Dept. Of Natural Resources

What Dept. Of Natural Resources does

Tourism New Brunswick is the official provincial destination marketing organization for the Province of New Brunswick, Canada, established in 2008 under the Tourism Development Act, 2008 and operating under the Department of Tourism, Heritage and Culture. The entity functions as a government-led marketing and visitor-information body rather than a commercial operator, serving domestic Canadian tourists and inbound U.S. and international travelers researching New Brunswick as a destination, while simultaneously supporting the province's tourism operators (accommodations, attractions, restaurants, golf courses, kayak outfitters, culinary experiences) through a centralized promotional platform.

Its core product is the bilingual tourismnewbrunswick.ca / tourismenouveaubrunswick.ca website — a content management system-driven platform that aggregates attraction guides, regional landing pages, accommodation directories, event calendars, seasonal campaigns, and curated road trip itineraries covering New Brunswick's regions, national parks (Fundy, Kouchibouguac), coastal zones (Bay of Fundy, Acadian Peninsula), and cultural heritage (Acadian, Celtic, Indigenous, Loyalist). The platform is supported by an email newsletter system, a toll-free visitor hotline (1-800-561-0123), and active social channels on Facebook (@explorenb), Instagram (@destinationnb), and YouTube. A complementary operator portal at tourismnewbrunswick.info enables local tourism businesses to manage their own listings.

Tourism New Brunswick does not generate commercial revenue. It is funded through provincial government budget allocations and provides its content, listings, and advisory services to consumers free of charge. Its economic function is indirect: marketing, editorial content production, and destination storytelling are intended to stimulate visitor spending in support of the regional hospitality economy. Documented anchor-attraction outcomes include 250,000+ annual visitors to Hopewell Rocks between June and September (averaging over 3,000 per day in August) and a 1,500-km snowmobile trail network in the Restigouche region. The organization is compliant with RTIPPA, CASL, and GDPR for handling visitor personal information.

Name

Dept. Of Natural Resources

Legal name

Province of New Brunswick

Website

https://tourismnewbrunswick.ca

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourism New Brunswick is the provincial government destination marketing organization for New Brunswick, Canada, established in 2008 under the Department of Tourism, Heritage and Culture to promote the province to domestic and international travelers through its bilingual website, editorial content, and tourism operator partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism Promotion Services: Tourism New Brunswick operates as a government entity under the Province of New Brunswick's Department of Tourism, Heritage and Culture. It does not generate commercial revenue directly but rather promotes tourism to the province to support the regional economy, local businesses, and tourism operators. The organization's activities include marketing, content creation, visitor services, and industry support programs.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Tourism New Brunswick is the provincial government's official destination marketing organization, providing free travel planning information and promotional content for the Province of New Brunswick. Its core offering is the tourismnewbrunswick.ca website and supporting digital/print channels, which centralize destination information, attraction listings, accommodation directories, event calendars, road-trip itineraries, and seasonal activity guides for domestic and international visitors. The organization also supports local tourism operators by listing and promoting their businesses on the platform.

Product overview

Tourism New Brunswick operates as a single unified tourism information platform rather than a modular product architecture. The primary offering is the tourismnewbrunswick.ca website, which provides comprehensive travel planning resources including destination information, activity listings, event calendars, stories/blogs, and trip planning tools. The site is available in both English and French (tourismenouveaubrunswick.ca). The website also integrates a newsletter subscription system, social media connections, and contact management for visitor inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism New Brunswick Website (tourismnewbrunswick.ca)
• Toll-Free Visitor Information Hotline (1-800-561-0123)
• Tourism New Brunswick Email Newsletter
• Tourism Operator Portal (tourismnewbrunswick.info)

Quantifiable outcome

• 250,000+ visitors annually to Hopewell Rocks alone during peak season
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Golf NBcoreStrategic or Co-development PartnerGolf NB is referenced as a partner organization providing the Golf NB map feature for finding golf courses throughout the province. The partnership enables comprehensive golf tourism promotion across New Brunswick's public courses.
• Government of New BrunswickcoreStrategic or Co-development PartnerTourism New Brunswick operates under the Province of New Brunswick's Department of Tourism, Heritage and Culture. The organization collaborates with Destination Canada for national tourism promotion.
• Tourism Operators (Accommodations, Restaurants, Attractions)coreChannel Partner/ Reseller/ DistributorLocal tourism businesses including accommodations, restaurants, tour operators, attractions, and activity providers are promoted through the Tourism New Brunswick platform. The platform lists operators through its tourismnewbrunswick.info portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Travel Oregon: US state DMO with comparable outdoor-adventure-led content marketing, regional storytelling, and road-trip itinerary curation. Directly comparable in DMO operating model and content marketing emphasis.
• Tourism Nova Scotia: Provincial destination marketing organization for Nova Scotia, directly comparable as a Canadian Atlantic-province DMO running consumer website, content marketing, social channels, and operator partnerships to promote in-province tourism.
• Tourisme Québec: Québec provincial tourism DMO with comparable bilingual content marketing, destination storytelling, road-trip curation, and operator partnerships — directly comparable as a Canadian provincial DMO with international audience focus.
• Tourism PEI (Prince Edward Island): Provincial tourism marketing organization for PEI, directly comparable in mandate (promote a single Canadian province to domestic and international travelers via content, web, and partner network) and Atlantic Canada competitive context.

Broad incumbents

• Brand USA: National-level US destination marketing organization analogous to Destination Canada, with overlapping audience and partner-ecosystem functions but operating at country scale rather than province scale.
• Visit California: Large, well-funded US state-level DMO operating destination website, content marketing, and partner network. Comparable in DMO structure and consumer-facing marketing model, but materially larger in budget and scale.
• Destination Canada: National tourism marketing agency that Tourism New Brunswick explicitly cross-promotes with. Operates at country level rather than provincial level but addresses overlapping audiences and similar DMO functions.
• Visit Florida: Large US state-level DMO with comparable consumer website, content marketing, and operator partner network. Comparable structurally though materially larger in marketing budget and audience reach.
• VisitBritain: National tourism agency for Great Britain with comparable content marketing, regional storytelling, and inbound traveler promotion model. Comparable as a government-backed DMO targeting international visitors.
• Tourism Australia: National-level DMO comparable in mandate (promoting a country's tourism assets to international visitors via content and partnerships), though operating at significantly larger scale than Tourism New Brunswick.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/TourismNB
• Facebookfacebook.com/explorenb
• Instagraminstagram.com/destinationnb
• LinkedInlinkedin.com/company/dept.-of-natural-resources

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dept. Of Natural Resources