Tourismus Rheinfelden

What Tourismus Rheinfelden does

Tourismus Rheinfelden is the official municipal destination management organization (DMO) for the city of Rheinfelden, Aargau, Switzerland, established in 1893 and operating with 11 employees from its Stadtbüro at Marktgasse 16. Its mandate is to develop and promote Rheinfelden as a tourism destination, coordinating city tours, cultural events, and partner-driven experience packages. The organization serves four customer segments: individual tourists and day-trippers (primary), families and school groups, wellness and culinary travelers, and corporate/event groups, with offerings delivered in German, English, and French.

The core product portfolio comprises guided city tours (public and private formats, including theatrical historical tours), culinary tours (BierBeizenBummel, SalzGourmetTour), Segway and E-Scooter tours, SUP stand-up paddling on the Rhine, and curated multi-day packages (Bier-Wellness, Genusswochenende, Nachhaltiges Rheinfelden, Bier/Salz/Rhein, Klassik Sterne, Solsberg Festival). Revenue is generated via unit pricing on tours, commissions on packaged hotel/event bundles, sales of the Rheinfelder Gutschein gift voucher redeemable at 60+ partner merchants, and merchandise sales. The technology platform is built on Drupal CMS with third-party integrations for e-commerce (e-guma, MyCommerce), hotel booking (tomas.travel), event ticketing (Eventfrog), and standard Google analytics/Maps services.

Strategically, the organization leverages its status as the official municipal DMO and Rheinfelden's heritage credentials (oldest Zähringer town in Switzerland; inclusion in the Federal Inventory of Swiss Sites of National Importance and the Grand Tour of Switzerland) to anchor partnerships with Feldschlösschen Brewery, sole uno wellness, Hotel Schützen, Ambrosia Guesthouse, Basler Personenschifffahrt, and a 60+ merchant voucher network. Distribution runs through the Stadtbüro walk-in office, the multilingual tourismus-rheinfelden.ch website, and active social media channels (Facebook, Instagram, YouTube, LinkedIn, MailChimp newsletter). No funding rounds, acquisitions, or public listings are recorded.

Name

Tourismus Rheinfelden

Legal name

Tourismus Rheinfelden

Website

https://tourismus-rheinfelden.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourismus Rheinfelden is the official municipal destination management organization (DMO) for the city of Rheinfelden, Switzerland. It offers guided city and culinary tours, curated experience packages, a multi-merchant gift voucher system, and merchandise sales to individual tourists, families, corporate groups, and wellness travelers.

Ownership category

akta.pro rank

Product category

Tourism and Destination Management Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Local Life Tours (Communities & Hidden Gems) (THAJAAAJ)

akta.pro secondary industries

Culinary Walking & Market Tours (THAJAGAA), Escorted Coach & Bus Package Tour Operators (THAKADAA), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

Keywords

• Destination management services
• Guided city tours
• Culinary tour packages
• Gift voucher programs
• Local tourism marketing

Headquarters

HQ city

Rheinfelden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Tour and Guiding Services: Revenue from conducting and selling public and private city guided tours, culinary tours (BierBeizenBummel, SalzGourmetTour), Segway/E-Scooter tours, SUP stand-up paddling tours, and specialty tours such as 'Bier, Salz & Rhein', 'Bier-Wellness', and 'Schifffahrt und Rheinfelder Geschichte' packages. Tours are offered in multiple languages (German, English, French).
2. Voucher and Merchandise Sales: Sale of Rheinfelden gift vouchers (Rheinfelder Gutschein) redeemable at over 60 partner merchants (shops, restaurants, services). Online tourism shop selling souvenirs, gift items, books, games, and postcards. Revenue from the e-guma and MyCommerce platforms.
3. Package Bookings and Commission: Revenue from curated package holidays including 'Genusswochenende' (gourmet weekend), 'Bier-Wellness', 'Nachhaltiges Rheinfelden', and concert packages (Klassik Sterne, Solsberg Festival), which include hotel stays, wellness, dining, and event tickets, sold through the tourist board.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Tourismus Rheinfelden is the official municipal destination management organization for the city of Rheinfelden, Switzerland, selling guided tours (historical city tours, BierBeizenBummel and SalzGourmetTour culinary tours, Segway/E-scooter tours, and SUP paddling tours), curated package experiences (Bier-Wellness, Genusswochenende, Nachhaltiges Rheinfelden, Bier Salz & Rhein), a Rheinfelder Gutschein gift voucher system redeemable at 60+ local merchants, and a merchandise online shop.

