Touwen & Co. B.V.

What Touwen & Co. B.V. does

Touwen & Co. B.V. is a privately held Dutch limited liability company (B.V.) that manufactures and distributes the Tenco brand of paints, stains, varnishes, and protective coatings. Founded in the late 19th century (1890), the company originally supplied tar to Dutch shipyards and inland navigation operators and has since expanded its portfolio to cover wood, metal, concrete, and marine substrates. The current product range spans wood treatments, primers, rust inhibitors, boat coatings (varnish, primer, topcoat, bottomcoat), garden wood stains and oils, residential exterior paints, floor coatings, and specialty items such as carbolineum substitutes, bitumen coatings, anti-woodworm treatments, and traditional Stockholm tar. Notable proprietary formulations include Tenco Ferro metaallak (primer + menie + topcoat in one) and Tenco Bottomcoat (no primer required).

The business operates as a B2B manufacturer selling branded products through wholesale trade channels — hardware stores, paint merchants, agricultural suppliers, and marine chandleries — across more than 20 European countries including the Netherlands, Belgium, Germany, France, the UK, Denmark, Finland, Greece, Iceland, Ireland, Italy, Luxembourg, Norway, Austria, Poland, Portugal, Spain, Turkey, Sweden, and Switzerland. Revenue is generated through one-time transactional wholesale sales of branded products with no subscription or recurring component; pricing is quote-based for trade buyers and is not publicly listed. The company maintains a product information website at tenco.nl with safety and product data sheets available in Dutch, German, and French, and uses Facebook and Instagram for brand visibility, but does not operate a direct e-commerce storefront.

With only 5 employees, the company operates a lean internal organization that relies on contract manufacturing and established trade distribution partners to serve a diversified end-customer base across four main verticals: marine and boat owners, garden and outdoor wood owners, residential building owners, and the agricultural sector. Operational headquarters are in Zeewolde, Netherlands (Edisonweg 30), with the registered legal address in Zaandam (KVK: 35017324). The company is independent, with no disclosed parent, subsidiaries, or external investment.

Name

Touwen & Co. B.V.

Legal name

Touwen & Co B.V.

Website

https://touwen.nl

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

1–10 employees

Short description

Touwen & Co. B.V. manufactures and distributes the Tenco brand of traditional paints, stains, varnishes, and protective coatings for wood, metal, concrete, and marine applications, selling B2B through trade distribution channels across more than 20 European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeewolde

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Coatings and Paint Products: Manufacture and sale of branded paint, stain, varnish, and protective coating products under the Tenco brand. Products are distributed to professional trade channels (hardware stores, paint merchants, marine suppliers). Revenue is generated through product sales with no subscription or recurring component — classic one-time transactional revenue from B2B wholesale.

Distribution channels3 records

Marketing channels2 records

Core offering

Touwen & Co. B.V. manufactures and sells the Tenco brand range of paints, stains, varnishes, primers, and protective coatings for wood, metal, concrete, and marine applications. The portfolio covers outdoor maintenance, residential exterior woodwork, boat maintenance, and agricultural/industrial substrates. Products are sold wholesale through Dutch and European trade channels (hardware stores, paint merchants, marine suppliers), with the company website functioning as a product information and brand resource rather than a direct e-commerce storefront.

Product overview

Tenco is a Dutch paints and coatings manufacturer under Touwen & Co. B.V. offering a comprehensive portfolio of wood protection, metal coatings, boat paints, primers, and specialty products. The product range includes: wood stains and oils (TencoMild, Tenco Tuindecor, Tenco Douglasbeits, Tenco Bangkiraiolie, Tenco Hardhoutolie), primers and rust inhibitors (Tenco Grondverf, Tenco IJzermenie, Tenco Ferro metaallak), boat coatings (Tenco Jachtlak, Tenco Bottomcoat, Tenco Topcoat), floor coatings (TencoVloer, Tenco Parketlak), bitumen and industrial coatings (Tenco Bitumen silolak, Tenco Paratol, Tenco Loodband), and wood preservatives (Tenco Houtimpregneer, Tenco Anti-houtworm). The company serves both professional and consumer markets for residential maintenance, garden maintenance, boat maintenance, and industrial applications, with products available in various bases (water and turpentine) and finishes (transparent, covering, matte, silk-gloss, high-gloss).

