations (Organismes touristiques). Supporting this platform are specialized programs including Itinéraires touristiques permanents (permanent tourist itinerary authorization), Équipements touristiques (tourist equipment subsidies), and Fonds européens (European funding programs). Thematic initiatives include Wallonie Destination Qualité (quality improvement), Bienvenue Vélo (cycling label), and Mon Bagage numérique (digital toolkit). The Observatoire wallon du Tourisme provides statistical intelligence. VISITWallonia handles external promotion. The organization is transitioning under the new Code wallon du Tourisme effective July 1, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme B2B / Mon espace Centralized online administrative portal providing a single window for tourism operators to manage registration, certification, classification, and subsidy applications.
• Hébergements touristiques (Tourist Accommodations) Administrative services for tourist accommodations including hotels, vacation rentals, campings, holiday villages, and bed & breakfasts. Covers mandatory registration, optional certification, hotel classification, and subsidy management.
• Attractions touristiques (Tourist Attractions) Certification and subsidy services for tourist attractions classified into cultural, natural, and recreational poles, including criteria assessment tools and access to promotional catalogs.
• Organismes touristiques (Tourism Organizations) Certification and support for provincial tourism federations, tourism houses, and tourism offices, including subsidy programs for operations, promotion, equipment, and infrastructure.
• Itinéraires touristiques permanents (Permanent Tourist Itineraries) Authorization, signage, and subsidy services for permanent tourist itineraries (pedestrian, equestrian, cycling, VTT/VTC, trail, point-node networks).
• Équipements touristiques (Tourist Equipment) Subsidy programs for tourist equipment including natural sites, heritage sites, memorial sites, motor-home areas, and itinerary-linked equipment, targeted at local authorities, provinces, intercommunals, and qualifying ASBLs.
• Fonds européens (European Funds) European funding program administration including FEDER (Wallonie 2021-2027, INTERREG VI) and FEADER (Measure 372 for rural tourism cooperation), supporting project development, network structuring, promotion, and infrastructure.
• Observatoire wallon du Tourisme (OwT) Regional tourism observatory providing statistical data, market studies, visitor frequency indicators, annual tourism reports, and touristicity scores for Walloon municipalities.
• Wallonie Destination Qualité (WDQ) Quality improvement program for tourism operators offering e-learning modules, practical tools, action plans, management tools, and customer satisfaction measurement resources.
• Label Bienvenue Vélo Cycling-friendly label awarded to tourism operators providing services and equipment adapted to cyclists across accommodations, HoReCa, attractions, organizations, producers, and bike rental/repair services.
• Mon Bagage numérique Digital maturity toolkit for certified tourism operators including digital diagnostics, a catalog of over 200 digital actions (training, webinars, support), and digital vouchers for personalized support.

Quantifiable outcome

• Over 50 million euros distributed to tourism operators in 2023
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core and minor.