Product overview

Tourismus Rheinfelden operates a multi-module tourism platform offering guided tours (city tours, culinary tours, Segway/E-scooter tours, SUP paddling, puzzle trails), curated package deals (Bier-Wellness, Gourmet Weekend, Sustainable Rheinfelden, Bier-Salz-Rhein), a gift voucher system, an online merchandise shop, hotel booking services, and a blog. The core offering centers on experiences and tours of the historic city of Rheinfelden, complemented by e-commerce gift voucher and shop functions. Partner attractions include the Feldschlösschen Brewery and sole uno wellness center.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadtführungen (City Tours) Guided tours of Rheinfelden's historic old town, available in public and private formats and including theatrical performances featuring historical characters. Offered in German, English, and French with private group pricing for up to 24 persons (additional surcharge beyond).
• BierBeizenBummel Culinary pub crawl guided tour that combines beer tastings with curated exploration of Rheinfelden, for groups of 8 to 25 persons, with Flex-ticket option allowing free cancellation up to 7 days in advance.
• SalzGourmetTour Gourmet tour linking to Rheinfelden's salt heritage, organized for groups of 8 to 25 persons, with free cancellation up to 4 days before the tour.
• Segwaytour & E-Scooter-Tour Electric mobility tours using Segways or E-scooters for exploring Rheinfelden, for groups of 4 to 30 persons, with a CHF 100 surcharge for alternate destinations and all-weather operation.
• SUP-Führung (Stand Up Paddling) Stand-up paddleboarding guided tours on the Rhine, available May to October for 2 to 5 persons, including board, paddle, life jacket, neoprene suit, drinks, shuttle service, swimming pool entry, and meal.
• Rätsel-Trails (Puzzle Trails) Interactive riddle-based trails for families and individuals to explore Rheinfelden.
• Find-the-Code Interactive code-finding activity newly available in Rheinfelden for visitors.
• Bier, Salz & Rhein Package Group package combining beer, salt heritage, and Rhine experiences, valid April to October, Tuesday to Saturday, for groups of 10 or more, extendable with overnight stays or apéros at the Salt Museum in Pratteln.
• Bier-Wellness Package Day package combining beer experiences and wellness, available April to December daily except trade fair periods, extendable with additional overnight stays.
• Genusswochenende (Gourmet Weekend) Saturday-to-Sunday weekend package including accommodation and culinary experiences, subject to hotel availability, with tiered cancellation policies.
• Nachhaltiges Rheinfelden (Sustainable Rheinfelden) Sustainable tourism package with accommodation at Ambrosia Guesthouse and eco-friendly experiences, valid January to November, Tuesday to Sunday arrival, with 7-day advance booking requirement.
• Rheinfelder Gutschein (Gift Voucher) Gift vouchers redeemable at over 60 shops, restaurants, and service businesses in Rheinfelden, available in multiple designs including the city's annual motto, sold via the e-guma platform.
• Tourismus-Shop (Merchandise Shop) Online shop selling souvenirs, Wickelfisch swim-float products, books, games, postcards, and other gift items via the MyCommerce platform.
• Hotelbuchung (Hotel Booking Service) Hotel reservation service connecting visitors with accommodation providers in Rheinfelden via the tomas.travel booking portal.
• Brauwelt Feldschlösschen (Brewery Experience) Brewery tours and Feldschlösschen beer world experiences offered as part of Rheinfelden's attractions and bundled into Bier, Salz & Rhein and Bier-Wellness packages.
• Wellness-Welt sole uno Wellness center featuring salt-based treatments and relaxation services, featured as a key Erholen & Entspannen experience and bundled into wellness packages.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Feldschlösschen Brauerei (Feldschlosschen Brewery)coreStrategic or Co-development PartnerFeldschlösschen is Rheinfelden's most iconic landmark and a major tourist draw. Tourismus Rheinfelden incorporates the brewery into several experience packages, including 'Bier, Salz & Rhein', 'Bier-Wellness', and the 'BierBeizenBummel' culinary tour. The brewery celebrated its 150th anniversary in 2026, and Tourismus Rheinfelden featured related events.
• Wellness-Welt sole unocoreStrategic or Co-development Partnersole uno is the premier wellness and spa facility in Rheinfelden, featured as a key 'Erholen & Entspannen' (relaxation) experience on the Tourismus Rheinfelden platform and bundled into wellness packages.
• Basler Personenschifffahrt (Basel Passenger Shipping)coreStrategic or Co-development PartnerOperates lock passage boat trips (Schleusenfahrten) between Basel and Rheinfelden. Featured on the Tourismus Rheinfelden website under 'Rhein erleben' (Discover the Rhine) and included in the 'Schifffahrt und Rheinfelder Geschichte' package.
• Stonesurf (SUP Tours)minorStrategic or Co-development PartnerStonesurf provides Stand Up Paddling (SUP) guided tours on the Rhine, offered as a special activity through Tourismus Rheinfelden. Third-party liability insurance is covered through Stonesurf's business liability policy.
• Ambrosia GuesthousecoreStrategic or Co-development PartnerAmbrosia Guesthouse is the designated accommodation partner for the 'Nachhaltiges Rheinfelden' (Sustainable Rheinfelden) package. Check-in from 17:00, check-out by 11:30.
• Hotel Schützen RheinfeldencoreStrategic or Co-development PartnerHotel Schützen serves as the accommodation partner for concert and event packages ('Klassik Sterne', 'Solsberg Festival' packages). Check-in from 15:00, check-out by 11:00.
• 60+ Local Partner Merchants (shops, restaurants, services)coreChannel Partner/ Reseller/ DistributorOver 60 local businesses in Rheinfelden's old town accept the Rheinfelder Gutschein (gift voucher), creating a localized economic ecosystem. Partners span retail shops, restaurants, and service providers. Registration for new partners is managed through City Management Rheinfelden.
• Switzerland TourismcoreGTM or Marketing PartnerSwitzerland Tourism's 'In love with beautiful places' (Verliebt in schöne Orte) project, in partnership with the Swiss Federal Office of Culture, lists Rheinfelden among 80 nationally significant Swiss sites. Rheinfelden is also featured along the Grand Tour of Switzerland.
• City Management RheinfeldenminorGTM or Marketing PartnerCity Management Rheinfelden partners with Tourismus Rheinfelden for the Rheinfelder Gutschein voucher program, managing partner registration, voucher distribution, and payment processing for local businesses.
• Various restaurants (BierBeizenBummel culinary tour partners)minorStrategic or Co-development PartnerA network of local restaurants participates in the 'BierBeizenBummel' and 'SalzGourmetTour' culinary guided tours organized by Tourismus Rheinfelden. The network covers 8–25 persons per tour.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Luzern Tourismus: Established DMO for Lucerne operating guided tours, packages, hotel booking, and event marketing. A broader incumbent in the same Swiss municipal tourism space with larger budgets, more tour product lines, and a stronger international brand — serving as a scaled analog to Rheinfelden.
• Switzerland Tourism (Schweiz Tourismus): National tourism marketing organization for Switzerland. Not a direct competitor but the umbrella body that includes Rheinfelden in its 'Beautiful Places' collection and Grand Tour route — comparable in destination-marketing function but at national scale rather than municipal.
• Zürich Tourismus: Large established DMO for Zurich operating guided city tours, packages, hotel booking, vouchers, and event ticketing. Comparable service portfolio at much greater scale and budget — a broader incumbent reference point for Swiss destination marketing.