Differentiator

Problem solved

Functional benefit

Products and services

• Tenco Houtimpregneer Transparent colorless water-based first-layer wood impregnation coating that penetrates deeply, promotes topcoat adhesion, and provides water-repellent sealing. For trade and consumer use on outdoor wood surfaces.
• Tenco Hardhoutontgrijzer Wood cleaning product that removes the gray film from weathered hardwood and restores the original wood color. Used on grayed and soiled hardwood garden furniture.
• Tenco Kassenwit Sun-protective water-based concentrate coating for garden greenhouses that regulates sunlight entry by drying white and turning transparent in rain. Applicable on glass and plastic.
• TencoVloer Acrylic concrete floor paint with high abrasion and dirt resistance. Practically odorless, quick-drying, silk-gloss finish. For garages, terraces, paths, cellars, balconies.
• Tenco Afbijtpasta Water-based biodegradable paint remover for water-based and alkyd paints, decorative plaster, antifouling, varnishes, adhesives, graffiti and fiberglass wallpaper. Emits no harmful vapors.
• Tenco Anti-houtworm Wood preservative that kills woodworm and wood-destroying insects and prevents reinfestation. Preventive and curative treatment against woodworms and house longhorn beetles.
• Tenco Loodband SBS self-adhesive modified bituminous sealing tape for waterproof finishing of chimneys, domes, ventilation pipes, roof windows, gutters, bituminous roofing, rain pipes, and roof penetrations.
• Tenco Grondverf and Tenco Snelgrond Turpentine-based wood primers offering an excellent base layer on new wood and bare spots. Grondverf penetrates well; Snelgrond is quick-drying and overpaintable after 2 hours. For interior and exterior use.
• Tenco Grondverf waterbasis Quick-drying, low-odor water-based wood primer for interior and exterior. Excellent adhesion and protection for all woodwork, well-covering with good flow.
• Tenco Primer universeel Water-based, rust-inhibiting adhesion primer for thermally galvanized or galvanized steel, untreated aluminum, PVC and various plastics. For fences, garage doors, window frames, and steel constructions.
• Tenco IJzermenie / Oranje menie / Loodvrije menie / Witte menie Rust-inhibiting primers (red-brown, orange, lead-free orange, and white) for steel structures, fences, machines, agricultural vehicles, vessels, and wooden beams in contact with masonry. Prevents corrosion and rust formation; closes the object against moisture.
• Tenco Ferro metaallak Silk-gloss metal paint with built-in menie, combining base coat, rust-inhibiting menie and top coat in one system. No pretreatment with menie or other base coat needed. For steel fences, garden chairs, play equipment.
• Tenco Ferro zinkspray 97% zinc-based spray providing cathodic protection against weather influences without needing another primer or menie. Quick-drying, elastic, self-healing anti-corrosion film for iron and steel.
• Tenco Jachtlak (blank zijdeglans / hoogglans / mat / dekkend) Quick-drying and scratch-resistant clear varnish on alkyd-polyurethane resin basis for hardwood above the waterline. Resistant to weather, fresh and salt water. Available in clear (silk-gloss, high-gloss, matte) and covering high-gloss color topcoat (13 water-sport colors).
• Tenco Jachtprimer Universal, rust-inhibiting and covering primer for above the waterline use on steel, wood, and aged polyester. Available in white and gray.
• Tenco Topcoat Special rust-inhibiting coating for objects above the waterline. Protects and beautifies iron, concrete, wood and aged polyester. Adheres directly to old tar and bitumen layers.
• Tenco Bottomcoat (zwart / brons) Protective black underwater coating for inland shipping and pleasure vessels in fresh or brackish water. Suitable for houseboats, floating jetties, lock gates, sheet pile walls, and jetty piles. Bronze topcoat hinders algae growth and allows easy removal.
• Tenco Anti rust compound (vloeibaar / vast) Liquid and grease rust-inhibiting products based on natural fats and paraffinic components. Extend steel life and provide a water-resistant non-hardening cover layer for hard-to-reach places; usable indoors and outdoors.
