TASTE TOURS

What TASTE TOURS does

Taste Tours (operating as Tastings SASU, Siret 97976786000013) is a Paris-headquartered luxury tour operator founded in 2010 that designs and delivers high-end wine and gastronomic travel experiences across France and selected European wine regions. The company serves affluent individual travelers seeking curated, intimate wine and culinary immersion, with scheduled multi-day group tours capped at eight participants and bespoke private itineraries built around client preferences, dates, and budget. Its portfolio spans flagship itineraries such as Luxurious Loire (8 nights/9 days), Bordeaux Wine Tour (6 nights/7 days), Burgundy & Beaujolais (6 nights/7 days), Sancerre & Eastern Loire (3 nights/4 days), and Saint-Emilion Cycling, alongside international offerings in Italy (Piedmont, Tuscany), Spain (Penedès, Ribera del Duero, Rioja), and Germany (Rhinegau, Mosel), plus a related sub-brand, Paris Wine Walks, for urban tastings and a set of ecological workshops (climate cuisine, kombucha, beeswax wraps, wine and music jam) priced €25–€65 per session.

The business is service-based and asset-light: there is no proprietary software, no mobile app, no public API, and no disclosed technology integrations; the website runs on Wix and the company relies on direct email and phone contact for inquiries and bookings. Distribution is exclusively direct-to-consumer, with no resellers or third-party channel partners, and acquisition leans on word-of-mouth, the founders' over-30-year network of vineyard owners, boutique hotels, private castles, and authentic restaurants, plus minimal organic social presence (a Facebook group). Revenue mechanics combine one-time fees for scheduled group tours and ecological workshops with quote-based professional services revenue from bespoke itinerary planning (typically requiring a 30% deposit on estimated cost), targeting a single persona segment — discerning wine and food enthusiasts — in a horizontal, niche positioning rather than a mass-market travel model.

Name

TASTE TOURS

Legal name

Tastings SASU

Website

https://tours-taste.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Taste Tours is a Paris-based luxury tour operator (Tastings SASU) offering small-group (max 8 participants) and bespoke private wine and gastronomic tours across French and European wine regions, serving affluent, experience-driven travelers.

Ownership category

akta.pro rank

Product category

Wine Tourism

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Culinary & Wine Itinerary Planning (THAKAOAJ), Culinary Walking & Market Tours (THAJAGAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Luxury wine tours
• Gastronomic tours
• Wine tourism
• Private tour planning
• Culinary experiences

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Group Wine & Gastronomic Tours: Scheduled multi-day tour packages offering immersive wine and culinary experiences in French wine regions. Tours include accommodation in 4-5 star hotels, private tastings, vineyard visits, and gourmet meals. Examples include Luxurious Loire (8 nights, 9 days), Bordeaux Wine Tour (6 nights, 7 days), Burgundy & Beaujolais (6 nights, 7 days), and Sancerre & Eastern Loire (3 nights, 4 days).
2. Ecological Workshops: Individual workshop sessions on topics including climate cuisine, real wine, wine & music jam, beeswax wraps, magic mushrooms, and kombucha & kefir. Priced from €25 to €65 per session.
3. Bespoke Private Tours: Customized tailor-made tour planning services for individual travelers or groups with specific interests, creating personalized itineraries based on client preferences, dates, and budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Taste Tours is a Paris-based luxury tour operator specializing in tailor-made and scheduled small-group (maximum 8 participants) wine and gastronomic tours across major French wine regions (Loire Valley, Bordeaux, Burgundy, Beaujolais, Sancerre, Saint-Emilion) and other European destinations (Italy, Spain, Germany). The company leverages over 30 years of personal relationships with vineyard owners, winemakers, boutique hotels, and authentic restaurants to deliver exclusive access to estates and producers normally closed to tourists, with a strong emphasis on natural, organic, and biodynamic wines.

Product overview

TASTE TOURS is a luxury wine and gastronomic tour operator offering scheduled group tours and bespoke private tour planning services. The core portfolio includes scheduled multi-day wine tours across major French wine regions (Loire Valley, Bordeaux, Burgundy, Beaujolais, Sancerre, Saint-Emilion), specialty cycling tours, and tailor-made Wine Taste Awakenings experiences throughout France and Europe. Supporting the tour business, TASTE TOURS also offers ecological workshops focused on sustainable wine and food practices. The company positions itself as an eco-conscious travel provider with over 30 years of experience, emphasizing natural, organic, and biodynamic wines alongside local, seasonal cuisine.

Differentiator

Problem solved

Functional benefit

Brands

• PARIS WINE WALKS: A related brand offering wine walking tours in Paris, operated by the same company entity.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Winerist: Digital-first wine tourism marketplace connecting travelers with curated wine experiences across Europe — overlaps on wine travel but competes via a platform model rather than direct operator relationships, posing a discovery-layer threat.
• The Wine Getaway: Curated wine travel experiences focused on European and global wine regions with intimate group sizes — overlaps with TASTE TOURS on curated, small-group luxury wine itineraries and natural/organic producer focus.

Broad incumbents

• Butterfield & Robinson: Luxury slow-travel operator offering walking, cycling, and culinary journeys across Europe — overlaps on multi-day experiential travel and wine/gastronomy themes, but at a broader experiential portfolio level rather than wine-specific niche.
• Abercrombie & Kent: Global luxury experiential travel company offering premium private journeys including wine and gastronomy itineraries — competes for the same affluent traveler but at much larger scale and broader portfolio, with overlapping supplier relationships in France.

Direct peers

• French Wine Adventures: Boutique French wine tour operator focused on Bordeaux and other French regions with small-group and private experiences — comparable in geography, small-group format, and direct-to-consumer luxury positioning.
• Wine Paths: French-based luxury wine tour operator offering bespoke and scheduled wine experiences across France and Europe with curated access to vineyards and châteaux — directly comparable in target customer, geography, and product.
• Cellar Tours: Luxury wine travel specialist offering private and small-group wine tours in France, Italy, Spain, and Portugal with expert-led itineraries — comparable in luxury positioning, multi-country footprint, and curated supplier relationships.
• Arblaster & Clarke: Long-established UK-based wine tour operator offering escorted and bespoke wine tours across European regions including Bordeaux, Burgundy, and Rhône — comparable in premium wine tourism focus, multi-day format, and affluent customer base.
• Decanter Wine Tours: Wine-focused travel program tied to Decanter magazine, offering curated wine tours across Europe's premier regions — comparable in wine tourism specialization, multi-region European coverage, and target audience of enthusiast wine drinkers.

Regional players

• Bordeaux Wine Trails: Bordeaux-focused small-group wine tour operator offering insider vineyard access — comparable in small-group wine tour format and curated access model, though narrower in regional scope than TASTE TOURS' multi-region footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tastings
• LinkedInlinkedin.com/company/taste-tours

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TASTE TOURS