Regional players

• Bodensee Tourismus: Cross-border tourism organization for the Lake Constance region, a comparable geographic catchment to Rheinfelden's High Rhine base. Coordinates tours, packages, hotel booking, and event marketing for a multi-country lake destination — relevant regional analog for cross-border tourism.
• Schwarzwald Tourismus: Regional tourism organization for the Black Forest region in Germany, directly across the Rhine from Rheinfelden. Operates a comparable mix of guided tours, themed packages, hotel booking, and event promotion for a forested/cultural regional destination — relevant geographic competitor for cross-border day-trippers.

Direct peers

• Tourismus Solothurn: Municipal tourism organization for Solothurn, a comparable small historic Swiss city. Runs guided city tours, culinary and themed packages, hotel booking, and event promotion on a similar small-team non-profit model — directly comparable in scale, structure, and product mix.
• Interlaken Tourismus: Regional destination management organization for the Interlaken region. Comparable municipal/regional DMO structure offering guided tours, packages, hotel booking, and event ticketing, though at a larger scale focused on alpine rather than Rhine tourism.
• Engadin St. Moritz Tourismus: Regional tourism organization operating curated experience packages, guided tours, and event ticketing for a Swiss destination. Comparable DMO operating model with packaged seasonal experiences, though oriented toward alpine premium tourism rather than Rhine/heritage tourism.
• Tourismus Baden (Schweiz): Official tourism body for Baden, Aargau — the closest geographic peer in the same canton. Operates city tours, thermal/wellness packages, hotel booking, and event marketing for a small historic Swiss town, mirroring Tourismus Rheinfelden's service portfolio and operating model.
• Tourismus Basel: Official destination management organization for Basel, the nearest major Swiss tourism hub to Rheinfelden. Operates a similar mix of guided tours, packages, hotel booking, vouchers, and event marketing for an urban Swiss destination in the same High Rhine / Northwestern Switzerland region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tourismusrheinfelden
• Facebookfacebook.com/rheinfeldentourismus
• LinkedInlinkedin.com/company/tourismus-rheinfelden
• Instagraminstagram.com/rheinfeldenschweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourismus Rheinfelden