What Tower Lotteries does

Tower Lotteries (legal entity: Tower Solutions Direct Ltd, UK Company No. 04191618) is a Manchester-based, privately held software supplier that builds and supports bespoke lottery administration systems for UK sporting clubs and charities. The single product, Tower Solutions Lottery Software, covers the full operational workflow of a club or charity lottery: recording member details, capturing payment information, automated direct debiting, cheque renewal management, financial reporting, one-off ticket sales, and notably, offline administration capability that allows operations to continue without internet connectivity.

The technology stack is described as bespoke rather than configurable SaaS, with feature depth concentrated in domain-specific administrative workflows (payment reconciliation, cheque lifecycle, member management) rather than in data, analytics, or AI layers. GDPR compliance is documented and the product is positioned for the regulatory environment of UK charitable and sports fundraising lotteries. The platform is delivered as a single SKU, with no API, SDK, or third-party integrations disclosed in the source data.

Commercially, Tower Lotteries operates a direct B2B sales motion with no disclosed pricing, targeting SMB sporting clubs and charities in the United Kingdom only. Revenue is generated through software supply bundled with ongoing technical support, implying a recurring/support-based revenue model. The company has 9 employees, no disclosed funding, no management team information, no partnerships, and no M&A history, indicating a small, founder-/operator-run micro-software business with a narrowly defined UK vertical footprint.

Name

Tower Lotteries

Legal name

Tower Solutions Direct Ltd

Website

https://towerlotteries.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tower Lotteries (Tower Solutions Direct Ltd) is a Manchester-based UK software vendor that supplies bespoke lottery administration systems to sporting clubs and charities, covering member recording, direct debiting, cheque renewals, financial reporting, and offline operation under a subscription support model.

Ownership category

akta.pro rank

Product category

Lottery Management Software

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Systems & Terminal Providers (POS, Central Systems) (MPAEAFAB)

akta.pro secondary industry

Lottery Payments, Wallets & Cashing Solutions (MPAEAFAH)

Keywords

• Lottery software
• Lottery management
• Fundraising software
• Direct debit processing
• Member management

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lottery Software Supply and Support: The company supplies bespoke lottery software to sporting clubs and charities in the UK, providing ongoing technical support. Revenue is generated through software supply with associated support services.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Tower Lotteries supplies bespoke lottery software to sporting clubs and charities in the UK. The system handles member details recording, payment information entry, direct debiting, cheque renewal management, financial reporting, one-off ticket sales, and offline administration. The company (Tower Solutions Direct Ltd, Company No. 04191618) provides the software together with ongoing technical support.

Product overview

Tower Lotteries (Tower Solutions Direct Ltd) offers a single, unified lottery software platform designed specifically for Sporting Clubs and charities operating in the UK. The system provides comprehensive functionality including member details recording, payment information management, direct debiting, cheque renewal management, financial reporting, one-off ticketing, and offline administration. The company is headquartered in the UK and can be reached at 0333 577 2151.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Solutions Lottery Software

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Scientific Games: Global supplier of lottery systems, instant ticket products, and central system technology to government and charity lotteries. Relevant as a much larger incumbent that Tower Lotteries' vertical-specialist UK customers could eventually be migrated to or benchmark against.
• IGT (International Game Technology): Major global provider of lottery systems, terminals, and software to regulated lottery operators. Comparable to Tower Lotteries at the category level (lottery systems & technology) but operates at vastly greater scale across many jurisdictions.
• Intralot: International lottery and sports betting systems vendor supplying central systems, terminals, and software to licensed operators. Adjacent incumbent to Tower Lotteries in lottery systems provision, though focused on larger national/regulated lotteries rather than UK charity lotteries.
• Pollard Banknote: Provider of lottery products, including instant tickets and lottery management services, to charity and government lotteries globally. Comparable to Tower Lotteries because it serves the same end customers (charitable/club lotteries) with software and operational tooling.

Direct peers

• Lottery Solutions Limited: UK provider of lottery management software and services for charities and not-for-profits. Directly comparable to Tower Lotteries as it offers bespoke lottery systems including member management, payment processing, and reporting to the same UK charity/club customer base.
• Sterling Lotteries: UK-based lottery management and software provider serving charities, sports clubs, and societies. Directly comparable to Tower Lotteries because both supply bespoke lottery administration tools to UK fundraising organisations with similar member-recording and payment-collection workflows.
• Playport: UK-based lottery and raffle software provider serving charities, sports clubs, and community organisations. Comparable to Tower Lotteries as a niche B2B supplier of lottery administration software with recurring payment and member management functionality.
• Premier Lotteries: UK lottery management services company that runs and supports lotteries for charities and clubs. Comparable to Tower Lotteries because it operates in the same niche of providing lottery software and operational support to UK sporting clubs and charitable organisations.
• Air Ambulance Lotteries: UK lottery operator and software provider closely linked to Tower Lotteries (its domain hosts Tower's GDPR guidelines). Operates lottery systems for air ambulance charities, sharing Tower's vertical focus on UK charitable lotteries.

Emerging players

• Donr: UK-based fundraising and donation platform providing digital tools to charities, including for raffles and lottery-adjacent fundraising. Adjacent peer to Tower Lotteries because it competes for the same UK charity fundraising technology budget, though focused on donations rather than recurring lottery administration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tower-lotteries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Lotteries