Bordeaux Wine Trails

What Bordeaux Wine Trails does

Bordeaux Wine Trails is a privately held wine and food tour operator founded in 2011 and headquartered at 21 Rue du Chai des Farines in Bordeaux, France. The company designs and sells guided small-group tours (2–8 persons) and fully customized private tours (up to 25 persons) across the Bordeaux wine region — Saint-Émilion, Pomerol, Médoc, Graves, and Sauternes — and extends day-trip operations into Cognac, Arcachon Bay, Dordogne, and Le Verdon-sur-Mer. Its portfolio spans more than 25 distinct products, including e-bike vineyard adventures, sunset picnics, food tours, cooking classes, harvest experiences, bachelor/bachelorette events, team-building programs, multi-day itineraries with 5-star hotel accommodation, and a 7-day multi-region France tour from Paris covering Champagne, Bordeaux, and Burgundy. Pricing is per-person, ranging from approximately €45 (wine & cheese masterclass) to €795 (private château cooking class for two), with seasonal availability restrictions and free cancellation up to 24 hours in advance.

The company runs a direct-to-consumer go-to-market with online booking through bordeauxwinetrails.com, supplemented by TripAdvisor referral traffic and a French-language site variant. Distribution relies on premium 8-seat minivans and electric bikes; pickup is offered from central Bordeaux hotels for private tours, while shared tours depart from the Office de Tourisme de Bordeaux. Customer segments span couples, families, corporate groups, cruise passengers, and wine enthusiasts. The Wine Club membership program provides repeat-engagement benefits for enthusiasts.

Bordeaux Wine Trails monetizes exclusively through one-time tour bookings, with no subscription, licensing, or intermediated revenue streams. Its competitive positioning rests on curated relationships with at least eight Grand Cru Classé and Second Growth estates — including Troplong Mondot, Cos d'Estournel, Haut-Bailly, Lascombes, Carbonnieux, and Jean-Faure — local sommelier-certified guides, RSE eco-certification, and consistent TripAdvisor ratings of 4.85–4.97. The company employs 6 people, has no parent organization, and has not raised institutional funding or executed M&A activity.

Name

Bordeaux Wine Trails

Legal name

Bordeaux Wine Trails

Website

https://bordeauxwinetrails.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bordeaux Wine Trails is a privately held French tour operator founded in 2011 that sells guided small-group and private wine and food tours across Bordeaux, Cognac, Arcachon Bay, and Dordogne, serving leisure couples, families, corporate groups, and cruise passengers through direct online booking.

Ownership category

akta.pro rank

Product category

Wine Tourism Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Water (48721), Drinking Places (Alcoholic Beverages) (722410)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Culinary & Wine Itinerary Planning (THAKAOAJ), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Wine tourism
• Guided wine tours
• Vineyard experiences
• Wine tasting tours
• Food and wine tours

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Guided wine and food tours: The company generates revenue primarily through selling guided wine and food tours in the Bordeaux wine region. Tours include small-group shared tours (up to 8 persons) and private customized tours (up to 25 persons). Pricing is per person, varying by group size, tour duration, and inclusions. All-inclusive group tours cover transport, winery fees, and local delicacies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bordeaux Wine Trails is a private wine and food tour operator that sells guided small-group tours (2-8 persons) and fully customizable private tours (2-25 persons) across Bordeaux appellations and surrounding regions. Offerings include château visits, wine tastings, gourmet picnics, e-bike vineyard tours, multi-day itineraries, cooking classes, harvest experiences, and shore excursions, priced per person with group-size-based tiers.