• Tenco Gekookte lijnolie Processed raw linseed oil used for wood preservation. Prevents moisture penetration and delays wood rot on garden wood and oak beams; also usable for metal protection.
• TencoVerf dekkend (mat waterbasis / hoogglans / zijdeglans / zijdeglans waterbasis) Universal topcoats (matte water-based, high-gloss, silk-gloss, and silk-gloss water-based) for interior and exterior. Very good coverage and flow, scratch-resistant. For wood, steel, non-ferrous metals and various plastics.
• Tenco Parketlak (blank mat / blank hoogglans) Scratch and abrasion-resistant clear supercoat for hardwood parquet and stairs; also as strong clear topcoat for doors, furniture and interior paneling. Available in matte and high-gloss.
• Tenco Tuindecor (dekkend mat / transparant) Water-based durable garden stain (covering matte and transparent) on acrylic basis. Accentuates wood grain, protects against weather influences, low odor, less harmful to the environment.
• Tenco Houtcoat zwart (waterbasis mat / waterbasis zijdeglans) Water-based acrylic coating (matte and silk-gloss) for wooden objects previously treated with tar products. Low-odor, covering, durable.
• Tenco Douglasbeits (dekkend / transparant) Water-based durable exterior stain on acrylic basis for Douglas fir wood. Accentuates wood grain and protects against weather influences. Low odor, environmentally friendly.
• Tenco Betoncoating (dekkend / primer) Durable acrylic water-based coating (covering and primer) for concrete posts and concrete footings. Low odor, less harmful to the environment.
• TencoMild (transparant / dekkend) Water-repellent garden wood stain (transparent and covering) that beautifies soft garden wood and prevents graying of new impregnated garden wood. Silk-gloss, weather-resistant.
• Tenco Steigerhoutbeits Water-based stain for soft woods such as spruce, giving garden or indoor wooden objects a nostalgic seasoned-wood character while keeping the wood structure visible.
• Tenco Tuinmeubelbeits Water-based transparent stain for soft and hardwood garden furniture. Gives a natural color and silk-gloss protective layer; non-film-forming, cannot flake or crack, prevents graying.
• Tenco Bangkiraiolie (natural / dark teak / antraciet) Special oil for bangkirai garden terraces, fences, and bridges. Penetrates deeply, prevents graying, accentuates grain; color variants restore natural color to grayed wood in one treatment.
• Tenco Hardhoutolie (natural / royal teak / spray) High-quality oil for hardwood garden furniture that prevents graying and accentuates the natural color. Water-repellent, deep-penetrating; royal teak variant restores natural teak color in one treatment; spray variant for slats and lattices.
• Tenco Houtcoat zwart (turbentine-based) Black turpentine-based coating for wooden objects previously treated with tar products. Used for protection and beautification of sheds, fences, barns, and mills while preserving the characteristic tar-treated appearance.
• Tenco IJzercoat zwart Rust-inhibiting black coating for ironwork such as fences, wall anchors, chassis, concrete posts previously treated with tar or bitumen. Protects and beautifies iron, concrete and stone.
• TencoGarant Acid and alkali resistant black lacquer that protects concrete, metal and wood permanently in contact with ground or surface water. For posts, revetments, manure silos, and foundations.
• TencoPracht carbobruin Wood protection product for objects previously treated with brown carbolineum. Penetrates deeply, accentuates wood grain, and protects against weather influences. Can be darkened with Tenco Houtcoat zwart.
• Tenco Boerengroen Classic wood protection product and modern replacement for green carbolineum. Provides exterior woodwork with very good protection and an authentic green appearance.
• Tenco Bielzenzwart Covering black coating for protection and beautification of sleepers or roll borders. Applicable to new and previously carbolineum or creosote treated sleepers.
• TencoTop deur & kozijn (dekkend zijdeglans / transparant / dekkend hoogglans) Moisture-regulating exterior wood paint/stain for doors and frames. Provides years of protection with strong moisture-regulating capacity; transparent variant has built-in UV filter and cannot flake.