• ASBL Access-icoreStrategic or Co-development Partner · 1 January 2024Partnership for accessible tourism development. Access-i provides expertise auditing accessibility of tourism infrastructure and manages the certification system. CGT collaborates on Tourism pour Tous initiatives supporting persons with disabilities or specific needs. The partnership celebrated 10 years of collaboration in 2024.
• Pro Velo ASBLcoreStrategic or Co-development PartnerPro Velo serves as the National European Coordination Center (NECC) for EuroVelo cycling routes in Belgium, coordinating 3 EuroVelo routes crossing Wallonia (EV3, EV5, EV19). Supported by CGT in collaboration with Visit Flanders and Visit Brussels.
• Visit FlandersminorStrategic or Co-development PartnerCollaboration on national EuroVelo cycling route coordination, with Visit Flanders supporting the Belgian NECC activities managed by Pro Velo.
• Visit BrusselsminorStrategic or Co-development PartnerCollaboration on national EuroVelo cycling route coordination, with Visit Brussels supporting the Belgian NECC activities managed by Pro Velo.
• VISITWalloniacoreStrategic or Co-development PartnerVISITWallonia is the dedicated ASBL responsible for promoting Wallonia as a tourism destination. CGT and VISITWallonia operate with complementary missions - CGT handles regulation, certification, subsidies and strategy while VISITWallonia executes promotion and marketing activities.
• European Federation of Cyclists (ECF)minorStrategic or Co-development PartnerECF manages the EuroVelo international cycling route network at European level, with national coordination handled by NECC centers like Pro Velo in Belgium.
• AVIQ (Agence pour une Vie de Qualité)minorStrategic or Co-development PartnerWalloon agency for quality of life that partners with CGT and Access-i on accessible tourism policies for persons with disabilities.
• ASBL Article 27minorStrategic or Co-development PartnerPartnership to create a network within the tourism sector. Article 27 provides discounted tourism and recreational tickets facilitating access for economically disadvantaged persons. CGT's Tourism pour Tous initiative refers operators to this network.
• Fédération des Parcs Naturels de WalloniecoreStrategic or Co-development PartnerCollaboration on nature tourism development. The 13 natural parks represent 36% of Walloon territory and develop nature tourism products in partnership with local stakeholders, supported by CGT.
• UNESCO Géopark Famenne-ArdenneminorStrategic or Co-development PartnerFirst Belgian Geopark designated by UNESCO, working on sustainable development and geological heritage tourism promotion in the Famenne-Ardenne region.
• Sentiers de Grande Randonnée ASBLminorStrategic or Co-development PartnerAssociation developing and signposting long-distance hiking routes (GR paths) in Wallonia, publishing guidebooks for multi-day and themed walking itineraries.
• Les Forêts d'ArdenneminorStrategic or Co-development PartnerProject bringing together 4 exceptional forest massifs under a shared tourism strategy, mobilizing local stakeholders around forest-themed tourism experiences.
• Atouts Camps ASBLminorChannel Partner/ Reseller/ DistributorApproved organization granting the 'Endroit de camp' label for camp sites. CGT recognizes this label for subsidy eligibility purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VisitBritain: UK's national tourism agency. Operates a similar mandate combining destination strategy, quality assessment schemes, and industry support, comparable in role scope though with stronger promotional focus.
• German National Tourist Board (DZT): Germany's national tourism board funded by the federal government. Comparable in role as a publicly-funded tourism authority supporting certification, classification, and industry development, though at larger national scale.
• Atout France: France's national tourism development agency. Comparable as a publicly-funded body that regulates tourism operators, manages classification schemes, and disburses subsidies, though at national rather than regional scale.
• Netherlands Board of Tourism & Conventions (NBTC): Dutch national tourism board combining destination marketing with industry support and data/insights functions—closely aligned with CGT's combination of strategy, observatory data, and operator certification work.
• Visit California: State-level destination marketing and tourism authority in the US. Comparable in operating as a tourism authority with industry support programs and destination promotion, though structured as a public-private partnership rather than a pure government administration.
• Switzerland Tourism: Switzerland's national tourism marketing organization with a public mandate. Comparable as a publicly-funded tourism authority though more promotion-focused; relevant for benchmarking operator engagement programs.

Regional players

• VisitScotland: Scotland's national tourism organization with a regional scope similar to CGT. Comparable in delivering quality assurance schemes (e.g., quality assurance for accommodations) and supporting regional tourism operators through funding programs.
• Visit Brussels: Tourism and convention bureau for the Brussels-Capital Region. Functions similarly to CGT at the regional level—certifying accommodations, distributing tourism support, and promoting the destination—but serves Belgium's capital region.
• Visit Flanders: Tourism administration for the Flemish Region of Belgium. Direct structural peer operating with a comparable mandate (regulation, certification, promotion support) but in the adjacent Belgian region, making it the closest administrative counterpart to CGT.
• Catalan Tourism Board: Catalonia's regional tourism authority managing certification, quality programs, and tourism development for a sub-national region—structurally similar to CGT's regional mandate in Wallonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/commissariatgeneralautourisme

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commissariat général au Tourisme