Product overview

Bordeaux Wine Trails operates as a tour operator offering a comprehensive portfolio of wine and food tourism experiences in the Bordeaux region and surrounding areas. The product portfolio consists of shared small-group tours (max 8 persons in minivans) and fully customizable private tours, along with multi-day itineraries and specialized experiences. Core products span wine tasting tours (Saint-Emilion, Médoc, Graves & Sauternes, Pomerol), e-bike vineyard adventures, food tours, cooking classes, and specialty experiences (harvest, night tours, golf combinations). Private tour options include family tours, bachelor/bachelorette events, team building, and romantic couple experiences. Additional destinations extend to Cognac, Arcachon Bay, and Dordogne. The company also offers a Wine Club membership add-on and multi-region France tours from Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• Saint-Emilion Morning Wine Tour | Grand Cru Tasting & Medieval Village A shared small-group morning tour of Saint-Emilion featuring Grand Cru wine tasting and a guided walk through the UNESCO World Heritage medieval village. Duration: 4.5 hours, 2-8 persons. From €85 per person.
• Bordeaux Food Tour A 3-hour guided walking food tour through Bordeaux featuring tastings of local specialties and gastronomic discoveries. Shared, 2-8 persons. From €79 per person.
• Saint-Emilion Evening Wine Tour | Sunset Picnic A small-group evening escape to Saint-Emilion with sunset views, a gourmet picnic among the vineyards, and wine tasting at a family estate. Duration: 5.5 hours, 2-8 persons. From €149 per person.
• Graves & Saint-Emilion Wine Tour | 3 Châteaux & Gourmet Picnic The company's flagship 'Great Escape' full-day tour visiting up to 3 vineyards across Graves and Saint-Emilion, sampling various wine styles with a gourmet picnic. Duration: 8 hours, 2-8 persons. From €175 per person.
• Saint-Emilion E-Bike Wine Tour | Wine, Vines & Gourmet Picnic An electric bike tour through Saint-Emilion vineyards visiting châteaux and enjoying a gourmet picnic. Small-group experience with eco-friendly transportation. Duration: 9 hours, 2-8 persons. From €169 per person.
• The Bordeaux Wine Bar Crawl A private tour visiting three distinct wine bars in Bordeaux led by a sommelier guide, featuring biodynamic, regional, and musical wine experiences. Duration: 4 hours. From €122 per person.
• Cognac from Bordeaux | A Private Journey Through Iconic Distilleries A private full-day tour from Bordeaux to Cognac featuring exclusive visits to two iconic distilleries, expert-led tastings, gourmet lunch, and scenic vineyard exploration. Duration: 8.5 hours, 2-25 persons. From €179 per person.
• Arcachon Bay Day Trip from Bordeaux | Dune du Pilat & Oysters A romantic private escape from Bordeaux to Arcachon Bay featuring champagne at Europe's highest sand dune, oyster farm visits, and traditional pinasse boat tours. Duration: 8-9 hours, 2-25 persons. From €110 per person.
• Saint-Emilion Night Tour | A Private Evening from Sunset to Dinner A private evening tour beginning at sunset with boutique winery visits, sunset walking tour of the medieval village, and dinner at a local restaurant or Grand Cru estate. Duration: 7-8 hours, 2-25 persons. From €220 per person.
• Bordeaux Wine Harvest Experience An immersive harvest season experience allowing participants to pick grapes alongside winemakers, learn harvest processes, and enjoy lunch with the harvest team. Duration: 8 hours, 2-25 persons. Available only during harvest season. From €440 per person.
• Bordeaux Private Walking Tour | Wine, Local Bites & UNESCO City A 2.5-hour private walking tour of Bordeaux's historic monuments, local treats (cannelé, dune blanche), and exclusive wine and cheese tasting at a local wine bar. 2-25 persons. From €75 per person.
• Bordeaux Wine Tasting Class | Wine & Cheese Pairing with an Expert A 1.5-hour shared masterclass at Complanterra wine bar teaching wine tasting fundamentals, Bordeaux wine regions, grape varieties, and tasting techniques with 4 wines paired with chocolates and local cheeses. Minimum 4 participants. From €45 per person.
• Médoc Afternoon Wine Tour | Margaux Châteaux & French Aperitif A shared half-day afternoon tour of the Médoc wine region along the Route des Châteaux, visiting a Grand Cru Classé in Margaux and a family property. Duration: 5 hours, 2-8 persons. From €105 per person. Available April to October.
• Saint-Emilion Afternoon Tour | 2 Grand Crus & French Aperitif