• Tenco Stockholmer teer Pure Scandinavian wood tar made from spruce wood, used for centuries to protect and conserve wooden houses, boats, piers and everyday items.
• Tenco Bitumen constructielak zwart Well-spreading bitumen coating protecting against acids. Remains elastic after drying. Suitable for iron, concrete and stone; not for full sunlight. Also used as coating for tanks and interior walls of steel boats.
• Tenco Paratol Quick-drying black lacquer adhering directly to old tar and roughened paint layers, iron, wood, stone and concrete. Proven protective coating for masonry and concrete foundations not in direct daylight. Acid and alkali resistant.
• Tenco Bitumen silolak Well-spreading bitumen lacquer that protects concrete silos storing animal feed against acid attack from silage. Also usable for drinking water troughs for animals and livestock. Odorless, tasteless, non-toxic after drying.
• Tenco Randsealer Transparent colorless water-based coating for sealing and prolonging the life of end grains and saw cuts of sheet materials. Water-repellent with high sealing capacity. Paintable with covering paint systems on turpentine or water basis.
• Tenco Anti-regendoorslag Protection for exterior walls of brick or concrete against rain penetration. Can be applied to damp walls after sealing cracks and seams. Only suitable for vertical objects.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Hempel: Danish-headquartered global coatings manufacturer with a strong yacht/leisure and protective coatings business. Directly comparable to Tenco's marine and metal-protection offerings but serves a worldwide customer base with a much larger R&D and sales organization.
• Rust-Oleum: US-originated specialty coatings brand with strong European DIY/trade presence in rust-prevention and metal-protection paints. Directly comparable to Tenco's Ferro metaallak and IJzermenie rust-inhibitor ranges, though focused on a different retail channel mix.
• PPG Industries: Global coatings major with marine (PPG AMERCOAT, PPG SIGMA), protective and architectural lines. Represents the upper-bound competitive threat across Tenco's marine, industrial and exterior-wood categories.
• International Paint (AkzoNobel): Global marine coatings brand under AkzoNobel serving yacht, commercial shipping and offshore markets. Directly comparable to Tenco's marine segment (Jachtlak, Bottomcoat) but operates at vastly greater scale with broader regulatory and R&D resources.
• Sikkens / Sigma Coatings (AkzoNobel): AkzoNobel-owned Dutch premium paint brands serving professional painters and trade. Compete with Tenco's TencoVerf and exterior wood ranges in the same Dutch/Belgian hardware and paint-merchant channels, with substantially larger marketing and R&D resources.
• Jotun: Norwegian coatings major with marine, protective and decorative divisions. Overlaps with Tenco in yacht/marine maintenance coatings and exterior wood protection, though Jotun targets global shipyards and offshore alongside consumer channels.

Direct peers

• De IJssel Coatings: Dutch specialty coatings manufacturer focused on yacht, marine and industrial coatings. Closely comparable to Tenco's marine and protective-coatings portfolio, with overlap in primers, topcoats and fouling products for the Benelux market.
• Boero Bartolomeo: Italian marine coatings producer with yacht paints, antifoulings and wood treatments. Comparable to Tenco's jachtlak and bottomcoat ranges, especially in the European pleasure-craft segment.
• Flag Paints: UK-based specialist coatings manufacturer with marine, industrial and trade ranges. Comparable to Tenco in scale and channel focus — independent, mid-sized, marine/trade oriented — competing in overlapping European distribution channels.
• Epifanes: Dutch-based marine coatings specialist producing yacht varnishes, primers, bottomcoats and wood treatments. Shares Tenco's niche focus on inland/pleasure-boat maintenance and traditional wood coatings, competing head-to-head in Benelux marine-chandlery channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Touwen & Co. B.V.