Quantifiable outcome

• Group tours limited to 2-8 persons; private tours up to 25 persons — ensuring intimate, personalized experiences
• +4 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Château Troplong MondotcoreStrategic or Co-development PartnerPremier Grand Cru Classé estate located at the highest point of the Saint-Émilion appellation. Founded in 1700, covering 45 hectares. Produces 85% Merlot, 13% Cabernet Sauvignon, 2% Cabernet Franc. The estate features a Michelin-starred restaurant reopened in 2021. Bordeaux Wine Trails organizes premium gourmet experiences including lunch under the grapevine canopy with horse-drawn carts working the vineyard.
• Château La CroizillecoreStrategic or Co-development PartnerFamily-owned estate in Saint-Émilion combining traditional and modern winemaking in a state-of-the-art winery. Produces Grand Cru Classé blend of Merlot (up to 70%) and Cabernet Sauvignon (approx. 30%). Features a deluxe reception hall and panoramic restaurant. Picnic experiences available among the vines.
• Château Jean-FaurecoreStrategic or Co-development PartnerGrand Cru Classé estate in Saint-Émilion since 2012 (1er Grand Cru Classé of Saint-Émilion in 1893), dating from the 16th century. 18 hectares with clay and iron oxide terroir. Certified AB (organic agriculture) since 2017. Composed of 60% Cabernet-Franc, 35% Merlot, 5% Malbec. Offers modern wines expressing Saint-Émilion terroir with top-notch wine tourism team.
• Cos d'EstournelcoreStrategic or Co-development PartnerSecond growth estate in the Saint-Estèphe appellation of northern Médoc. 100 hectares producing 2/3 Cabernet Sauvignon with plots of Merlot, Cabernet Franc, Petit Verdot, Sauvignon Blanc, and Semillon. Known for exotic architecture blending French tradition with modern art and innovation. Bordeaux Wine Trails offers private getaway tours at Cos d'Estournel including a vertical tasting of 8 vintages.
• Château Lamothe-BergeronminorStrategic or Co-development Partner67-hectare estate in Cussac-Fort-Médoc within Haut-Médoc Protected Designation of Origin. Historical Cru Bourgeois in Médoc since the 19th century. Committed to environmentally respectful viticulture. Recently renovated château offering a unique interactive visit experience. Primarily Merlot-based wines.
• Château LascombescoreStrategic or Co-development PartnerLocated in the Margaux designation with gravel and clay-limestone soils over 120 hectares. One of the largest areas for the 1855 classified growths, dating from the 17th century. Produces powerful and fruity wines from Merlot, Cabernet Sauvignon, and Petit Verdot. Features modernized, unique cellars worthy of personal visits.
• Château Haut-BaillycoreStrategic or Co-development PartnerHistoric estate dating back to the 1400s, classified as Grand Cru in the 1950s. Located in Pessac-Léognan appellation. Known for ancient vines in gravel and sandstone soil with prehistoric fossil shells. Produces Cabernet Sauvignon blends with Merlot, Petit Verdot, and Cabernet Franc. Offers rare rosé and private dining experiences.
• Château CarbonnieuxcoreStrategic or Co-development PartnerOne of the first vineyards to produce wine in south Bordeaux, cultivated by Benedictine monks from the 13th century. 92 hectares producing both white and red wines including Sauvignon (65%), Semillon (35%), Cabernet Sauvignon (60%), Merlot (30%), Cabernet Franc (7%), Petit Verdot (3%). Connected to Thomas Jefferson's 1797 visit and the Sultan of Constantinople. Historic estate with rich terroir and heritage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wine Paths: Online wine tourism marketplace and tour operator offering curated wine experiences across France including Bordeaux, Burgundy, and Champagne. Directly comparable as a wine-region tour operator with curated château visits, sommelier-led tastings, and a similar customer mix of wine enthusiasts and travelers.
• Cellar Tours: Bespoke wine travel company specializing in luxury, sommelier-led tours across France and other wine regions. Direct competitor on custom Bordeaux wine itineraries, premium tasting access, and high-end traveler clientele seeking expert-led immersive experiences.
• Grape Escapes: Wine tour operator running small-group guided wine tours across French and Italian wine regions. Direct peer in offering sommelier-led small-group Bordeaux experiences, multi-day wine itineraries, and customized private tours with comparable pricing tiers and target customer segments.

Regional players

• Sweet Bordeaux: Bordeaux-focused tourism collective promoting the sweet wines of Sauternes and Barsac, organizing tours and tastings across the Graves-Sauternes appellation. Comparable as a Bordeaux wine tourism brand targeting international visitors seeking tasting experiences in the same southwestern France geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bordeaux-wine-trails

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bordeaux Wine Trails